Dave Fleet

FEBRUARY 7, 2011

Also: interactive marketing trends and how social media may break down gender stereotypes. Fast Company: UFC and Its Gang of 4.6 Fast Company notes that “Experimenting with new web integration is a natural fit for the UFC, a business built on the strapping backs of its early, Internet-savvy fans.&#. Ultimate Fightbook.

Trends 258

Trends Facebook Sports Blogosphere 258

Dave Fleet

DECEMBER 4, 2017

It has changed the way companies communicate, the way they operate, and the way they connect with people. People like Lionel Menchaca and Richard Binhammer at Dell, Frank Eliason at Comcast, Zena Weist at H&R Block and others paved the way for large companies to use social media to connect with customers directly.

Social Media 282

Social Media Platform Communities Advertising 282

Dave Fleet

DECEMBER 4, 2017

It has changed the way companies communicate, the way they operate, and the way they connect with people. People like Lionel Menchaca and Richard Binhammer at Dell, Frank Eliason at Comcast, Zena Weist at H&R Block and others paved the way for large companies to use social media to connect with customers directly.

Social Media 150

Social Media Platform Communities Advertising 150

Dave Fleet

NOVEMBER 9, 2016

Richard correctly argues that companies can learn from this and, by adopting similar approaches, can derive similar benefits from reaching their stakeholders directly through digital channels. This week was a useful reminder that the reality within the marketing industry does not mirror the reality of the average person.

Analytics 305

Analytics Google Reader Social Media Sentiment 305

Dave Fleet

JUNE 4, 2014

I focused on several insights: Social media is a two-way channel, but over the last ten years social media marketers have increasingly shifted to focus activities on one-way interruption – applying old techniques to new channels, which is exacerbated by updates on networks like Facebook.

Loyalty 344

Loyalty Social Media ROI Advertising 344

Dave Fleet

MAY 28, 2020

When Bill Doern asked if I would participate once again this year I readily said yes, and on a Friday afternoon this Spring I listened and provided feedback on social media strategy presentations by 10 teams of aspiring digital marketing professionals. It’s much harder to make difficult decisions about what you should do.

Strategy 195

Strategy Social Media Committee Resources 195

Dave Fleet

MAY 28, 2020

When Bill Doern asked if I would participate once again this year I readily said yes, and on a Friday afternoon this Spring I listened and provided feedback on social media strategy presentations by 10 teams of aspiring digital marketing professionals. It’s much harder to make difficult decisions about what you should do.

Strategy 195

Strategy Social Media Committee Resources 195

Dave Fleet

APRIL 14, 2011

As time goes on we’re seeing a rising trend toward social customer support , largely driven by three forces: Companies are observing high-profile brands successfully executing social support programs and want to realize those benefits. Leverage community for first tier marketing and support.

How To 321

How To System Social Media Management Trends 321

Dave Fleet

JUNE 4, 2014

I focused on several insights: Social media is a two-way channel, but over the last ten years social media marketers have increasingly shifted to focus activities on one-way interruption – applying old techniques to new channels, which is exacerbated by updates on networks like Facebook. Re-purchase and new product launches.

Loyalty 257

Loyalty Social Media ROI Advertising 257

Dave Fleet

AUGUST 12, 2011

Here are a couple more words that PR people seem to butcher on a daily basis: Leading – It feels like every company claims to be the “leading&# company in its industry. If your new product is the ultimate product for the market, that means you’ll never need to release a follow-up, right? It’s true.

Press Release 377

Press Release Industry List Products 377

Dave Fleet

JULY 18, 2011

Online customer support is one of the key trends confronting companies as they embrace social business and look to interact with their consumers online. As social support grows in reach and popularity, companies are facing the conundrum of how to successfully scale. Here are eight pointers for scaling your customer support: 1.

Tips 353

Tips Social CRM Reputation Knowledge Base 353

Dave Fleet

JULY 20, 2010

Ad agencies have access to the marketing function, which often controls communications in general within organizations. Control of the marketing side of communications means that advertising agencies have access to other assets that PR agencies may not have – graphics, logos, actors (once again, see Old Spice). What do you think?

Social Media 379

Social Media Advertising Journal Campaign 379

Dave Fleet

JULY 5, 2010

So, while this is still – for now – a rumour, given that these confirmations were initially posted by the company (I saw the blog comment before its removal), I’m inclined to believe the reports and that a formal announcement is imminent. Acquired by. Jive Software. January 2010. February 2010. April 2010. April 2010.

