ProBlogger

MAY 11, 2011

If you’re an ace at writing blog copy, you can write an excellent press release. You already know that press releases are a powerful way to promote your blog , and they’re an effective way to get your message out without duplicating content. A press release has to announce something. Make sure it’s news.

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Press Release How To News Journal 42

Sprout Social

MAY 31, 2023

Streamline content ideation and creation Coommunications professionals not only have to come up with creative, compelling brand messaging , they also have to tailor that message for specific channels, audiences and events. Bedell broke it down like this: “On one hand, you have companies that are embracing AI.

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Sentiment Press Release Analysis Team 123

Sprout Social

MARCH 9, 2023

In most cases, companies hire specialists for each corporate communication function, such as internal communications, public relations and executive communications. As companies switch to hybrid work models, effective internal communication is essential now more than ever. Some companies, like QAD Inc.,

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Skills Template Templates Travel 113

Social Media Strategies Summit

SEPTEMBER 9, 2022

Many organizations — including conservation charity WWF and video game company EA — have faced backlash from fans and supporters for launching (or even just planning) NFT initiatives. Research from 5WPR found that 83% of Millennials believe it’s essential for the companies they buy from to share their beliefs and values. Image source.

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Examples Brands Avatar Authentication 177

Waxing UnLyrical

NOVEMBER 4, 2011

Writing concisely is an art and will make anyone a linchpin to his or her company. Press releases. I will be the first to tell you (again, I’m a millennial) that the traditional press release is virtually dead. With so many new ways to spread our messages, a simple press release doesn’t exactly cut it.

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Press Release Flickr Template Templates 188

agora pulse

OCTOBER 6, 2020

In a study by Horizon Media, 81% of millennials expect companies to make a public commitment to good corporate citizenship. Promote Your Social Media Handles at Events. Experienced agency directors often attend events or even speak at them. Utilize TikTok for short event promos or speaker spots.

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Social Media Management Social Media Trends Meme 183

Sprout Social

JUNE 7, 2022

“Social media has become a key platform for investor relations professionals to gauge important conversations around their company and the broader market. Businesses like Expensify use this opportunity to reinforce their brand stance as a public company. Specific platforms have built a strong audience of investors, big and small.

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Strategy How To Hashtag Team 116

Sprout Social

APRIL 12, 2022

These factors paired with a 24/7 news cycle fueled by cultural events galore , has caused the world of public relations to change just as quickly. Traditionally, PR work consisted of damage control, crafting press releases, disseminating company news and pitching journalists.

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Statistics Skills Analytics Press Release 108

Adam Sherk

JANUARY 11, 2010

Also this statement on the role of new technology in breaking news more quickly was interesting: As news is posted faster, often with little enterprise reporting added, the official version of events is becoming more important. Bill Hunt wrote about this a while back in looking at the use of tech press releases by bloggers.

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Study News Press Release Report 147

Harp Interactive

OCTOBER 9, 2009

Not every company needs a blog. YouTube worked for BlendTec, but it might not work for your company. Help companies participate in existing social networks, and build relationships on their turf. Check out Twitter as a way to show a company’s personality. And check out BlogHer as an event to explore).

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Social Media Press Release Marketing Widget 232

Techipedia: Tamar Weinberg

AUGUST 31, 2011

Besides these blogs, our press release got picked up by Marketwire, BizJournals and MSNBC. All four of them were relatively larger companies and were interested in talking to us about reselling our product or integrating it with theirs. The press release and its coverage gave us the most calls from recruiters.

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Press Release Patterns Marketing Klout 142

agora pulse

MARCH 25, 2020

Ask yourself, “Does this impact just our company or is it a national or global concern?” Schedule a team and company meeting to make sure everyone fully understands how to handle the crisis and whether temporary new guidelines need to be in place. (Don’t forget to take a couple of deep breaths.).

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Social Media Social Media Management Issues Team 199

Laurel Papworth

JANUARY 17, 2010

PR people need to be careful how they frame an invite to a blogger press event. This social media invite sent to Fashionista highlights some of the issues of running blogger only events. Please Note: All bloggers must post coverage from our event to their blog within 24 hours in order to be eligible. Well, sod that.

