Laurel Papworth

JULY 1, 2015

Writing a social media press release for customers, vendors, clients, stakeholders to pick up and deliver the news into their Facebook and Twitter and Google Plus networks is a totally different beast. What are the Main Features of a Social Media Press Release? Let’s tame it.

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Press Release Social Media WordPress How To 40

Adam Sherk

MAY 26, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Where Do You Want Your Social Media Press Releases to Live? I want to stress that this issue is not unique to PitchEngine, it applies to many third-party release hosting services. Specific to the SEO implications, I believe that is still the best approach.

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Press Release Social Media Syndication Hosting 102

Writtent Blog

DECEMBER 21, 2023

As Doug Kessler of Velocity Partners spectates , “the rush to content marketing in every industry will make it harder and harder for your brand to rise above the noise.” About a year ago, the B2B company promoted their process automation services for energy companies with a high-energy offer. With a sports theme, of course.

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B2B Strategy Tips Content 93

Keyhole.co

MARCH 6, 2024

I guess we can all agree that marketing goes far beyond the numbers. Marketing is about feelings, opinions, and emotions (in the end, 95% of all purchases are emotional; it’s no secret). But you also need to be able to turn all that into meaningful information that you can use to power up your marketing strategy.

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Sentiment Analysis Marketing Press Release 52

Webbiquity SMM

MARCH 13, 2019

I did a website analysis and custom demonstration for a local IT recruiting company recently. This is a very successful company. They need a pipeline of companies that want to hire them to recruit on their behalf. By Peter Caputa. They’re a leader in their field and they have a good number of recruiters working for them.

Engineering 137

Engineering Social Media Hubspot Marketing 137

The Realtime Report

APRIL 28, 2020

What Are the Advantages of a Marketing Strategy? That aspect is done through marketing. While this is a rudimentary look at something every entrepreneur already knows, sometimes it is important to reiterate the significance of marketing. They need to be pointed in the right direction to discover what a company has to offer.

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Strategy Marketing Reputation Press Release 125

Proactive Report

OCTOBER 24, 2011

We need to understand the current media landscape: What journalists need today, how best to work with them, where the opportunities lie for PR news material — and what that means for Press Releases. How does this affect the way we write a press release? The press release is available here.).

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Press Release News Wireless Journal 81

ProBlogger

SEPTEMBER 13, 2012

Most bloggers understand that online press releases can drive traffic. Press releases are powerful ways to reach people through search. ProBlogger has offered reasons to use press releases to promote a blog, and very sound editorial guidance on how to turn a press release into a blog post.

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Press Release Vocus Blogger Embedding 39

Proactive Report

AUGUST 8, 2009

Paul Gillin makes an excellent case for the value of the press release: Yahoo changed the rules of marketing more than a decade ago when it elected to define press releases as news. Company searches in Google turn up press releases from the wire services – see this search for Reed’s Inc.

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Press Release Yahoo Syndication News 40

Proactive Report

AUGUST 8, 2009

Paul Gillin makes an excellent case for the value of the press release: Yahoo changed the rules of marketing more than a decade ago when it elected to define press releases as news. Company searches in Google turn up press releases from the wire services – see this search for Reed’s Inc.

Press Release 40

Press Release Yahoo Syndication News 40

Sprout Social

OCTOBER 11, 2022

Advocacy programs help social marketers extend their brand’s reach beyond their bandwidth—without additional paid spend. More than two-thirds (68%) of marketers report their organization already has an advocacy program. As one marketer said, “You need a lot of content to support a program. Social media posts. Data reports.

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Strategy Content Curation Press Release 131

Convince & Convert

DECEMBER 5, 2017

For years, we’ve been told that silos between customer service and marketing are just facts of life–something to expect. According to recent Forrester research , one of the most significant hurdles to excelling in this new reality is support teams and marketing teams not being on the same page. Something amazing is happening.

