Webbiquity SMM

OCTOBER 13, 2010

Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites. This tool is fast, easy to use, and offers a useful set of filters for finding mentions of a company or topic in specific types of social interaction (e.g. Nielsen BuzzMetrics.

SM2 202

SM2 Vocus Alterian Radian6 202

Rebekah Radice

APRIL 30, 2018

And that’s where the power of influencer marketing comes in. Still not sure if influencer marketing is right for your business? The Case for Influencer Marketing (and How it Will Change Your Business). Influencer marketing is one of the most effective ways to get it. Subscribe to Brand Authority Podcast in iTunes.

Influencer 115

Influencer Marketing Nielsen Authentication 115

Social Media Marketing

AUGUST 8, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 167

Social Media Nielsen Press Release News 167

Hootsuite

MAY 18, 2023

Here are our top tips for including unique and compelling short-form video content in your marketing strategy — and captivating your audience. Free 30-Day Trial 13 short-form video best practices Dive into short-form video marketing with these tips and best practices. Are there sound bytes or songs that are being used again and again?

Video 112

Video HootSuite How To UGC 112

Sprout Social

AUGUST 25, 2022

To run a successful platform-specific advertising campaign , you should plan to invest at least $5,000 per month , according to Sprout’s Manager of Digital Marketing, Maggie Anderson. Sydney Nielsen, Sprout’s Manager of Customer Marketing, says, “Working with agencies is an investment that delivers high return. Ad campaigns.

Social Media Management 125

Social Media Management Cost Social Media Price 125

Sprout Social

DECEMBER 29, 2022

Building and maintaining your brand in a crowded market is no easy feat. According to Nielsen Media, as of 2022 there are over half a million brands globally. Trends don’t last a lifetime, but our gear does and so do the memories you make in it. If sentiment is trending up or down. Social analytics.

Reputation 90

Reputation Sentiment Loyalty Nielsen 90

Convince & Convert

SEPTEMBER 11, 2011

“How dare a company try to put a number on influence!&# And Twitter, which “ranks&# tweets to determine trending topics. While we’re on the topic of crimes against math, let’s examine Nielsen ratings, which are used to set prices for billions of dollars of television advertising in this country.

Klout 161

Klout Nielsen Influencer Social CRM 161

The Realtime Report

MARCH 7, 2017

The team at Power Digital Marketing agency San Diego stresses that a good foundation is the key to creating high quality digital content. There is a famous study from the Nielsen Norman Group in which they used eye scanning technology to discover the majority of users (79%) scan pages in an F pattern.

Content 121

Content Patterns Nielsen Mobile 121

Rebekah Radice

APRIL 30, 2018

And that’s where the power of influencer marketing comes in. Still not sure if influencer marketing is right for your business? The Case for Influencer Marketing (and How it Will Change Your Business). Influencer marketing is one of the most effective ways to get it. Subscribe to Brand Authority Podcast in iTunes.

Influencer 60

Influencer Marketing Nielsen Authentication 60

Pixlee

NOVEMBER 15, 2018

Nanoinfluencers’ might seem like a hot new trend, but realistically it’s a new word for an age-old marketing practice. Consumers have always been recommending products, experiences, and companies to their friends and family. Brands are also well aware of the importance of word of mouth and grassroots marketing.

UGC 63

UGC Hotels Nielsen Authentication 63

Bill Hartzer

MAY 26, 2010

This social media monitoring tool is not only for hotels, you can track and monitor your brand, your company, and you reviews about your company and your company’s products. Utilizing the truCast product, companies can listen in on what is being said about their brand online.

Cymfony 152

Cymfony Social Media Tools SM2 152

Proactive Report

JANUARY 5, 2010

It won’t be long until every company is using video in some way to market their business, sell their product, extend their brand, and/or increase exposure. People search YouTube to find videos about the subject they’re interested in. No surprise then that How-To videos are one of the most watched genres.

