Firebelly

DECEMBER 5, 2013

Here’s some of the top players in apartment marketing sounding off on what’s important. Mark Juleen, VP Marketing, J.C. This will be the year for Google+. I’ve been bullish since day one, but for marketers we may see a shift away from Facebook, or other platforms, and more effort over on G+.

Real Estate 271

Real Estate Marketing Automotive Smart Phone 271

Sherrilynne Starkie

JANUARY 8, 2018

Podcast Production Google Home and Amazon Alexa are driving the on-demand audio content trend. Analytics The tools that support analysis Google analytics, QuickSprout, KissMetrics, Brandwatch, Moz, Cision, Trackur, Sysomos, Simply Measured, more. Facebook, Twitter, LinkedIn, Google Ads, native ads, Outbrain and more.

Skills 334

Skills Social Media Sysomos Diagrams 334

Small Business Mavericks

FEBRUARY 12, 2011

» Google Linking Webmaster Tools And Google Analytics There have been several significant improvements made to Google’s Webmaster Tools over this past week. One feature that has been added is the ability to link your Google Analytics data to your Webmaster Tools account. About Us What’s a Maverick?

Analytics 161

Analytics Google Tools Case Study 161

Sprout Social

SEPTEMBER 2, 2022

As social media has become more advanced and more important, so too has the demand on marketing and social media team. According to the Sprout Social Index™ , in the next two years 88% of marketers expect to hire a new team member. Org-wide social media marketing training. Free social media marketing training and resources.

Training 112

Training Course Resources Social Media 112

Oktopost

OCTOBER 23, 2019

Here at Oktopost, we’ve seen some interesting marketing updates in the digital and social spaces. The platform is a big piece of marketing plans for brand awareness, community building and lead generation, with ads providing much of the fuel for the Facebook engine. Waiting to see how this changes things for marketers.

Marketing 110

Marketing YouTube Overview Instagram 110

Keyhole.co

FEBRUARY 8, 2024

67% of companies increased their influencer marketing budgets from 2022 to 2023. However, the focus of influencer marketing is shifting towards actual influence, not just likes and followers. As a result, the influencer marketing metrics you track will play a crucial role in your business success. Let’s get started!

Metrics 52

Metrics Influencer Sentiment ROI 52

Small Business Mavericks

MAY 14, 2013

Google’s head of web spam, Matt Cutts, posted a video on YouTube recently telling us what algorithm changes Google is planning to take this summer. There are 10 specific issues Google is planning to address. Small Business Internet Marketing authority google search algorithms'

Upcoming 98

Upcoming Google Small Business Analysis 98

Koka Sexton

DECEMBER 7, 2020

We are going to talk about marketing strategy and execution for startups. So when you talk about marketing strategy and execution, there’s a lot that goes into it and I’m going to break it down as far as I can. Now, I believe that marketing is an art and a science that when businesses can go become predictable.

Strategy 103

Strategy Marketing Startup System 103

Sherrilynne Starkie

JANUARY 22, 2019

This week’s must-know social media news for marketing and communications professionals includes headlines about Facebook’s attempt to clean up, support for journalism from Twitter and Google, the continuing importance of links in SEO and some new, clever features from LinkedIn. Glad to see these priorities.

Social Networking 150

Social Networking News Aggregator Journal 150

agora pulse

AUGUST 17, 2020

Planning a social media marketing strategy may sound overwhelming. Are you planning to boost your social media marketing performance? In other words, a social media strategy is the outline of what (and why) social media managers and digital marketing agencies are planning to do on social media. Use your on-site analytics.

Social Media 171

Social Media Strategy Marketing How To 171

Hootsuite

AUGUST 30, 2022

How do you adjust your marketing strategy to include Gen Z without turning away your existing audience, or worse, looking like you’re trying too hard? Here’s what you need to know about Gen Z to effectively market to this savvy, smart, and social-first generation. Cost of living is the top concern of almost 1/3 of Gen Z. No, you don’t.

