Buzz Marketing for Technology

FEBRUARY 15, 2012

Social data is becoming increasingly important in the new product development processes of many companies. In particular, manufacturers are tapping into social conversations as they explore new product ideas in order to learn what consumers are interested in and talking about.

Process 205

Process Analysis Compete Data 205

Buzz Marketing for Technology

JUNE 1, 2009

After reading Chip and Dan heath’s article in Fast Company called “ Why It May Be Wiser To Hire People Without Meeting Them ”. Marketers want to believe in our products, marketers want to believe in our sales team, and most of all marketers want to believe in people. Tags: social media.

Social Media 100

Social Media Social Graph Web 2.0 Sample 100

Buzz Marketing for Technology

MAY 9, 2012

Most people who write on social media outlets don’t do so just for the sake of doing it. In other words, they are emotionally invested in the product, service or experience about which they are opining. That is exactly why Social Media is so special, so different. In some contexts emotions are considered bad.

Data 222

Data Sample Samples Survey 222

Buzz Marketing for Technology

NOVEMBER 16, 2011

Winning companies are defined today not by their product and service offerings but by the manner in which they respond to the needs of their consumer. Social Media Marketing and Darwin: Evolution or Irrelevance “If you don’t like change, you’re going to like. Now that’s cool.

Marketing 194

Marketing Sentiment Analysis Data 194

Buzz Marketing for Technology

SEPTEMBER 7, 2011

I know it sounded like plenty of roles I had within major companies! In fact, 68 percent of companies don’t know or can’t measure social media ROI or worse 62 percent of CMO believe that social media will pay off … eventually!

Jive 210

Jive Facebook ROI Social Media 210

Buzz Marketing for Technology

JUNE 10, 2015

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Way Beyond Listening: Integrating Listening Into Your Platform for ROI. We discussed nine ways companies have found to connect social media to revenue and ROI.

ROI 100

ROI Platform Storify Sentiment 100

Buzz Marketing for Technology

SEPTEMBER 26, 2008

Work Literacy is a network of individuals, companies and organizations who are interested in learning, defining, mentoring, teaching and consulting on the frameworks, skills, methods and tools of modern knowledge work. The topics they look at are what I might call social media literacy skills.

Skills 109

Skills Social Media Web 2.0 Survey 109

Buzz Marketing for Technology

FEBRUARY 27, 2013

Companies like Volvo have taken steps to use specific branded hashtags like #SwedeSpeak and #MyFirstVolvo to interact with specific consumers about particular topics. Other companies are also creating new ways to leverage this supercharged special character. I’m excited to see what the next six years will bring. Predictions, anyone?

Hashtag 269

Hashtag Sentiment Campaign Education 269

Buzz Marketing for Technology

JANUARY 20, 2016

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of How Does Social Listening Change the Way You Do Business (and Create ROI)? We discussed a ton of ideas on how to capture ROI or create impact using social media! Can’t get to ROI?

ROI 100

ROI Storify Upcoming Social Media 100

Buzz Marketing for Technology

SEPTEMBER 3, 2014

With the proper planning and strategic thinking, a competitive advantage is something that your company can definitely create in today’s dynamic and fast moving marketplace of business niches. The perception your brand and product offering creates. General buying and browsing habits. Where they consume content most often on the web.

eBook 223

eBook Loyalty Research Data 223

Buzz Marketing for Technology

JUNE 5, 2013

When faced with multiple products, the time it takes for a shopper to make a purchase decision between them is usually three to seven seconds. According to a study by Google (who came up with the ZMOT concept), before deciding whether or not to buy: 50% of shoppers used a search engine to get more information on a product or brand.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Buzz Marketing for Technology

JULY 7, 2008

Nuggets from Social Media workshops as of late… posted in Uncategorized |. The answer is NOT always social media/community - that would be another warning sign if it was. That said, if you are a large company, it could take you 3-4 months just to coordinate calendars to get all the right people gathered!

Communities 117

Communities Groups Groups Social Media 117

Buzz Marketing for Technology

MAY 15, 2013

The question is: who inside the company can embody these traits and help the CEO rule the roost? The ambitious CMO knows that their company site must be more engaging than the competitions’, as well as a place that customers trust, valuing the available products, services and information on offer. More Traffic?