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Social Media Marketing Team Upcoming 208

Buzz Marketing for Technology

NOVEMBER 21, 2012

Business and consumer brands have traditionally approached marketing from two totally different vantage points. While there are always going to be distinct differences between b2b and b2c marketing practices, B2B websites must make some B2C-inspired adjustments to keep up with savvy consumers. 2) Start testing, seriously.

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B2B Marketing Case Study Buy 252

Koka Sexton

DECEMBER 7, 2020

We are going to talk about marketing strategy and execution for startups. So when you talk about marketing strategy and execution, there’s a lot that goes into it and I’m going to break it down as far as I can. Now, I believe that marketing is an art and a science that when businesses can go become predictable.

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Strategy Marketing Startup System 103

Harp Interactive

OCTOBER 9, 2009

Not every company needs a blog. YouTube worked for BlendTec, but it might not work for your company. Build blogs and teach conversational marketing and business relationship building techniques. Help companies participate in existing social networks, and build relationships on their turf. Don’t fabricate this).

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Social Media Press Release Marketing Widget 232

Webbiquity SMM

JANUARY 12, 2011

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. How can you amplify and extend new releases through social media? Optimize company news for SEO benefit? Social Media Press Releases and Blogger Outreach.

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Press Release Tools Tips Vocus 194

The Realtime Report

DECEMBER 13, 2023

Studies Linking Tepezza-Induced Hearing Loss and Tinnitus Horizon Therapeutics issued a press release in February 2022 to address side effects linked with Tepezza. The release stated that after a 19-month analysis of thousands of patients, close to 10% of every case led to some hearing issues. billion in the U.S.

Pharmaceuticals 91

Pharmaceuticals Press Release Issues Study 91

Small Business Mavericks

APRIL 17, 2011

Steve Rubel, who is a bit of an Internet pioneer, has an interesting take on marketing in this global Internet economy. A media company. But what does it mean to be a media company? Whatever it is, if you are a media company, then you’re a power to reckon with.

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Company Wiki Case Study Press Release 142

Social Media Strategies Summit

SEPTEMBER 9, 2022

So it’s hardly surprising that marketers are waking up to the possibilities of NFTs. Coca-Cola: Align NFTs With Your Wider Marketing. Any time a shiny new toy comes along, marketers often feel they should use it in their campaigns. The adoption of NFTs as a marketing tool is already pretty high. Image source.

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Examples Brands Avatar Authentication 177

Laurel Papworth

JANUARY 12, 2023

How can NFTs be used in Metaverse Marketing campaigns for Australian wine and spirits? LECTURE: Laurel Papworth Metaverse Marketing of Wine and Spirits in Australia. So today’s story is about Agave spirits from Top Shelf, which is an Australian company. Top Shelf International Press Release on NFTs [link].

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Campaign Geotagging Marketing Press Release 59

Techipedia: Tamar Weinberg

AUGUST 31, 2011

Besides these blogs, our press release got picked up by Marketwire, BizJournals and MSNBC. All four of them were relatively larger companies and were interested in talking to us about reselling our product or integrating it with theirs. The press release and its coverage gave us the most calls from recruiters.

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Press Release Patterns Marketing Klout 142

Unmetric

MAY 10, 2016

But how does all this connect with the marketing strategy in the digital age? So, as marketers, if you want to speak to them, and be relevant to them, you have to learn to talk their language. Take for instance what Chevrolet did last year for one of its press releases. The impact of emojis on marketing.

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Press Release Social Media SMS Marketing 113

Waxing UnLyrical

JULY 3, 2013

And you tell them about how you like to eat ice cream and jog and take care of your dog, and you manage a company that sells lawnmowers. But this is the approach I see in the early days of a lot of start-up marketing. Unfortunately, most of these ideas fail because they fail to successfully hit their mark in the open market.

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Marketing Wikimedia Startup Public Domain 250

The Social Media Incubator

DECEMBER 19, 2012

It is used to be that companies that invested in a marketing plan at all only had to craft their marketing plan for a brick and mortar world. Even after the advent of the Internet, many companies didn’t integrate an online marketing plan. Every company is different.

