Convince & Convert

DECEMBER 7, 2010

Tweet Guest post as part of the virtual book tour by Maddie Grant and Lindy Dreyer to explore concepts from their new book Open Community : a little book of big ideas for associations navigating the social web. We come from the association industry and for many of us “membership” people, community is old hat. It’s what we do.

Skills 125

Skills Communities Collaboration Organization 125

Harp Interactive

OCTOBER 9, 2009

Build blogs and teach conversational marketing and business relationship building techniques. Build community platforms around real communities of shared interest. Try out a short series of audio podcasts or video podcasts as content marketing and see how they draw. Consider the value of hiring a community manager.

Social Media 232

Social Media Press Release Marketing Widget 232

Techipedia: Tamar Weinberg

JANUARY 11, 2012

But companies must avoid a panicky response, because hiring a social media marketing (SMM) partner requires careful study. Social Media Marketing Activities and Skills. This is basically how our agency organizes the work. (If This requires a lot of organization and repetitive activity. The normal response is, HELP!

Social Media 168

Social Media How To Marketing Syndication 168

Techipedia: Tamar Weinberg

NOVEMBER 22, 2011

Internet marketing strategies vary depending on the nature of the blog, brand, or business and alter with accordance to their physical and digital size and their particular niche. When it comes to marketing any organization, product, or service on the web, there tends to be three essential ways of doing so: Dominating social media platforms.

Strategy 213

Strategy Klout Marketing How To 213

Sprout Social

NOVEMBER 29, 2023

Automation is a close friend of any social media marketing strategy—Instagram included. Growing an Instagram presence organically definitely requires a combination of time and strategizing. Let’s talk about legalities—or at least, what abides by Instagram’s Community Guidelines —so your account doesn’t get penalized.

Instagram 110

Instagram Tools Strategy Hashtag 110

Waxing UnLyrical

JANUARY 24, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff.

Tools 247

Tools Adwords Marketing Class 247

Techipedia: Tamar Weinberg

AUGUST 14, 2012

Given all of these phenomenal web video statistics continuously released, it seems odd that animation is yet to receive much attention, especially when some of the biggest companies across the world are using animation in their digital marketing. Salesforce use animation in their digital marketing to great effect.

Airlines 210

Airlines Marketing Statistics comScore 210

Techipedia: Tamar Weinberg

DECEMBER 20, 2011

As most brands and organizations now have a mobile optimized version of their website, the focus is now on encouraging users to travel to your site and interact with the brand itself in order to push increased revenue. The marketing strategy must be relevant and timely while meeting the customer’s individual needs. SMS, really?

SMS 187

SMS Strategy Marketing Discount 187

Techipedia: Tamar Weinberg

AUGUST 2, 2011

He’s also founder of Exploring Social Media , a social media marketing program for beginners to teach them how to best understand and make sense of this online phenomenon for marketing. Samir Balwani is a marketing strategist and Director of Member Acquisition for StyleCaster. Samir Balwani. Adam Singer.

Tools 277

Tools Tips Marketing Social Media 277

Small Business Mavericks

APRIL 27, 2011

Unloads Delicious » The Perfect Website For Off-Line Marketing Ever wonder how you can use online sources for off-line marketing? Meetup isn’t free for meeting organizers. Any way you look at it, Meetup is a great way to use the Internet for your off-line marketing efforts. About Us What’s a Maverick?

Marketing 150

Marketing Case Study Press Release Groups 150

SocialFish

JANUARY 11, 2011

We have some great stuff in the works, including a new Open Community case study series by Deirdre Reid , and an interview series where we’ll be talking to several top association CEO’s about the ideas in our little book. The Science of Social Media Marketing. Evolving into a Social Organization: An Open Letter to the CEO.

Postrank 170

Postrank Handbook Case Study Press Release 170

Techipedia: Tamar Weinberg

JANUARY 31, 2012

Check out his earlier posts on How to Hire Your Social Media Marketing Partner and How to Hire Your SEO Partner. Second, a bit of disclosure : I work for an interactive agency, one that works primarily with middle market B2B’s in industries like sustainable packaging and mobile credit card processing. Highest Priority Criteria.

How To 166

How To Marketing SEO Project 166

Sprout Social

JANUARY 24, 2022

Social media management and digital marketing is not a one-person job! You need someone capable of both building community and managing escalation or crisis communication when it matters most. Writing job descriptions gives you a chance to organize your expectations for the role too. Written and verbal communication.

