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Making Dough(nuts): A Real World Example of Using Social Media.

Jason Yormark

For the past few months I’ve had the luxury of watching a new local business not only use social networking and community building to build buzz for their business, but integrate it so much so, that it is an integral part of their day to day routine. That’s true community, and incredibly powerful stuff.

Examples 249
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A Look at Muck Rack's Twitter Press Release Service, 51 Releases Later

Adam Sherk

Releases are posted on their press release page (and in its RSS feed) and tweeted via @muckrack , which currently has 5k+ followers. Based on their press release page and RSS feed, since the service launched in late July they’ve distributed 51 press releases, a small number being their own. URL, so I tried using bit.ly

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Spy on Your Facebook Competitors with HyperAlerts

Convince & Convert

Add the Facebook URL of any pages you want to monitor. Want to know whenever your competitors are being criticized by their community? It’s essentially RSS for Facebook pages. HyperAlerts lets you multi-task by emailing notifications whenever a Wall post or comment is created. Enter your email address and a password.

API 167
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Top 22 Social Media Monitoring Tools To Stay Informed In 2023

Keyhole.co

Looking for a tool that allows you to tap into your customers’ minds, gives key information on your brand, and turns raw data into actionable insights that inform your strategy and accelerate critical decision-making? This can help spot trends, patterns and optimize your social media strategies. Best of all? Price: Custom. SharedCount.

Tools 52
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Socialnomics Book Review | jasonyormark.com

Jason Yormark

Socialnomics will not necessarily teach you how to use tools, convey strategy, or equip you with resources to act on. I recommend The Social Media Bible or The New Community Rules: Marketing On The Social Web if you are looking for a resource like that. I also love Qualman’s writing style, very informal and narrative.

Review 209
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5 Tips for Optimizing your Facebook Marketing

Buzz Marketing for Technology

But that doesn’t mean you shouldn’t have a strategy in place for what you are trying to achieve. Once you have your presence you will need a strategy for posting updates as frequently as you can with interesting content. Encourage them to become fans and drive the conversations to create a thriving community.

Facebook 150
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

If your blog is consistent enough that you believe RSS subscription is realistic, make sure visitors can easily subscribe to your RSS feed. (As then you have a much better chance that they’ll return or sign up for your RSS feed, email newsletter or other call to action. Consequently, I have two recommendations.