Ari Herzog

SEPTEMBER 30, 2010

Worked with some of the biggest companies in tech and digital, including RIM, Microsoft Canada, IBM, British Telecom and LG Electronics. Keynote Address for public or privately held companies. Customers want to have conversations with companies in ways they never have before. Social Media workshops and training.

LinkedIn 89

LinkedIn Radian6 Education Fashion 89

Convince & Convert

JULY 20, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. It’s the same company that did the net promoter scores that kind of come up with a social media score that’s kind of parallel to that.

Digg 113

Digg Communities MySpace YouTube 113

Techipedia: Tamar Weinberg

MARCH 4, 2010

Now known as the “social media hotel&# of NYC, Roger Smith is attracting a really incredible bunch of people who have raved about the ambiance and the company’s approachability online. I’ve learned that Roger Smith Hotel is a boutique hotel with event rooms suitable for parties and workshops.

Hotels 245

Hotels Social Media Communities Discount 245

Convince & Convert

FEBRUARY 11, 2010

Is that due to the natural progression of success (all big companies are eventually vilified) or a fundamental shift in Apple's brand promise as ultra hip and very convenient? Ive founded 5 companies, and spent 15 years running digital marketing agencies. You know what’s not a good idea? Pissing off Google.)

Social Media 114

Social Media Strategy Apple iPhone 114

Social Media Strategery

DECEMBER 13, 2008

Home About Me Speaking Legal-ese My Team Gov 2.0 Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Government 2.0 Development Social Media Stop the Posturing About Government 2.0 and Do It Already Sun, Dec 14, 2008 Government 2.0 , Prof.

Gov 2.0 93

Gov 2.0 Web 2.0 Wiki Policies 93

Techipedia: Tamar Weinberg

JUNE 18, 2008

Be the first to have all of these features , or just take over companies that already have them and make Plutter Kite. Share your experiences, memories and events with your friends and family. It lets you visualize where people are, as well as know what they’re doing via notes. So there you go. Answers Yahoo!

Microblogging 102

Microblogging API MySpace Yahoo 102

Convince & Convert

SEPTEMBER 21, 2010

Your company needs to be part of that conversation. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. It’s about having a strategy for making your company or organization more like a person and less like a machine. It doesn’t matter what industry you’re in.

Social Media 152

Social Media Strategy Consultant Web 2.0 152

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

Then and Now In the good old days, say from the 1850s onwards, marketing was mostly a one way “communication&# : companies advertized their wares via local media like newspapers, magazines, and traveling salespeople. Companies have to engage with their buyers, especially the early adopters, and make sure they’re happy.

Social Media 105

Social Media Marketing Digg MySpace 105

Techipedia: Tamar Weinberg

MARCH 12, 2009

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.

Brands 133

Brands Message Boards Travel Forums 133

Social Media Strategery

DECEMBER 22, 2008

Home About Me Speaking Legal-ese My Team Gov 2.0 Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Government 2.0 best practices , government , government 2.0 , public sector , social media , web 2.0 Miscellaneous Personal Prof.

Gov 2.0 62

Gov 2.0 Social Media Wiki Web 2.0 62

Bare Feet Studios

OCTOBER 15, 2008

But first I would like to answer some of the questions I have been receiving about our upcoming events, Social Media Workshop Hawaii and Podcamp + Wordcamp Hawai. It encompasses other buzzwords and concepts you may have heard, from social networks like FaceBook , LinkedIn , and MySpace , to conversational marketing, web 2.0,

Social Media 40

Social Media Viddler Hotels Upcoming 40

Buzz Marketing for Technology

JUNE 27, 2008

Lesson # 2 Know What Web 2.0 on the subject of understanding Web 2.0. In the PowerPoint shown during the class, Whitney also took on the big task of defining Web 2.0: Workshop at Bentley - Upload a doc Read this doc on Scribd: Web 2.0 Social Media U: Take a Class in Social Media. 25 Comments.

Class 274

Class Social Media Web 2.0 Wiki 274

Techipedia: Tamar Weinberg

MARCH 17, 2010

In no particular order, here they are: Make Friends In the Industry Community Managing is super easy when you’re working for a well-known tech company in the middle of Silicon Valley. But what if you’re Community Managing for a company that makes matchbooks? Who are the heavy hitters? An audience just sits and listens.

