Social Media Strategies Summit

APRIL 11, 2024

84% of consumers say online communities directly impact how they feel about a business and whether they buy from and remain loyal to said organization. After all, the format was rated as the most effective type of content by 45% of marketers in Semrush’s latest State of Content Marketing Survey. Source: linkedin.com 3.

Social Media 225

Social Media Tips Marketing UGC 225

Keyhole.co

JANUARY 20, 2024

In fact, surveys show that the majority of Facebook users follow at least six brands. Create a separate Facebook group and community page Your first task is to set up your Facebook business page. Many of us crave community, and fostering community is a great way to drive brand engagement and create customer loyalty.

Small Business 100

Small Business Engagement Strategy Facebook 100

Ignite Social Media

JULY 10, 2019

Groups could help to build and foster a community that was once happening on brand pages. Source: Cowen and Company, “Facebook: US Ad Buyer Survey and Consumer Survey Highlights; Model Update,” Jan 10, 2019. With the move towards private messaging, Facebook is refocusing their platform on Groups.

Trends 128

Trends Social Media Groups Groups 128

Sprout Social

SEPTEMBER 21, 2020

Black communities have always been cultures that thrived amidst struggle, experienced joy and prevailed through creative expression — we’ve simply neglected to wholeheartedly express this side of the coin.”. And nearly 90% of Black survey respondents agree that they want to see and celebrate joy on social media more than they do now.

Issues 136

Issues Survey Campaign Authentication 136

Sprout Social

FEBRUARY 15, 2024

View this post on Instagram A post shared by Zoë Sugg (@zoesugg) Build a community Create a place where your target audience can gather online and connect with like-minded people. Online communities, like forums and private groups, strengthen your audience’s connection to your brand through the people they meet in the communities.

Engagement 105

Engagement Tips Loyalty Metrics 105

Sprout Social

SEPTEMBER 30, 2020

The Sprout #BrandsGetReal survey even found that the top three behaviors that help brands connect with consumers are: Liking or responding to customers. Cultivate a brand community. Brands can use the platform to start and join in on relevant conversations, engage with their community and build a loyal following.

Twitter 141

Twitter Survey Trends Hashtag 141

Sprout Social

JULY 7, 2020

That’s why we’re reviewing the findings of our #BrandsGetReal surveys to help guide your decision making now. According to our survey in #BrandsGetReal: What consumers want from brands in a divided society , nearly four in five consumers feel brands can connect people of different backgrounds and beliefs for multiple reasons.

Brands 119

Brands Survey Microsoft Issues 119

Hootsuite

JULY 6, 2022

In a 2021 survey, 44% of people reported using Instagram to shop weekly. Within those billions of users, Instagram fosters niche communities. Shared common interests bring these smaller communities together. 77% of active Instagram users surveyed in a recent study noted that the app lets them interact with brands.

Instagram 117

Instagram HootSuite UGC Influencer 117

Buffer Social

OCTOBER 17, 2017

If you do Facebook marketing , one thing that you might want to understand is the Facebook algorithm. The Facebook algorithm helps make sense of the huge number of posts that people and businesses share every day and chooses the posts to show in our News Feed based on a huge number of factors. Facebook algorithm values. Last updated: October 2017).

List 190

List Facebook Feed Feedly 190

Hootsuite

MAY 24, 2022

One ad was focused on community interactions , with the goal of driving more users to our profile. Our goal for these campaigns was the same: we wanted to see how leveraging our top-performing content could help us reach a wider audience and grow our community. Ad Campaign 2: Community Interactions. Ad Campaign 1: Video Views.

HootSuite 97

HootSuite Campaign Metrics CPC 97

Sprout Social

DECEMBER 5, 2022

Booktok , for example, has become a flourishing online community. And connecting with your audience goes further than making sales—it builds community, which can save you advertising bucks in the future. Cook County's CDC #COVID Community Level: Medium. Connect with people (and potential customers) all over the world. “In

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Sprout Social

DECEMBER 6, 2023

Most social platforms have their own professional communities, both formal and informal. It might look like a Facebook group geared toward career development in a specific industry, or a hashtag community on X (formerly known as Twitter). There’s even the WorkTok community on TikTok, if you want to experiment with short-form video.

B2B 118

B2B Influencer Brands Marketing 118

Sprout Social

JANUARY 9, 2024

Consult data reports from trusted publications, survey your customers, collect competitor intel and sift through past social data. As one member of Sprout’s community, The Arboretum , put it, “With increasing amounts of data available, social marketers will focus on delivering highly personalized content to users.

