Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

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Social Media B2B Sentiment How To 62

Pixlee

DECEMBER 13, 2021

Brands are defined more by their community than by who they say they are. A strong brand has an active community of consumers. To build a loyal community that trusts and advocates for your brand, you need to understand what your target audience cares about and give them a place to share feedback. Technology.

Strategy 52

Strategy UGC Brands Apparel 52

Webbiquity SMM

APRIL 11, 2012

In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all. This is a group of companies that, although primarily SMBs, should be fluent in online and social communications. Develop content that answers the questions you see being raised. Keep at it.

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Social Media B2B Exercises Hubspot 176

Postcron

MAY 29, 2018

The focus on video isn’t surprising—a recent study by Hubspot found that 53 percent of people want to see more video content. Building on news from the Facebook F8 conference, the focus on group engagement remains strong. If you’re already active with Facebook groups, here are two ideas you can use to increase engagement.

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Social Media Hubspot Groups Groups 56

Oktopost

DECEMBER 18, 2023

B2B marketing leaders plan to spend 30% of their budgets on brand building , and community management is a vital part of that. An engaged community can amplify your content reach, boost customer loyalty, reduce churn rates, and even draw new leads to your brand. Community management software can take your brand building to a new level.

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Software Communities Forums Hubspot 62

Webbiquity SMM

MAY 10, 2011

After the webinar (if it’s been recorded), write a follow-up post answering questions from the event and directing visitors to the recorded version online. Answer questions in your blog posts. Some of the most popular posts I’ve written on this blog were essentially extended responses to client questions.

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ROI Case Study Bazaarvoice Klout 191

Rebekah Radice

JULY 15, 2019

A great example of live video is Jasmine Star’s, “Ask Me Anything” community videos. These are weekly videos that serve several purposes: Brings her audience together each week (same day) to create a deeper community bond. Record short video responses to your customer’s questions and comments.

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Types Video Content Case Study 119

Keyhole.co

JANUARY 27, 2023

For starters, you can easily find and connect with the B2B community. Be where your customers are Be a part of the social media community to connect with your target audience. Platforms like Facebook and Reddit allow you to form or join groups and connect with the relevant community. per dollar spent.

ROI 52

ROI B2B Social Media How To 52

Akamai Marketing

APRIL 4, 2011

Before you answer – let me give you a hint: its a trick question. Yet, according to HubSpot, brands who connect via the social sphere see a direct impact on sales. What you give your community, otherwise, seriously, why should they care? 640 Million on Facebook. Million users on YouTube. Here’s the answer.

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Lurker Klout Policies Consultant 203

Buffer Social

MAY 9, 2017

If we’re missing any information, feel free to ask your questions in the comments section below. Bonus: Our Favorite Interview Questions. Here’s how Airbnb describes itself in their social marketing manager job listing : Airbnb is the world’s largest community-driven hospitality company. Team Lead and Reports. Remote: Remotive.

Social Media Management 101

Social Media Management Social Media How To Applications 101

Buffer Social

JANUARY 18, 2017

In 2010, a group of researchers in Canada studied the effect of goal-setting on the academic performance of 85 students. After four months, they found that the group that went through an intensive goal-setting program achieved significantly better results and than the control group. Build a community around your business.

Social Media 40

Social Media How To Metrics Tweetdeck 40

Writtent Blog

NOVEMBER 15, 2013

Maggie Hibma of HubSpot recommends immersing yourself in industry news every day, even if it’s your day off our you’re on vacation. Invest in the freshest ideas by recording concepts as they come to you, listening closely on Twitter, and actively inviting your community to share their thoughts on what they’d like to learn more of.

Content 95

Content Hubspot Curation Survey 95

Webbiquity SMM

MAY 3, 2011

She heads up Adams Consulting Group, a technical services firm specializing in Apple Macintosh desktops, servers and laptops. Expert Community Manager with the Focus Expert Network, a network of thousands of leading business and technology experts who answer questions and post thought leadership content. Diana Adams.