Communities 237

Communities Twitter Web 2.0 ROI 237

Techipedia: Tamar Weinberg

MAY 5, 2010

After all, Facebook could eat the web. In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. If you are officially representing your company, you’d want to create an Official Page. I know I would.)

Facebook 279

Facebook How To Marketing URL 279

Techipedia: Tamar Weinberg

MARCH 10, 2008

Here we go with the highly-talked-about keynote presentation at South by Southwest… Just like an Apple keynote, they tried to build up some serious momentum for this event. Personally, having sat next to Daniel Terdiman of CNet, I heard (and understand) both perspectives after having liveblogged the entire event. As a company?

Web 2.0 104

Web 2.0 MySpace Applications Microsoft 104

Techipedia: Tamar Weinberg

AUGUST 18, 2009

Marketing type folk, especially those representing a company’s service or product offerings, turn to blogs and ask to be mentioned in the blog. Instead of emailing a blogger to include your company’s service in a specific blog post that has already been in the public arena for three years, comment on the post.

Blogger 132

Blogger Press Release Marketing Instant Messaging 132

Techipedia: Tamar Weinberg

DECEMBER 22, 2009

For a big company account, it’s difficult to actually engage all day long (and all week long, especially if you’re a 9-5 shop). Even if you’re a small company, the keyword following options are superior, and it’s a lot of fun to actually get statistical data to see how well you’re doing. Answers Yahoo!

Applications 179

Applications Review Statistics URL 179

Techipedia: Tamar Weinberg

OCTOBER 19, 2009

It’s no surprise that both are asked to speak at events on a very regular basis. If you’ve ever seen Gary speak at an event or even just on his Wine Library TV appearances, you can see the exuberance of gusto in his presentations. The brands of Chris Brogan and Gary Vaynerchuk are extremely well known. They have passion.

MySpace 153

MySpace Consultant Yahoo StumbleUpon 153

Techipedia: Tamar Weinberg

JULY 8, 2008

People do not want to hear from companies as represented by marketers, they want to hear from other people. By that I mean not only the social voting sites like Digg, Reddit, etc, but also on the social networks (Facebook, MySpace, etc), social communication tools (Twitter, Pownce, Seesmic, etc.),

Social Media 163

Social Media Marketing Consultant Communities 163

Techipedia: Tamar Weinberg

JANUARY 5, 2010

These posts are not in response to newsworthy events, nor are they displayed in any particular order. The Poetry of Social Networking to Court Customers and Invest in Relationships (Brian Solis): Brian Solis shares his foreword to Sean Percival’s book, MySpace Marketing. Every year, I can only read so many articles.

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

JULY 29, 2010

Somehow, individuals forget along the way that costs accrue when considering the venue, food, exhibit hall, and the staff required on hand to run the event smoothly. And featured it in a big presentation I did at an event here, too — so, trying to give back! It’s an excellent book — thank you for writing it.

Products 267

Products Consultant Price Social Media 267

Techipedia: Tamar Weinberg

FEBRUARY 10, 2010

As someone who does public relations for companies, I’m sure you carefully pick your bloggers for the pitch. In fact, a relationship that starts on the right foot might actually translate to better things down the road, including special event invites and freebies that might as well be equivalent to a really good ad deal.

Blogger 177

Blogger Press Release Advertising Review 177

Techipedia: Tamar Weinberg

FEBRUARY 23, 2010

Personal accounts of everyday events is what made Dooce and the Bloggess so successful. A great example is how he provided a deep matrix into Google Buzz, Facebook, MySpace, and Twitter just a few days after Buzz was launched. Go to local or national face-to-face events to meet other bloggers. How does one do this?

Blogosphere 278

Blogosphere Blogger Comments Tips 278

Convince & Convert

JULY 8, 2010

Robert Scoble argued that email faced deletion at the hands of Web 2.0 Well, it’s certainly weathered the wooden stakes of pundits and the introduction of IM, RSS, Skype, MySpace, Facebook & Twitter quite well. Ive founded 5 companies, and spent 15 years running digital marketing agencies. October 2007. March 2009.

RSS 129

RSS Research B2B Consultant 129

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Facebook The Facebook Marketing Bible: 24 Ways to Market Your Brand, Company, Product, or Service Inside Facebook (Inside Facebook): Justin Smith shows how Facebook includes a variety of channels that spread the word in a very in-depth blog post. Social Media Marketing Tactics (SEOmoz): Jane Copand, the Web 2.0

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Techipedia: Tamar Weinberg

MARCH 10, 2010

“What are good companies to target? Overall, the questions were basic and I worried that the individual was looking to target companies for clients before actually understanding the nuances of the culture of Internet marketing as a whole. Should I learn a specific skillset?&# Word travels. You can do better.

