Social Media Strategies Summit

SEPTEMBER 14, 2023

Read on for insights from: Rachel Karten , Social Media Consultant Mitchell Clements , Social Media Creative Manager at ESPN Bari Rosenstein , Social Media Manager for Auntie Anne’s and Jamba Darby Hogan , Head of Social Media & Community at Wonderbelly Why Is the Act of Brainstorming So Important in Social Media?

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Sprout Social

AUGUST 22, 2023

Sophisticated social listening tools, powered by ML and AI technologies like sentiment analysis and NLP, scan millions of data points in customer chatter to understand consumers’ needs, wants and brand experience. Plus, set alerts for spikes in brand mentions and use the insights to guide your online review management strategy.

Analytics 85

Analytics Conversation Brands Sentiment 85

Keyhole.co

FEBRUARY 3, 2024

Sentiment analysis If you have the metrics down, the next task is to look at the sentiment around your brand. All these things make an impact and eventually help you analyze the vibe you give off to your customers, which will help you rework your communication approach accordingly. We know the saying, “All PR is good PR.”

Social Media 59

Social Media How To Metrics Sentiment 59

Sprout Social

JULY 19, 2022

According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. For brands, hashtags can help social marketers reach niche audiences and build community. According to Messina, “Many more people are interested in finding their community—or growing the one they already run.

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Hashtag How To Guidelines Telecommunications 122

Sprout Social

OCTOBER 25, 2022

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Your community knows what their friends and family like. Combine positive brand sentiment with high brand recognition and you get fans. According to 72% of our LinkedIn community , the answer is yes.

Strategy 131

Strategy Brands Hubspot Survey 131

Hootsuite

JULY 6, 2022

Within those billions of users, Instagram fosters niche communities. Shared common interests bring these smaller communities together. And to crowdsource sentiment on your brand. People feel much more connected to a brand that actively engages their community. foster relationships with your community.

Instagram 117

Instagram HootSuite UGC Influencer 117

Pixlee

MAY 21, 2020

With content shortages and difficult-to-navigate customer-sentiment, brands are shifting away from heavily branded content in their ads. As brands struggle to stay connected to their customers’ changing needs, budgets, and sentiment, one thing will ring true: authenticity and approachability will shine through – no matter the channel.

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Sentiment B2B HootSuite Retail 95

Sprout Social

DECEMBER 7, 2021

Courtney Gagné , Inclusion and Diversity Program Manager and former Senior Social Media Specialist at Progress, echoed this sentiment. More businesses will hire for social support and community management roles. Since the onset of the pandemic, digital has truly taken over,” says Dantu-Johnson.

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Social Media Marketing Social Media Management Trends 145

Buffer Social

MAY 25, 2023

” Start on social media, then build on a platform you own Josh compares marketing platforms you don’t own to “borrowed land”, echoing a sentiment shared by other folks we’ve interviewed for Creators Unlocked. You can't rely on algorithms for visibility once you manage a list or a community.

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Social Media Content Newsletter How To 83

Hootsuite

NOVEMBER 28, 2022

Users create posts in topic-based communities — called subreddits — and interact in comment threads. Reddit is all about fostering community by encouraging users (a.k.a. Subreddits serve as mini-communities within the site — like Facebook Groups, but public — and foster user interaction around common interests. What is Reddit?

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Keyhole.co

MARCH 26, 2024

LEGOeducation on Instagram is filled with community-driven content aimed at making learning a more fun and fruitful process. LEGO knows how to keep its strong foothold in the realms of construction toys and public sentiment. And lots of user-generated content exists out there, constantly feeding into LEGO’s online popularity.

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Construction Social Media Strategy Collaboration 52

Social Media Strategies Summit

JANUARY 3, 2019

With 400,000+ members around the world, the coworking brand has a global community of users built into their business model. WeWork uses their Instagram to engage that user base online, emphasize the strength of the community, and raise awareness for the creativity that stems from their members. 5 Glossier. glossier / 1.6 7 Beardbrand.

Instagram 139

Instagram Brands UGC Travel 139

Sprout Social

OCTOBER 11, 2022

In this guide, we will define social media moderation and how to leverage it to communicate during global movements. Social and world events impact your presence and community. Explore the themes and patterns of the conversation and general sentiment. It provides your audience with a platform they can trust.

