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10 Ways to Boost Your Social Media ROI

Social Media Strategies Summit

Social media ROI is a bane for most marketers. In fact, it is the biggest concern of 55% of marketers, according to a Sprout Social survey. Out of the 2000 marketers surveyed, most said they have no clue how to define, measure, or report social media ROI. Image via Sprout Social. Image via Sprout Social.

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Putting the “active” in brand activism: A holistic approach to purpose

Sprout Social

Social media has made consumers more aware of current events than ever and they’re expecting the brands they love to speak out. It’s easy to conflate brand activism with social media activism. But social media activism is broad and often led by individuals or communities. What is brand activism?

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Free Tools for Startups to Boost Social Media Presence

Webbiquity SMM

While it’s almost unheard of for businesses to completely ignore social media these days, startups have to be especially mindful of its advantages and uses. When sharing your business content across social media is so conducive to growth and capital is so scarce, it’s important to get as much done for as little as possible.

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The Seven Best Ways to Increase Social Media Engagement for Your Business

Webbiquity SMM

Social media has transformed the way people interact with each other and how businesses market their offerings. But sometimes it’s incredibly frustrating to craft perfect social media posts, and schedule them at the optimal times, yet still get no likes, comments, pins, retweets, or shares on them.

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7 Ways Your Company Blog Can Contribute to Sales and Conversions

Social Media Strategies Summit

But not everyone stops to consider the powerhouse potential of their company blog in their marketing arsenal. A catchy, informative header can work wonders in communicating what your company is all about. Every marketer knows that having a robust online presence is essential for boosting brand awareness and driving sales.

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5 Things That Happen When Using a B2C Strategy for B2B

Oktopost

You can use social data to develop your buyer personas along with other forms of market research. How long have they been working at the company? Identify decision roadblocks, over-complicated information, or areas where information is sparse. More importantly, how can you follow in their footsteps to achieve the same successes?

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5 Tips for Creating Quality Social Media Content

yMarketingMatters

There is no denying the importance of social media. But did you know the secret sauce of a successful social media presence is generating original highly shareable quality content! Publishing content that gets widely shared on social media is good for business. Infographics. Newsjacked Content.