agora pulse

JULY 12, 2018

So, if you’re still saying your brand doesn’t need YouTube community building, you might need to rethink. So, with that in mind, I’m going to tell you 13 YouTube community building hacks you never knew about. It sounds basic but branding your channel properly is one of the most important steps you need to take to build your community.

Community building 90

Community building YouTube Communities Influencer 90

Sherrilynne Starkie

FEBRUARY 23, 2013

The study shows that blogs are the third among online sites most likely to influence a consumer purchasing decision, coming after retail and brand websites. This tactic is flawed because it measures authority based on the size of a community, a metric that is unrelated to influence.

Blogger 389

Blogger Brands Technorati comScore 389

agora pulse

JUNE 9, 2020

It’s a site where people post wallpapers, knitting patterns, and honeymoon destinations—right? Each pin on Pinterest drives 2 site visits and 6 page views. It seems like finally there’s a social media site giving us what we want. This makes them ideal for the retail, and food and beverage sectors. Pinterest for Retail.

Engagement 138

Engagement Retail Case Study How To 138

Saying It Social

APRIL 11, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Social Networking For a Cause: The Power of Online Communities I’d like to use this blog post to step out of our social-networking-for-business mentality and talk a little bit about using social networking for special causes.

Social Networking 178

Social Networking Communities scribd StumbleUpon 178

Social Media Strategies Summit

NOVEMBER 30, 2020

Retail activity through this channel will only increase. Retailers are keenly aware of the shift away from brick-and-mortar stores, especially with the current COVID-19 crisis. Instagram released this feature to improve the relationship between retailers and their customers. It’s expected to generate 6.8 billion U.S.

Products 163

Products Instagram Brands How To 163

Later

MAY 28, 2021

June is Pride Month, a time to celebrate the strides that the LGBTQIA+ community has made towards equality and inclusivity. . Pride marks one of the most significant events in the LGBTQIA+ community: the Stonewall Uprising. A post shared by DOM&INK (@domandink). Lululemon. #1: 1: NYX Cosmetics. View this post on Instagram.

Eventful 81

Eventful Social Media Education Instagram 81

Later

APRIL 15, 2020

This means retailers and e-commerce brands can seriously boost their sales on Pinterest! . We’re covering how the new feature works, what it means for retailers, and how you can start using the Shop tab to your sales advantage: . The Shop tab is an awesome addition for both retailers and everyday users on Pinterest. .

Retail 71

Retail Price Trends Products 71

Pixlee

SEPTEMBER 1, 2021

But in 2021, these retail holiday events will be starkly different. . So, if you’re preparing your online store for this year’s biggest retail events, you’re at the right place. Here’s a complete guide of things you can work on to achieve massive success on these retail holiday sales!

UGC 52

UGC Widget Retail Discount 52

Pixlee

SEPTEMBER 1, 2021

But in 2021, these retail holiday events will be starkly different. . So, if you’re preparing your online store for this year’s biggest retail events, you’re at the right place. Here’s a complete guide of things you can work on to achieve massive success on these retail holiday sales!

UGC 52

UGC Widget Retail Discount 52

Sprout Social

NOVEMBER 21, 2022

Fantastic Furniture is an Australian retailer that’s a favorite for furniture and bedding. When compared side-by-side, the influencer content cost per click was 10% lower than the television ads, allowing Fantastic Furniture to reach their target audience and drive more traffic to their site while being cost-effective. Dash Hudson.

Case Study 114

Case Study Marketing Directory Retail 114

Buffer Social

NOVEMBER 13, 2023

According to the National Retail Federation, we’re looking at a record-breaking November and December this year, with total sales reaching a staggering $966.6   Getting your brand featured on their site is hugely beneficial beyond just the additional eyeballs. billion in the U.S.

Examples 92

Examples Campaign Discount Marketing 92

Pixlee

DECEMBER 22, 2021

Let’s dive into five core elements you need to add to your marketing stack to compete in online retail in 2022. There are many easy ways to integrate social proof into your marketing, including: Incorporating Ratings & Reviews or Community Q&A on your product pages . Integrate Social Proof at Critical Conversion Points.