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Twitter Pharmaceuticals B2B Biotechnology 279

Convince & Convert

FEBRUARY 1, 2016

The importance of honing the Gen Z journey is that it allows businesses to adapt to the complexities of this specific group, and to do so before they officially replace millennials in the marketplace. Hubspot has an incredibly useful tool, aptly named Make My Persona , for naming and presenting data on potential buyers.

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Content Tips Analysis Curation 60

Buffer Social

MARCH 9, 2017

To help you make the most of the conference, there are SMCamp coaches (social media professionals in various industries), who would tell you which are the best sessions to attend according to your goals and help answer any questions you have after any sessions during the conference. Engage Prague. May 17-19, Prague. Date: May 17-19, 2017.

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Conference Social Media Price Forums 103

Diva Marketing Blog

JUNE 10, 2012

Geoff Livingston: Without question, it’s understanding the modern stakeholder’s media experience. . They don’t usually end up at weekly meetings of the marketing group, but are an integral part of the larger customer experience, and as such, they end up attending CMO meetings almost every month if not more frequently.

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Marketing Radian6 Blogger Hubspot 96

Buffer Social

MAY 2, 2017

The wisdom of the crowd: This type of social proof is when a large group of people is seen to be endorsing your brand. We’d ask the guest (and the community) a series of questions to get her insights on the topic. Hat tip to Marketing Land , Business 2 Community , and American Express for these tips.).

Marketing 111

Marketing Influencer Instagram Trends 111

Proactive Report

JULY 3, 2011

In present day context, these graphs define our personal, family, or business communities on social networking websites – Jeremiah Owyang , Industry Analyst, The Altimeter Group. Journalists have Twitter feeds and Facebook pages where they ask questions openly and directly.

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Social Graph Hubspot StumbleUpon Digg 104

Writtent Blog

JULY 17, 2013

Major companies may leverage focus groups to determine consumer reactions to their marketing messages, and spend significant time and budget compiling demographic insights. Try your best to keep the session to 20 minutes or less, and choose the most relevant options from the sample questions below: How do you research products and services?

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Sample Samples Research Company 99

ProBlogger

SEPTEMBER 23, 2016

I’m also keen to hear your input into our community discussion on what social platforms everyone uses and why. How Creating A Private Facebook Group Can Unlock New Business Opportunities | Business2Community. Do you have a Facebook group? Listen to These 10 Podcasts | HubSpot. What do you do in there?

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Widget Directory Hubspot Journal 20

Social Media Strategies Summit

NOVEMBER 28, 2022

Targeting groups on its own isn’t necessarily enough. You should connect with these groups in a way that resonates. Write with these different groups in mind: customers, potential customers, repeat customers, and recent buyers; the list goes on and depends on which audiences you select in the Facebook module. Connections.

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Examples Facebook B2B Instant Messaging 246

Buffer Social

JUNE 16, 2016

We thought it’d be great to share all the awesome insight we’re lucky to glean from the world’s best social media marketers, starting with this simple (and fascinating, revealing, inspiring) question: What is the biggest project you’re working on? the end of Q2).

Social Media 40

Social Media Social Media Management Project Marketing 40

Keyhole.co

MARCH 4, 2024

Let’s start with the most important question first. A proper balance of likes, comments, and shares reflects a community that truly likes your brand. Or like HubSpot, you can simply interact with your audience with topical questions, awareness-based content, or even ask for their general views.

LinkedIn 52

LinkedIn Engagement How To Hubspot 52

Convince & Convert

JULY 6, 2012

image via Hubspot. Jim : Well, I have it in groups. Jim : I have several groups that I’ve started. One group’s got 3,000 people in it. Jim : So, I do it inside the groups, but not as a general status update. LinkedIn is really strong around groups and sort of focused subject matter areas.

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LinkedIn Twitter Hosting Social Media 114

ProBlogger

AUGUST 30, 2015

Some attendees are creating groups to help support them. Community Management: Credit: Mick Russell. What small actions can you take to love and delight your community? Thanks to Tonya Grant from our Facebook community for that idea. Invite people from your email list to an informal focus group on the phone.

