Buzz Marketing for Technology

SEPTEMBER 10, 2014

Because it causes companies to do a lot of dysfunctional things like just focusing on the bottom line. So the assumption that change is the weird thing and stability is the normal thing is something that causes a lot of companies to get taken by surprise. And I’ll give an example of a friend of mine at a big publishing company.

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Buzz Marketing for Technology

APRIL 15, 2016

But in reality data they really want sits in disparate systems throughout the organization. Or if their company has invested big money in a traditional data warehouse, the results have fallen short of expectations. What companies really need is the ability to manage large amounts of data in a safe, agile and adaptable fashion.

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Buzz Marketing for Technology

FEBRUARY 2, 2011

This got me thinking about an idea I’ve had for the past year about the need for a new role in the marketing organization: Marketing Technologist. In fact I get a little worried that the CEO of one of these companies will one day meet our CIO and thank him for our business and he won’t even know who they are! No related posts.

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Buzz Marketing for Technology

FEBRUARY 27, 2013

Companies like Volvo have taken steps to use specific branded hashtags like #SwedeSpeak and #MyFirstVolvo to interact with specific consumers about particular topics. Get organized. Other companies are also creating new ways to leverage this supercharged special character.

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Buzz Marketing for Technology

DECEMBER 19, 2012

Certainly, many ecommerce shops attempt to mimic Amazon’s highly successful interactions with returning customers (“You were interested in XYZ, so you may enjoy ABC,” etc.) — but most companies are not going far enough, allowing customers to slip through the cracks.

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Buzz Marketing for Technology

APRIL 8, 2010

2) Customers will tell you where you need to focus your attention – if something is broken with your organization you can bet it will surface on the social web first. 4) Respond like a person, not a company – try to resist the urge to automate the responses. A good response is one that comes from an individual not a company.

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Buzz Marketing for Technology

FEBRUARY 10, 2016

This webinar featured Kevin Hack (@ kevinhack ) head of Social Intelligence in Global Digital Marketing Advancement at The Hershey Company, Kendra Simpson (@ Kfoley ) Director of Communications at Kohler Company, Drew Neisser (@ DrewNeisser ) founder and CEO of Renegade and Will McInnes (@ willmcinnes ) Integrated Marketing Analyst at Union+Webster.

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Buzz Marketing for Technology

JANUARY 5, 2010

Combining two of the most customer focused organizations I am aware of on the web and making one of the most powerful customer centric companies out there. In this world where customers can create content at the drop of a hat – displaying their love or hate for a given company – should not be taken lightly. Tweet This!

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Buzz Marketing for Technology

JUNE 15, 2010

Certainly internally in your organization you need to be an extrovert if you want to organize a Tribe or movement in your company to take on social media. Related posts: Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing. Email this to a friend?

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Buzz Marketing for Technology

APRIL 10, 2013

Fact is, though, in many online marketing organizations, there is often surprisingly sharp resistance to technologies such as multivariate testing. Then show how much more money the company could be making if you could get hard data on exactly what’s working and what’s not working. Bring up smart competitors, industry darlings.

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Buzz Marketing for Technology

JANUARY 11, 2011

One of the big mistakes I often see with companies when they are setting up a Page on Facebook is they spend more time planning “the wedding than they do the marriage” as I like to say. Then came the days of wanting to appear at the top of a Google search (either paid or organically). And you would be surprised what I hear.

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Buzz Marketing for Technology

JUNE 27, 2008

Thomas Vander Wal explains folksonomy - using social taging to organize knowledge based on interconnections between people. Ran Shribman says that companies can tap into the skills people are developing from their use of consumer Web 2.0 I help organizations solve problems like email overload, poor meetings, and information silos.

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Buzz Marketing for Technology

FEBRUARY 2, 2010

Using Social Media to Deepen Customer Relations An obvious win for companies looking to jump into Social. Tweet This! Share this on Facebook. Share this on Linkedin. Related posts: Social Media speeds Onboarding I am officially up and running now in my. Just 4 People doing Social Media? Imagine it is New Years Eve 2011, just 2 short.

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Buzz Marketing for Technology

MAY 11, 2010

I have been in talks with a few companies lately about their social media efforts especially when it comes to supporting customers using social media ( the topic of my new book ). At the highest level there is really 2 ways to organize your social media efforts: Centralized or Decentralized. Tweet This! Share this on Facebook.

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Buzz Marketing for Technology

MARCH 23, 2011

Let’s say you’re an auto insurance company. Many BtoB organizations these days are spending time and money. You want to target micro-segments where people think about buying auto insurance. We know that people buy auto insurance when they buy a car. But where else can we find people who intend to purchase insurance?

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Buzz Marketing for Technology

JUNE 26, 2008

I’ve pulled this one out as part of a response to a discussion between Bill Brantley and Harold Jarche on the question of the work literacy gap and its impact on, and the role of, the organization. = = == ==. Employee-employer relations in a knowledge based economy. The emergence of Web 2.0

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Buzz Marketing for Technology

JULY 24, 2008

Information on competitors easier to find than that on other parts of their own organizations. The purpose of the online survey of more than 1,000 middle managers of large companies in the United States and United Kingdom was to uncover wide-ranging insights about the way they gather, use and analyze information. 4, 2007 â??

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Buzz Marketing for Technology

DECEMBER 8, 2010

Think about it marketers have been given this gift of Social Media which is reinventing areas of your company on the fly. In my company alone we have seen it touch Product Development and R&D, to Billing and Finance, to HR and Recruiting, to Customer Service and the Contact Center.

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Buzz Marketing for Technology

DECEMBER 15, 2009

Social will leave Marketing – This year Marketing and Communications totally “got” social media but next year is the year it starts to transform the rest of your BtoB organization from Product Development and R&D, to Billing and Finance, to HR and Recruiting, to Customer Service and the Contact Center. Its time next year to embrace it!

