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How to Use Social Media for Event Marketing [Infographic]

Webbiquity SMM

Using social media to maximize the impact of live events (like trade shows, forums and conferences) is where shiny new tools meet old school marketing. As noted here previously, trade shows and other live events remain one of the top three lead generation channels for B2B companies, despite the fact they’ve been around for a while (the first trade conferences were in the 1700s).

How to Optimize Events with Social Media [Infographic]

Webbiquity SMM

Nothing promotes event marketing as well as social media. As a result, social platforms are a great way to publicize events in real time. In order to generate social media buzz on your business’s upcoming event, create and share content in the weeks leading up to it. Connect with other event attendees on social media. If there isn’t an event page, create one.

13 Ways to Use Facebook Events for Your Brand

Sprout Social

Now you have to dive into other features like Facebook ads to comply with their algorithm, but what about Facebook events? How to Create Effective Facebook Events. Facebook events are the perfect way to get users’ attention and keep it. With Facebook’s calendar connection, most people have their Facebook events connected to their smartphones. Name Your Event.

Extend the Life of Your Event with Post-Event Planning

Waxing UnLyrical

Hosting an event is just the beginning of its life-cycle. The content you create and the leads you nurture will keep your event alive well after its end date. Tip: Keep the hashtag short and simple, and make sure you have it displayed at the event so the audience knows to participate. What advice do you have for extending an event’s longevity?

The Three “Ss” of a Successful Live Event

Spin Sucks

You may have noticed that it’s more challenging to get engagement on your company’s Facebook page of late. The Live Event: The “New” Social Media Platform. Putting on a successful live event, however, takes more time and effort. Why Put On Live Events. live event is your own social media platform. If you’ve never put on an event before, it can be intimidating.

Change or Die | Fast Company

Buzz Marketing for Technology

Fast Company. Connect with Fast Company. The companys top executives had invited the most farsighted thinkers they knew from around the world to come together in New York and propose solutions to some really big problems. CEOs are supposedly the prime change agents for their companies, but theyre often as resistant to change as anyone -- and as prone to backsliding. Energy Efficient Servers See how HP Energy Efficient Servers can help your company save energy. Great companies run SAP, not just great big companies. Fast Company Features.

10 Social Lessons for B2B Companies

Simply Measured

Here are ten social lessons for forward-thinking B2B companies. 1. Blogging is a great platform to showcase thought-leadership content and exciting events, highlight customer success stories, and more. Every company and audience is unique. Being present on Facebook, Google+, Instagram, LinkedIn, and Twitter may not be the best strategy for every company. Get Blogging.

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The Importance of Music In Marketing Campaigns

Spin Sucks

Don't forget about it during your next event or live campaign. Music in marketing has the power to move an audience in ways other mediums can’t. Eddie Newquist has more. The post The Importance of Music In Marketing Campaigns appeared first on Spin Sucks.

Building Trust Behind a Company’s Social Media Account

Spin Sucks

We never really think about who is behind the social media accounts of our favorite companies. Very rarely do owners and CEOs of companies take on the responsibility of running their own social media accounts. These individuals are the social voice of the company geared to inform fans of their products, services, events, coupons, and other specials. The Horror Story.

LinkedIn Launches Status Updates For Companies

Mindjumpers

Tweet LinkedIn recently announced a new feature called ‘Company Status Updates’, which allows companies to share recent happenings like breaking news about the company, employee moves and relevant job openings or latest on their products and services. Professionals would start seeing status updates shared by the company on their homepage news feed.

How Top Companies Use GIFs on Twitter

Convince & Convert

With users and companies alike dropping in to celebrate with their best GIFs, who stood out? Check out these ten clever GIFs from various companies, sports teams, and more for a few helpful tips on how to incorporate GIFs as part of your Twitter engagement strategy. Companies can take a page from their playbook—literally. Ain’t no party like a Twitter GIF Party! After hours?

How 16 Companies are Dominating the World’s Google Search Results

Viper Chill

Instead, that seemingly endless variety is actually controlled by just a handful of companies. More specifically I’ll reveal how just 16 core companies are dominating the most popular industries online and how that situation is going to get a whole lot worse. Time after time I was able to trace back the top ranking websites to some of the biggest media companies in the world.

Crisis Coverage: How Should Companies Handle Social Media?

Unspoken

Nearly every company will face some kind of crisis or unfavorable event. We hear about ways that companies handle bad situations all the time – mostly via social media. Other companies can certainly take a lesson from the negative attention that NASCAR has garnered from this incident. Companies should train their social media staff to respond quickly to a crisis.

Why Most Companies Can’t Yet Handle Great Marketing Technology

Convince & Convert

spent a few days last week with 10,000 digital marketers, enveloped by all things Adobe at their Adobe Summit event. They paid me to cover the event as an insider. It was my first-ever Adobe event, and I was impressed. Image via Unsplash. The more things change, the more they stay the same. Adobe Summit is a classy confab in every respect. highlight to tweet). Speak in 1 voice.

