Oktopost

MARCH 7, 2022

There is no shortage of imperative marketing tactics that if you don’t do right now, your B2B organization will crash and burn. Social monitoring is the act of collecting the data centered around your brand, company, and products. Social listening also helps you keep tabs on the social media sentiment toward your company and products.

B2B 155

B2B Sentiment Analysis Reputation 155

Convince & Convert

MARCH 28, 2024

Process data Once you’ve got the data, it’s time to organize and analyze it to spot patterns and trends. You will need to create an ongoing process to monitor your customers’ sentiments and needs regularly, and stay on top of trends and specific changes that appear.

Data 142

Data Repository Team Process 142

Sprout Social

AUGUST 9, 2023

Executives need contextualized social media metrics like sentiment analysis, customer satisfaction and competitor benchmarks to make informed decisions. For example, you can get ahead of negative sentiment before it snowballs into something more serious like decreasing stock value or plummeting sales. This is what happened at Hudl.

Social Media 78

Social Media Sentiment Metrics Data 78

Sprout Social

JANUARY 10, 2024

Complaint management is the process of handling customer complaints within an organization. Mishandling complaints could harm your company even more than the complaint itself. From lost baggage to canceled trips, travel industry companies often deal with a lot of customer complaints. What is complaint management?

Reputation 105

Reputation System Brands Knowledge Base 105

Sprout Social

JUNE 26, 2023

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. You’ll also see eight practical applications of AI for creating a memorable, personalized customer experience.

Sentiment 104

Sentiment Analysis Patterns Price 104

Oktopost

OCTOBER 5, 2022

How to capture negative sentiment in real-time and use it to exceed your customer’s expectations. Resources mentioned: In any B2B sales cycle, knowledge equals power. She joined the company in 2014 when the team was 5 people strong and has since been transforming the way B2B organizations manage and measure social media.

Data 118

Data Engagement Hubspot B2B 118

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. Additionally, monitor keywords, hashtags, and sentiment analysis to understand how your audience perceives your brand. It’s not just about networking anymore.

Analysis 69

Analysis Data Sentiment Metrics 69

Oktopost

APRIL 9, 2024

Monitoring B2B social media metrics such as likes, shares, and mentions can help determine whether your efforts are succeeding at spreading awareness, engaging audiences, and eliciting positive sentiments. Just look at companies like HubSpot, who freely provide informative articles, engaging webinars , and no-cost versions of their tools.

B2B 62

B2B Marketing ROI Hubspot 62

Sprout Social

OCTOBER 19, 2023

The top 7 AI + social marketing use cases for 2024 Given these encouraging results, more companies plan to leverage AI in 2024 to strengthen their marketing teams and prime their overall business strategy. Here are the most prominent AI use cases in marketing for social media managers as they prepare for the coming year.

Strategy 128

Strategy Sentiment Marketing Analysis 128

Sprout Social

JANUARY 3, 2023

More than ever, companies need to bleed every ounce of impact out of their social media. To stretch social media’s impact in your organization, set up a continuous feedback loop to collect and analyze data from your customers and stakeholders. Think about it: Every team in your company is full of experts.

Collaboration 121

Collaboration Social Media Team Sentiment 121

Sherrilynne Starkie

FEBRUARY 13, 2018

Companies often call a consultant in because social media is not working. Most consultants spend time getting an understanding of the organization’s digital footprint and online audiences. All this information is drawn together to develop a picture of how well an organization is doing online and where it needs to go.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Sprout Social

FEBRUARY 7, 2023

Decision makers want to see proof of success and the measurable benefits your company will gain by launching a brand amplification program. The employee advocacy statistics your boss needs to see According to The Sprout Social Index™ , more than two-thirds (68%) of marketers report their organization already has an advocacy program.

Buy 93

Buy Curation Statistics Survey 93

BeingOptimist

MAY 17, 2023

Improved Efficiency and Productivity AI-powered auto-dialers streamline the calling process, enabling sales teams to optimize their time and resources. By incorporating AI into automatic phone dialing campaigns, businesses can simplify the calling process and maximize the utilization of their time and resources.

