Virtual events are the best way to get leads according to a Unisfair marketing study. Unisfair is a virtual event and environment company and recently talked to Marketing Voices. We discussed the difference between a virtual event and a webinar and how companies are using virtual events today. Joerg Rathenberg, the Senior Director of Marketing told me that companies like Oracle and Novartis are seeing impressive sales leads from virtual events. Virtual events are the best way to get leads according to a Unisfair marketing study. MORE >>

Brass Tack Thinking Make Things Happen Home About Amber Naslund Tamsen McMahon Contact Speaking Amber Naslund Tamsen McMahon Brass Tack Reading Archives How Fast Company Confused Ego with Influence July 6, 2010 | by Amber Naslund View Comments I’m a Fast Company fan. Seriously, Fast Company? UPDATE: Thanks to Molly Block for pointing out this PDF that was a creative brief/pitch from Mekanism (the agency behind the experiment) to Fast Company. Tagged With: fast company , Influence , influencer project [link] The Influence Project? Or even reach. Thanks. MORE >>

Sharing with you a recent published article from LonghornLeads.com entitled, “10 Really Cool Companies that Embraced Pinterest” Enjoy! And because Pinterest is one of the fastest growing social media sites out there, there have been a lot of companies that have jumped in and are making money from their involvement.  Check out 10 really cool companies that embraced Pinterest. Cache : This clothing and accessory company is showing the latest fashion trends through their Pinterest account.  Featured Pinterest Socialnomics companies on pinterest. MORE >>

I talked a little with Amber Naslund (Director of Community at Radian6 ) at the end of last week on a new way to look at event sponsorship, after she sent our a rather wistful tweet, saying she was looking for a “better way.&#. Let’s put ourselves in Amber’s shoes (and indeed the shoes of many companies) – as the figurehead of Radian6 she has conferences asking her all the time to sponsor their event. Event organisers are made to lie about ‘sponsors’ they have onboard in order to secure actual sponsors. agree with her. MORE >>

They (the media) were rightfully considered business partners because they could significantly help any company interested in publicizing an event or similar happening as news. Today, every business (large or small) is now its own media company -  and that is a responsibility that should not be taken lightly. Read further for some key points about being a media company that came from a recent podcast interview with Mike Stelzner , CEO of Social Media Examiner, and host of the Social Marketing Podcast.  . 'There was a time when every business courted the media. MORE >>