Social Media 124

Social Media Sentiment Data Team 124

Mindjumpers

FEBRUARY 21, 2014

Social listening can produce immediate data from a much larger sample that surpasses the performance of other, more traditional surveys. Brands Community Management Social Media Tips brand management Community Management tips social listening social media monitoring social media tips' When Social Media Meet Big Data.

Engagement 226

Engagement Sample Samples Upcoming 226

Later

MAY 28, 2021

You can also share a story from a member of your community through your LinkedIn captions. You can think of them as a mini-blog post, like The Female Influencer : Letting customers or members of your community do the talking is an effective way to connect with your wider audience, while also building brand trust. It’s free!

LinkedIn 100

LinkedIn Brands Marketing Airlines 100

Sprout Social

AUGUST 26, 2021

And annual surveys reveal little about what current events or trending topics are most relevant among consumers right now. Social media is much cheaper than surveys or focus groups, which can cost thousands of dollars depending on the size and complexity of your research panel. Social media market research is also: Affordable.

Research 144

Research Social Media Airlines Marketing 144

Pixlee

FEBRUARY 8, 2021

As someone who’s in charge of a brand or business social media account, you are responsible for making a positive change in your community. PS Seasoning shares delicious photos and recipe ideas to inspire its cooking community on Instagram. 2: Build a Strong, Inclusive Community With UGC.

Social Media 97

Social Media UGC Marketing Communities 97

Sprout Social

AUGUST 2, 2022

And brands also have the ability to interact with their audiences in real time, building community by asking and answering questions. Gaming and community content. If you have more than 1,000 subscribers on the platform, you have access to YouTube’s Community tab, which allows you to carve out a dedicated forum for your audience.

YouTube 139

YouTube Trends Strategy Content 139

Oktopost

JUNE 19, 2020

Only 50 of the 501 CEOs surveyed are on Twitter and 57 are on Facebook. The social executive community isn’t a complete wasteland; outside of the Fortune 500 bubble, 80% of CEO s around the world, are adopting a social presence. In BRANDfog’s survey of 1,000 corporate employees, 83% of US respondents and 73% of UK respondents.

Company 124

Company B2B Loyalty Survey 124

Sprout Social

APRIL 29, 2021

A new survey, “ The State of Social Media Investment ,” conducted by The Harris Poll on behalf of Sprout Social has shown how the events of the last year have accelerated both American consumers’ and business’ use and expectations of social media. In a year where everything changed, it’s no surprise that consumers have too. The best advice?

Social Media 107

Social Media Survey Advertising Review 107

Harp Interactive

OCTOBER 6, 2010

gather survey data (e.g. survey before entering the sweeps). build a sense of community around your brand. Running a social promotion on Facebook is easier than you might think. The Benefits of Running an Interactive, Social Promotion. increase your fan base on your company Facebook page. entrant must complete a brief.

Types 317

Types Facebook Notification Survey 317

Waxing UnLyrical

AUGUST 18, 2014

Why: According to a recent survey, only 38% of B2B software providers felt they were effectively carrying out their content programs. Why: The recent DDOS attacks on Evernote and Feedly revealed a great deal about each company’s attitude toward crisis communication. 4 content creation tips for B2B software companies.

B2B 187

B2B Collaboration Consultant Flickr 187

Buffer Social

NOVEMBER 17, 2021

Send out a more formal survey via your newsletter, I recommend making it a short one so folks answer. You can also be part of the news by collecting your own data and sharing the findings with your community. Use market research tools like AnswerThePublic or Google Trends to see what people are searching for.

Small Business 91

Small Business Social Media Tips Content 91

Mindjumpers

AUGUST 3, 2012

This month, I surveyed end users to find out how they draw value from going social. Salesforce surveys, for example, show Chatter reduces email 30 percent and meetings 27 percent. Such platforms as Yammer, Chatter and Jive certainly look and feel similar to Facebook – with a news feed, groups, friends and status updates.

Social Enterprise 209

Social Enterprise Yammer Jive Crowdsourcing 209

Ignite Social Media

MAY 6, 2021

LinkedIn stories allow you to share content with your community for up to 24 hours (which tends to be the standard timeline for this content to stay active). The top five actions taken from LinkedIn users from a recent survey indicate opportunities for yourself or your brand to gain more exposure and engagement. LinkedIn Stories.

