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How to use Google Analytics for stronger social media reporting

Sprout Social

That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights. And 56% claimed they soon planned to invest more resources in social media data analysis.

Analytics 140
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How to Use Intent Data to Fuel Lead Gen Efforts

Oktopost

Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. Intent data is your key to simplified B2B marketing lead generation. Over 80% of B2B companies are now using intent data to personalize their marketing efforts , and to stay competitive, you need to be too.

Data 124
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Social Data Analysis: The Pros and Cons of Social Data

Oktopost

But when it comes to social data, it’s not about how much data you have but rather how you leverage it. Their research and engagement can turn into precious data for your business. Social data analysis requires the right tools and thought processes to collect, analyze, interpret, and apply the data accurately.

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Big data: seeing the forest and the trees

Sherrilynne Starkie

You can see the forest and the trees in big data, according to Nora Young , the Canadian author and the host of CBC Radio One’s Spark, in her opening keynote at last week’s Fireworks Factory conference held on Galiano Island, British Columbia. Her topic was “Big data as a new information ecosystem.”. And it can be used for good.

Data 327
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How to Use Intent Data to Fuel Lead Gen Efforts

Oktopost

Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. Intent data is your key to simplified B2B marketing lead generation. Over 80% of B2B companies are now using intent data to personalize their marketing efforts , and to stay competitive, you need to be too.

Data 62
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Bitcoin Mining Consumes 8x More Electricity Than Google and Facebook Combined

The Realtime Report

Google and Facebook Combined. Data acquired and calculated by Finbold indicates that bitcoin’s estimated annual electricity consumption of 143 TWh as of May 5, 2021, is at least eight times higher than Facebook and Google’s combined consumption of 17 TWh. Bitcoin Mining Consumes. 8x More Electricity Than.

Google 91
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Google+ to Shutter After Reports of Exposed User Data

Social Media Today

While 90% of sessions on the platform last under five seconds, the tech giant will maintain the service for companies that use it for employee communications.

Report 162