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Navigating Social Crises and Community Building with Ease

Oktopost

Jessica gets candid about her time at Sprint and T-Mobile, and how she handled the merger from a social perspective. She details her methods for crisis communication during the Covid-19 shutdown. Hot Topics: Golden community building tips for B2B brands. Crisis communication and the importance of working closely with PR.

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Why P2P Texting Should Be Part of Your Marketing Strategy in 2021

Social Media Strategies Summit

Isolation and physical distancing have forced us to embrace technology now more than ever; newfound importance has been infused into community building; growing support for local businesses has emerged. A Prime Opportunity Within a Mobile-First Landscape. Brands are optimizing for mobile experiences.

Strategy 211
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Five Signs the Future Belongs to User-Generated Content

Waxing UnLyrical

User-generated content is far better at creating that community. Live event social media generally involves a social media person or standard event-goer using a mobile device to put content online. Rise of the social photobooth and video jukebox. Expect the future to bring more of this kind of involvement. Gamification.

Content 253
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The BBC Experiments With Video News Coverage on Instagram

Convince & Convert

Inspired by the rise of mobile and tablet viewership, the BBC is experimenting with a new initiative on Instagram called Instafax, where news clips are featured in 15-second video formats. From the content created, to the positioning and community involvement, the effort is both interesting and noteworthy for both companies and news outlets.

News 138
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Extend the Life of Your Event with Post-Event Planning

Waxing UnLyrical

Video: With 92 percent of mobile video viewers sharing videos with others and 1 billion unique users on YouTube each month, it’s a great way to connect with your audience and reach new members. Business Client Relations Community Building Events Guest Posts Behind the Story cision Networking Post-Event Planning'

Eventful 195
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The Creator’s Toolkit: 27+ Content Creation Tools for Every Stage of the Process

Buffer Social

These tools encompass everything from the social platforms you choose to build your presence on to the community-building app where you engage with your audience. month Description : Canva is a graphic design tool that you can use on the web, desktop, or mobile. It’s available on both desktop and mobile.

Process 109
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What Does it Really Mean to Build a ‘Community’ on Social Media? (And Why You Should)

Buffer Social

We asked both online community experts and community-building creators to share their expertise, so you can tap into this powerful approach. What is a community? Members will ebb and flow between the two groups — but this definition offers a handy benchmark to help you focus your community-building efforts.