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How to Use UTM Parameters to Track Social Media Success

Hootsuite

UTM tags provide three key benefits: They help you track the value of social marketing programs and campaigns and measure ROI. Bonus : Download a free guide and checklist to help you convince your boss to invest more in social media. Includes experts tips for proving ROI. Source: Google Analytics Campaign URL Builder.

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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication. URL shortener. And it’s responsible for up to a shocking 95% of your web traffic.

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How to Conduct a Social Media Audit (Includes a Free Template)

Hootsuite

For example, there might be old profiles created before your company had a social strategy. Or maybe various departments within your company are using social media, but there’s no unified system or list of accounts. To properly audit social media accounts connected to your company, you’ll need to do a bit of legwork.

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The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

In the context of social media, an algorithm is how a social platform determines which content to display at any given time to a particular user. Analytics is an umbrella term used to describe both social analysis tools and the information those tools provide. For brands, the company logo is usually the best avatar choice.

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Ultimate Guide to Measuring Social Media ROI

Sprout Social

Social media ROI is one of the most heavily debated topics in the online marketing world. Because measuring the effectiveness of social media marketing efforts isn’t as clear cut as, say, running a Google AdWords campaign. A separate study gives some insight as to why companies aren’t measuring their social media ROI.

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Optimize Your Social Media and Make Your SEO More Social

Harp Interactive

Synergy is the essential ingredient in achieving high ROI and maximizing the impact of your online media plan. SEO for Social Media. URL: Include keywords in the URL you pick for your social media page. If you have an established brand then the brand name should be in the URL .

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The GAP, ROI, and Awareness

Josh S Peters

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » The GAP, ROI, and Awareness The GAP, ROI, and Awareness Written on September 18, 2009 by Josh Peters in Social Media 5 Comments - Leave a comment! The end result is they want your money now!

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