Social Media Management 99

Social Media Management Social Media Tips Skills 99

Buzz Marketing for Technology

JULY 28, 2008

Managing in the Virtual or Network(ed) Organization by Jon Husband. · Filed under Collaboration , Communities , Distributed Work , Enterprise 2.0 , Talent Management. He wisely chose the Linux Project as the initiative from which to draw inferences about decentralized organization. Innovation Through Market Games.

Organization 100

Organization Review Web 2.0 Tools 100

Convince & Convert

APRIL 24, 2014

In last month’s Blog Rescue column , we took a look at how a company might traditionally use a blog, but this month, we’re taking a look at a website from UCLA Events & Transportation, BeAGreenCommuter.com (BAGC), aimed at encouraging the UCLA community to consider alternative forms of transportation.

Transportation 161

Transportation Sysomos Radian6 RSS 161

Techipedia: Tamar Weinberg

NOVEMBER 16, 2011

In other words, they have more to worry about than trying to keep up with the latest and greatest marketing tactics. As early as seven years ago, hiring a marketing department was fairly simple. Marketing in today’s world is a little bit like being on a roller coaster. and the interview was over. and the interview was over.

Marketing 162

Marketing Insurance Directory SEO 162

agora pulse

APRIL 1, 2020

Here’s an example of a marketing agency in the Boston, USA area. While the marketing department has grown by 75% over the past two years, its median tenure is only 1.7 “Above all else, we are a community.” Social Media, Marketing & PR Jobs. Beef Up Your Digital Marketing Skills.

Social Media 129

Social Media Social Media Management How To Course 129

Buzz Marketing for Technology

JUNE 27, 2008

Start Pages as Environments for Self-Organized Learners. Start Pages as Environments for Self-Organized Learners. I offered a model of an environment with six channels for: authoring, syndicating information, communication, collaboration and networking, researching, and evaluation. skip to main | skip to sidebar. eLearning 2.0

Netvibes 100

Netvibes Organization Web 2.0 Widget 100

agora pulse

APRIL 27, 2017

As with every crowded market, the early players who raised massive VC money dominate the awareness game. How would you feel if your emails were organized by dozens of feeds per topic or source? We also provide community management metrics and response time for teams to help them see how their team is performing.

Social Media Management 125

Social Media Management Social Media Tools HootSuite 125

Techipedia: Tamar Weinberg

NOVEMBER 11, 2010

Without a clear methodology of measuring ROI, many businesses are still cautious to spend their marketing budget on social media and web 2.0. to increase visibility in the online community. In my professional opinion, most companies, industries and organizations can benefit from a Facebook page. What’s your goal?

Industry 231

Industry Real Estate Social Media Travel 231

Justin Levy

JULY 1, 2010

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking The Growth of Demand Discovery Written on July 1, 2010 by Justin Levy in content strategy , guest post , marketing , marketing strategy 0 Comments - Leave a comment! I lead the Demand Generation team at my organization.

Retail 191

Retail Fashion RSS Advertising 191

Firebelly

MARCH 5, 2010

Digitalia | Indianapolis Social Media Marketing « Social Media Bootcamp: Facebook For Business | Main | The New Dork - Entrepreneur State of Mind » March 05, 2010 5 Social Marketing Stories You Need To Read This Week Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader.

Feed Reader 100

Feed Reader Marketing Social Capital Paid Search 100

Convince & Convert

DECEMBER 6, 2013

This week: From ExactTarget , a free set of case studies called The Power of Digital Marketing. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. The RSS feed is: [link]. Please support them; we couldn’t do it without their help! Listen Now. Find us on iTunes: [link]. Tweetable Moments.

How To 123

How To Apple Hotels Case Study 123

Social Media Strategery

SEPTEMBER 18, 2008

Development Social Media Implementing Social Media at Large Organizations Fri, Sep 19, 2008 Best Practices , Enterprise 2.0 , Social Media As I mentioned in my first post , I’m currently leading a small, but growing team of people at my firm who are focused on building our social media capabilities, both internally and with our clients.

