Janet Fouts

DECEMBER 30, 2014

23% of Millennials have a Bachelor’s degree or higher, making them the most educated generation ( Nielsen ). Shop locally and prefer hand-made and authenticity to mass production. Prefer to spend more on socially responsible companies and say a company’s commitment to the community influences their decision to work there.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

The Realtime Report

NOVEMBER 26, 2019

To play it safe and cool, the studios/nets focused on a few new shows/programs built around proven commodities – storylines, people – and a mild roster of stable products. Smart companies are increasingly moving their content to the new, and admittedly less stable streaming opportunities, but … it’s getting better.

Advertising 113

Advertising Nielsen Buy Products 113

Hootsuite

MAY 18, 2023

Data from Wyzowl found that 73% of consumers prefer to watch short-form videos when learning about a product or service. Short-form video is also generally cheap and easy to produce and requires minimal production effort. For brand partnerships, consider companies that have similar values to yours, or products that are complementary.

Video 112

Video HootSuite How To UGC 112

Convince & Convert

MAY 27, 2014

And, according to a global Nielsen Survey of Trust in Advertising conducted in September 2013 (58 countries), almost half (47%) of respondents said that humor resonates more than any content approach. In 2012, I wrote about a supply-chain management software company called Kinaxis. Here are seven ways to add humor and get results.

Conversation 167

Conversation B2B Marketing GPS 167

Oktopost

APRIL 22, 2019

digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. Fortunately, Impact provides excellent ongoing support to help you get the most out of their product. “It Nielsen Visual IQ. Attribution. Especially, for lead generation.

Software 101

Software Marketing Analytics B2B 101

Socialmedia.biz

JULY 23, 2017

While piloting LinkedIn Elevate, Adobe found that the average participating employees drove 80% more job listing views plus three to four trial downloads of Adobe software products. This is because when people check out the profiles and content of your employees, they will also check out the company they work for and the products they offer.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Socialmedia.biz

JULY 23, 2017

While piloting LinkedIn Elevate, Adobe found that the average participating employees drove 80% more job listing views plus three to four trial downloads of Adobe software products. This is because when people check out the profiles and content of your employees, they will also check out the company they work for and the products they offer.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Bill Hartzer

MAY 26, 2010

WebVisible has recently launched a nationwide contest and a new original Web video series – both calling attention to the still-vast divide that separates consumers looking for local products or services and the very businesses they’re seeking. Mobile apps? The Great Divide Watch & Win Contest gives U.S.-based Yellow Pages?

Small Business 89

Small Business Advertising Nielsen SMS 89

Proactive Report

JANUARY 5, 2010

It won’t be long until every company is using video in some way to market their business, sell their product, extend their brand, and/or increase exposure. People search YouTube to find videos about the subject they’re interested in. No surprise then that How-To videos are one of the most watched genres.

Video 77

Video Trends Nielsen Mobile 77

Webbiquity SMM

FEBRUARY 28, 2011

. • Christopher Barger – Director, Global Social Media at General Motors. • Scott Monty – Digital & Multimedia Communications Manager at Ford Motor Company. Electronics, Devices, Mobile. • Jussi-Pekka Erkkola – Digital Marketing Manager at Nokia. • Marcy Cohen – Sr.

List 155

List Twitter Brands Microsoft 155

Convince & Convert

FEBRUARY 17, 2015

According to Nielsen, we trust friends and family members’ recommendations 92% of the time. We trust advertising from companies 47% of the time. We fundamentally trust humans more than companies or institutions (highlight to Tweet). This is why the smartest companies don’t act as such. Remarkable!

