Design Your Online Community for the Users, Not for the Organization
AUGUST 3, 2015
This post originally appeared on the Higher Logic blog , where I’m posting an ongoing series related to Millennials and online community. I’m excited to share them here for you over the next few months! And don’t forget that Higher Logic clients can have access to our Essentials of Online Community Management program at a special discount. Featured Industry Insider Open Communit
How Social Referrals Impact Your Organic Traffic
Convince & Convert
DECEMBER 24, 2015
Social Media’s Role in Organic Traffic. Add value > Engage with your audience > Build relationships > Grow your community > Nurture relationships > Gain brand ambassadors (highlight to tweet). In this example, I’m using my yo-yo company CLYW —we’re quite active on social and run a lot of Facebook Ads. Analytics That Build Community.
Crowdsourcing for Organizations
JULY 28, 2011
Think of outsourcing where you assign tasks to an outside company or contractor who you hire directly. Crowdsourcing can be like outsourcing on steroids because instead of contracting to one known entity, you are putting a call out to a bigger group, often a global online community, to either get many to participate or to find the person you need by casting a much wider net. Action.
Why the Future of Social Community is Omni-Social
Convince & Convert
MAY 10, 2016
The online community pendulum is swinging back. It’s no longer enough to rely on social networks for community infrastructure. Smart companies are now combining owned and rented community functions into a 1+1=3 scenario I call Omni-Social. But this, of course, makes social community more expensive and less efficient as brands are forced to pay for Reliable Reach.
Is Your Online Community Changing with the Times?
JANUARY 4, 2016
This post originally appeared on the Higher Logic blog , where I’m posting an ongoing series related to Millennials and online community. And don’t forget that Higher Logic clients can have access to our Essentials of Online Community Management program at a special discount. We need our online communities to morph and shift with the changing landscape.
Monitoring What Others Are Saying About Your Organization
JUNE 26, 2014
Part of managing your organization’s brand is being consistently aware of what others are saying about it. You can’t engage your audience or your market base if you can’t see your organization through their eyes. One of the most effective ways to do this is to monitor what’s being said about your organization, who’s saying it and how much influence they have. Paid Apps.
How Instagram Makes Communities Better
JULY 3, 2012
In the fourth chapter, New Society: Elegant organization , Jarvis begins with a brief anecdote. Jarvis writes: Please, the publisher beseeched him, how can my publication start a community like yours? We should own a community, shouldn’t we? You don’t start communities, he said. Communities already exist. This is something Jarvis calls elegant organization.
Is your Organization Capable of Unorthodox Thinking?
APRIL 24, 2013
Unless you can get your organization to challenge assumptions and think outside formulaic patterns and solutions, you cannot expect different results or steer it into a different future. Success is based on the ability to constantly discern, re-organize and leverage “pieces of a puzzle that are constantly shifting.” The New Competence of the Knowledge Age. Sermo did.
Marketing, community, support or all of the above?
MARCH 1, 2014
Like many other people at the time, I was interested in the humanizing effect that social media could have for companies. While companies were previously faceless, anonymous entities, suddenly they could have a face, and interact with the people who cared about them. This is leading more and more organizations to shift customer support into the marketing function. . Tweet.
How to Make Your Organization Seem More Human
APRIL 16, 2015
You’d think in an era of social media, where we’re all so aware of what everyone else is doing, that it’d be simple to give your organization a human face. So, in this age of automated sales, web-etiquette and tech, how do you maintain your organization’s connection with members? Provide a specific point of contact — the face for your organization — to your customer.
All you need to know about organic reach on Facebook
JUNE 12, 2014
But nonprofits who have worked hard to build community on their pages? Long version: Also known as the spin: Organic Reach on Facebook: Your Questions Answered – Facebook thinks there’s too much content so they are trimming it for us. Sample laugh out loud quote: “Is organic reach dropping because Facebook is trying to make more money? Short version: Sigh.
Is Blogging Dead or Are Companies Not Trying Hard Enough?
APRIL 25, 2012
When I speak to CEO organizations , I typically run through a series of quick slides that show where technology is right at this moment. My guess is many people or companies say, “Let’s start a blog!” USA Today reported this morning that more companies are abandoning their blogs in favor of Facebook, Tumblr, and Twitter. magazine. So, I see.