Retail 202

Retail Analysis Analytics Data 202

Buzz Marketing for Technology

NOVEMBER 28, 2012

It’s this level of insight that can spur improvements to product offerings, social media, in-store efforts, other offline experiences and overall marketing efforts. For example, testing and personalization insights can reveal that a particular product recommendation is effective at converting more visitors into buyers.

Focus Group 247

Focus Group Groups Groups Loyalty 247

Buzz Marketing for Technology

OCTOBER 5, 2013

When I’m playing Scrabble with my wife on a Saturday night, we’re just enjoying the company and the time together, and there’s nothing really serious about it. When I play a serious game, I’m trying to solve some kind of a business problem like managing a complex sale or developing a product-marketing plan.

Crowdsourcing 219

Crowdsourcing Collaboration ROI Meeting 219

Buzz Marketing for Technology

FEBRUARY 10, 2016

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Social Listening: Harness Marketing Insights from Consumer Conversations. We discussed tips and tricks for finding and utilizing Social Listening in your organization!

Conversation 100

Conversation Storify Marketing ROI 100

Buzz Marketing for Technology

SEPTEMBER 8, 2010

Notice that marketers don’t make that list (duh) but also think about how much more content you have been getting from those sources now that social media has arrived. The problem is, most B2B companies don’t have a strong why. And I would argue this is exaggerated even more when it comes to B2B Marketing. Tweet This!

B2B 243

B2B Marketing Airlines StumbleUpon 243

Buzz Marketing for Technology

DECEMBER 15, 2011

Imagine a company that has upscale retail locations around the United States receiving tens of thousands of customer visits. Fans may “like” the page, but what good is it really doing the company or its customers? What do your consumers want from you – coupons, product updates, cutting-edge video, exclusive deals or contests?

Brands 275

Brands Repository Analysis Sentiment 275

Buzz Marketing for Technology

JUNE 30, 2010

This is great in a world of tightening budgets and ROI on every campaign but getting the customer up the scale from Awareness to Consideration to Purchase is just part of the deal now that social media has arrived. One great spot to invest in is Social Support. Related posts brought to you by Yet Another Related Posts Plugin.

B2B 256

B2B ROI StumbleUpon Comparison 256

Buzz Marketing for Technology

JANUARY 23, 2013

Posted in Advertising Applications Branding Content Marketing Customer Experience Facebook Inbound Marketing Listening Personalization Social Media. It’s important for marketers to give fans new ways to connect and advance their relationship with the brand or product being promoted. 4. Inconsistent or lazy branding.

Conversation 276

Conversation Facebook Guidelines B2B 276

Buzz Marketing for Technology

DECEMBER 15, 2009

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media. Social is a process that has the power to transform your entire organization.

Marketing 217

Marketing Adwords Mobile Social Graph 217

Buzz Marketing for Technology

SEPTEMBER 26, 2012

Posted in Commerce Facebook Interactive Marketing Sales Social Media Social Networking Strategy. According to HubSpot, ninety three percent of adults on the Internet are on Facebook, yet only 1% of a brand’s Facebook fans will ever make their way to the company’s main website. Test: Update frequency. Mystery Visitors.

Brands 279

Brands Facebook Guidelines Conversation 279

Buzz Marketing for Technology

DECEMBER 8, 2010

Social Media Strategists will become Chief Customer Officers – ok so you know I am also @Avaya_Support on Twitter so perhaps this is a closet fantasy for me but it may just come true – perhaps not this coming year but in years to come. Startups like Payvment , and Alvenda will help companies large and small to open up shop in Facebook.

B2B 279

B2B Marketing Mobile CPM 279

Buzz Marketing for Technology

AUGUST 10, 2011

From the blog comments, it’s clear that the companies in this space are doing their best to obfuscate the truth. Marketers need to be ware that a lot of these companies say they do monitoring and provide analytics like sentiment but in reality they are really keyword-focused listening platforms with limited analysis capability.

Sentiment 223

Sentiment Analysis Analytics Tools 223

Buzz Marketing for Technology

AUGUST 5, 2014

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Transforming Events into Meaningful Experiences: Lessons in Real-Time Marketing. Amber set the stage with a discussion of Real-Time Marketing (RTM) and some examples of companies doing it right.