Campaign 75

Campaign Sentiment Privacy Analysis 75

Hootsuite

OCTOBER 21, 2020

For many organizations, it’s not even a question: Marketers own social strategy. Hootsuite partnered with the analyst and research firm Altimeter Group to conduct a study of the quantitative value that social offers modern organizations. Always have, always will. Our new research reveals it’s time to rethink this assumption.

Social Media 137

Social Media Committee Organization Survey 137

Oktopost

AUGUST 10, 2023

That means if you’re not using it as a resource to nurture, engage, and foster relationships with potential buyers, you’re missing out on a golden opportunity to drive more revenue. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

Social Media 62

Social Media B2B Sentiment How To 62

Social Media Strategies Summit

FEBRUARY 13, 2020

For B2B brands, social media is growing in importance: 66% of B2B marketers report that LinkedIn is effective, 66% say they plan to boost their organic usage of Instagram, and 56% rate YouTube as important to overall brands success ( Articulate ). 1 Hubspot is a Resource for Marketing Decision Makers. TAKEAWAY: Be a resource.

B2B 150

B2B Social Media Brands Hubspot 150

Sprout Social

SEPTEMBER 18, 2023

Understand your team needs When creating your marketing budget, carefully evaluate team needs, skills and the required resources necessary to achieve your marketing goals. Company goals are the anchoring points of your marketing budget. Take into consideration the cost of tools, resources, employees and contractors.

Marketing 131

Marketing How To Sample Samples 131

Oktopost

DECEMBER 21, 2023

To maximize marketing impact on a limited budget, CMOs need to adopt a strategic approach that analyzes past results, identifies gaps, and enables data-driven decisions on where to allocate resources. How many new customers did your organization acquire from X ads? Did your SEO program lead to a surge in web traffic?

Marketing 62

Marketing Survey Skills How To 62

Hootsuite

SEPTEMBER 28, 2020

As organizations look to rebuild in a post-pandemic world, it’s essential to tap into social media’s growing economic and cultural power. Download the full Social Transformation Report to find out how 2,162 marketers are using social media in their organizations in the wake of COVID-19. Make social listening part of your strategy.

Marketing 144

Marketing Committee Health Care Organization 144

Oktopost

JUNE 4, 2020

Use of company social accounts. A living and breathing document that changes with the times, the social media policy is created and maintained through cooperation and collaboration of numerous teams in the organization. Yes, you need to involve multiple departments in the organization and tread carefully around legal and social issues.

Policies 146

Policies Social Media Guidelines Sentiment 146

Sprout Social

JANUARY 23, 2024

In cases where traditional channels are hyper-saturated, go where other companies like yours aren’t, even if it means trying something unexpected. Organizing a brand trip with Black influencers across the diaspora to go to Ghana during Detty December has to be, could only be, the brainchild of a young Black woman…I’m the demographic.”

Report 110

Report Brands Library Sentiment 110

Sprout Social

DECEMBER 7, 2021

Now, people across organizations are realizing that the role isn’t just drafting and scheduling—it’s creating internet culture. This has given many the leverage needed to break out of marketing silos and join conversations throughout their greater organizations. One-person social teams will become a thing of the past.

Social Media 145

Social Media Marketing Social Media Management Trends 145

Buffer Social

AUGUST 2, 2023

I believe anyone can build a company as long as they have a clear vision, the market is right, they’re self-aware, understand the nuances of the industry, and they have the grit to power through the roadblocks. I’ll typically work extremely hard at a company for some time and then want more for myself. ExplodingIdeas.co

Newsletter 83

Newsletter Reddit Sentiment Startup 83

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. Sprout’s Competitive Analysis Topic Template (available in the Advanced Listening plan) allows you to see everything from engagement trends to message sentiment and audience demographics for up to 10 competitors.

Data 140

Data Social Media Sentiment Team 140

Sprout Social

FEBRUARY 2, 2023

In 2022, Figo Pet Insurance went all-in on their organic TikTok strategy. In this piece, the team behind Figo’s social media presence shared their tips for maintaining a regular social cadence and translating results to larger company goals. Get them on board to allocate time and resources to your strategy.