Video 77

Video Trends Nielsen Mobile 77

Net-Savvy Executive

JANUARY 6, 2011

At work, that translates into tracking down companies globally; it's one way my research is different. Trendstream created a great source in Global Web Index , which is based on an ongoing survey across 26 national markets. Asia Pacific Social Media Report (highlights), Nielsen (Jul 2010). Global view. Regional view.

Patterns 89

Patterns Social Media comScore Nielsen 89

Likeable

MARCH 12, 2019

According to research from Cowen and Company, 48 percent of users use Pinterest to find and shop for products, compared to 10 percent of Instagram users. And according to a Nielsen study, 98 percent of Pinners go out and try the ideas they find on Pinterest—surpassing the 71 percent average across all social media platforms.

Brands 81

Brands Nielsen Compete Retail 81

Diva Marketing Blog

MAY 9, 2016

To celebrate Diva Marketing's 12th Blog Birthday (!). an extra special interview on a topic that is sizzlin' hot -- Influencer Marketing with Danica Kombol founder of Everywhere Agency. Seems you can't turn a corner in the digital world without bumping up against an influencer marketing post or campaign.

Influencer 40

Influencer Marketing Fashion Campaign 40

Diva Marketing Blog

MAY 9, 2016

To celebrate Diva Marketing's 12th Blog Birthday (!). an extra special interview on a topic that is sizzlin' hot -- Influencer Marketing with Danica Kombol founder of Everywhere Agency. Seems you can't turn a corner in the digital world without bumping up against an influencer marketing post or campaign.

Influencer 40

Influencer Marketing Fashion Campaign 40

Buffer Social

MAY 8, 2019

And now, Ugly Drinks is creating a new, healthier future for the $392 billion soft drinks industry, challenging giants like The Coca-Cola Company, PepsiCo and Red Bull head on. Market where your customers are. Marketing to a young, rebellious audience means embracing social media channels for Ugly.

Industry 74

Industry Meme Survey Authentication 74

Socialmedia.biz

JULY 23, 2017

That’s a content distribution opportunity that B2B marketers should not overlook. This is because when people check out the profiles and content of your employees, they will also check out the company they work for and the products they offer. Team members can also comment on the updates to engage with others from your company.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Proactive Report

JANUARY 11, 2012

I read a post in CommPRO.biz today about 5 trends for 2012 that will affect your PR resume. In 1906, when the first press release was issued, the purpose was to give information about a company (and an incident that occurred) to the press. News, Google News and many other news websites listed in the Nielsen top ten.

Skills 111

Skills Press Release Yahoo Nielsen 111

Socialmedia.biz

JULY 23, 2017

That’s a content distribution opportunity that B2B marketers should not overlook. This is because when people check out the profiles and content of your employees, they will also check out the company they work for and the products they offer. Team members can also comment on the updates to engage with others from your company.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Sprout Social

MARCH 8, 2017

If you hang around a social media marketer long enough, you’re bound to hear the term social media influencers tossed around in conversation. Social media influencers are the bread and butter to marketing strategies and help brands build valuable relationships on social media platforms. Why You Need Social Media Influencers.

Influencer 111

Influencer Social Media How To SEO 111

Sprout Social

AUGUST 2, 2016

Not only that, but hashtags tend to be great marketing resources. And for company-specific hashtags, they should entice discussion and ultimately engagement. In fact, Nielsen discovered 92% of consumers trust brand advocates over businesses. For example, you might want to: Increase brand conversations with your company.

Hashtag 40

Hashtag How To Nielsen Social Networking 40

Razor Social

MAY 15, 2019

There’s a very good reason why Google trends shows massive growth in search traffic for influencer marketing. A couple of years ago I was training a group of marketing professionals about influencer marketing. Brands typically tie influencer events to a product launch or some important company milestone.

Influencer 104

Influencer Social Media How To Campaign 104

Ignite Social Media

FEBRUARY 11, 2021

Throughout the years, our team has broken down common social media marketing buzzwords as well as influencer marketing buzzwords , but the most important terms marketers need to understand are those that relate to measuring the success of your social efforts. Social Media Definitions. The “exact” meaning is different per medium.

