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Gartner: fake social media reviews

Sherrilynne Starkie

Checking online reviews has become a normal part of consumer purchasing decisions, and so, companies are paying for or faking these reviews to gain favour and influence preference. By 2014, we could see up to 15 per cent of all online reviews being ‘faked’, according to Gartner, the research company. Down a new path?

Review 368
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How I Network on Friendster, Facebook, MySpace, and LinkedIn Â?

Techipedia: Tamar Weinberg

While this isn’t anything substantially groundbreaking, I propose this question: why is it that many marketers are not embracing the technology earlier? The Irony: MySpace Okay, so in my previous paragraph, I mention that you should be an early adopter of social networks. December 20, 2007 at 12:28 pm toodoo » ?????

MySpace 114
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Book Review: Social Media Marketing

Webbiquity SMM

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. This saves time, effort and money in the long run, but it’s a step too many companies skip over. Social Events (e.g.,

Review 152
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Free Summer School For Marketers

Twist Image

Following are some of the richest and deepest places to grab a master''s level education in marketing. One of the marketing industry''s premiere trade magazines offers up a slew of free e-newsletters that are chock full of information and insight. Marketing Charts. Interested in marketing to moms? Websites: Fast Company.

MySpace 110
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Debunking Five Social Media Myths

Socialized

E-mail is far from dead, particularly in large companies. Some companies use Sharepoint and other technologies to manage documents, but many still use e-mail to circulate Powerpoint, Excel, Word and other docs. That might be realistic for startups and small companies, but no way would you find the CEO of Adobe in the company’s booth.

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Our Shifting Notion of Search, Social and Mobile.

Direct Marketing Observations

We use it for online transactions, travel decisions, job searches, purchases, research, and a dozen other activities. Google has changed and redefined what search is for you, me and all the companies that rely on it for business. Looking back at MySpace, it almost looks like pre-Y2k web Dev. doesn’t it?

Mobile 177
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How a Lack of Focus Killed a Top Brand: The Fall of Princeton Review

Waxing UnLyrical

As for social networks, you might have heard of a site called MySpace. The first test prep company to teach students how to beat standardized tests was Kaplan Inc. The company was able to create a strong brand in the test prep industry, eventually growing in popularity and rivaling Kaplan Inc., Now, it’s out of business.

Review 214