Jeff Esposito

JUNE 17, 2011

10 Tips for New Community Managers – There is no question that community management is one of the hot job titles right now. In this post from my favorite community manager out there, Janet Aronica , you can get a sense and an education on the topic from her top 10 tips. Enjoy this week’s edition of Five for Friday.

Microblogging 37

Microblogging Education Communities Engineering 37

Jeff Esposito

MARCH 18, 2012

One hot topic among the folks I met was the new advertising models for Facebook and Twitter. I’d also argue that this model will force companies to invest in building a community rather in turn building up brand affinity than pushing advertisements. These new models represent a sort of coming of age for the space’s two biggest players.

Conference 40

Conference ROI Small Business Metrics 40

Jeff Esposito

MAY 29, 2015

Shortly into my tenure, my then VP Manya Chait tossed a Businessweek at me with an article entitled Beyond Blogs and asked me to figure out this new thing that wowed the crowds at SXSW called Twitter (believe it or not, I still have the issue and plan on framing it). I could go on with the list, but don’t want to have to write 10K words.

Web 2.0 20

Web 2.0 Team Education Sports 20

Jeff Esposito

MAY 29, 2015

Shortly into my tenure, my then VP Manya Chait tossed a Businessweek at me with an article entitled Beyond Blogs and asked me to figure out this new thing that wowed the crowds at SXSW called Twitter (believe it or not, I still have the issue and plan on framing it). I could go on with the list, but don’t want to have to write 10K words.

Web 2.0 20

Web 2.0 Team Education Sports 20

Jeff Esposito

MARCH 29, 2012

Does your community have lurkers? Jose Canseco is now fighting global warming and possibly murdered Al Gore – for this week’s edition of bat-shit-crazy, I present you Jose Canseco and his latest rants on the Twitters. Seriously how can you expel a kid for cussing in a Tweet? What Should You Do With Your Lurkers?

Lurker 40

Lurker Foursquare Social Networking Communities 40

Jeff Esposito

JUNE 13, 2011

For Twitter, you can sign up for a third party tool like Twitter Counter to track your account’s growth. For example if you are using Twitter, you can count the number of @ replies that you receive or the number of overall conversations that you have each month. Facebook provides this data under the site’s Insights function.

CoTweet 45

CoTweet CoTweet URL Metrics 45

Jeff Esposito

DECEMBER 20, 2010

You also see many folks on Twitter and Facebook sharing their latest posts over and over as it’s a way to bring more people to seeing what they are doing. One downside to oversharing is that communities like Twitter seem to self police themselves. It has more pop-ups than VH1’s Pop-Up Video.

Diagrams 54

Diagrams Social Media Foursquare Privacy 54

Jeff Esposito

DECEMBER 8, 2010

If companies were aware of the space, it was often from a communications perspective. Fast forward to today and the space is littered with case studies of company X, Y or Z making some serious coin off their community. Boston’s Boloco does a great job of this using Twitter and foursquare.

Social Media 45

Social Media Marketing Foursquare Case Study 45

Jeff Esposito

FEBRUARY 25, 2013

I really dig what Chobani does when it comes to social media in building up a loyal community on sites like Twitter to sharing recipes on Pinterest. No company got as much bang for the buck during the Super Bowl as the cookie company with Dunking in the Dark. Chobani – if you thought I only looked at junk food, you would be wrong.

Company 47

Company Social Media Brands Eventful 47

Jeff Esposito

APRIL 17, 2012

This is easy to understand given the fact that the HR community as well as PR people were among the dominant early adopters of the platform going back to its 2003 launch. LinkedIn allows users to provide status updates (much like Facebook and Twitter) or integrate other social media profiles.

LinkedIn 51

LinkedIn Wikipedia Aggregator Groups 51

Jeff Esposito

JANUARY 21, 2011

I have heard of the Tunisian revolts and have followed along some on online sites, Twitter and peeped some videos, but didn’t realize that it was not getting as much airplay overall. I tend to only RT things when I find them useful to the community at large or if something made me think. How many times has it been asked of you?

Policies 32

Policies Travel Social Media Consultant 32

Jeff Esposito

JULY 11, 2011

For example, a roofing company that sees a homeowner on Twitter complaining about a leaky roof can get their foot in the door by offering do-it-yourself suggestions or a free consultation. If this is important to you and your company, create and share relevant content with your community on a regular basis.

