Dave Fleet

MARCH 30, 2012

Social media is still a shiny object to many people – companies still come at it with a focus on the shiny object rather than on what they really need. A: Because we’re a customer-focused company and we want to get closer to our customers. Those are nice side effects. B: Ok, why do you want to be in social media?

Social Media 353

Social Media Loyalty Conversation Buy 353

Dave Fleet

NOVEMBER 9, 2016

Richard correctly argues that companies can learn from this and, by adopting similar approaches, can derive similar benefits from reaching their stakeholders directly through digital channels. This got me thinking on some other lessons and reminders we can take from this election.

Analytics 305

Analytics Google Reader Social Media Sentiment 305

Dave Fleet

JULY 18, 2011

Online customer support is one of the key trends confronting companies as they embrace social business and look to interact with their consumers online. As social support grows in reach and popularity, companies are facing the conundrum of how to successfully scale. Here are eight pointers for scaling your customer support: 1.

Tips 353

Tips Social CRM Reputation Knowledge Base 353

Dave Fleet

MAY 10, 2010

A couple of weeks ago I received a worried call from a friend working in PR for a large company. Her opening question went something like: “What the heck are Community Pages on Facebook, and why is there one for my company?&#. In theory these pages should be a good thing for companies. Community Pages 101.

Communities 419

Communities Brands Wikipedia Microsoft 419

Dave Fleet

AUGUST 22, 2011

They’re in this book too, but so are organizations like InnoCentive, the Oil Spill Recovery Institute and the Economic Development Council of Western Massachusetts. Because you’re much more likely to be able to relate to one of these companies than you are to the giant first movers. Why does this matter?

Review 369

Review Case Study B2B Marketing 369

Dave Fleet

JUNE 4, 2014

Social media support becomes more central to an organization’s social media activities, and shifts from a cost centre to a strategic marketing tool. This is a shift from the way that many companies are approaching social media nowadays. Couponing and contesting (still key reasons that many people connect with brands).

Loyalty 344

Loyalty Social Media ROI Advertising 344

Dave Fleet

JUNE 28, 2011

My concern is that there’s a big difference between these two statements: “‘Company X’ did this. “‘Company X’ did this. One offers useful suggestions; the other tears the organization down. What a dumb move – who in their right minds would do that? One builds; the other tears down.

Construction 350

Construction Publishing Organization Company 350

Dave Fleet

OCTOBER 20, 2011

” Key points: About a third of companies look for at least six years of experience when looking for a social strategist. Key success factors: Rallying stakeholders across the organization. I organized a media event that I thought was near-perfect but that had ZERO media show up (sob!).

Flickr 409

Flickr Project Organization Strategy 409

Dave Fleet

DECEMBER 4, 2017

It has changed the way companies communicate, the way they operate, and the way they connect with people. People like Lionel Menchaca and Richard Binhammer at Dell, Frank Eliason at Comcast, Zena Weist at H&R Block and others paved the way for large companies to use social media to connect with customers directly.

Social Media 150

Social Media Platform Communities Advertising 150

Dave Fleet

JULY 20, 2010

Ad agencies have access to the marketing function, which often controls communications in general within organizations. That leads to fragmented, siloed failures as organizations roll out poorly coordinated, ineffective campaigns. Companies run a risk of a downward spiral with no end winner. What do you think?

Social Media 379

Social Media Advertising Journal Campaign 379

Dave Fleet

FEBRUARY 28, 2013

Do you impose social media on the enterprise or allow it to grow organically? Help customers to help customers – successful companies in the social support space leverage customer forums to help customers answer each others’ questions, and step in when questions go unanswered at first.

Social Media 393

Social Media Communities Overview Forums 393

Dave Fleet

AUGUST 30, 2010

Similarly, many companies are at risk of this when they focus purely on customer acquisition while neglecting engaging their existing fans. Have you seen this pattern, in your organization or with clients? When an army advances using a scorched earth approach, it destroys everything behind it as it advances. Image: Steve Lacy ).

Social Media 399

Social Media Patterns Campaign Engagement 399

Dave Fleet

APRIL 9, 2012

In case you aren’t familiar with Barger, he’s headed-up social media at two of the world’s largest companies – IBM and GM. Ultimately, if you’re working on social media within an organization and need a handbook as you get started, I can hardly recommend The Social Media Strategist more strongly.

