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3 Golden Business Rules for Social Media Engagement

Techipedia: Tamar Weinberg

Many companies partake in this “shiny toy syndrome&# and do it all without a plan or strategy in place. Engage in dialogue. Do engage during business hours, especially if that’s your job! Their Twitter account has less than 500 followers but they’re not engaging enough. Want to self promote?

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How Social Media Has Become a Tool For Clinical Research

Techipedia: Tamar Weinberg

A whopping 85% of studies incur delays due to patient recruitment. Extended study periods. One recent study showed that 96% of the world’s most influential newspapers are dealing with record drops in circulation. You can engage these potential participants by also sharing valuable content on targeted medical conditions, etc.

Research 194
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How LinkedIn Endorsements Can Work for Your Small Business

Techipedia: Tamar Weinberg

The LinkedIn study defines small business professionals as members who currently work at a company with between 11 and 500 employees. You can also find your peers (or mentors) by doing a LinkedIn Advanced People Search by title, company size and a whole host of other facets.”. The data reveals that there are more than 15.2

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Poor Social Responsiveness Risks Tarnishing a Brand’s Image

Techipedia: Tamar Weinberg

While smaller companies will struggle to maintain the level of content creation that large corporations with extensive marketing budgets can, they are at no significant disadvantage when it comes to using social media for community building and customer service. Social marketing is conversational marketing in large part.

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How a Small New York City Hotel Put Itself on the Map through.

Techipedia: Tamar Weinberg

Now known as the “social media hotel&# of NYC, Roger Smith is attracting a really incredible bunch of people who have raved about the ambiance and the company’s approachability online. If you’re constantly broadcasting and not building bridges, your social media engagement will only travel so far. izmantot soci?los

Hotels 245
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Please Vote for the NOW Revolutionary of the Month

Convince & Convert

About keeping your antennae up and finding a way to engage with speed and context. Tamar Weinberg and NameCheap. You may have heard that Bob Parsons, CEO of domain name registrar and Web hosting company GoDaddy , uploaded a video recently that showed him participating in the killing of an African elephant.

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Connection: Social Media’s Special Gift

Techipedia: Tamar Weinberg

To this well-known retailer, social media has become just one channel of many where they need to offer customer service without any care in the world for the people they’re engaging with. In very rare occasions does this company make the compelling argument to promote the brand. What’s your social media policy?