Social Media 48

Social Media Fashion Issues Consultant 48

Jeff Esposito

JULY 18, 2012

of Fortune 500 CEOs use Twitter. The main reason for this is that these CEOs of these companies get paid boatloads of money to care about things that impact their bottom lines and dividends for shareholders, not communicating with folks 140 characters at a time. Unsurprisingly the usage in this group was quite low: 3.8%

Social Media 48

Social Media Report Consultant Skills 48

Jeff Esposito

AUGUST 11, 2010

Large brands and companies with established social presences have communities that they can tap into. Brands that are out of the limelight, charities and small businesses looking to add a contest to their repertoire need to determine if there is a strong enough community for the contest. Jeff Esposito’s Blog — Topsy.com [.]

Social Media 35

Social Media iPad Class Creative Commons 35

Jeff Esposito

MARCH 30, 2011

As I’ve been going through the list of people I follow on Twitter looking to see who has blogs that I should be following I couldn’t help but notice a trend: people were neglecting their blogs. Janet Aronica , oneforty’s *ace* Community Manager, suggested some topics, assigned me deadlines, and blogging became fun again.

Posterous 44

Posterous Blogger SEO Social Media 44

Jeff Esposito

JULY 29, 2011

Brands and Consumers Create Value Together – do you have a customer-facing community or have you participated in a company’s community? Well Jeff Jarvis did too, and he leveraged Twitter to share his distaste for the folks we’ve got playing Russian roulette with our future.

Posterous 33

Posterous Collaboration Hashtag Price 33

Jeff Esposito

JULY 1, 2011

My team also headed to the New England Direct Marketing Association where we took home awards for top Twitter strategy (second year in a row) and third place for overall social media strategy. Community Management is the New Black – This is a great post on what really goes into being a community manager from Lauren Vargas.

Klout 26

Klout Journal Reputation Education 26

Jeff Esposito

APRIL 8, 2011

Building Your Online Community – How did you build your online community? Was it Twitter, Facebook a forum? – you should read this article from Chuck Hemann if you are in PR or hate PR. This is a nice response to a reckless article published earlier in the week. Read along to find out who.

Forums 27

Forums Communities Blogger Social Media 27

Jeff Esposito

APRIL 8, 2011

Building Your Online Community – How did you build your online community? Was it Twitter, Facebook a forum? – you should read this article from Chuck Hemann if you are in PR or hate PR. This is a nice response to a reckless article published earlier in the week. Read along to find out who.

Forums 27

Forums Communities Blogger Social Media 27

Jeff Esposito

OCTOBER 20, 2010

I didn’t see the harm in always being on Facebook, Twitter, and having access to what’s going on. Realize the IRL is important and should never take a back seat to Twitter, Facebook or whatever app you just had to have. Teresa Cantwell is the marketing and community manager at EXPO Communications, Inc. Silly really.

Smart Phone 32

Smart Phone Communities Tips Groups 32

Jeff Esposito

OCTOBER 29, 2010

Debate: Do All Community Managers Need Social Media? Is social media needed to have a community manager? Yes you control the content on Twitter, Facebook, YouTube, etc., Yes you control the content on Twitter, Facebook, YouTube, etc., So if it were to go poof, so does your community. The network does.

Lithium 24

Lithium Real Estate Sample Samples 24

Jeff Esposito

JANUARY 8, 2012

To be sure, the use of an embargo is a contentious strategy, used only when a story has significant industry or community impact. A 20+ year PR veteran, she was named one of Twitters’ Top 75 Badass Females and Toronto’s Top 150 Social Media Influencers. Embargo image - tvanhoosear.

Sample 46

Sample Samples Conference Report 46

Jeff Esposito

JUNE 3, 2011

Facebook is the hotness that many are using as their community platform to build out oodles of fans (Twitter and LinkedIn are doing this to a lesser extent). Who owns your brand’s social media data? Every company is looking into the social game in one way shape or form nowadays.

Journal 39

Journal Community Platforms Social Media Data 39

Jeff Esposito

MARCH 25, 2015

I met the man behind this blog, Jeff Esposito, on Twitter. The hub’s Community features a catalog of Content Creators, Brands and Groups. This is a guest post from Chris Ehrlich. There, Jeff is known as @jeffespo. We’re known as @ News_Spark. We began tweeting when NewsSpark was only an idea. Jeff has since become a tweep.

Content 20

Content Journal Publishing Metrics 20

Jeff Esposito

MAY 18, 2012

Danger: Community/Social Strategist Shortage Ahead – I love when Jim Storer cranks out a thought provoking post. In this article on the Community Roundtable, Jim looks at the social landscape via conversations that he had with community managers feeling a burn, while also looking at the budding community management space.