5 Ways to Grow Your Instagram Following and Build Community
Convince & Convert
DECEMBER 7, 2015
What’s the secret to building a thriving community on Instagram? And today, I’m going to show you some of my favorite strategies for creating an engaged and growing community on Instagram using some advanced tricks of the trade. Cleaning Company: “Double tap if you hate cleaning on the weekends.” It’s not exactly an easy question to answer. But Brilliant right?!
Change or Die | Fast Company
Buzz Marketing for Technology
JULY 24, 2008
Fast Company. Connect with Fast Company. The companys top executives had invited the most farsighted thinkers they knew from around the world to come together in New York and propose solutions to some really big problems. Its the most important challenge for businesses trying to compete in a turbulent world, says John Kotter, a Harvard Business School professor who has studied dozens of organizations in the midst of upheaval: "The central issue is never strategy, structure, culture, or systems. Great companies run SAP, not just great big companies.
Guerilla Community-Building Group Provides Insight to Modernizing Your Organization
OCTOBER 13, 2012
recently discovered an emerging New York City community/organization called The Office Hero League that seems to be providing the same value to the members of their community that an association would provide. Their push and call for community is starting out as a digital campaign, and then bringing people together in person in order to strengthen the community.
Change Management Is the Foundation of a Social Organization
JUNE 27, 2011
Michael Brito is currently a Vice President at Edelman Digital. He writes frequently in his social media blog and just finished writing his first social business book, Smart Business, Social Business: A Playbook for Social Media in Your Organization which will be released in July 2011. We’re honored that he was willing to write this guest post for us. The Social Organization
Why Doesn’t Your Company Have a Social Media Voice Document?
OCTOBER 27, 2014
Well, why not? A few years ago, I think you could have gotten away with keeping the company ‘voice’ safely locked away in a few choice individuals’ minds at your company. Pretend I’ve just waxed bombastically about the ubiquity of social media and the importance of getting everybody in the company on board. Facebook : Tag all relevant company mentions.
The Case for Building a Fiercely Loyal Community
APRIL 30, 2012
She is a seasoned business coach, strategist, advisor and speaker who helps business owners set their companies apart from the pack. Based in Birmingham, Alabama, Sarah advises her international clients on how to build a thriving, successful community, how to increase social media effectiveness, and how to develop a remarkable online and offline business presence. Ask them questions.
Best Linkedin Company Pages
DECEMBER 18, 2013
Lots of good tips here for amping up your company page. Best LinkedIn Company Pages 2013 from LinkedIn. Related Posts How to Lead Your Way to a Social Organization FB Graph Search – Implications for Brand Pages The new content economy Building Community: It’s More than Engagement The Power of Targeting Here’s what Silicon Valley cares about.
Interview with Community Manager: Emma Gannon
Social Media Citizens
SEPTEMBER 6, 2011
Emma Gannon is currently a global community manager of Dove Facebook. Emma has experience of community managing blogs, Twitter and Facebook pages for international brands. The best resources can be found by looking simply around online and seeing what other brands are doing with their communities. think it is genius. G: Where is the best place to build the community?
How Social Media Strengthens Companies [infographic]
FEBRUARY 9, 2011
Tweet Socialcast has compiled this nice infographic that explains how social media strengthen the relationships inside the company to engage employees and consumers when creating customer relations. According to the infographic a majority of organizations are using social media tools to strengthen their team. Engage and build trust. Take a look yourself. Click image to view large -.
It’s Time to Own Your Social Community
Convince & Convert
FEBRUARY 10, 2015
The days of the leased social community are fading, and it’s time to re-embrace owned social. Some of these online conversation venues were organized by and for hobbyists, such as KarateForums.com and many others owned and operated by my friend Patrick O’Keefe. Companies of every stripe were able to inexpensively build audiences using Facebook, Twitter and beyond.
How To Organize A Brand Hackathon (And Why) – Interview With Betabrand’s Chris Lindland
The Realtime Report
NOVEMBER 27, 2012
The company used its customer newsletter and social media to promote the event. ”Compensation: From its Model Citizen photo campaign to its Disco Open Source Project to its ThinkTank Community Idea Factory, Betabrand has built its brand around customer engagement. Asking your customers and fans to hack your brand is about as social as a social business can get. You
5 Things Companies Do That Ruin Storytelling Success
Convince & Convert
NOVEMBER 9, 2015
I am optimistic about the next phase of storytelling bringing the industry to a better place—although I do have a bone to pick with how some organizations knowingly (or unwittingly) get in their own way. Here Here are five things companies do that can impede storytelling success. It’s hard to watch when companies are so close to a beautiful story, and then this happens!