Statistics 102

Statistics Marketing HootSuite Study 102

Bill Hartzer

NOVEMBER 1, 2013

I recently spoke at the Pubcon Conference in Las Vegas, and one of the big issues that came up was the fact that Google is no longer providing keyword search data to website owners. They’re now encrypting searches, forcing all users of Google search to use https as a default. Well, now apparently if you use the ?nord=1

Bookmarklet 131

Bookmarklet Google URL Engineering 131

Sherrilynne Starkie

AUGUST 22, 2018

This week’s top 5 must-know social media news for marketing and communications professionals see a lot of good work by both Google and Facebook in the effort to improve the quality of news and reporting. Google to tell us the good news for once. A new feature is rolling out on Google Assistant. Not so much.

News 150

News LinkedIn Instagram Upcoming 150

Webbiquity SMM

FEBRUARY 27, 2018

For B2C marketers, Pinterest (#6 overall) is probably the next most interesting site. And what does that mean for marketers? Google and Facebook captured 85% of the growth in internet advertising last year. Just 3% say they communicate with brands using Twitter. ( Buzzweb Community ). The Marketing Scope ).

Social Networking 223

Social Networking Tumblr Tips B2B 223

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. So far, early research indicates little difference in the length of searches since Google Instant.)

Google 254

Google Class Creative Commons Yahoo 254

Waxing UnLyrical

NOVEMBER 15, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Steps To Optimize A News Release For Google News November 15th, 2010 Tweet Guest post by Erica Holt Please stop yawning Don’t worry. But what about SEO for news sites, particularly Google News?

News 274

News Google SEO Postrank 274

The Realtime Report

JANUARY 12, 2022

Digital PR is a component of content marketing. In comparison to Outbound and Inbound, Content Marketing refers to all of the digital PR methods — as well as content production such as blog posts, website copy, and knowledge bases. It’s hard to compete with Google. Affiliate marketing. What Is Digital PR?

SEO 185

SEO Press Release Engineering Knowledge Base 185

Jon Loomer

OCTOBER 2, 2020

As the popularity of streaming video with Facebook Live continues to rise, new tools are being provided to marketers. Let’s take a closer look at what this means for you as a marketer and how you can start streaming webinars today. Webinars are a great sales tool for marketers. This is huge for the marketer.

Facebook 189

Facebook How To Hosting Groups 189

Janet Fouts

AUGUST 1, 2012

This morning I had a conversation with a friend about Google+ and it’s a conversation I used to have about Twitter. It all started with the announcement that the NFL is adding Google+ Hangouts to the league’s fantasy football pages to enable a video chat feature right on the pages.

Google 139

Google Posterous Film Social Networking 139

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. The digital media company credits its LinkedIn marketing efforts for closing 42% of its deals in 2018. B2B marketing helps Adobe ink bigger contracts. Here’s how to use social media for B2B marketing, social selling, customer service and more.

B2B 98

B2B Social Media Tools Tips 98

Ignite Social Media

OCTOBER 6, 2022

Are you looking for a social media management tool to help you with your online marketing? Community Engagement – Self-service support, education, and collaboration. Social Marketing – Orchestrate social campaigns that drive business results. If so, you may have come across Khoros. Stuck in deciding whether to use Khoros?

Social Media Management 122

Social Media Management Review Social Media Tools 122

Techipedia: Tamar Weinberg

JANUARY 5, 2012

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. Does Google PageRank Really Matter? : It’s my birthday and I have some great news!

Marketing 264

Marketing SEO Case Study Small Business 264

Twist Image

APRIL 4, 2018

A leader of the free world is stripping down one of the biggest companies via Twitter (slicing billions from their market cap). I believe in content marketing. I was insane, crazy in love with Google Reader and tried (desperately tried) to fall in love with Feedly. really, really miss my Google Reader. content marketing.

Issues 45

Issues RSS Content Loyalty 45

SocMed Sean

DECEMBER 26, 2018

As an example, a while back I translated my top-performing blog post about issues with Facebook Messenger into this version of the post written in Spanish. Because of the inbound search terms, it was obvious that the Spanish-speaking audience was experiencing the same issue as English speakers.

URL 235

URL SEO WordPress Google 235

Saying It Social

APRIL 11, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Social Networking For a Cause: The Power of Online Communities I’d like to use this blog post to step out of our social-networking-for-business mentality and talk a little bit about using social networking for special causes.

Social Networking 178

Social Networking Communities scribd StumbleUpon 178

Sprout Social

MAY 23, 2023

When it comes to AI social media tools, I’m optimistic…and this is coming from someone who regularly thanks her Google Home to keep it happy. Rather than replace social media pros, the adoption of AI in marketing has the potential to make human creativity and strategic thinking more important. But for the most part, it’s old data.