Dreamforce: A Must Attend Event for Marketers and PR Professionals

Spin Sucks

It was Richard Branson discussing everything from how he built his companies to his thoughts on the drug problem and how best to deal with the Middle East. My third key reason has slightly answered itself already, but as a marketer you hear Dreamforce, Salesforce, or Cloud Computing Event of the Year and you think, why would I attend? I’m a marketing gal (or guy). Networking.

The Data-Backed Guide to Event Marketing on Social Media: How to Get People Talking About Your Event

Buffer Social

Taking an event from idea to sell-out is no easy feat. And half the battle of organizing an event is marketing it. Best of all, social media event marketing isn’t as time-consuming as you may think. One of the greatest feelings in the world is walking into one of your own events and seeing it jam-packed with people. How to share on social before the event.

How To Improve Visibility, Communication & Accountability of Social Media Within Your Company

Justin Levy

Do you want to improve visibility, communication and accountability of social media within your company? Depending on the size of your company, your broader team might be the entire company; a key group of stakeholders with whom you’re currently working on projects or a social media council. Really. That’s the magic pill. Improving Visibility. ” type email.

Community Un-Managing: Cheat Sheet for Community Managers and Tips for Companies

SocialFish

While going through the process it also occurred to me that companies are setting themselves up for significant problems should they ever have to fire the person who established their organization’s various social media presences because, in many cases,company pages or accounts are linked to personal accounts. managed the org’s Linkedin group and company page.

Social Media: The New Company Newsletter? [Infographic]

PWB Marketing Blog

The other day I was asked “Is social media the company newsletter?” Yes, I do think social media can take the place of most of the functions of the company newsletter.  Years ago we’d get news from our companies via beautifully printed “magazines” with articles about the company, news, upcoming events and possibly an employee highlight.

Social Media: The New Company Newsletter? [Infographic]

PWB Marketing Blog

The other day I was asked “Is social media the company newsletter?” Yes, I do think social media can take the place of most of the functions of the company newsletter.  Years ago we’d get news from our companies via beautifully printed “magazines” with articles about the company, news, upcoming events and possibly an employee highlight.

For Social Success: Think As A Media Company

Mindjumpers

Brands need to “think as a media company” and improve their editorial skills in order to create shareworthy stories that are valuable for the community members. When you have outlined your conversational touch points, then organize it into a conversational calendar along with events such as product launches etc. Create Conversational Touch Points. Create a Social Newsroom.

Twists, Turns, and Tweets Amidst Twitter Company Chaos

Spin Sucks

Within days of Costollo leaving the company, the 140-characters shackles were also off direct messages. Another big shift announced just last week is geared to grow and engage its base: Project Lightning , which allows users to follow events and news, not just people or brands. The post Twists, Turns, and Tweets Amidst Twitter Company Chaos appeared first on Spin Sucks.

Only 66% Of Companies Agree: Social Media Poses Significant Risk To Brand Reputation

The Realtime Report

Two-thirds of companies agree that social media poses a significant or critical risk of damage to their organization’s reputation. Moreover, many companies have not yet implemented policies, procedures or training to help mitigate those risks. Let’s just hope it doesn’t happen to your company. This begs the question:  what planet are the other 34% living on?

How to Create Awesome Content From Your Next Event Experience

ProBlogger

Over the last few years, content marketing has grown from a marketing tactic used to generate publicity and inform customers, into an essential strategy for promoting any startup, SME or large company online. From startups to small businesses, many companies’ content marketing campaigns burn out due to a lack of ideas. Are you getting the most from your event attendance?

8 Do’s and Don’ts of Social Media Live-Streaming

Ignite Social Media

Live-Streaming isn’t a new tactic, it’s been around awhile now with companies such as Live Stream and UStream just to name a few. Make sure to check with the venue, location or event coordinators ahead of time so when you show up there are no surprises. If you have an outdoor event, make sure you have a plan to go indoors if it’s an option. The Do’s. Do Check Your Connection.

Five Reasons Working For a Small PR Firm is Good For Your Career

Spin Sucks

The roles are not so specialized, and you will have access to all the projects and company's clients. Working for a small PR firm gives you an amazing opportunity to learn…a lot! Corina Manea shares more advantages of starting your career in a small firm. The post Five Reasons Working For a Small PR Firm is Good For Your Career appeared first on Spin Sucks. Comments Great post Corina!

Seven Ways Starting a Company is Like the Hunger Games

Spin Sucks

You don’t want to turn out like Haymitch (even if you have a crush on Woody Harrelson ), so prepare yourself to be misunderstood, and maybe set reminders in your calendar so you don’t forget important birthdays and events. Essentially, like the Careers, they’ve been trained since the birth (of their last company) to eat you for lunch, so watch out. Poisonous bees suck. Come prepared.