Social Media 110

Social Media Insurance ROI Meme 110

Sprout Social

OCTOBER 15, 2020

You might not agree with some of the conversations you see around your brand, but this gives you an understanding of the general sentiment around your brand and products. Understanding sentiment. Brand monitoring can help you better understand the overall sentiment that people have towards your brand. All social media platforms.

Brand Monitoring 141

Brand Monitoring Brands Sentiment Reputation 141

Sprout Social

MAY 3, 2023

A CMO’s charge is to show up as a clear mirror for the organization in terms of where we are succeeding, where we are failing and what our customers want. We are the lens into how we can better position ourselves, our company and our product for future growth—a viewpoint that depends on social media. Are you going to acquire a company?

ROI 96

ROI Cost B2B Organization 96

Sprout Social

NOVEMBER 6, 2020

Glassdoor houses over 70 million reviews and insights on over one million companies, helping people make one of the most important decisions we can make for ourselves: where to work. It’s baked into our Reviews tool so social media managers, human resources and business leaders can unify their employer branding efforts with ease.

Review 96

Review FAQ Construction Metadata 96

Sprout Social

NOVEMBER 3, 2022

Top-performing companies are already expanding their social strategy beyond marketing, with departments like customer service, corporate communications, investor relations, product, research and development and human resources joining in on social decisions. Most companies have a good handle on their brand accounts. Insightful.

Marketing 112

Marketing Team Social Media Skills 112

Sprout Social

MAY 3, 2021

While I like the idea celebrating the Asian and Pacific Islander community, it’s hard not to feel like APAHM is another box for organizations to tick on their laundry list of diversity milestones. Also, if you have an Asian American resource group or student group within your company/school/org, reach out to them and ask them what they want.

Brands 121

Brands Education Communities Authentication 121

Keyhole.co

DECEMBER 13, 2023

Their website lists tools and services categorized by department, industry, and company type. Manage social advertising: A main reason Hootsuite makes a good alternative to Mention is the ease with which you can manage organic content and paid ads in one place. Larger companies can choose a custom Enterprise plan.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Keyhole.co

NOVEMBER 7, 2023

Keep tabs on industry hashtags and various Twitter hashtag trends used by rival company accounts to spot gaps in your strategy and uncover new opportunities. Input up to 3 brands and Keyhole compares your brand over time against those competitors, revealing trends, impressions, key posts, share of voice, and sentiments.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Hootsuite

MAY 1, 2023

It also helps to keep your team stay organized and on task. Better resource allocation: A clear overview of all tasks allows you to manage resources, like time and budget, better. Content sourcing: Collecting or creating the visual assets and resources for your posts. Copywriting: Writing captions or campaign slogans.

Template 134

Template Templates Social Media Tips 134

Dave Fleet

NOVEMBER 22, 2010

Just as most companies invest resources in media monitoring, online monitoring should be a core component of any companies’ online activities nowadays. Organizations often cited as leading the way in social media are launching properties and maintaining them over the long-term. Nowadays, the rifle can work. It’s a waste.

CPM 413

CPM Comparison Diagrams Sentiment 413

Keyhole.co

JANUARY 20, 2024

Instead of feeling salesy, content feels more authentic and organic. Invest time and resources into your content creation. A good social media scheduling tool can help you stay organized. Using the dashboard, you can track branded hashtags that are relevant to your company, product, or specific marketing campaign.

Small Business 100

Small Business Engagement Strategy Facebook 100

Sprout Social

MARCH 26, 2019

In it, we’ll review how you can use social media listening for your company or organization, as well as proving its value to the C-suite. These advantages span the entire company, from product development to customer service. With less cost and time to set up, you’ll free up more resources to take action on your findings.

Social Media 103

Social Media Sentiment Marketing Analysis 103

Sprout Social

AUGUST 29, 2023

Besides improving workflows and the customer experience, conversational AI is a powerful tool for business intelligence, sentiment analysis and so much more. For example, it helps break down language barriers—especially important for large companies with a global audience. But that’s just the beginning.

Conversation 78

Conversation FAQ Sentiment Banking 78