LinkedIn 202

LinkedIn Marketing Eventful Compete 202

Later

JULY 15, 2020

Collecting customer feedback can create a more engaged community, increase brand loyalty, and — perhaps most importantly — help you learn what your customers actually want. Collecting customer feedback is one of the best ways to understand your audience and build a stronger sense of community on Instagram. The first step?

Instagram 78

Instagram UGC Travel Transportation 78

Sprout Social

FEBRUARY 16, 2023

A Q1 ‘23 Sprout pulse survey found that 77% of consumers are more likely to spend more with brands they feel connected to, up from 57% in 2018. Build community “It’s hard to get new customers in this market,” says Dietrich. Brands can lean into this by embracing social as a multi-way communication tool.

Social Media 113

Social Media Marketing Atlassian Team 113

Buffer Social

MAY 8, 2019

“The founders were sick of seeing brands selling sugar-filled products, made appealing by marketing that masked what you’re actually drinking,” Brittany Zenner, Ugly’s New York-based Social Media and Community Manager explained to me. We want to feel like we’re part of the community, not just speaking to the community,” Zenner says. “By

Industry 74

Industry Meme Survey Authentication 74

Social Media Strategies Summit

FEBRUARY 27, 2020

Source: PEW Surveys conducted 2012-2019. 2 Growth of private communities and tight-knit tribes. Consider building communities that attract your ‘ marketing tribe ’ through Facebook Groups or add your most engaged followers to your Instagram Close Friends List. Source: Facebook Groups. 4 Social Advertising Spend will Diversify.

Trends 182

Trends Social Media Instagram Platform 182

Razor Social

AUGUST 10, 2017

The following chart is taken from a survey conducted by Curata (content curation and content marketing platform), showing how businesses share curated content with their customers and prospects. As you can see, only 5% of those surveyed said that they never share curated content. Feedly – Create categorized content feeds.

Curation 111

Curation Curata Storify Tools 111

Techipedia: Tamar Weinberg

MARCH 27, 2012

On the other hand, fans are under no obligation to take your survey. Even if a prize has enticed fans to take your survey, these individuals still took the time to stop what they were doing, click on your poll, and give you their feedback. Tweet your gratitude and give them a sliver of insight from the survey results.

Social Media 186

Social Media Real Estate Survey Eventful 186

Buffer Social

MAY 23, 2022

 An Adobe survey found that 50 percent of users prefer receiving emails from businesses they follow. Here, Lauren – Saie’s Head of Community –  shares her love of rock climbing, innovative art pieces, and one of her favorite restaurants – BarPart Time in San Francisco – with readers.

Small Business 94

Small Business Newsletter Marketing Survey 94

Later

APRIL 12, 2021

According to a survey by Cowen and Company , 47% of social media users saw Pinterest as the primary platform for discovering products and shopping — more than 3 times the percentage of respondents who cited Facebook or Instagram. Create Story Pins to Engage With Your Community. 6: Create Story Pins to Engage With Your Community .

How To 63

How To Collaboration Affiliate network Instagram 63

Convince & Convert

DECEMBER 27, 2013

This week: From ExactTarget , a free whitepaper called The Audience Growth Survey. A brief survey of the Brimfield PD Facebook page shows a handful of tactics that social media pros would not consider “ best practices.” Huge thanks to our amazing sponsors for helping us make this happen. Listen Now. The RSS feed is: [link].

Survey 167

Survey Social Media Retail Communities 167

Techipedia: Tamar Weinberg

MARCH 1, 2011

You give advice, tips and experiences by sharing a thought, information by sharing a link, and ultimately value if you’re sharing while keeping your community in mind. You will occasionally ask them for favors like taking a survey for you and having them share great things with their friends. But you have to beware of overkill.

Social Media 234

Social Media Crowdsourcing Survey Communities 234

Sprout Social

JUNE 7, 2023

If you conduct a survey to solicit feedback, ask customers specific questions about their interactions with your brand such as “What do you like most about our products?”. nba #tipoff #basketball #chicagobulls #pov #nba ♬ original sound – Chicago Bulls This further solidified their place amongst the passionate sports fan community.

Brands 113

Brands Sentiment How To Analysis 113

Oktopost

APRIL 30, 2020

But the need to communicate, collaborate, and network persists. . In a survey of more than a thousand mid-level and senior marketers taken last year, 41% listed live events as “ the most critical marketing channel ” for their business objectives. Attendees can connect and converse with each other in the event feed.

Eventful 128

Eventful LinkedIn B2B Microsoft 128