Social Media 391

Social Media Review Handbook Case Study 391

Dave Fleet

FEBRUARY 11, 2013

As social media continues to establish itself as a bona fide communications function and as companies continue to increase the scale of their social media programs, they’re running into a new set of problems. Together we’ll explore topics including: Organizing global social media teams. The balance of global/local.

Social Media 250

Social Media Influencer Team Campaign 250

Dave Fleet

APRIL 13, 2011

Awareness of this is slowly growing as social media activities mature within organizations. Over the next couple of years, as we continue to see companies invest more and more into social media activities, we’re going to see three forces driving the adoption of social customer support – case studies; customer demand and crises.

Case Study 296

Case Study Issues Study Social Media 296

Dave Fleet

JULY 26, 2010

Over time I’ve found myself doing more and more foundational work for organizations looking to dip their toes into social media. One of the key elements of this work, in my opinion, is creating a social media policy that fits well with the organization’s goals, culture and risk tolerance. Should Your Company Have a Social Media Policy?

Policies 419

Policies Resources Liveworld Social Media 419

Dave Fleet

FEBRUARY 2, 2012

While trust in business as an institution remained steady, business is not meeting the public’s expectations when it comes to building trust in companies. So what do this year’s results mean for companies in Canada, and those using social media in particular? CEOs are now the least credible spokespeople in Canada.

Social Media 305

Social Media Bazaarvoice Survey Eventful 305

Dave Fleet

FEBRUARY 2, 2011

Organize meetups – Found yourself with some time on your hands? Outbound job hunting – Follow executives at the companies you want to work for and keep your eyes open for job openings. Solve problems – Monitor for problems with your company’s customers, and solve them. See who else is around.

Twitter 419

Twitter How To Reputation Curation 419

Dave Fleet

SEPTEMBER 2, 2010

How many companies have you encountered taking a scorched earth approach to their social media activities? I’m not naive enough to think that two words would lead us to a silver bullet situation, but do these two current words adversely affect some companies’ approaches to online interaction?

Social Media 393

Social Media Activities YouTube Conversation 393

Dave Fleet

DECEMBER 21, 2011

Search engines usually drive a significant proportion – if not the majority – of traffic to companies’ websites. Do they go to news sites to see what’s going on with the company or the product? And yes, some companies aren’t paying attention. Do they go to blogs to check out discussions there?

Engineering 271

Engineering Review Sites News 271

Dave Fleet

JUNE 4, 2014

Social media support becomes more central to an organization’s social media activities, and shifts from a cost centre to a strategic marketing tool. This is a shift from the way that many companies are approaching social media nowadays. Couponing and contesting (still key reasons that many people connect with brands).

Loyalty 257

Loyalty Social Media ROI Advertising 257

Dave Fleet

FEBRUARY 16, 2016

Companies realized the opportunity presented by engaging with their customers through these new channels, but we were still in a time when simply creating a Twitter or Facebook account would make headlines. Companies have re-focused on their own digital properties. This has led to three key changes for agencies.

Mobile 105

Mobile Trends Compete Loyalty 105

Dave Fleet

NOVEMBER 9, 2016

Richard correctly argues that companies can learn from this and, by adopting similar approaches, can derive similar benefits from reaching their stakeholders directly through digital channels. This got me thinking on some other lessons and reminders we can take from this election.

Analytics 150

Analytics Google Reader Social Media Sentiment 150

Dave Fleet

NOVEMBER 14, 2016

writing services company reviews If you’re a significant career hunter, seeking occupation which will take you somewhere, I consider these suggestions must be beneficial to you personally personally. The significant relief organizations are typically the very first to soar to activity, and they’ll advertise what’s needed.

Insurance 150

Insurance Notification Policies Influencer 150

Dave Fleet

NOVEMBER 14, 2016

writing services company reviews If you’re a significant career hunter, seeking occupation which will take you somewhere, I consider these suggestions must be beneficial to you personally personally. The significant relief organizations are typically the very first to soar to activity, and they’ll advertise what’s needed.