Sample 30

Sample Samples Upcoming Curation 30

Jeff Esposito

MARCH 25, 2015

I met the man behind this blog, Jeff Esposito, on Twitter. The hub’s Community features a catalog of Content Creators, Brands and Groups. This is a guest post from Chris Ehrlich. There, Jeff is known as @jeffespo. We’re known as @ News_Spark. We began tweeting when NewsSpark was only an idea. Jeff has since become a tweep.

Content 20

Content Journal Publishing Metrics 20

Jeff Esposito

APRIL 11, 2011

As the Assistant Director of Social Media at the Jimmy Fund, I’m constantly keeping my eye out for new interesting ways to spread awareness of the Jimmy Fund’s mission, to grow our online community, and of course, for new ways to raise additional funds for cancer care and research. more and more, so I wanted to see what it was all about.

Social Media 50

Social Media Smart Phone MySpace Google Reader 50

Jeff Esposito

JULY 16, 2010

Customer Service on Twitter, Should You do it? In this post, Valeria goes into the logistics and rationale for utilizing Twitter for customer service. Now we have all heard the questions on Twitter usage in the workplace. Well my good friend Teresa makes some good points with insights from her community.

Creative Commons 24

Creative Commons Disqus News Comments 24

Jeff Esposito

DECEMBER 9, 2010

There are thousands of networks out there covering everything from obscure art to being a doula to the traditional staples of Twitter and Facebook. Depending on the company goals we can measure anything from community size, to conversation share to dollars driven by social media.

Social Media Management 48

Social Media Management Social Media Education Conversation 48

Jeff Esposito

JANUARY 5, 2012

IKEA Hosts Sleepover For 100 Lucky Facebook Fans – file this one under oddities from across the pond, while also being a good social campaign and listening to your community. I am not sure about you, but I would not want to spend a night in an IKEA, but hey to each his/her own.

Library 30

Library News Social CRM Policies 30

Jeff Esposito

FEBRUARY 6, 2012

But, we also tweet about other things that matter to our community: food, technology, philanthropy, pop culture. We use all of these things combined as the foundation for relevant, ongoing communications. We began on Facebook, followed closely by Twitter. We simply joined the conversation our fans had jumpstarted for us.

Delicious 39

Delicious Foursquare Conversation Social Media 39

Jeff Esposito

AUGUST 10, 2010

Now I don’t do these video review to get any kind of compensation or freebies, although they would be nice, but rather to share what I have read with the community. This post was mentioned on Twitter by jeffespo, Darlene Hull. This was an unexpected gesture that really touched me. I wil gladly send the book up your way.

Creative Commons 30

Creative Commons Disqus Review Metrics 30

Jeff Esposito

DECEMBER 16, 2010

You’ve helped us see that the work we’ve been doing in the social realm for the past two plus year are resonating with the community at large. We’re very happy that you’ve chosen our company for your marketing materials and the Tweet made our week.

ROI 41

ROI Metrics Questions Team 41

Jeff Esposito

SEPTEMBER 1, 2010

Communications and customer service folks have been utilizing tools and building communities and brand awareness while driving revenue as a secondary benefit. After the sale, offer customers ways to keep in touch with the company that they are comfortable with – email, blog, text, Twitter, Facebook, YouTube, etc.

CoTweet 36

CoTweet CoTweet Press Release Company 36

Jeff Esposito

FEBRUARY 22, 2011

Forget the commercials and spend the advertising budget organizing community events in the Gulf. Before that, he was at Sprint for two years where he managed the company’s employee social network, Sprint Space, and led efforts to improve customer outreach via social media, specifically Twitter.

Crowdsourcing 31

Crowdsourcing Wikipedia Small Business Education 31

Jeff Esposito

AUGUST 3, 2010

This post was mentioned on Twitter by jeffespo and Rebecca Denison, Cheryl Hilpert. Community Manager at Radian6 @VargasL jeffespo Hi Lauren, What I was looking for was something new to be honest. Cheryl Hilpert said: RT @jeffespo Social media metrics, a video book review [link] [.] Have you seen the Radian6 eBook on metrics?

Metrics 28

Metrics Review Social Media Video 28

Jeff Esposito

JANUARY 28, 2011

Some pols say Twitter ban for the birds – I find this new policy from the Massachusetts state government to be awful and antiquated. Insider the mind of a community manager – I just love this infographic and wanted to share it. Sure blocking a social network may have made sense three years ago, but today, well that is just silly.

Class 21

Class Notification Policies Survey 21