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Fashion Blogger Eventful Social Media 96

Oktopost

APRIL 11, 2022

Monitoring and analyzing the strategies of other companies in your niche will help you identify room for improvement and optimize your own strategies. From blogs and press releases to product launch announcements and social media posts, the content you develop has a critical impact on your brand image. Identify your competitors.

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Analysis Price Influencer Sentiment 118

agora pulse

SEPTEMBER 14, 2020

You may want to make different lists for different verticals in your business depending on the size of your company and the scope of your products and services. After that, start thinking about the companies that may become competitors in the future. Effective Events with Twitter Lists. Attendees of an event. Influencers.

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List Products Twitter Eventful 107

Ari Herzog

NOVEMBER 12, 2012

Press releases and corporate write-ups across the web talk about the company’s production of electronics for Redbox , NASA , Nokia , and Ford — to name a tiny few consumer brands you may recognize. The company went social this fall, as CMO Catherine Hernandez-Blades elaborated in the company’s first blog post.

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Radian6 Press Release Vimeo Upcoming 172

Convince & Convert

DECEMBER 5, 2017

Marketing owns the voice of the company, while service owns that voice’s support. Agile messages: These are opportunities that may arise or problems that pop up during events known well in advance. Marketing keeps support up-to-speed on upcoming posts and big brand events, both internal and external. Both teams win big.

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Social Media Marketing Team Upcoming 209

Buzz Marketing for Technology

NOVEMBER 21, 2012

Sites must be more visual, more concise and more consumable, taking the following into account: 1) Design your site for the consumer, not the company. B2B companies often fall prey to the internal design and jargon trap, but it’s easy to get your value proposition across without content overload that creates a confusing experience.

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B2B Marketing Case Study Buy 252

Waxing UnLyrical

JULY 3, 2013

And you tell them about how you like to eat ice cream and jog and take care of your dog, and you manage a company that sells lawnmowers. Marketing your start-up requires you to determine a very specific meaning for your company. Tech companies start calling themselves “idea incubators.” Then you ask them the same question.

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Marketing Wikimedia Startup Public Domain 250

Small Business Mavericks

APRIL 21, 2011

Press releases – Write and publish a press release online every time your company does something remarkable. Social networking – Pick two or three social networks and be active on those networks about an hour every day. Fifteen minutes at each social network will do wonders for your business.

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Small Business Press Release Social Bookmarking How To 161

Idaconcpts

AUGUST 16, 2013

You’d be hard pressed to find even small brands in your home town that don’t tuck Facebook or Twitter logos beside their company names. Keep the message simple, and briefly state the company position on the matter. Aside from the company blog, press releases work well to celebrate industry awards your company receives.

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Press Release Domain Name Case Study Social Media Management 145

Koka Sexton

DECEMBER 7, 2020

I understand that there are companies that have brand markers as roles but in a startup space in a small midsize company space you really shouldn’t be focusing on brand marketing unless your user growth is off the charts. Then you have PR which is: media event outreach contributing articles on other websites press releases.

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Strategy Marketing Startup System 103

Sprout Social

JANUARY 18, 2022

First off, it can increase transparency between your company and valued stakeholders. In fact, 63% of people say CEOs who have their own social profiles are better representatives for their companies than those who do not. . Missing out on these conversations can create a risky blind spot for public companies. Employer brand.

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Skills Sentiment Team Press Release 128

Idaconcpts

AUGUST 22, 2014

You’d be hard pressed to find even small brands in your home town that don’t tuck Facebook or Twitter logos beside their company names. Keep the message simple, and briefly state the company position on the matter. Companies such as Kantar Audiences , specialize in monitoring audiences across channels, platforms and devices.

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Press Release Domain Name Case Study Social Media Management 124

Mindjumpers

JUNE 8, 2011

Naturally, it’s not possible to predict what news that are waiting around the corner to break, but it’s possible to know that some events will gain attention within social media. E.g. it’s almost a safe bet that events like the #Oscars or #SXSW will have a large group of people following the hashtag before, during and after the given event.