Insurance 150

Insurance Notification Policies Influencer 150

Dave Fleet

APRIL 15, 2013

Set up news alerts for your company and/or your clients. Nowadays, companies demand more. Measurement is so much more than reporting, and companies are demanding more from PR measurement nowadays. Never stop being curious. Stay on top of the news. Make time to stay on top of current events. Read a newspaper (online or offline).

Tips 420

Tips Proposal News Industry 420

Dave Fleet

OCTOBER 28, 2010

Michael Eisner – former CEO, Walt Disney Company and author of Working Together. The organizers of the conference have provided me with two tickets to give away to readers of this site. Simon Sinek – Professor at Columbia University and author of Start With Why.

Conference 279

Conference Eventful Travel Cost 279

Dave Fleet

JANUARY 17, 2011

Good To Great: Why Some Companies Make The Leap…and Others Don’t – Jim Collins (via @OT_Group ). Social Media Roi: Managing and Measuring Social Media Efforts in Your Organization – Olivier Blanchard. Once again, I reached out for suggestions – this time to people on Twitter.

List 382

List Banking Flickr ROI 382

Dave Fleet

FEBRUARY 11, 2013

One of the most fundamental questions in running a social media program at scale is, “how do I organize it”? Jeremiah Owyang , in particular, wrote about this some time back from a functional perspective; this provides a good starting point but didn’t consider the geographic and cultural challenges of a global organization.

Team 378

Team Organization Social Media Campaign 378

Dave Fleet

JULY 3, 2018

Things Every Efficient publicity Writing Company Has In Common. When you organize your essay and write down the points you’re going to talk about in your draft, you’ll have a whole lot of points to speak about. Once you have composed each composition, request feedback from your own economics teacher.

How To 150

How To Discount Guidelines Library 150

Dave Fleet

APRIL 15, 2013

Set up news alerts for your company and/or your clients. Nowadays, companies demand more. Measurement is so much more than reporting, and companies are demanding more from PR measurement nowadays. Never stop being curious. Stay on top of the news. Make time to stay on top of current events. Read a newspaper (online or offline).

Tips 353

Tips Proposal News Industry 353

Dave Fleet

NOVEMBER 22, 2010

Just as most companies invest resources in media monitoring, online monitoring should be a core component of any companies’ online activities nowadays. This has three big implications: Self-identified audience – if people are talking about your company or brand, they’re doing the equivalent of raising their hand as people who care.

CPM 413

CPM Comparison Diagrams Sentiment 413

Dave Fleet

FEBRUARY 7, 2011

Facebook is at the centre this week – four of the seven articles incorporate the dominant social network – from conflict over Egypt, to UFC broadcasting fights, to creating an engagement guide for your organization. Fast Company: UFC and Its Gang of 4.6 Facebook as a battleground.

Trends 258

Trends Facebook Sports Blogosphere 258

Dave Fleet

MARCH 17, 2011

I think event organizers should consider whether bigger is always better, or whether they should cap the event size to prevent degradation of the event. No breakout companies this year. I heard from a few sources that SXSW this year was about 30 per cent bigger than in recent years. Content varies in quality. Conclusion: Worth it.

Content 323

Content Conference Flipboard Meeting 323

Dave Fleet

OCTOBER 17, 2017

While this applies to my colleagues broadly in the organization, it is especially true for the people on my team. People” aren’t just something that happen at a company – they don’t just suddenly show up one day, out of the blue. Riding the emotional rollercoaster. Seeking out the uncomfortable is not simple or even easy.

Team 186

Team Construction Skills Groups 186

Dave Fleet

MARCH 27, 2018

Every role is important to an organization but as the National Practice Lead for Digital this one especially was important to me – as part of the leadership group on my team this role would help set the direction for the ongoing evolution of our digital practice and would be an important partner for me in the years ahead.

Skills 150

Skills Team Process Applications 150

Dave Fleet

OCTOBER 17, 2017

While this applies to my colleagues broadly in the organization, it is especially true for the people on my team. People” aren’t just something that happen at a company – they don’t just suddenly show up one day, out of the blue. Riding the emotional rollercoaster. Seeking out the uncomfortable is not simple or even easy.

Team 150

Team Construction Skills Groups 150