A Tale of Two Communities Part II – Salesforce.com
MARCH 3, 2011
This post is the second in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. Salesforce is actively running their communities with fervent involvement. Read Part 1 here. Productive?
Why Most Companies Can’t Yet Handle Great Marketing Technology
Convince & Convert
MARCH 29, 2016
Come find us at Booth #761 in the Community Pavilion to talk #DigitalInnovation https://t.co/qQgklKVVPK. Pam had lunch the following day with several representatives from a large insurance company, and they inadvertently ratified this thesis (which I also witness consistently in our consulting practice here at Convince & Convert). Image via Unsplash. highlight to tweet).
Interview with Community Manager: Jonas de los Reyes from Yahoo!
Social Media Citizens
MAY 12, 2011
Jonas de los Reyes is a lead community manager of Yahoo! You can follow Jonas on Twitter , Facebook and Linkedin. G: How did you build your experience as community manager? J: For me, it was a combination of things happening in my career that stirred my path to community management. Another thing that is needed for a community to thrive is community guidelines.
The Intersection of Online Communities and Learning Management Systems
MAY 6, 2015
This post originally appeared on Online Community Results. SocialFish and OCR partner on many online community strategy and implementation projects – contact us if you need help with yours. We’re seeing some interesting things going on in the association industry at the intersection of online communities and learning management systems (LMS). live) Webinars or Webcasts.
Community Management Continues to Mature [REPORT]
APRIL 4, 2012
The Community Roundtable’s essential 2012 State of Community Management Report is out. these three kinds of community structures often coexist around a single organization or company. - the complexity of distributed and decentralized relationships with customers collide with corporate cultures (this is exactly what Humanize is about!). Yep, that means you.
How to Empower Staff to be the Voice for your Organization Through Social Media
JULY 11, 2014
“As communications patterns have shifted to a reality where everyone is the spokesperson for your nonprofit, how you and your colleagues use social media can greatly impact your organization’s reputation and relationships with the community.” ” How to Empower Staff to be the Voice for your Organization Through Social Media from Farra Trompeter, Big Duck.
Awesome Community Management Playbook
FEBRUARY 5, 2014
I love this Community Management Playbook from Yammer. “Online communities have taken hold among businesses, to connect employees, customers and partners. However, community management as a profession is largely misunderstood and inadequately resourced. This guide addresses at a high level the strategy, design and everyday execution of a successful and healthy community.”
Industry Buzz: 4 reasons why rasa.io is the up and coming community platform
DECEMBER 7, 2015
For many associations, engagement happens exclusively online, and getting an online community to an effective place is a long-term, detailed task. Here at SocialFish, we’re strong advocates of the Open Garden concept and online communities, so we’re always eager to test out new platforms. Individually, rasa.io is a startup SaaS company headquartered in New Orleans.
10 Problems Keeping Your Online Community from Being Great
JULY 31, 2014
The problem: The initial inclination when building an online community is volume. And then after you reach an acceptable, beefy threshold – that’s when you start to sculpt your community. solution: Take the time to identify potential members that already exhibit a passion for the topic around which your community is built. Your community manager is an outsider.
For Social Success: Think As A Media Company
APRIL 26, 2013
Brands need to “think as a media company” and improve their editorial skills in order to create shareworthy stories that are valuable for the community members. The purpose of the topics is to drive conversations in a community. A lot of brands know that they need to create conversations with their audience, but don’t know which conversations. Create a Social Newsroom.
How to Grow Your B2B Facebook Community
FEBRUARY 5, 2013
But like any other marketing strategy, growing your B2B Facebook community simply requires an investment of time and genuine engagement. As a B2B company, your customers know the angles, and they know the game. Below I’ll highlight a couple of simple and effective methods that’ll help grow a B2B Facebook community through engaging content curation. Go Viral. Provide Value.
Two Key Questions for Every Community Manager
SEPTEMBER 5, 2013
Online Community Management is a profession that has seen a huge boom and evolved over these last couple of years. For Community Managers, this has happened fast; we’re still trying to develop key concepts that will help current and future Community Managers do the job. The Community Manager is the voice of the organization. What are those goals? You want sales.
Social Media at Scale: Organizing Global Social Media Teams
FEBRUARY 11, 2013
One of the most fundamental questions in running a social media program at scale is, “how do I organize it”? Jeremiah Owyang , in particular, wrote about this some time back from a functional perspective; this provides a good starting point but didn’t consider the geographic and cultural challenges of a global organization. Tweet. There’s some good material out there on this.