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Netvibes Social Media Tips Delicious 218

Mindjumpers

JANUARY 14, 2011

Companies all over the world are now looking forward to improving their relationship with their customers with the help of social networking sites. Most often the company professionals maintain accounts for interacting with their customers. This helps their customers to know their company services better.

Trends 245

Trends Influencer Social Media Forums 245

Social Media Strategies Summit

NOVEMBER 14, 2019

Members also include 92% of Fortune 500 companies, 90 million senior-level influencers, and 63 million decision-makers. In fact, 97% of B2B marketers use LinkedIn as a content distribution channel and 46% of social media traffic to those company sites comes from LinkedIn. 3 Best Buy Shows They Have Heart. and “This is great advice.”.

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Class LinkedIn Brands Microsoft 100

Buffer Social

MARCH 30, 2022

Minority-owned companies account for 50 percent of these businesses. And while we wish we could highlight all the amazing women-owned companies out there, we’re excited to spotlight these six brands this Women’s History Month which — along with creating great products — are also pushing for positive social change.

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Small Business Instagram Press Release Communities 72

Social Media Marketing

AUGUST 8, 2013

Why Bezos bought the Post , Facebook gets a CMO and starts bumping, time on digital surpasses TV, Facebook ads are undervalued, Vietnam outlaws sharing news on social sites, GE wants to put an end to press releases, the effect of tweets on TV ratings and more, it''s This Week in Social Media.

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Social Media Nielsen Press Release News 167

Ari Herzog

MAY 13, 2010

I receive a lot of press releases by email — and unlike past actions of deleting them, I have lately replied to my senders and asked simple questions to enlightening responses. That’s why we wanted to inform you about a new study that will be released in the next days. I don’t see that in your email. AUSTIN, TX.,

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Examples Press Release Marketing Study 122

Socialized

OCTOBER 2, 2009

Companies have slashed both staff and budgets across the board, and public relations is no exception. Still, companies will outsource PR as they always have. With companies reluctant to pay EVP and SVP rates, agencies cannot afford to keep them on. Social media is seen by some companies as the new PR. Here’s how.

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Social Media Press Release Journal Reputation 203

Janet Fouts

OCTOBER 2, 2013

A company hires us to do influencer outreach and then has trouble with the way the blogger phases their review or post. You listen to your market audience (remove the word market, it will make it easier) and what their needs are and you speak to them in their language instead of a press release. We get it all the time.

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Advertising Content Marketing Press Release 182

Small Business Mavericks

APRIL 22, 2011

Do you have a company blog ? Of course, you only get these benefits if your blog and if you blog in the right manner. Here are those 3 benefits: Fresh Content – Every time you write a blog post, you add fresh content to your website. Needless to say, the more often you blog, the more likely you are to realize these benefits.

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Small Business SEO Case Study Press Release 168

Buzz Marketing for Technology

NOVEMBER 9, 2011

The classic product marketing approach to social media is treating it like just another broadcast media channel by posting press releases, sharing events, posting videos and expecting to see instant results like you get with other online media like banners, text links and search. Increase Engagement with Professionals.

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Social Media Jive ROI Press Release 198

Adam Sherk

JANUARY 20, 2010

There is additional information in the NYTco press release , and Jim Romenesko and others have published the staff memo. We can probably say that Google and others will continue to provide information and news of events worldwide for those who search for it. They will not be able to successfully monetise online news.

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Press Release Digg News SEO 126

Oktopost

SEPTEMBER 24, 2019

The companies that can ride out events like these are often able to do so because their past actions established a track record of dependability, responsibility, and ongoing improvement. Companies have much more leverage and flexibility to define and meet their goals when their key stakeholders are all on the same page.

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Reputation Press Release Airlines Construction 83

Convince & Convert

JULY 27, 2017

Companies would be wise to pay attention to the nature of consumer-to-consumer conversations surrounding their brands—particularly how emojis are used in those conversations. In 2015, Chevrolet created an emoji-only press release. Take inspiration from pop culture, current events, and memes. Send a clear message.

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Tips Marketing Press Release Influencer 121