Techipedia: Tamar Weinberg

JULY 21, 2009

Blogs can also convey information , share ideas , and chronicle important lifetime milestones. Only when the landscaping company mowed down the guy’s vegetable garden and did not rectify the situation seven weeks later did the guy decide to make a public spectacle of the situation.

Social Media 153

Social Media Strategy Marketing Vimeo 153

Proactive Report

OCTOBER 25, 2011

You have to find corroborating evidence, interview people involved, vet your sources, confirm information before sharing it, analyze what happened and provide context. then you need to capture good images and video and send it to a relevant news station as soon as possible. One example is a company that offers temporary office space.

Journal 99

Journal News Digg Sports 99

Techipedia: Tamar Weinberg

OCTOBER 7, 2010

If you are supporting one product today, try to avoid turning against that product tomorrow, barring any unforeseen or unknown information. Your customer may find it easier to understand if they see what the general trend of social media is. As Seen In… Social Media Backtype Brightkite Business Exchange DailyBooth del.icio.us

Brands 236

Brands Handbook MySpace Construction 236

Techipedia: Tamar Weinberg

AUGUST 25, 2010

Many companies partake in this “shiny toy syndrome&# and do it all without a plan or strategy in place. This may be nothing more than a refresher course in the Captain Obvious department but even the savviest of companies is still missing the boat. A lot of big companies I try to engage with don’t want to talk back.

Social Media 272

Social Media Engagement Forums Policies 272

Techipedia: Tamar Weinberg

JULY 15, 2009

That’s why social media is important. It’s incredibly easy for someone to put up a web page and show how much they like or dislike a company. You’ll get exposure to case studies of companies that do this well and review cases of companies where listening severe impacted the effectiveness of marketing campaigns.

Communities 170

Communities Marketing MySpace Yahoo 170

Social Media Network Marketing

AUGUST 19, 2010

Social networks like Facebook and others. Social news / bookmarking sites like del.icio.us, technorati, dig and others. When appropriate, we can point readers toward your product, but in such a way that they feel we are providing useful information rather than pitching your company. Our Social Media efforts.

Reputation 87

Reputation Social Media Xanga Microblogging 87

Techipedia: Tamar Weinberg

JANUARY 28, 2010

Informational Give a man a fish, feed him for a day. If you’re looking to craft a viral video, consider meeting at least one of these characteristics: identifiability, spontaneity, genuineness, humor, information, creativity, and inspiration. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca

Video 236

Video Flash Mob YouTube MySpace 236

Techipedia: Tamar Weinberg

MAY 13, 2008

Such was the case for this Digg story , which compared multiple web hosting companies and watched as these hosts handled the traffic spikes that resulted from the Digg effect. Digg is the social media network of tech geeks, and the Digg statistics should not be too surprising: 39% of Diggers publish their own blog.

Social Media 100

Social Media Digg Brands Marketing 100

Razor Social

MARCH 30, 2016

They could be saying something positive or negative about your company. You’ll also want to measure the growth of your social circles and the level of social amplification from content shared, however, you’re drifting into the functionality of the analytics tools so you only want high level information here.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Techipedia: Tamar Weinberg

DECEMBER 19, 2009

Smaller companies could succeed with this method by marketing — verbally or through their website — to groups of devout followers and keeping their Twitter streams current (offering a daily deal or frequent deals that encourage customers to seek out discounts and sales).

Twitter 131

Twitter Microblogging MySpace Yahoo 131

Techipedia: Tamar Weinberg

MARCH 4, 2010

Now known as the “social media hotel&# of NYC, Roger Smith is attracting a really incredible bunch of people who have raved about the ambiance and the company’s approachability online. To me, it seems most companys focus on monopolies and then forced purchase of ad-ons without which the product wont work.

Hotels 245

Hotels Social Media Communities Discount 245

Techipedia: Tamar Weinberg

MAY 19, 2008

Here are three cases that were blown way out of proportion but could have been handled a lot better if the companies thought of the consequences before acting. There’s a bottom line: it’s a lot harder to sweep your mistakes under the rug, especially as a company in a world of conversing markets.