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Press Release Marketing Startup Small Business 127

Dave Fleet

AUGUST 12, 2011

Ragan’s PR Daily published a post yesterday listing their top 10 words often misused in press releases. Here are a couple more words that PR people seem to butcher on a daily basis: Leading – It feels like every company claims to be the “leading&# company in its industry. Their list: Quality.

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Press Release Industry List Products 377

Sprout Social

FEBRUARY 15, 2023

They have also focused on strengthening their relationship with the Black community by partnering with Black creators and influencers and investing in Black talent to incorporate into their marketing campaigns. Read more about why diversity in marketing and social media is non-negotiable. Shout out to @hooraemedia and @walmart.

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Collaboration Brands Press Release Communities 98

Sprout Social

MAY 31, 2023

There’s been a lot of discussion around the role of artificial intelligence (AI) in marketing and communications and for good reason: AI has the potential to reshape the corporate communications landscape. At Sprout, our communications team employs generative AI to develop creative titles for press releases and media pitches.

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Sentiment Press Release Analysis Team 122

Janet Fouts

OCTOBER 2, 2013

And Content Marketing is not Advertising. It’s a hard thing to beat into a marketer’s head sometimes. Many brand marketers believe their goal in life is to write tasty copy that extolls the virtues of their products and nothing more. Most bloggers intimately know their market. We get it all the time.

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Advertising Content Marketing Press Release 182

Webbiquity SMM

DECEMBER 6, 2010

To be sure, some agencies and companies get it, and do an effective job integrating social media and PR efforts. In this example, a press release is distributed online, posted to the company’s Facebook and Twitter updates, and used to create a social media release (using a tool such as PitchEngine ).

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Press Release Social Media Social Bookmarking Blogger 211

The Realtime Report

AUGUST 29, 2022

Future Market Insights analysis has noted that the value of the AI market with respect to the media sector has an expected growth between 2022 and 2032 with a CAGR estimated at 26%. However, classical media companies simply don’t have the budgets large enough for technological expansion and will ultimately lose out to corporations.

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Upcoming Aggregator Press Release Banking 91

Webbiquity SMM

DECEMBER 28, 2010

But here are three areas where many companies aren’t realizing the synergistic benefits of coordination with their SEO efforts: Blogging: given that less than half of companies —both small businesses and the Fortune 500—actively maintain industry blogs, this is an underutilized area for SEO benefit.

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SEO Press Release Social Bookmarking Technorati 181

Waxing UnLyrical

APRIL 12, 2012

I don’t have a background in public relations, but my current position as the marketing communications manager at TouchSystems requires some PR skills. One of the primary aims of my position is to increase the company’s brand recognition and presence. I’ve also been having to develop and grow my press distribution list.

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List Press Release Flickr Project 163

Ignite Social Media

OCTOBER 13, 2020

The activation launched on National Noodle Day and lasted for six days, during which the company promoted the program on their social channels, through press releases , and with a digital commercial starring actor Vanessa Bayer. Even so, that’s not been the focus of their marketing. Wrong Audience. Inappropriate Content.

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Campaign Brands Press Release UGC 106

Adam Sherk

MARCH 24, 2011

Social media news releases have lots of advantages, and what’s not to like? They offer a clean, simple format that encourages companies to be clear and succinct. While multimedia content can be added to any press release, SMNRs are much more likely to incorporate images and video.

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Press Release News Social Media Research 191

Keyhole.co

AUGUST 30, 2023

For company accounts, recruiters may change the way up their social media calendars to include more content that will attract potential hires. Like most of X’s recent changes, the conversation largely occurred on X’s own platform without the use of formal press-releases.

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Features Twitter Press Release Influencer 64

Webbiquity SMM

SEPTEMBER 1, 2010

Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far. Tweet This!

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Press Release Tips HootSuite Alltop 200

Social Media Marketing

SEPTEMBER 28, 2017

Many companies take their official websites as, an essential cost of doing business rather than a chance, to fascinate fresh audience and capture new customers. But, it is extremely surprising that there also are some companies who view, their websites as a tool for rapidly growing its businesses.

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Press Release Marketing Newsletter Engineering 69