How to Use Intent Data to Fuel Lead Gen Efforts
Oktopost
SEPTEMBER 12, 2023
Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. Intent data is your key to simplified B2B marketing lead generation. Over 80% of B2B companies are now using intent data to personalize their marketing efforts , and to stay competitive, you need to be too.
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