Reputation 100

Reputation Airlines Digg MySpace 100

Techipedia: Tamar Weinberg

NOVEMBER 26, 2007

All in all, media snacking has opened the floodgates of information, but fortunately, at the end of the day, we’re in control of what we want to read and how we’re going to digest the information. H.O.E.S.) | Nick Huhn - Creative Versatilist December 12, 2007 at 8:58 pm Love of learning or information buzz?

Meme 100

Meme Digg Web 2.0 StumbleUpon 100

Techipedia: Tamar Weinberg

AUGUST 18, 2010

Reply Claire Chapman August 19, 2010 at 9:21 am And I also just referenced you on my company blog as I was writing inspired by this and the discussions about Facebook Places (which isn’t even live in the UK yet!) Google doesn’t forget! Facebook is a social network and its intended purpose is online networking.

Activities 216

Activities Social Media Policies Social Networking 216

Techipedia: Tamar Weinberg

FEBRUARY 2, 2010

Despite the title of the post, having worked as the social media manager for Fortune 500 companies, and a lot of knowledge here being totally personal, I do not think of myself as an expert. Love your book “The New Community Rules&# girl! Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca

Social Media 229

Social Media Influencer MySpace Consultant 229

Techipedia: Tamar Weinberg

MARCH 12, 2009

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.

Brands 133

Brands Message Boards Travel Forums 133

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

Even a recent thread on Cre8asite Forums discussed this, kicking off by someone stating they find social media very intimidating. The reason is that people didn’t have aggregate power: they were individual voices that a news channel or a company can choose to ignore. Yes, it’s all to do with social media.

Social Media 105

Social Media Marketing Digg MySpace 105

Techipedia: Tamar Weinberg

MAY 9, 2008

In the past few weeks, however, even Digg’s other top users are seeing that Digg is becoming more difficult of a social news site to enjoy, and after stepping away from Digg for awhile, I have some thoughts and reflections on how it was and possibly how it should be. In fact, most of them had already left.

Digg 100

Digg Sites News API 100

Techipedia: Tamar Weinberg

JULY 15, 2010

Long, Unbroken Chunks of Text People read blogs and other web content to get information. As my company builds out our first blog- there are great tips in here, thank you. Eye candy is almost a requirement, especially in this world that we call social media. Reply Shana July 15, 2010 at 2:47 pm GREAT POST!

Blogger 250

Blogger Engineering Flickr SEO 250

Techipedia: Tamar Weinberg

JANUARY 12, 2010

Granted, some companies use MySpace quite efficiently , but I feel that it targets a different demographic. b) I have more personal information contained on FB than ‘just my resume’ so I therefore want to keep those links, pics, thoughts, videos, etc. I just don’t think there’s a lot to do with it.

MySpace 114

MySpace LinkedIn Facebook Social Networking 114

Techipedia: Tamar Weinberg

JANUARY 5, 2010

The Jordan Rules): This is a great chart and article on the best social media channels for both B2B and B2C companies. Twitter Twitter, the Most Important Website Since Google (97th Floor): Yes, Twitter is that important. Here are 10 reasons why you as a company entity should avoid it. Share This or Else!

Marketing 265

Marketing SEO Journal Engineering 265

Buzz Marketing for Technology

JUNE 27, 2008

Social Search at LinkedIn Beats Google. I just found a more useful way to search than Google. It only works for a defined use case, but, in a search market that is 85% going on 90% Google-dominated, this can still be significant. The site that provides a better search experience than Google? 12 Comments.

LinkedIn 109

LinkedIn Google Directory API 109

Sprout Social

JULY 20, 2022

If your marketing tech stack is a puzzle, then picture your enterprise social media tool as the final piece that pulls it all together. When searching for your company’s missing piece, an informed decision is the best decision. Here’s what to outline to set your company up for social success: 1. Your goals.

Organization 78

Organization Social Media Tools Hubspot 78

Techipedia: Tamar Weinberg

MAY 5, 2010

In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. If you are officially representing your company, you’d want to create an Official Page. This is basic News Feed Optimization. I know I would.)

Facebook 279

Facebook How To Marketing URL 279

Techipedia: Tamar Weinberg

MAY 28, 2010

If you’re the frugal type, take advantage of the free alerts from Google, YackTrack , Social Mention , BackType (which gives you alerts from blog/article comments , which other services do not include), and Trackur. Kirtsy and Other Niche Social Networks. I’m just starting our company blog and great rules to live by!