Team 129

Team Social Media Management Skills Trends 129

Waxing UnLyrical

APRIL 22, 2017

on #KickAssContent marketing with two of my favorite people, Brandon Andersen and Heidi Sullivan. KickAssContent marketing. Time was, you could issue a news release over “the wire” and assume it would get decent-enough pick-up to actually generate inquiries, leads, etc. Not so much any more (though people still try).

Banking 228

Banking Discount Communities Influencer 228

Waxing UnLyrical

MARCH 30, 2015

So if your marketing feels as if it might be in a rut (already!), Here are some ideas on “buzz marketing” (I know, I know). 6 Buzz Phrases Marketers Should Take Seriously in 2015. Winning the Marketing Battle Between Help and Hype. 5 Clever Social Media Marketing Campaigns that Went Viral.

Marketing 100

Marketing Startup Consultant Flickr 100

Dave Fleet

NOVEMBER 9, 2016

It’s why I continue to make a point of staying connected with people who I know don’t share my views on things, and why (until Google shut it down) Google Reader provided me with a regular dose of new perspectives – what Chris Brogan once termed the “Serendipity Effect”. Implications for business: Get outside of your own bubble.

Analytics 305

Analytics Google Reader Social Media Sentiment 305

Hootsuite

AUGUST 21, 2019

Through live streaming, it lets marketers connect with their communities in real-time. You don’t want any technical issues interrupting the stream! Try the Communities Hashtags feed. The Communities panel is on the right-hand side of your Page admin view. Consistency is key when it comes to effective marketing.

LinkedIn 111

LinkedIn How To HootSuite Marketing 111

Convince & Convert

NOVEMBER 16, 2023

In the ever-evolving realm of social media, where platforms are both arenas for branding battles and hubs for community conversations , Twitter’s transformation into ‘X’ has become a fascinating study in corporate identity evolution. From the user interface to marketing materials, everything should mirror the new identity.

Twitter 78

Twitter Social Media Sentiment Reddit 78

Buzz Marketing for Technology

MARCH 4, 2010

Well first that means that Facebook will issue 400 Million email account – which is no small feat. Facebook made its initial announcement of Project Titan to the market on February 5th and was candidly thought to be a Google Gmail killer. So 3 days later on February 8th Google announced Google Buzz !

System 219

System B2B Facebook Marketing 219

Direct Marketing Observations

MAY 7, 2010

Yesterday I threw out a tweet about 125 twitter chats worth checking out on Google Docs. I thought I might condense it a bit and focus not only on Tweetchats that I was familiar with, but also those that would benefit the Social Media, Marketing and PR folks out there, and which also had solid participation as well. 10) #pr20chat PR 2.0

Social Media 214

Social Media Health Care Pharmaceuticals Social Entrepreneurship 214

The Social Media Incubator

JUNE 10, 2014

Here are a few: There are endless security issues. Just recently, for instance, USA Today reported that Microsoft issued a security upgrade for Internet Explorer. The problem is, Microsoft fixes one security issue only to be confronted with another one in just a few weeks. Google Chrome.

Microsoft 192

Microsoft Open Source Issues Mobile 192

Techipedia: Tamar Weinberg

JANUARY 5, 2010

of articles on the topic of Internet Marketing, from SEO to social media to web usability and then some. They are strategic guides that hopefully will enhance your internet marketing experiences in the future. Without further ado, I now present to you the best internet marketing posts of 2009. Here’s my list for 2008.

Marketing 265

Marketing SEO Journal Engineering 265

Social Media Strategies Summit

APRIL 25, 2023

Every marketer knows that having a robust online presence is essential for boosting brand awareness and driving sales. But not everyone stops to consider the powerhouse potential of their company blog in their marketing arsenal. Look at the amount of attention their post on the web’s best affiliate marketing courses.

Conversation 158

Conversation Company Loyalty Case Study 158

Waxing UnLyrical

JULY 19, 2011

But the ability to put people in them is not a big enough draw for me to entirely abandon Facebook if only a small number of my contacts set up Google+ profiles. Google+ is pretty much everything I like about Facebook but less creepy and better organized. We haven’t started referring to non-social media enthusiasts as “normies.”

Google 172

Google Facebook Flickr Social Networking 172