In a move “to encourage a healthy web ecosystem,” Google recently announced a major change to its search algorithm – a move to devalue so-called “content farms” that primarily copy content from other websites, and sites that offer little or no value-added content for users. According to Google, its algorithm tweak “noticeably” impacted 11.8% This major algorithm change has, of course, generated great interest and some controversy in the search engine optimization (SEO) community, although the change was widely anticipated by most analysts. Tweet This! Digg this! MORE >>

quickly recalled all of the search engine optimization work I did for a search engine optimization client. One of the most difficult keyword phrases I worked on for a search engine optimization client was “gift baskets&#. In fact, the work I did over a year ago still has my client ranking above the company referred to in the article, and I did it all without buying one single link. What annoys me is that the company in this search engine optimization article about being penalized by Google is still buying links. Post on Google Buzz. MORE >>

Whenever information is needed, it seems that the first outlets most people turn to are search engines. As such, search engines are constantly evolving to keep up with the latest user demands. One of the latest developments that is rapidly expanding in popularity is the idea of image based search engines rather than keyword based searches. When using a traditional search engine to locate specific information, you have undoubtedly become frustrated at one time or another from keywords producing irrelevant results. Post on Google Buzz. Design research. Gazopa. MORE >>

In case you're coming out from the rock you've been living under for the summer, Google+ arrived on our digital doorsteps in early July - but only for limited field testing. Yesterday, it was announced that Google+ had finally been released as a public beta, meaning that you no longer require an invitation to join the network. Google, on the other hand, has gone about things in a different way. There are dozens of Google or Google-owned products and services that span across the web. At this time, Google+ is only open to individuals. How Does it Work? MORE >>

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Google News Optimization Tips by Adam Sherk on September 3, 2009 This week Google put out a video to give publishers more information on how Google News works and how best to optimize for it. pulled out some of the more useful tips, combining information from some of the slides with additional details provided by Google’s Maile Ohye. Google News uses “Citation Rank” to try to determine the original source (i.e. To get your videos into Google News you need to create a YouTube channel. MORE >>