Sysomos 334

Sysomos Alterian Filtrbox Attensity 334

Dave Fleet

MAY 10, 2010

A couple of weeks ago I received a worried call from a friend working in PR for a large company. Her opening question went something like: “What the heck are Community Pages on Facebook, and why is there one for my company?&#. In theory these pages should be a good thing for companies. Community Pages 101.

Communities 419

Communities Brands Wikipedia Microsoft 419

Dave Fleet

FEBRUARY 28, 2013

Do you aim for consistency and economies of scale or responsiveness at a local market level? Help customers to help customers – successful companies in the social support space leverage customer forums to help customers answer each others’ questions, and step in when questions go unanswered at first.

Social Media 393

Social Media Communities Overview Forums 393

Dave Fleet

NOVEMBER 22, 2010

Tweet Like it or not, “digital” is becoming a part of more and more marketers’ jobs. The implications of this are broader than just tacking-on another channel to an existing marketing plan – developing digital approaches require a shift in mind-set from traditional channels, whether they’re owned, earned or paid.

CPM 413

CPM Comparison Diagrams Sentiment 413

Dave Fleet

SEPTEMBER 14, 2011

As companies’ use of social media tools begins to mature from a pure marketing focus to more of a social business focus, the various use cases of social CRM are gaining more attention from practitioners. One of the most important things that companies can do online is tell the truth. Social CRM is a hot topic right now.

Social CRM 318

Social CRM Small Business Video Guidelines 318

Dave Fleet

NOVEMBER 14, 2016

writing services company reviews If you’re a significant career hunter, seeking occupation which will take you somewhere, I consider these suggestions must be beneficial to you personally personally. If firms don’t offer flood coverage, that’s market signal that it’s not a safe area to dwell.

Insurance 150

Insurance Notification Policies Influencer 150

Dave Fleet

NOVEMBER 14, 2016

writing services company reviews If you’re a significant career hunter, seeking occupation which will take you somewhere, I consider these suggestions must be beneficial to you personally personally. If firms don’t offer flood coverage, that’s market signal that it’s not a safe area to dwell.

Insurance 150

Insurance Notification Policies Influencer 150

Dave Fleet

MARCH 8, 2012

At the time we’d pulled together our own five-step prescription for preparing your timeline: Review company marketing/communication materials and history: Plot out the story you want to tell and the milestones for it. Identify appropriate engagements to feature. Identify approach to contentious issues.

Curation 389

Curation Brands Facebook Patterns 389

Dave Fleet

FEBRUARY 2, 2012

While trust in business as an institution remained steady, business is not meeting the public’s expectations when it comes to building trust in companies. So what do this year’s results mean for companies in Canada, and those using social media in particular? CEOs are now the least credible spokespeople in Canada.

Social Media 305

Social Media Bazaarvoice Survey Eventful 305

Dave Fleet

SEPTEMBER 7, 2010

We need to reach our target market in the place they inhabit. Right there, without any knowledge of the company, the product or the objectives and only minimal knowledge of the target audience, you’ve made a pretty standard case for a Facebook page. What about: What are the company’s business and communications objectives?

Social Media 391

Social Media Proposal Analysis Policies 391

Dave Fleet

OCTOBER 22, 2010

Rather than a typical interview format, Andrew and Robert threw me into a scenario: A Canadian-based financial services company has launched a campaign that renews one of its seasonal consumer-based investment products (e.g. They then posed seven questions to me: What are the most immediate actions that you would advise the company to take?

Reputation 342

Reputation Social Media Banking B2B 342

Dave Fleet

APRIL 13, 2011

Marketing and public relations departments have taken the spotlight for many people (setting aside the Dells, Comcasts and Zapposes (fine, whatever, you try pluralizing Zappos) of the world). Force #1: Watching other companies succeed at social support. Force #2: Consumers demanding social support.

Case Study 296

Case Study Issues Study Social Media 296

Dave Fleet

NOVEMBER 9, 2016

Richard correctly argues that companies can learn from this and, by adopting similar approaches, can derive similar benefits from reaching their stakeholders directly through digital channels. This week was a useful reminder that the reality within the marketing industry does not mirror the reality of the average person.

