Techipedia: Tamar Weinberg

SEPTEMBER 15, 2010

The first week of September was difficult for American cable network TLC. There was a hostage situation at the parent company, Discovery Communications, on the first of the month. Before long, social networks became hugely successful, and savvy marketers realized that they could create accounts on these networks to promote themselves.

Social Media 217

Social Media Foursquare Marketing Flickr 217

Techipedia: Tamar Weinberg

MAY 5, 2010

In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. If you are officially representing your company, you’d want to create an Official Page. After all, Facebook could eat the web. I know I would.)

Facebook 279

Facebook How To Marketing URL 279

Techipedia: Tamar Weinberg

APRIL 14, 2010

However, to some, social media is a fleeting trend. That’s because social media marketing experts found success early on since social media relationship building was simply easier. Back then, companies who were engaged were genuinely involved because they wanted to build strong valuable relationships.

Social Media 267

Social Media SEO Blogger Communities 267

Techipedia: Tamar Weinberg

JANUARY 28, 2010

To be sure, though, solicit feedback from a group of trusted peers not directly involved in your company or marketing objectives before going ahead with publishing the video, since you need an unbiased opinion. Ideally, if you cover ground on at least two of these traits, your video might have a good chance of success. Ad clicks on videos?

Video 236

Video Flash Mob YouTube MySpace 236

Techipedia: Tamar Weinberg

AUGUST 25, 2010

Many companies partake in this “shiny toy syndrome&# and do it all without a plan or strategy in place. This may be nothing more than a refresher course in the Captain Obvious department but even the savviest of companies is still missing the boat. A lot of big companies I try to engage with don’t want to talk back.

Social Media 272

Social Media Engagement Forums Policies 272

Techipedia: Tamar Weinberg

JANUARY 5, 2012

The Complete Google Panda Reference Guide : Google’s Panda update has left site owners and SEOs confused and befuddled, but this guide summarizes the history and explains how you can be successful despite this algorithmic update. 5 Lessons Fortune 500 Companies Can Teach You About Blogging : Some Fortune 500 blogs are really great.

Marketing 264

Marketing SEO Case Study Small Business 264

Techipedia: Tamar Weinberg

DECEMBER 8, 2009

In the post, I shared my don’ts of social networks, and to that point, I added the following rule for LinkedIn: Gathering all the email addresses of users you are connected to — even locating email addresses of LinkedIn Group managers — and utilizing this mailing list to promote your own company or service off-site.

Newsletter 144

Newsletter Handbook Virtual World LinkedIn 144

Razor Social

MARCH 30, 2016

They could be saying something positive or negative about your company. You cannot monitor Facebook, Twitter and other social networks but you can monitor forums, blogs etc. Another type of alert is when your competitor changes something on their profile on any of the social networks. Sentiment Analysis.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Techipedia: Tamar Weinberg

JULY 21, 2009

Since he was reasonably happy with the service provider, he referred it to his friend. Only when the landscaping company mowed down the guy’s vegetable garden and did not rectify the situation seven weeks later did the guy decide to make a public spectacle of the situation. How many people really want that?

Social Media 153

Social Media Strategy Marketing Vimeo 153

Techipedia: Tamar Weinberg

MARCH 10, 2010

A few weeks ago, another person connected with me on Facebook who was referred to me by a social media buddy I never actually met. “I am a relatively new internet marketer trying to break into the industry,&# he wrote. “What are good companies to target? Should I learn a specific skillset?&# Word travels.

Marketing 240

Marketing How To SEO Training 240

Techipedia: Tamar Weinberg

FEBRUARY 1, 2008

This is not a regular practice on the social news giant, and unfortunately, that is probably the biggest thing causing its downfall. There was only one occasion when the users were able to make a lasting impression on the social news site. You refer to the ones most effected as the savviest of Digg users.

Digg 100

Digg Social Media Upcoming Ustream 100

Techipedia: Tamar Weinberg

JANUARY 5, 2010

I painstakingly go through these resources with the hopes that these posts will serve as references for you in years to come. The article has examples of how social media worked too. Brett Borders explores the behavioral triggers that don’t win you any new friends at all. Is Social Media Overrated? Who Should Tweet?

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Social Media Sites: General The Big Boys of Social Bookmarking: The Top 20 Sites (10e20): Chris Winfield ranks the top 20 social bookmarking sites by their Alexa rankings and gives a short description of what each does — in case you haven’t ventured beyond Digg. What are the most popular sites in these age groups?

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Techipedia: Tamar Weinberg

JULY 29, 2010

Reply Todd Mintz July 29, 2010 at 1:40 pm If I think the person is just after free information, I give off a “skunk smell&# sorta vibe…it usually scares them away : ) Though I’m a bit of a sucker for a free meal (if I like the company I’m with)… Reply Tamar Weinberg July 29, 2010 at 1:45 pm LOL, I do hear you.

Products 267

Products Consultant Price Social Media 267

Techipedia: Tamar Weinberg

FEBRUARY 10, 2010

As someone who does public relations for companies, I’m sure you carefully pick your bloggers for the pitch. Reply Ken Wohl February 11, 2010 at 1:08 am In the coming month I’ll be be contacted bloggers that either my company has already built a relationship with or that are within my company’s niche.

Blogger 177

Blogger Press Release Advertising Review 177

Techipedia: Tamar Weinberg

JULY 8, 2008

Reem Abeidoh , Social Media Strategist : A social media marketer provides strategic online recommendations based on the client’s business goals and intensive research. People do not want to hear from companies as represented by marketers, they want to hear from other people.