Gov 2.0 50

Gov 2.0 Organization Social Media Wiki 50

Social Media Strategery

SEPTEMBER 18, 2008

Development Social Media Implementing Social Media at Large Organizations Fri, Sep 19, 2008 Best Practices , Enterprise 2.0 , Social Media As I mentioned in my first post , I’m currently leading a small, but growing team of people at my firm who are focused on building our social media capabilities, both internally and with our clients.

Gov 2.0 50

Gov 2.0 Organization Social Media Wiki 50

Kikolani

OCTOBER 12, 2010

Benefits of Blogging This five part series covers the benefits of blogging, including having a worldwide audience, building a community, strengthening your interests, learning Internet marketing skills, and becoming an authority in your niche. Blog Marketing. Get Organized! Blogging Tips. Commenting. Getting Overwhelmed?

Postrank 130

Postrank Social Media StumbleUpon HootSuite 130

Razor Social

AUGUST 10, 2017

The following chart is taken from a survey conducted by Curata (content curation and content marketing platform), showing how businesses share curated content with their customers and prospects. Curata is a content curation software that lets you easily discover, organize, and share relevant content for your business.

Curation 111

Curation Curata Storify Tools 111

Techipedia: Tamar Weinberg

MARCH 27, 2012

Saying thank you is not only a vital “social” action in social media, but it’s also just plain good marketing. Social media can indeed provide a time- and cost-effective way to conduct market research. Industry-specific days of celebration are also great ways to acknowledge your online community. Why is that? Like this post?

Social Media 186

Social Media Real Estate Survey Eventful 186

Kikolani

DECEMBER 7, 2012

Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. 14 Sources for Content Curation Inspiration – Increasingly, marketers are finding, organizing and sharing third-party content among their other efforts. The Resources Mashup. Blogging / Content.

Mashup 122

Mashup Resources Remix Google Reader 122

Techipedia: Tamar Weinberg

MAY 15, 2012

The way content is shared today changes online marketing, putting content to the forefront of what users, companies, brands and products are about. What it means for marketers looking to increase click-throughs is that they should be hiring authors with a high rank who post content at pages with a high rank. The Old Model.

Google 193

Google Content URL SEO 193

Convince & Convert

AUGUST 2, 2013

This week: From ExactTarget , a free ebook called The Mathematics of Social Marketing. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. The RSS feed is: [link]. Most Major League Baseball organizations have many people creating content in various ways. Find us on iTunes: [link].

Sports 123

Sports Social Media eBook Team 123

Waxing UnLyrical

NOVEMBER 3, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR: The BrandBuilder Edition November 3rd, 2010 Tweet If you work in the PR/marketing world(s) (are they one now? shouldn’t they always have been? “Which happens.&# Wanna Subscribe?

Postrank 255

Postrank ROI Tourism Blogroll 255

The Marketing Blog

FEBRUARY 20, 2008

10 pm Google Spreadsheets Update: Blessing in Disguise for Marketers… Jump to Comments Web-based productivity tools have been around for quite a while, but their usage and focus has primarily been limited to a very niche audience. A fantastic utility and must add to any marketer’s kitty. Let’s look at the 2 ‘W’s then.

Google 100

Google Web 2.0 Startup Survey 100

Akamai Marketing

MARCH 23, 2011

According to the authors: Wikibrand(s): noun A progressive set of organizations, products, service, ideas and causes that tap the powers of customer participation, social influence and collaboration to drive business value. While the road map of FLIRT doesn’t go into specific tactics, its a good brainstorming exercise for any marketer.

Review 142

Review Company Klout Policies 142

Techipedia: Tamar Weinberg

JUNE 3, 2010

and after being a full time mom and performing various social media marketing tasks throughout, I’ve learned that there are many parallels that can be taken from parenthood that also apply to social media marketing. Similarly, your social media marketing initiatives might sound great until someone goes out and ruins it for you.

Social Media 221

Social Media Marketing Digg Consultant 221

Buzz Marketing for Technology

JUNE 27, 2008

online communities. Thomas Vander Wal explains folksonomy - using social taging to organize knowledge based on interconnections between people. BlackBerry. boris mann. change management. citizen journalism. Clay Shirky. collaboration. Collaborative Technology. collective action. Confluence. conversation. Course Using Wiki. creativity.

Wiki 223

Wiki Net Neutrality Wetpaint SocialText 223

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. This would mean the same number of organizations competing for a smaller number of keywords. (So

Google 254

Google Class Creative Commons Yahoo 254