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Navigating Social Crises and Community Building with Ease

Oktopost

Jessica gets candid about her time at Sprint and T-Mobile, and how she handled the merger from a social perspective. She details her methods for crisis communication during the Covid-19 shutdown. Hot Topics: Golden community building tips for B2B brands. Crisis communication and the importance of working closely with PR.

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Why P2P Texting Should Be Part of Your Marketing Strategy in 2021

Social Media Strategies Summit

As we head into 2021, marketers are reflecting on how much consumer behavior has changed over the course of the last year. Isolation and physical distancing have forced us to embrace technology now more than ever; newfound importance has been infused into community building; growing support for local businesses has emerged.

Strategy 209
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26 Social Media Marketing Books to Advance Your Skills

agora pulse

Need a good social media marketing book that fuels your learning and your career? Check out 26 top social media marketing books for everyone interested in social media, from newbies to advanced marketers. Social Media Marketing Books for Newbies. Learning the ropes of social media marketing?

Skills 195
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What marketers need to know about YouTube Creator Studio

Sprout Social

It’s also a powerful video marketing tool that lets you tap into real-time data, manage your content, and optimize it for greater visibility and engagement. Is there a mobile version of YouTube Creator Studio? You’ll need to download a separate app to access YouTube Studio on mobile. View and respond to comments.

YouTube 116
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5 Core Pillars for Your Ecommerce Marketing Stack in 2022 

Pixlee

Today, businesses that don’t leverage the internet for sales lose customers, potential revenue, and market share. . The point is: ecommerce is growing quickly, and you can’t market without it. Let’s dive into five core elements you need to add to your marketing stack to compete in online retail in 2022.

UGC 52
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Content Marketing: Without Community, It’s Only Half the Equation

Waxing UnLyrical

If there’s one thing you take away from today’s post on content marketing, please let it be this: just because you build it, doesn’t mean they’ll come. Content Marketing: a scenario. But you’re probably not approaching content marketing the social PR way. In a nutshell.

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Five Signs the Future Belongs to User-Generated Content

Waxing UnLyrical

In the realm of marketing, learning is the name of the game no matter what your goal is. User-generated content is far better at creating that community. Live event social media generally involves a social media person or standard event-goer using a mobile device to put content online. (in West Bengal!) via Flickr, CC 2.0.

Content 253