UGC 52

UGC Marketing Mobile Review 52

Pixlee

JANUARY 5, 2022

Social commerce is a rapidly growing segment of ecommerce, and most social platforms continue to introduce in-app tools that support the marketing efforts of ecommerce brands and retailers. . 9 out of 10 customers say they would choose a retailer that helps them save time and effort over another option. Convenience in Social Shopping.

Social Media 52

Social Media Video Content UGC 52

Small Business Mavericks

AUGUST 19, 2014

This latest wave has anyone who has done business with part of the Community Health network worried, but even those not affected yet wonder when they will be. People Want To Feel Safe On Your Site. HTTPS, advanced authentication steps, and other security features are visible, concrete ways that a site is safe.

Badge 150

Badge Privacy Retail Policies 150

Buzz Marketing for Technology

OCTOBER 25, 2013

Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design. It comes down to a CMO’s willingness and ability to listen to and observe what customers are doing online, what types of sites they are visiting, what types of keywords they are searching for online, their purchasing behaviors and the like.

Mobile 225

Mobile comScore Insurance Sites 225

Buffer Social

OCTOBER 31, 2022

The increasing adoption of vertical networks and popular social networks’ efforts to replicate them (Twitter’s Communities and Super Followers features come to mind) show that audiences are increasingly looking for community online. Pay attention to their language, overall tone, and what kind of content performs best.

Social Networking 83

Social Networking Film GPS Communities 83

Mindjumpers

JANUARY 2, 2013

Brands quickly picked up on the importance of visual communication and started building Instagram communities. While online videos aren’t a new phenomenon, in 2012 we saw brands really harnessing the power of this type of content to showcase brand image and community understanding.

Social Media 237

Social Media Tumblr Instagram Privacy 237

Hootsuite

NOVEMBER 24, 2022

But while this is a yearly slam-dunk for big box retailers, Black Friday can bring more challenges than benefits for small businesses. An engaged community is everything. We see so much value in community and engaging with our customers beyond getting the sale. billion in the United States alone in 2021. luxurious – milo.

Campaign 89

Campaign Brands Fashion HootSuite 89

Hootsuite

JULY 6, 2022

Within those billions of users, Instagram fosters niche communities. Shared common interests bring these smaller communities together. People feel much more connected to a brand that actively engages their community. Once on their site, they can learn more about the product and make a purchase. It gives you legitimacy.

Instagram 117

Instagram HootSuite UGC Influencer 117

Laurel Papworth

SEPTEMBER 24, 2012

If the outpouring of negative critiques was so immediate, there must be some sign in public review sites of discontent. Because I am nosey – an asset in online community management – I decided to investigate further online. Not publicly available.

Retail 80

Retail Social Media Foursquare Badge 80

Mindjumpers

MARCH 23, 2012

Tweet Guest post written by Emma Tomlinson , who is the Head of Retail at Smart Traffic, a SEO consulting company based in Bristol delivering successful campaigns to both SMEs and major brands. And, right now, Google+ is one of the dominating social networking sites.

SEO 258

SEO Google Strategy Adwords 258

Convince & Convert

FEBRUARY 29, 2012

If you’ve been following the latest f-commerce news about retailers experimenting with social storefronts on Facebook, you’ll already know that the media are labeling the retailer efforts a failure following the shuttering of Facebook storefronts run by Gap, J.C. One retailer that has done a great job of this is Etsy.

Retail 123

Retail API News Startup 123

Pixlee

SEPTEMBER 3, 2020

A leader to watch in inclusive marketing, this brand not only tackled representation but reflected their diversity-related goals authentically through engaging with a target community. The campaign’s goal is “to unite and inspire people to take action in their communities” using the power of sport. .

Brands 77

Brands Content Authentication Campaign 77

Harp Interactive

MARCH 16, 2011

On top of that, review & complaint sites (like Yelp, CitySearch, Epinions and Complaints Board) are popping up almost daily—and 70% of online shoppers trust opinions of unknown users. 67% of shoppers spend more online after recommendations from online community of friends according to an Internet Retailer study.

Influencer 276

Influencer Bazaarvoice UGC Review 276

Social Media Strategies Summit

JUNE 8, 2023

It’s still the most-used social network in the US, with 73% of American consumers visiting the site regularly… Source: Statista It’s also the platform 65% of marketers plan to use most in 2023. But they were interested to discover if they could use the social network to increase purchases via physical retail stores.