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Buzz Marketing for Technology

NOVEMBER 17, 2011

Q: So social sentiment analysis is a big debate and quite the rage now, with new companies and new approaches cropping up frequently. A: I don’t like to speak ill of other companies so let me concentrate on the good parts of Metavana instead of the ‘bad parts’ of others. What makes what you’re doing different than all of the others?

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Buzz Marketing for Technology

DECEMBER 22, 2009

The theory here is as CMO’s appoint a head of social media in their organizations, it fosters silo-like behavior and departmentalizes social which by definition runs counter to the behavior within the organization you are trying to instill! and after thinking about that I can’t help but agree with him. What’s your view?

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Buzz Marketing for Technology

JUNE 27, 2008

I think they represent many of the uses of rapid elearning software and demonstrate the value the tools bring to their organizations. Another person I talked to was a one-person shop who is responsible for building elearning courses for a company that serves a number of organizations in developing nations. The Branding Issue.

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Buzz Marketing for Technology

SEPTEMBER 8, 2010

Simon’s approach to messaging is very unique in the sense that – All organizations function on 3 levels. The problem is, most B2B companies don’t have a strong why. I first heard of Simon Sinek from the boys over at Marketing over Coffee John Wall and Christopher S Penn. What you do, How you do it and Why you do it. Tweet This!

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Buzz Marketing for Technology

AUGUST 5, 2014

Amber set the stage with a discussion of Real-Time Marketing (RTM) and some examples of companies doing it right. This set the stage nicely for Greg and Adam to discuss their companies success in RTM. How best to organize for Real-Time Marketing? This webinar was sponsored by Spredfast.

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Buzz Marketing for Technology

OCTOBER 5, 2013

When I’m playing Scrabble with my wife on a Saturday night, we’re just enjoying the company and the time together, and there’s nothing really serious about it. LH: One of our clients, Serena Software, makes a software application that help large companies manage the flow and upgrade of other software applications on mainframe systems.

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Buzz Marketing for Technology

JULY 24, 2008

When you can, take the opportunity to present the information you’ve gleaned: set up a seminar at work, organize a workshop at the local library, etc. You can often learn as much from the way the author has organized their information as from the text itself. Today: Danny Bader of the David Allen Company. organization.

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Buzz Marketing for Technology

AUGUST 11, 2010

And according to a study by Neilsen on Facebook Ads there is much better awareness, ad recall and best of all purchase intent when your friend “likes&# or mentions a company to you via Facebook. Social Media and the Contact Center for Dummies (Wiley) One of the biggest challenges for organizations today is managing.

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Buzz Marketing for Technology

JUNE 27, 2008

Every technology organization must deal with change. Her model fits high technology organizations equally well. They develop a vision for propelling the company into a position as the industry leader in product quality and support. Actions that inhibit coping retards an organizations ability to make core changes.

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Buzz Marketing for Technology

DECEMBER 15, 2009

Social will leave Marketing – This year Marketing and Communications totally “got” social media but next year is the year it starts to transform the rest of your BtoB organization from Product Development and R&D, to Billing and Finance, to HR and Recruiting, to Customer Service and the Contact Center. Its time next year to embrace it!

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Marketing Adwords Mobile Social Graph 157

Buzz Marketing for Technology

MAY 6, 2010

Imagine a world where B2B Marketers could target specific decision makers in specific companies using Social Media ads. His rationale – “if I don’t hit Paul I will get someone in his organization that will know him and forward it to him.” Think that sounds like the future years from now? Think again – it happened to me last week!

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Buzz Marketing for Technology

JUNE 27, 2008

As discussed in the article below, self-organized and collaborative networks--especially fueled by the advent of wiki-software for instance--are changing the ways we work and communicate with some even predicting an impact on the nature and practice of democracy. became the companys official policy. a sort of business MySpace.

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Buzz Marketing for Technology

JANUARY 3, 2018

Organizations started to get frustrated with the lack of predictability and rising costs associated with Marketing and the ecosystem of agencies and media companies that had to be invoked when even considering bringing a product, service, or brand to market. Then came the Internet.

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Buzz Marketing for Technology

JUNE 27, 2008

The APOSDLE project is organizing a German industry session at this event in Stuttgart. Watch a short trailer of how APOSDLE can be applied in a company setting. Demo of the first prototype available. An animated screen capture of the first APOSDLE prototype is available. Third International Conference Professional Training Facts.

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Buzz Marketing for Technology

OCTOBER 4, 2008

Most organizations still see blogs as a way to push their content to learners, which to my mind makes blogs simply a multimedia e-newsletter. Sending one person to a conference can potentially educate your entire organization. Companies that didnâ??t A few things that have led me to this place. informal learning.â??

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Buzz Marketing for Technology

JUNE 27, 2008

Take my 20 best people, and virtually overnight, Microsoft becomes a mediocre company." This quote from company Chairman Bill Gates epitomizes the importance of maintaining high-performing talent in todays knowledge-based organizations. Nidhi Verma, Shelli Greenslade and Mary Ann Armatys. Motivator No.

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Buzz Marketing for Technology

SEPTEMBER 2, 2009

Its now 2011 and everyone in your company has access to and the ability to jump and engage in Social Media. I liken this to the early days of email, when only a few people in the company had access to email. 24 months from now will your company seem comical? Not everyone needs it” I remember hearing!

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Buzz Marketing for Technology

JUNE 27, 2008

I cant tell you how many people I work with in training classes who complain that they cant do their jobs properly because the organization for which they are working "hasnt trained us yet." As a worker, you couldnt make a living if you didnt have access to the (expensive) machinery owned by the company.

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