Eventful 100

Eventful UGC Marketing B2B 100

Buzz Marketing for Technology

DECEMBER 7, 2009

So my prediction is that next year you will see Social Media start infecting all areas of the company in making them more social not just the Marketing and Communications departments. Product companies will have a strong social approach to product development using Social Media.

Web 2.0 124

Web 2.0 Social Capital StumbleUpon Digg 124

Buzz Marketing for Technology

DECEMBER 7, 2009

So my prediction is that next year you will see Social Media start infecting all areas of the company in making them more social not just the Marketing and Communications departments. For Example … Product companies will have a strong social approach to product development using Social Media.

Web 2.0 109

Web 2.0 Policies Collaboration Social Networking 109

Buzz Marketing for Technology

DECEMBER 15, 2009

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media. Social is a process that has the power to transform your entire organization.

Marketing 157

Marketing Adwords Mobile Social Graph 157

Buzz Marketing for Technology

DECEMBER 7, 2009

So my prediction is that next year you will see Social Media start infecting all areas of the company in making them more social not just the Marketing and Communications departments. Product companies will have a strong social approach to product development using Social Media.

Web 2.0 100

Web 2.0 Social Capital StumbleUpon Digg 100

Buzz Marketing for Technology

JUNE 27, 2008

Home Business solutions IT services Products Support & downloads My IBM. IBM Social Computing Guidelines. Blogs, wikis, social networks, virtual worlds and social media. Since then, many new forms of social media have emerged. Skip to main content. Country/region [ select ].

Guidelines 280

Guidelines Wiki Virtual World Policies 280

Buzz Marketing for Technology

MAY 23, 2012

Social Business Intelligence is all about wisdom – the wisdom to listen, to interpret, and to act authentically and from the outside-in, displaying fidelity to the expressed wants and needs of the billion-plus consumers who offer opinions online. Both have inherent limitations. In both cases, the information rendered is faulty.

Focus Group 216

Focus Group Survey Authentication Sentiment 216

Buzz Marketing for Technology

MARCH 16, 2009

The interactions people may have with your brand will be limited to the people they interact with from your company. Yet many companies limit the use of Social Media at work which I think is very short sighted. "Of Blocking social media sites entirely may not be a good idea.

Social Networking 109

Social Networking Brands Guidelines Flickr 109

Buzz Marketing for Technology

SEPTEMBER 30, 2008

Covering social media business strategy and personal power. Here’s the first paragraph of my summary: I show businesses how to use social media technologies for external community building and outreach, and for internal collaboration. chrisbrogan.com. Newsletters. Make Your LinkedIn Profile Work for You.

LinkedIn 279

LinkedIn Badge Project Comments 279

Buzz Marketing for Technology

SEPTEMBER 15, 2009

You go crazy making your business case based on the idea that people will be so much more productive. But where is the productivity? I think as Social Media marketers we have to get better at training. Tags: social media. You are a hero.

Collaboration 100

Collaboration SocialCast SocialText Lurker 100

Buzz Marketing for Technology

FEBRUARY 2, 2009

As a PR and Marketing specialist it is becoming mandatory for businesses today to identify the communities that are actively defining and shaping the future of your business in places like blogs, Flickr, YouTube, Twitter, as well as traditional media.

Startup 100

Startup Flickr B2B Price 100

Buzz Marketing for Technology

MARCH 31, 2009

We just launched a new product that is a true leap frog from where most enterprises are today and will make it easier for enterprises to integrate social technologies like Facebook into their overall communications and contact centers while saving them real dollars in the near term. It's a very exciting day for me here at Avaya.

SMS 100

SMS Social Networking iPhone Applications 100

Buzz Marketing for Technology

JUNE 27, 2008

social media. Thomas Vander Wal explains folksonomy - using social taging to organize knowledge based on interconnections between people. Ran Shribman says that companies can tap into the skills people are developing from their use of consumer Web 2.0 La Rivoluzione dei Social Media entra nelle Imprese (Italian).

Wiki 223

Wiki Net Neutrality Wetpaint SocialText 223