Brands 130

Brands Facebook Influencer Campaign 130

Ignite Social Media

NOVEMBER 9, 2016

On the other hand, REI has to close its retail stores and turn off online sales to truly deliver the message of this campaign, and that means they are getting no store traffic or website sales on one of the biggest shopping days of the year. The brand community will thank you for taking care of some of the leg work!

Campaign 156

Campaign Social Media Retail Discount 156

Pixlee

DECEMBER 4, 2018

Displaying them almost seems counterintuitive to the clean, conversion-oriented design most Ecommerce sites strive for. Athletic clothing retailer HYLETE found the ability to do just that. Their success lies in the customer-centric community they’ve built. “

UGC 48

UGC Bazaarvoice Products Retail 48

Hootsuite

MARCH 2, 2023

From there, it’s natural to send them either to your site or show them products they might like. Build a community Building a community of loyal customers is not an easy task. It requires two-way communication, which means you have to talk with your followers from time to time!

Social Media 131

Social Media How To Discount FAQ 131

Pixlee

JUNE 15, 2020

Securing repeat customers and fostering customer loyalty have proven to be difficult challenges in the age of a recession, retail closures, and ever-shifting consumer sentiment towards brands. The fact remains, retaining customers is core to creating a sustainable and thriving community-driven brand. Leverage RPA to Engage Customers .

Strategy 59

Strategy UGC Loyalty Sentiment 59

Hootsuite

FEBRUARY 4, 2020

A decade later, the site has grown into a social media powerhouse with the world’s top brands leveraging the account to create engagement, build an audience, and increase sales. Here are a few key numbers to keep in mind for context: 30 million users in 2012 when Facebook bought the site. Instagram launched in October 2010.

Instagram 145

Instagram Social Media Marketing Survey 145

Pixlee

DECEMBER 15, 2021

User-generated content (UGC) refers to media created by individual users (on social media or shared directly) rather than by a company or organization, and is a powerful content type for brands looking to add social proof and community focus to their marketing efforts. A post you or your friends share on Instagram would be considered UGC.

Social Media 52

Social Media UGC Marketing Influencer 52

Sprout Social

JANUARY 9, 2024

As one member of Sprout’s community, The Arboretum , put it, “With increasing amounts of data available, social marketers will focus on delivering highly personalized content to users. The tools also need a layer of usability so that everyone (not just data analysts and IT team members) can get the information they need.

Social Media 124

Social Media Sentiment Data Team 124

Idaconcpts

FEBRUARY 15, 2013

Apart from scheduling posts on social media sites, it also allows companies to look at analytics, which enables them to make strategies on how to attract people to their company pages. Yelp is a popular review site that’s used by consumers to leave reviews about local businesses. It’s available for iOS and Android. FourSquare.

Brands 177

Brands Foursquare HootSuite Tumblr 177

Pixlee

MAY 4, 2020

Running an online store requires an entirely different approach than a traditional brick and mortar retailer. Whether you choose a simple ecommerce plugin for your existing WordPress site or move your store operations over to Shopify will depend on your long term goals, budget, and store type. Focus More on Community-Driven Content.

Reputation 55

Reputation System Communities Retail 55

agora pulse

AUGUST 12, 2020

From introducing brands to new customers to selling products and growing loyal communities, Pinterest is designed to help companies of all kinds grow. Read on to learn more about these highlights from the 2020 Pinterest media agency guide to find out what this social media site can do for your company or clients.

Report 105

Report How To Analytics Social Media Management 105

Pixlee

APRIL 5, 2021

After all, ecommerce is a segment of the retail industry that was born and raised in the digital age, and it often plays by different rules. When it comes to product pages (PDPs) on ecommerce sites, everyone agrees on the basics. To that end, the online world serves as a community for ecommerce. The Increasing Need for Content

UGC 52

UGC Content Price Influencer 52

Pixlee

OCTOBER 27, 2021

One of the attractions for influencers has been the fact that most are just passionate content creators looking to grow their community around a common interest. As a retailer or ecommerce store, you have to weigh the product mix an influencer engages with and where you fit in. Maintaining Integrity and Transparency.

Influencer 75

Influencer Marketing Discount Retail 75