Social Media 278

Social Media Strategy Yahoo Communities 278

Convince & Convert

SEPTEMBER 21, 2010

Can you describe what your company does in 120 characters or less? Social media is about people, not logos. If you’re a small company, congratulations, this should be pretty easy. If you’re a big company, how can you act small again? Social media strategy consulting details here. What’s the Point?

Social Media 167

Social Media Strategy Consultant Conference 167

Techipedia: Tamar Weinberg

AUGUST 26, 2009

Brand evangelism is a word of mouth marketing tactic in which the ardent supporters of your service or product feel so passionately about your offerings that they act as unofficial spokespeople on your company’s behalf. Gather their usernames or contact information. As such, it would be foolish not to embrace them.

Brands 139

Brands MySpace Yahoo StumbleUpon 139

Techipedia: Tamar Weinberg

MARCH 10, 2010

Perhaps this is a fact that her agency overlooked, so as a good friend, I told her that it would be in her best interest to learn about approved tactics through the many free blogs , to engage in acceptable and informative (though not free) SEO training , and to read the best SEO book/training program (aff).

Marketing 240

Marketing How To SEO Training 240

Viper Chill

NOVEMBER 29, 2011

After that I’m going to give two examples in different industries showing how you can use these services – and the information they generate – to your advantage. Google Reader Subscriber Counts. In Google Reader you can see how many people are subscribing just via Google.

Analysis 82

Analysis Quantcast Data StumbleUpon 82

Keyhole.co

OCTOBER 7, 2020

While the average person may not want to know everything that’s said about them online, that information is invaluable for any company. In this blog, we’ll cover the basics of sentiment analysis tools, and why every company should use them. It’s also far pricier than a social media monitoring tool.

Sentiment 59

Sentiment Analysis Tools Price 59

Techipedia: Tamar Weinberg

JANUARY 23, 2008

Well, for one, social media users — that is, users on social news sites such as Digg, Mixx, Reddit — are not particularly enthusiastic about the proliferation of marketers in their community. This is a huge challenge for someone who wants to sell their product using social media.

Sites 101

Sites Social Media Digg Blogosphere 101

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Top 29 Niche Social Media Sites (That Actually Send Traffic) : Andy Hagans consistently updates this list with some great resources that aren’t necessarily being tapped into by many folks, but maybe it’s time for things to change. Reddit Tips from the Top Dog on Reddit (Social News Watch): How do you become a top user on Reddit?

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Buzz Marketing for Technology

JUNE 27, 2008

Social Media U: Take a Class in Social Media. Social media. Branding is a result of many things including your blog, your social network profile, your online resume, and how good you are at reputation management, to name a few. No jumping through hoops to keep your information private. RWW Network. ReadWriteWeb.

Class 274

Class Social Media Web 2.0 Wiki 274

Techipedia: Tamar Weinberg

DECEMBER 22, 2009

For a big company account, it’s difficult to actually engage all day long (and all week long, especially if you’re a 9-5 shop). Tweet Spinner uses case insensitive search but requires that you fill out detailed information for best results. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca

Applications 179

Applications Review Statistics URL 179

Techipedia: Tamar Weinberg

JANUARY 5, 2012

Internal Linking: The Benefits of Great Information Architecture for SEO : Sometimes you don’t have to beg other webmasters to link to you. Does Google PageRank Really Matter? : 5 Lessons Fortune 500 Companies Can Teach You About Blogging : Some Fortune 500 blogs are really great. The big investment in this case is time.

Marketing 264

Marketing SEO Case Study Small Business 264

Techipedia: Tamar Weinberg

JULY 8, 2008

Maki , Internet Marketing and Social Media Blogger: The main characteristic [social media marketers] need to have is a genuine curiosity/interest in social media, particularly on how it influences human relationships and business practices. It takes more time, but sticks much better. party hats not bullhorns.

Social Media 163

Social Media Marketing Consultant Communities 163

Techipedia: Tamar Weinberg

JULY 29, 2010

In fact, in a test a colleague of mine ran with sponsored advertisements, the incentive-based campaign was much more successful than the original information-only campaign. And unfortunately, social media is at fault for breeding this mentality and causing it to spread. Making a payment for that should really not be so difficult.

Products 267

Products Consultant Price Social Media 267