Marketing 240

Marketing How To SEO Training 240

Convince & Convert

APRIL 22, 2010

Problematically, however, the “social media&# moniker is now also used to describe a great many things, similar only in that they are online, and involve some form of interaction between customer and company. Social PR & Influencer Outreach Using social connectivity to introduce your company or products to influencers.

Social Media 130

Social Media Social CRM Loyalty Web 2.0 130

Techipedia: Tamar Weinberg

FEBRUARY 16, 2010

Better yet, having multiple employees at your company engage in Twitter can also help further your company goals. At business networking events, try to get to know people outside your group of trusted colleagues. It’s kind of why sometimes it’s hard to tweet on behalf of a company as a consultant.

Twitter 205

Twitter Sports Microblogging HootSuite 205

Techipedia: Tamar Weinberg

APRIL 8, 2010

A few months ago, I worked on a campaign for a rather large company who did some video promotion to get individuals to spread the word. As representatives of companies, your personal brand should align at least professionally with your company brand. Companies need to leverage different social media channels if they want buyers.

Social Media 268

Social Media Marketing Policies Sysomos 268

Social Media Strategery

APRIL 2, 2010

Home About Me Speaking Legal-ese My Team Gov 2.0 Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Government 2.0 Development Social Media The “Getting Started with Government 2.0” Guide Fri, Apr 2, 2010 Best Of , Government 2.0 , Prof.

Gov 2.0 138

Gov 2.0 Social Media Policies Privacy 138

Techipedia: Tamar Weinberg

DECEMBER 1, 2009

Facebook Pages do not allow background images like Twitter, Myspace, and other services. I have a couple set up for books that I work for the publishing company. I am trying to do this on my company fan page and I dont see the pencil for the boxes tab either. This applies to Pages as well. Looking forward win! Whats going on???

Facebook 279

Facebook How To Applications URL 279

Techipedia: Tamar Weinberg

DECEMBER 10, 2008

LinkedIn Gathering all the email addresses of users you are connected to — even locating email addresses of LinkedIn Group managers — and utilizing this mailing list to promote your own company or service off-site. FriendFeed, StumbleUpon e YouTube December 30, 2008 at 7:00 am Netiquette 2.0: di “Quid Tum?

Handbook 279

Handbook Social Media Web 2.0 StumbleUpon 279

Techipedia: Tamar Weinberg

SEPTEMBER 15, 2010

There was a hostage situation at the parent company, Discovery Communications, on the first of the month. By this point, it was evident that it was going to be difficult to reach a representative on behalf of a company about an issue that actually has some legitimacy. Today, we’re in a many-to-many relationship.

Social Media 217

Social Media Foursquare Marketing Flickr 217

Techipedia: Tamar Weinberg

APRIL 1, 2010

No one wants to subscribe to another tech blog or meet someone at a networking event that does the same thing as someone else. Has is the youngest BusinessWeek columnist, and just started his own company called Millennial Branding, LLC. Photos by Shutterstock. Answers Yahoo!

Social Media 240

Social Media Brands How To Social Networking 240

Buzz Marketing for Technology

JUNE 27, 2008

Facebook and/or MySpace are useful social networks where you can build outposts (see next list). Get an Upcoming.org account to promote events. Build a similar outpost on MySpace, if your audience might be there. If you’re terribly shy, consider finding a “wing man&# for events. Pingback by My Web 2.0

Social Media 280

Social Media Brands Technorati RSS 280

Techipedia: Tamar Weinberg

JUNE 23, 2010

Still, it puts Facebook ahead of MySpace. Contributions on a Facebook event wall that come from a social media aficionado whose name clearly isn’t on his (her?) Companies are clearly clueless, but once educated, they refuse to conform. Truth be told, that may even be why Facebook has stopped canning abusive accounts.

Facebook 268

Facebook SEO Policies Groups 268

Techipedia: Tamar Weinberg

JANUARY 14, 2009

Here’s how this works : In the Internet Marketing Best Posts “series,&# I take posts that are typically timeless — they’re not confined to a specific event or news occurrence — they’re valuable for the long haul in terms of Internet Marketing and creative strategy. Is your company on the list?

SEO 162

SEO Social Media Marketing Reputation 162