Social Media Strategies Summit

SEPTEMBER 9, 2022

So it’s hardly surprising that marketers are waking up to the possibilities of NFTs. Coca-Cola: Align NFTs With Your Wider Marketing. Any time a shiny new toy comes along, marketers often feel they should use it in their campaigns. The adoption of NFTs as a marketing tool is already pretty high.

Examples 177

Examples Brands Avatar Authentication 177

Waxing UnLyrical

MAY 13, 2019

Fast Retailing. Identify Relevant Groups, Communities. Groups and communities enhance the feeling of community , which is core to social media. People form social media groups and communities to discuss matters they care about. These and more you can find in the right groups/communities. Align Technology.

Small Business 216

Small Business Pharmaceuticals HootSuite Startup 216

Saying It Social

APRIL 11, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Social Networking For a Cause: The Power of Online Communities I’d like to use this blog post to step out of our social-networking-for-business mentality and talk a little bit about using social networking for special causes.

Social Networking 178

Social Networking Communities scribd StumbleUpon 178

Buzz Marketing for Technology

MAY 22, 2013

When Wal-Mart announced plans to use its retail locations to fulfill online orders last week, the media and business community broke into a collective game of word association. Prior to breaking the news, Wal-Mart was already one of the few companies that could compete with Amazon online. Posted in Commerce eCommerce Strategy.

Meeting 232

Meeting Strategy Retail Compete 232

Webbiquity SMM

SEPTEMBER 16, 2013

Online marketing activities preovide marketers with a wealth of metrics; actually, too much information. Marketers just want the competitive and multichannel metrics they need to make informed decisions, nothing more. Yet that’s what was argued recently in The 5 most worthless metrics in marketing in iMedia Connection.

Metrics 195

Metrics Marketing Class ROI 195

Later

APRIL 9, 2020

Thinking about jumping into affiliate marketing on Instagram? In this blog post, we’re explaining what affiliate marketing is, how to get started, and how you can use an affiliate program to fast-track your brand’s growth and success! Table of Contents: What is Affiliate Marketing? What Are the Benefits of Affiliate Marketing?

Affiliate marketing 97

Affiliate marketing Affiliate network Instagram Marketing 97

Sprout Social

NOVEMBER 29, 2022

And great brand marketing on social is behind some of the most creative storytelling out there. Having worked first-hand with the OREO team on past activations for the LGBTQ+ community, I love the thoughtfulness and creativity that goes into content developed for social around a campaign.”. Letterboxd: Movie news meets humor.

Social Media 91

Social Media Brands Meme Real Estate 91

Small Business Mavericks

AUGUST 19, 2014

It sure seems like there are repeated waves of news stories about hackers managing to compromise security for a lot of people. This latest wave has anyone who has done business with part of the Community Health network worried, but even those not affected yet wonder when they will be. Since these things are in the news.

Badge 150

Badge Privacy Retail Policies 150

Sprout Social

MARCH 8, 2021

Coined by marketer David Meerman Scott, newsjacking is when anyone offers valuable input on breaking news right as it gains widespread attention from the media and the public. While we don’t newsjack often at Sprout, we successfully jumped on a trend involving a company you may have seen in the news recently: GameStop.

Content 128

Content Trends How To Exercises 128

Sprout Social

JUNE 25, 2019

That’s where a social media marketing agency can be a lifesaver. Why hire a social media marketing agency, anyway? The amount of information and resources available to modern marketers is staggering. The same rings true when it comes to growing communities or engaging customers. OK, fair question. The reality, though?

Social Media 94

Social Media How To Marketing ROI 94

Webbiquity SMM

JULY 9, 2012

Search for any local restaurant, retailer or other establishment and customer reviews are almost certain to be featured prominently in the results. Many large companies and government agencies refuse to provide testimonials, authorize news releases or participate in case studies simply as a matter of policy. ” Not gonna happen.

B2B 189

B2B Case Study Telecommunications Study 189

Buffer Social

MARCH 19, 2020

These are times of fast-changing news around COVID-19. It’s clear that what we are facing — not just as marketers, as friends, and parents and colleagues — is unprecedented. In times like these, people look to each other, and to their communities to figure out how to respond. And we’re all in it together.