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Training Eventful Tips Analytics 20

ProBlogger

SEPTEMBER 24, 2018

Join our Facebook group. I had a lot of experience marketing and selling art, and I also led a business networking group where I learned a lot about the importance of building strong business relationships and creating win-win situations where both parties can benefit by collaborating with each other. Carolyn Edlund’s Directory.

Directory 28

Directory Blogger Collaboration Course 28

Keyhole.co

DECEMBER 14, 2022

Let’s start with the most important question first. A proper balance of likes, comments, and shares reflects a community that truly likes your brand. Or like HubSpot, you can simply interact with your audience with topical questions, awareness-based content, or even ask for their general views. Be a value add.

LinkedIn 52

LinkedIn Engagement Tips Hubspot 52

Webbiquity SMM

MAY 31, 2022

Remember, the About Us section must answer six basic questions, including: Who are you? Start Your Own Group on Specific Topic. There are over two million LinkedIn groups , some of them with more than a million members. The last thing you want is to create a generic group and compete against thousands of other similar groups.

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B2B LinkedIn Strategy Marketing 244

Buffer Social

NOVEMBER 30, 2016

This free social media class on how to monitor what your audience and customers are saying online is for marketers looking to keep a finger on the pulse of their community. The art of using Facebook Groups. Offered by : HubSpot. Created by : HubSpot. Terms such as Grouping and Custom Calculations. — 12.

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Class Skills Social Media Marketing 40

Keyhole.co

NOVEMBER 22, 2023

Diverse demographics: Facebook’s user base spans various age groups, making it an ideal platform for businesses targeting a broad spectrum of customers. Encouraging user-generated content, such as reviews, testimonials, or user-submitted photos, not only increases engagement but also builds a sense of community around your brand.

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Brands Facebook Marketing Advertising 52

ProBlogger

NOVEMBER 21, 2016

One of the things I try and do in this bigger picture editing is ask myself a series of questions. I haven’t ever written it down but the questions I’ve just gotten the habit of asking are these ones. That’s one of the questions I’m asking. This is big picture questions here. Beth Dunn is an editor at HubSpot.

Blogger 20

Blogger Process Questions Publishing 20

agora pulse

APRIL 28, 2020

Specifically, I asked each of them a series of questions to help learn things like what do social media managers need to know, what should social media managers avoid, and, most importantly, how do social media managers get started and grow. Ashley Graham : How you plan to connect and communicate with your community on social media is key.

Social Media Management 161

Social Media Management Social Media How To Consultant 161

Techipedia: Tamar Weinberg

JANUARY 5, 2010

40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community. This post is really poetry, as are all his other writings and blog posts. It’s definitely a worthwhile read.

Marketing 265

Marketing SEO Journal Engineering 265

ProBlogger

JUNE 3, 2012

When it comes to content marketing strategy , the key strategic question is: how much information should you give away? However, business and markets change, so it’s good to keep your eye on the horizon and question your strategy constantly. And develop your authority as a guru in your blogging niche. Though leadership on social media.

How To 40

How To Case Study Newsletter Consultant 40

Buffer Social

APRIL 5, 2017

Good question! ” Since I’ve stepped into a leadership role on the marketing team, I’ve become the one posing the T-shaped question to others, so it seemed time to figure out what T-shaped means for us at Buffer and what it might mean for digital marketers beyond Buffer. Arielle, Community Strategist.

Marketing 108

Marketing Diagrams Skills How To 108

Webbiquity SMM

FEBRUARY 10, 2015

Image credit: Business 2 Community. Find the answers to those questions and many more here in 106 digital marketing facts (well, mostly) and statistics from two dozen sources. Business 2 Community ). Not as believable.) ( Business 2 Community ). Business 2 Community ). Business 2 Community ). Believable.)

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Statistics Social Media B2B Hubspot 50

Waxing UnLyrical

AUGUST 19, 2016

I was reading a recent HubSpot report on how people interact with content (the report was published in June, and I haven’t seen too many gurus re-report it, which is a bit surprising… but then again, that leaves room for me to do so, so yay!). Image source: HubSpot Consumer Behavior Survey, Q1 2016.

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Content Hubspot Survey Report 100