How One Company is Measuring What Really Matters

Convince & Convert

The company also hosted a special event and art installation with artist Annica Lydenberg, who painted the inspiring responses on nearly 250 scales, which were then displayed as part of an art installation in Grand Central’s Vanderbilt Hall. As a result, Lean Cuisine is successfully supporting the re-branding of the company while starting a movement. highlight to tweet).

Book Review Wednesday: Wikibrands: Reinventing your company in.

Akamai Marketing

By encouraging businesses to start out with their focus and strategy and then move through to the other elements, the authors Dover and Moffit support what so many marketers know, but what so many companies ignore in their rush to create a program. But WikiBrands by Mike Dover and Sean Moffit ties all the necessary components into a social media strategy together with some helpful tactics. 

Social Media for Training Departments in Companies

Laurel Papworth

Training for Corporates is changing… Corporate Education Event Online Communities social media social networks Australia corporate training Course Facebook online Training Twitter workshopI was invited to speak on social media in the Enterprise by Cadre eLearning to a group of corporate training people. Here are the slides for them. Training departments and social media. View more presentations from Laurel Papworth. The diagrams I used are on Flickr. Pedagogical studies show we learn more effectively from our peers than from exams, teachers or books. All the ables.

How Companies May Pay You to Use Facebook

Ari Herzog

Clicking the link, I learned about sponsored stories and how companies and brands can choose to pay select Facebook users for the privilege of sharing that brand page with their friends. When a friend engages with a Page (such as RSVPing to a Page’s event or voting on a Page’s question). Related articles you may enjoy: What Companies Expect When You Click Like.

Social Media Events Calendar and Advice Guide

Convince & Convert

The social media events season is again upon us. It’s going to be an exciting Fall for me, as I hit the road to talk about The NOW Revolution and other aspects of social media and content marketing. I’m often asked what social media events I recommend. If you think the social media event will be great, chances are you’ll be right. The people you meet. Sweet.

Building a 7-Figure a Year SEO Company…by Marketing to the Medical Field

Viper Chill

As a result of so much of my time being spent focused on building an SEO company and ranking websites, I’ve been fortunate to come across a number of people who are on a similar journey. Plus for marketing you could do local event sponsorships and do good in your community. Get your local marketing agency going as a building block but do not think it is your 100 year+ company.

5 Social Media Tips for Social Good Companies That Will Get Your Message Heard (In Less Than 10 Minutes Per Day)

SocialFish

Here are 5 quick tips that you can easily implement today to get your company dominating on social media (if you want even more tips, check out our book with over 80+ pages of social media advice for social good companies )… Hint: All of these 5 tips are things you can do on your own (without the need to hire additional staff/contractors) in just a few minutes a day!

Why Growing a ‘Teaching Company’ Improves Your Bottom Line

Convince & Convert

The educational system includes required reading on everything from marketing psychology to content to social, one-on-one discussion sessions, and weekly team member-led group discussions on various current events. The Art of Learning. Mike McGrail joins the Content Pros today all the way from Edinburgh, Scotland. In This Episode: How to encourage a corporate learning environment. Resources.

Six companies I admire in social media

Jeff Esposito

Working in social media, I am often asked by coworkers and peers who I find to be an inspiration or company just crushing it in the space. Despite knowing that the food is awful for me, there is something that I crave about the company. Oreo – for such a simple product, the company has managed to transform itself to be relevant across digital platforms and current events.

Social Pros Podcast – Scott Monty, Ford Motor Company

Convince & Convert

This episode features Scott Monty , the global head of social media for Ford Motor Company. Read very special guest on the show today, Mr. Scott Monty , Global Poobah of social media for a little startup in Detroit called Ford Motor Company. Jay: Is that in case, not in your case, but in case a car company goes out of business before the model exists? Listen Now. Jay: We did.

Social Pros Podcast – Scott Monty, Ford Motor Company

Convince & Convert

This episode features Scott Monty , the global head of social media for Ford Motor Company. Read very special guest on the show today, Mr. Scott Monty , Global Poobah of social media for a little startup in Detroit called Ford Motor Company. Jay: Is that in case, not in your case, but in case a car company goes out of business before the model exists? Listen Now. Jay: We did.

Can We Talk? Why Your Company’s Social Media Needs to Sound Human

Navolutions

When it comes to your social media strategy, don’t allow your company to behave like a little clique of close friends who go to a party together, only to stand and chat in an impenetrable circle.  A lot of businesses tend to keep a self-obsessed perspective in their communications, and I think they do that because they’re too afraid to embrace the unpredictable nature of true conversation. While it is a decent way of getting the raw facts out there about upcoming events, it’s not a good way of drumming up excitement, driving likes, or getting your event information shared.

Dark Social: What Social Marketers Need to Know

Simply Measured

Company News News & Events Social MediaDid you know that 70% of social shares are considered dark? So, what is Dark Social? Dark Social is any website traffic that originates from a shared link, but does not pass a referrer and thus appears as “direct traffic” in web analytics. Brewster Stanislaw, Director of Product Management at Simply Measured.