Social Media Management 98

Social Media Management Social Media Retail Team 98

Convince & Convert

FEBRUARY 29, 2012

He also runs a consulting firm called Social Studio where he provides analytics, PR and integrated marketing strategy to his clients. But in truth, it’s very possible that the way these retailers were thinking about Facebook as a commerce platform was wrong from the starting line. Penney, Nordstrom and Gamestop.

Retail 124

Retail API News Startup 124

Hootsuite

NOVEMBER 24, 2022

But while this is a yearly slam-dunk for big box retailers, Black Friday can bring more challenges than benefits for small businesses. Slashing prices to make sales cuts straight into their bottom line — and with limited marketing budgets and resources, competing with big brands takes courage, insight, and creativity.

Campaign 89

Campaign Brands Fashion HootSuite 89

Later

MAY 28, 2021

June is Pride Month, a time to celebrate the strides that the LGBTQIA+ community has made towards equality and inclusivity. . Pride marks one of the most significant events in the LGBTQIA+ community: the Stonewall Uprising. Stay up to date with all the latest social media news, events, and strategy tips. Lululemon. #1:

Eventful 81

Eventful Social Media Education Instagram 81

Later

MAY 29, 2020

A flurry of new features is coming to Instagram in 2020, including Facebook Shops, IGTV Ads, Instagram Live shopping, and so much more! Plus, Instagram is finally letting creators earn money from the content they share on IGTV — a longtime requested feature from Instagram’s creator community. Facebook Shops. Instagram Shop.

Features 109

Features Instagram Badge Influencer 109

Pixlee

APRIL 13, 2021

So how should an ecommerce brand combat the rising demands of the uncertain retail era we are still in the midst of while maintaining a loyal following? Donating some of your stock, products, or revenue is a great place to start, but other creative campaigns supporting the community are also an option. Boiling Down Your Promise(s) .

Brands 95

Brands UGC Apparel Discount 95

agora pulse

JULY 22, 2020

A live collaboration can add something different to your usual marketing mix. You will get new fans, additional views, and greater engagement as your message will be amplified. Strengthen community. Forging brand partnerships can strengthen your position in the community. Shared marketing goals. Amplify reach.

Collaboration 140

Collaboration Examples Instagram Tips 140

Laurel Papworth

SEPTEMBER 24, 2012

Because I am nosey – an asset in online community management – I decided to investigate further online. The news was not good: One fellow had written: “Pick another restaurant. Social media tells you exactly what your customers think, no more guessing games, no more marketing evaluations, no more feedback cards.

Retail 80

Retail Social Media Foursquare Badge 80

Sprout Social

APRIL 27, 2020

This may be due to the ongoing use of the platform as a way to quickly check news and spread useful public information for different regions’ lockdown and quarantine measures. Retail, consumer goods, and education sent messages also dropped, though less dramatically. Updates to Twitter times to post.

Engagement 145

Engagement Social Media Patterns Health Care 145

Sprout Social

MAY 15, 2020

Unfortunately, finding the time to distill social data is also an ongoing challenge for marketers. Our Sprout Social Index: Above and Beyond found that only 56% of marketers are using social data to understand their audience, despite the fact that many of their key goals can be informed by social data.

Industry 121

Industry Real Estate Social Media Sports 121

Hootsuite

JANUARY 16, 2023

The TikTok community of BookTok has quickly become one of the leading book recommendation platforms in the world. Its unique combination of social media and book reviews has revolutionized how people find new books to read. Now, it is one of the world’s biggest social media communities for books. Did you hear the news?

Review 99

Review HootSuite Library Influencer 99

Social Media Strategies Summit

FEBRUARY 13, 2020

With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. 1 Hubspot is a Resource for Marketing Decision Makers. Source: Hubspot Facebook. TAKEAWAY: Be a resource.

B2B 150

B2B Social Media Brands Hubspot 150

Sprout Social

JULY 6, 2022

With 436 million monthly active users worldwide and 52% of Twitter users using the platform daily, Twitter has been the go-to platform for up-to-the-minute conversations and breaking news. Now, with new features like Twitter Spaces and Twitter Communities , businesses and brands alike can further build relationships with followers.

Twitter 102

Twitter Tourism Travel Education 102

Socialmedia.biz

FEBRUARY 24, 2019

In 2011, 60% of consumers with purchasing intent were using various social media platforms for researching products, learning more about a specific retailer and reading product reviews. According to Sean Jackson , CFO of Copyblogger Media – “Social media marketing is never going to produce an ROI.