Analytics 150

Analytics Google Reader Social Media Sentiment 150

Dave Fleet

DECEMBER 20, 2010

Because many companies have campaigns in market over the run-up to the holidays, and any change in layout or functionality runs the risk of breaking or severely hindering the effectiveness of those promotions. I don’t blame him – companies are sinking big money into Facebook nowadays.

Social Media 360

Social Media Delicious Yahoo Sentiment 360

Dave Fleet

AUGUST 30, 2010

Similarly, many companies are at risk of this when they focus purely on customer acquisition while neglecting engaging their existing fans. As a result, it’s tempting for marketers to focus their dollars on the latter. When an army advances using a scorched earth approach, it destroys everything behind it as it advances.

Social Media 399

Social Media Patterns Campaign Engagement 399

Dave Fleet

APRIL 11, 2011

On the other hand: The talk is replete with broad, unsubstantiated false assumptions about the subject matter at the heart of the talk, i.e. marketing. Spurlock lays out a host of reasons why companies wouldn’t want to get involved in his project, and then attacks them for not wanting to get involved.

Film 279

Film Hosting Company Project 279

Dave Fleet

MARCH 17, 2011

I went to some interesting sessions ( Gary Vaynerchuk was again a SXSW highlight, while Angela LoSasso ( disclosure: client ), Adam Lavelle and Siobhan Quinn did a great panel on real-time marketing) but avoided many others. No breakout companies this year. Don’t feel that you always have to be in sessions.

Content 323

Content Conference Flipboard Meeting 323

Dave Fleet

SEPTEMBER 2, 2010

How many companies have you encountered taking a scorched earth approach to their social media activities? I’m not naive enough to think that two words would lead us to a silver bullet situation, but do these two current words adversely affect some companies’ approaches to online interaction?

Social Media 393

Social Media Activities YouTube Conversation 393

Dave Fleet

DECEMBER 6, 2010

Is your company ready to handle the crisis if an organization like Wikileaks decides to focus its attention on you? Every marketing initiative should, at a minimum, incorporate escalation processes into their plans. Tweet Wikileaks creator Julian Assange has announced that his site is now going to begin to focus on businesses.

Case Study 401

Case Study Banking Issues Organization 401

Dave Fleet

DECEMBER 21, 2011

Search engines usually drive a significant proportion – if not the majority – of traffic to companies’ websites. Do they go to news sites to see what’s going on with the company or the product? And yes, some companies aren’t paying attention. Do they go to blogs to check out discussions there?

Engineering 271

Engineering Review Sites News 271

Dave Fleet

JULY 28, 2010

In the latest of a series of practical and helpful resources for marketers, Altimeter Group has released a free report entitled The 8 Success Criteria for Facebook Page Marketing. The 8 Success Criteria For Facebook Page Marketing. Bolster your Facebook pages with applications from third parties.

Guidelines 354

Guidelines Report Facebook Case Study 354

Dave Fleet

JANUARY 17, 2011

Good To Great: Why Some Companies Make The Leap…and Others Don’t – Jim Collins (via @OT_Group ). The Age of Persuasion: How Marketing Ate Our Culture (via @DoctorJones ). The New Rules of Marketing and PR – David Meerman Scott (via @ruthings ). The Selfish Gene – Richard Dawkins (via @dbrodbeck ).

List 382

List Banking Flickr ROI 382

Dave Fleet

FEBRUARY 16, 2016

Companies realized the opportunity presented by engaging with their customers through these new channels, but we were still in a time when simply creating a Twitter or Facebook account would make headlines. Companies have re-focused on their own digital properties. Decline of community management (in some areas).

Mobile 105

Mobile Trends Compete Loyalty 105

Dave Fleet

NOVEMBER 29, 2010

Flashy contests and big-hit ideas are attractiveto companies, for sure. However, all too often they do absolutely nothing to move the needle on companies’ objectives. There are plenty of difficult issues that could get your company into trouble if handled improperly. Strategic approach. Should you edit that wikipedia page?

Social Media 403

Social Media Proposal Consultant Wikipedia 403

Dave Fleet

JANUARY 9, 2012

Game-Based Marketing. Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy (review coming soon). Non-Fiction: Workarounds That Work ( here’s my review ). Manager’s Guide to Crisis Management (review coming soon).

Social CRM 304

Social CRM Flickr ROI Review 304