Social Media 171

Social Media CPC CPA Aggregator 171

Diva Marketing Blog

FEBRUARY 22, 2009

The ARF mission is to improve the practice of advertising, marketing and media research in pursuit of more effective marketing and advertising communications. When I learned that ARF was actively leading the charge to bring social media research into the mainstream of the marketing research industry I reached out to Joel.

Research 40

Research Social Media Nielsen Microsoft 40

Keyhole.co

AUGUST 10, 2023

For example, Erica Schneider, one of the most recognized voices in the content marketing field in recent years, has developed a reputation and a thriving business by offering writing and editing tips on LinkedIn. This again adds a personal touch and underscores that it’s the people who make a company. Don’t just share the news.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Keyhole.co

AUGUST 10, 2023

For example, Erica Schneider, one of the most recognized voices in the content marketing field in recent years, has developed a reputation and a thriving business by offering writing and editing tips on LinkedIn. This again adds a personal touch and underscores that it’s the people who make a company. Don’t just share the news.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Justin Levy

JANUARY 13, 2010

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Email or RSS: Which Do You Prefer Written on January 13, 2010 by Justin Levy in email , hubspot , rss , social media 40 Comments - Leave a comment! Comparing email and RSS subscribers of this blog reveals the exact opposite trend.

RSS 124

RSS Hubspot Google Reader Feed 124

Diva Marketing Blog

FEBRUARY 23, 2009

With the rapid increase of digital conversations the importance of not only listening to consumer generated content (CGC) but the analysis of this new data set is finally taking its place at the marketing research table. Toby/Diva Marketing : Let’s take it from the top. Joel's Blog CRO-ing About Research @joelrubinson on Twitter.

Research 40

Research Social Media Cymfony Sample 40

Mindjumpers

DECEMBER 14, 2011

It became an integral part of all marketing, communication agendas and therefore there is an innate need to understand what lies ahead in future. has compiled a list of top predictions, insights and advice from 34 marketing strategists, brand marketers, and leading marketing consultants for the year 2012.

Nielsen 180

Nielsen Marketing Mobile Consultant 180

Webbiquity SMM

JULY 22, 2014

But it’s not merely about using social media platforms and outreach; as one of five pillars in the web presence optimization framework , PR now impacts SEO, content marketing, website design, and other marketing disciplines. The Soft and Subtle PR Pitch of Content Marketing by Sword and the Script.

Press Release 217

Press Release Nielsen Blogger SEO 217

Rebekah Radice

NOVEMBER 24, 2017

Start by gathering data on your target market. Here I can see that my target market is a corporate career builder, established in their career, single, no children, and lives in an urban area. Look for any trends – problems that many of your customers are experiencing all at once. What words jump out at you?

Hashtag 138

Hashtag Influencer Trends Industry 138

Bare Feet Studios

APRIL 29, 2009

I consider myself experienced, having seen a lot of trends come and go through Twitter over the past two years. FWIW we offer training in how to use Twitter and would be delighted to work with any individuals or companies who want to use it as a business tool.

Loyalty 57

Loyalty Twitter Upcoming Conference 57

Rebekah Radice

NOVEMBER 24, 2017

Start by gathering data on your target market. Here I can see that my target market is a corporate career builder, established in their career, single, no children, and lives in an urban area. Look for any trends – problems that many of your customers are experiencing all at once. What words jump out at you?

Hashtag 60

Hashtag Influencer Trends Industry 60

Webbiquity SMM

JANUARY 17, 2011

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), How do social media marketing strategies in small businesses differ from those in larger enterprises? Social Media Facts and Stats.

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Adoption soared. 85% of Inc. 85% of Inc.

Social Media 198

Social Media Tools Tips ROI 198

Webbiquity SMM

FEBRUARY 7, 2012

Marketers, we’re told, need to think like publishers. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? 71% of companies now have a presence on Facebook.

Statistics 190

Statistics Research Social Media B2B 190