ROI 132

ROI Social Media Airlines Proposal 132

The Realtime Report

FEBRUARY 10, 2017

Because of increased access to mobile technology, the internet and social media, marketing as a whole has evolved with the social media revolution. A new form of selling, social selling , has taken over businesses as a way for them to communicate and connect with their customers and prospective customers. ” Click To Tweet.

Retail 70

Retail Fashion Platform Social Media 70

Later

JANUARY 1, 2020

Wondering what the big Instagram marketing trends of 2020 will be? It’s a new decade, and Instagram is no longer just a social platform, but also an economic engine for small and big brands alike. But will it be enough to compete with marketers’ attention towards TikTok? This trend is also good news for video content!

Trends 87

Trends Instagram Marketing Influencer 87

Audiense

JUNE 28, 2018

The Martech industry is ever changing: new media channels constantly emerging, new software categories, new tags, and new roles almost every day! At Audiense we asked ourselves two questions, how can we contribute to the Martech community with helpful info? Content & Experience : Video Marketing.

Advertising 80

Advertising Affiliate marketing Influencer Data 80

Techipedia: Tamar Weinberg

NOVEMBER 11, 2010

Without a clear methodology of measuring ROI, many businesses are still cautious to spend their marketing budget on social media and web 2.0. to increase visibility in the online community. to bring new visitors to your website. and social media have enabled a situation where news finds the user rather than the other way around.

Industry 231

Industry Real Estate Social Media Travel 231

Sprout Social

MAY 11, 2023

Twitter: Twitter’s Brand Safety Marketing Collection offers both technical and general advice on how to keep your brand safe on the network. These features allow you to keep Twitter a safe place for your brand and community. The retailer used TikTok to highlight its partnership with basketball star Candace Parker.

Reputation 128

Reputation Tools Brands How To 128

Later

MAY 29, 2020

A flurry of new features is coming to Instagram in 2020, including Facebook Shops, IGTV Ads, Instagram Live shopping, and so much more! Plus, Instagram is finally letting creators earn money from the content they share on IGTV — a longtime requested feature from Instagram’s creator community. Facebook Shops. Instagram Shop.

Features 82

Features Instagram Badge Influencer 82

Sprout Social

MARCH 26, 2020

Though we’re all adjusting to the new reality of working from home and managing new best practices for our businesses, few in marketing are on the very visible front lines like social marketers. What you can learn: View your limitations as opportunities to try new things. Tito’s Vodka. CorePower Yoga.

Brands 93

Brands Brand Monitoring Class Authentication 93

Pixlee

MAY 21, 2019

Online communities and the way they purchase are constantly evolving. Or worse, news outlets are picking up on your stagnation. – Mary Grace Seamans, Marketing Manager. Previously, offering the lowest price for a product was all a brand needed to excel in the market. No Mission Transparency.

UGC 71

UGC Apparel Compete Communities 71

Convince & Convert

DECEMBER 6, 2013

This week: From ExactTarget , a free set of case studies called The Power of Digital Marketing. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Listen Now. via General Mills. ” The Big Two.

How To 123

How To Apple Hotels Case Study 123

Waxing UnLyrical

FEBRUARY 5, 2014

Their placement on this outlet is in keeping with WUL’s tradition of sharing causes for good and businesses doing good through community engagement, locally and around the world. Having persuaded Rod, Pete moved on to the larger market. Pete and Rod created packaging for the product and took an internet marketing approach.

Startup 237

Startup Class Eventful Retail 237

agora pulse

OCTOBER 6, 2020

You’ve had your social media marketing agency for a while. Recently I published a detailed guide on How to Start a Social Media Marketing Agency: Step by Step. But enough with the gloom, with “online” being the ultimate 2020 “must-have,” there’s never been a better time for marketing agencies to re-energize and get noticed.

Social Media Management 183

Social Media Management Social Media Trends Meme 183

Sprout Social

JUNE 18, 2020

If there’s one thing that’s true, it’s that social marketers know how to roll with the punches. Given how many curveballs 2020 has thrown at us so far, it’s more important than ever before for marketers to maintain their agility and adaptability. The COVID-19 crisis has certainly put social marketer’s flexibility to the test.

Team 98

Team Wiki Strategy Retail 98