Case Study 60

Case Study Nielsen Study Process 60

Laurel Papworth

JANUARY 14, 2010

I reported them to the ACCC – remember “free&# mobile phone fiasco and resultant fines? At the same time, create unique product offerings and providing unique value proposition via the hotel website. Engage your customers directly via social media and mobile initiatives, and Web 2.0

Hotels 85

Hotels Tourism Travel Social Media 85

Oktopost

JUNE 9, 2020

Employee advocacy is the promotion of a company by its employees. By sharing company-related content to their personal social media profiles, employees amplify a company’s message. It can take months for a B2B marketing team to build up a company’s presence and credibility online. What is Employee Advocacy.

B2B 144

B2B Survey ROI Metrics 144

Jon Loomer

AUGUST 29, 2018

In the United States, you can also target by DMA , which is a media market as defined by Nielsen. The platform may use IP address, mobile device info, a user’s profile data (i.e. People whose most recent location is the selected area, as determined only via mobile device. How Facebook Determines Location of a User.

Facebook 166

Facebook Travel Mobile Comparison 166

Convince & Convert

JANUARY 28, 2016

And posting your Mona Lisa to some random blog won’t automatically bring hoards of awestruck readers to your website who are dying to peruse your products and services. Companies should be thinking just as creatively about their distribution strategies as they are about their content strategies. Are they on mobile phones or desktops?

Content 60

Content Nielsen Delicious Sentiment 60

Webbiquity SMM

JANUARY 17, 2011

What Americans Do Online: Social Media And Games Dominate Activity by Nielsen Wire. Mobile internet activity is different, however, with the dominant share of time (42%) spent on email, and just 11% on social media. 70% of bloggers are organically talking about brands on their blog, and 38% of them post brand or product reviews.

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

FEBRUARY 7, 2011

500 companies now call social media “very&# or “somewhat&# important to their marketing or business strategy. How can you “train&# your CEO to use social media productively? 6 Basic Questions For Social-Optimizing Your Company Website by BlueGlass. 85% of Inc. Mistakes were made. by iMedia Connection.

Social Media 198

Social Media Tools Tips ROI 198

Webbiquity SMM

FEBRUARY 7, 2012

71% of companies now have a presence on Facebook. 59% are on Twitter, and 43% use a company blog for marketing. Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily. Marissa McNaughton looks at social media use among America’s largest companies. You just shared a link.

Statistics 190

Statistics Research Social Media B2B 190

Buzz Marketing for Technology

JUNE 27, 2008

LinkedIns 361% year-over-year growth handily beats Facebooks 56% growth in the same period, according to the latest stats from Nielsen: However many people have pointed out to me that my case is unusual. A natural by-product of that is that recruiters such as myself will network with people on LinkedIn to generate referrals for openings.

LinkedIn 109

LinkedIn Google Directory API 109

Buffer Social

AUGUST 9, 2016

billion of which access the social network via mobile devices. You can use images and videos to capture the interest of your target market, helping you to sell your products and services. Mobile News Feed. By default, Facebook will show the ad on the desktop News Feed, mobile News Feed, and the desktop right column.

Advertising 40

Advertising Facebook URL Campaign 40

Webbiquity SMM

JANUARY 24, 2012

And many companies that jumped in early experienced failures and disappointments, pulled back, and then re-approached social media from a more strategic angle. What’s the most effective way to grow a company’s social influence? While certain aspects of social media have stabilized (e.g.,

Social Media 190

Social Media Tips ROI Nielsen 190

Viper Chill

APRIL 25, 2012

A prediction about the future of blogging; a platform actively used by over 181 million people (Nielsen data for October 2011). Due to the length of this post, I could have given this information away as a product and sold it for a lot of money. This is an important blog post, because it makes a prediction.

Sites 96

Sites Industry Blogger News 96

Buffer Social

MARCH 16, 2017

one in five minutes spent on mobile is spent on Instagram or Facebook. Intent: A study by Instagram found that 60 percent of Instagram users say that they learn about products and services through Instagram, and 75 percent say that they take actions such as visiting sites, searching, or telling a friend after seeing an Instagram post.

Instagram 111

Instagram Advertising URL FAQ 111