Social Media 163

Social Media Marketing Consultant Communities 163

Techipedia: Tamar Weinberg

NOVEMBER 26, 2007

The internet and technology ownership has changed everything: digital TV, mobile phones, iPods, weblogs, instant messaging, [and] social networking. Young people of the new WWW generation snuck in whenever, wherever, and on whatever they like. I guess I shouldn’t be surprised though, misery loves company right?

Meme 100

Meme Digg Web 2.0 StumbleUpon 100

Techipedia: Tamar Weinberg

MARCH 12, 2009

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.

Brands 133

Brands Message Boards Travel Forums 133

Techipedia: Tamar Weinberg

JANUARY 14, 2009

4 Reasons Many Big Brands Downplay SEO : Why aren’t all Fortune 500 companies engaging in SEO? How to Get New Web Sites to Rank Quickly : Aaron Wall discusses some strategies to get high rankings with a brand new site — and we know those are sites that often need to take time to build trust. Not excess.

SEO 162

SEO Social Media Marketing Reputation 162

Techipedia: Tamar Weinberg

DECEMBER 1, 2009

To learn FBML you’re going to want to check out Facebook’s documentation and reference on FBML tags. There is a large reference of these tags on their developer wiki. Keep in mind that the Static FBML application only supports a subset of what the full FBML reference indicates is available. Looking forward win!

Facebook 279

Facebook How To Applications URL 279

Techipedia: Tamar Weinberg

FEBRUARY 23, 2010

When they reference their own work, I like to read what they’ve written and express my appreciation. All excellent points, and definately a post I will refer to again. While I’ve found all the traits you mentioned to be valuable, what has created the most traction for me is what you referred to as being thought provoking.

Blogosphere 278

Blogosphere Blogger Comments Tips 278

Viper Chill

NOVEMBER 29, 2011

Basically it lets you see which websites use the same hosting company, have the same IP addresses and use the same Google Analytics and Google Adsense tracking codes. Spyfu helps you to see which companies are buying ads for certain search terms, and even shows the exact ad copy that they’re using. Top Site Posts.

Analysis 82

Analysis Quantcast Data StumbleUpon 82

Convince & Convert

SEPTEMBER 21, 2010

Social Media is optional It doesn’t matter what the demographics of your customers are. Your company needs to be part of that conversation. And that’s only because of the alphabet soup of social networks, lifestreams, sharing sites, etc. It doesn’t matter what industry you’re in.

Social Media 152

Social Media Strategy Consultant Web 2.0 152

Sprout Social

JULY 20, 2022

Here’s what to outline to set your company up for social success: 1. Why does your business need a new enterprise social media management tool? Market intelligence : Our social listening tool can help uncover business-critical insights that identify industry gaps and improve brand health. Your goals. What is it?

Organization 78

Organization Social Media Tools Hubspot 78

Techipedia: Tamar Weinberg

MARCH 24, 2010

For example, I write a lot about AOL, and after the recent layoffs, I wrote how the entire mobile advertising team took a voluntary buyout and quit the company. Now, a couple weeks later, a PR rep came to me and said, hey a lot of those people are joining this one company (that I rep), would you like to learn more?

Influencer 278

Influencer How To Press Release Blogger 278

Techipedia: Tamar Weinberg

JULY 15, 2010

As my company builds out our first blog- there are great tips in here, thank you. I also research trends and what others with much higher authority than me have to say as cited references. I think when you show your readers that you can do what you’re asking them to do – you can’t lose!

Blogger 250

Blogger Engineering Flickr SEO 250

Techipedia: Tamar Weinberg

FEBRUARY 6, 2008

In the past few months, I’ve dealt with companies who are unfortunate victims of bad links in Google, but those links refer to incidents that are years old (and are even resolved). Public safety comes first but reputation management is something the company may want to engage in. Hope you get better.

Reputation 125

Reputation Chemicals Issues Consultant 125

Techipedia: Tamar Weinberg

FEBRUARY 16, 2010

Better yet, having multiple employees at your company engage in Twitter can also help further your company goals. Networking opportunities based on growing out a secondary persona One of the biggest questions I face in my consulting role is the question on whether to combine business and pleasure on Twitter. Transparency.

Twitter 205

Twitter Sports Microblogging HootSuite 205

Convince & Convert

SEPTEMBER 21, 2010

Can you describe what your company does in 120 characters or less? Social media is about people, not logos. If you’re a small company, congratulations, this should be pretty easy. If you’re a big company, how can you act small again? Social media strategy consulting details here. What’s the Point?

Social Media 168

Social Media Strategy Consultant Conference 168

Buzz Marketing for Technology

JUNE 27, 2008

Weve written about a number of companies that employ crowdsourcing to produce their product or service here on ReadWriteWeb, but in this post well specifically look at companies that allow you to leverage the crowd to get something done. Graphic Design. Research & Development. Whatever You Can Imagine.

Crowdsourcing 245

Crowdsourcing Software Project Forums 245

Laurel Papworth

OCTOBER 22, 2011

The FutureOfMedia Discussion site The New Fourth Estate is Social Media The Function of News in Community Commercialization of Human Stories De-Commercialization of Human Stories Problem Journalism vs Solution Journalism Product vs Process Journalism What is a Newspaper’s Product Anyway? The New York Times Co.

Communities 108

Communities Social Media Journal Diagrams 108

Webbiquity SMM

JUNE 6, 2011

Social Networking: Like Falling In Love. Penenberg’s ( @Penenberg ) Fast Company article: “Social Networking Affects Brains Like Falling in Love” examines research by neuroeconomist Paul Zak that suggests social networking triggers the release of the generosity-trust chemical in our brains: Oxytocin (known as the cuddle chemical).

Twitter 196

Twitter B2B Crowdsourcing Hubspot 196