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Eventful Social Media How To Sports 115

Sprout Social

DECEMBER 5, 2022

Booktok , for example, has become a flourishing online community. And connecting with your audience goes further than making sales—it builds community, which can save you advertising bucks in the future. Cook County's CDC #COVID Community Level: Medium. Connect with people (and potential customers) all over the world. “In

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Social Media Crowdsourcing Privacy Comparison 140

Dave Fleet

NOVEMBER 9, 2016

Community management has become increasingly commoditized in a number of sectors as marketers – who generally control the budgets – pushed social media activities higher in the funnel (whereas most community management tends to happen in the post-purchase phase). Sentiment and conversation trends matter. Pay attention.

Analytics 150

Analytics Google Reader Social Media Sentiment 150

Hootsuite

FEBRUARY 1, 2022

So, however small your niche, there’s likely a community on Twitch ready to be marketed to. A big part of Twitch is the ability for the streamer and viewers to communicate through Twitch Chat. Analyze whether your potential streamer is active in the chat and has a community feel to their channel. Credit: Twitch. The result?

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Marketing Authentication Template Templates 102

Keyhole.co

MARCH 2, 2023

Smarter Community Engagement The ultimate goal in social media marketing is to establish and leverage a strong community of people who are aware of your brand, and interested in what it has to say. While Hootsuite doesn’t specialize in analytics, these are a welcome bonus on top of Hootsuite’s ultra-convenient base features.

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Social Media Tools HootSuite Marketing 52

Likeable

JANUARY 21, 2020

The brand wanted to drive positive social sentiment and increase awareness of what it does for its communities, customers, and employees by telling the stories of real people—both customers and associates—who had been impacted in a major way by the work Stop & Shop does in its local areas.

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Sentiment Banking YouTube Communities 55

Sprout Social

SEPTEMBER 14, 2023

PajamaOutfit #PajamaStyle #PajamaFashion ♬ original sound – aerie Makeup brand Glossier also turned to UGC to build their “Dew it Yourself” series based on content their community was already organically posting about. You can easily create a community space where you have an existing audience—like creating a Facebook Group.

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Strategy Brands Content UGC 124

Sprout Social

FEBRUARY 2, 2023

Even with solid success from these formats, Figo’s consistent posting cadence left space for new ideas, too–like their “Ask the Vet Tech” series, which amplifies their internal thought leadership and provides unique value to their community. What’s more important than going viral is finding and building a genuine community on social media.

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Oktopost

APRIL 21, 2022

Monitoring social media sentiment and staying in active communication with your audience can make a big difference in your social media engagement. User-generated content avoids that apathy by showing audiences that there’s a real community of people who are interested in your brand. ? Learn from Your Competition.

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Content FAQ Sentiment Hashtag 118

Social Media Strategies Summit

FEBRUARY 27, 2020

2 Growth of private communities and tight-knit tribes. Consider building communities that attract your ‘ marketing tribe ’ through Facebook Groups or add your most engaged followers to your Instagram Close Friends List. Source: Facebook Groups. According to data from Pew Research , messaging apps dominated social networks in 2019.

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Trends Social Media Instagram Platform 182

Keyhole.co

NOVEMBER 6, 2022

It will also give you key analysis into relevant topics, sentiment analysis, demographic breakdown, and surface the top influencers in the conversation. Also, you can monitor brand sentiment in real-time, and find out who your audience (demographic) is and what topics they are interested in. Price: Custom. Me ntionlytics. Reputation.

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Tools Social Media Sentiment Price 52

Socialmedia.biz

FEBRUARY 11, 2019

Sentiment Analysis. With appropriate sentimental analysis of social media posts talking about climate change, researchers are able to gauge public consensus, develop counter-response strategies, and optimize their awareness plans. Most of this information aligns with your interests and offers a personal context.

Social Media 88

Social Media Sentiment Analysis Study 88

Oktopost

JUNE 19, 2020

The social executive community isn’t a complete wasteland; outside of the Fortune 500 bubble, 80% of CEO s around the world, are adopting a social presence. Use a social media marketing platform to “listen” for company mentions, taking brand sentiment into account. Of those active on social media, 70% use only LinkedIn. Following up.

Company 124

Company B2B Loyalty Survey 124

Keyhole.co

APRIL 18, 2023

It can help you assess the effectiveness of your content, engagement, and marketing efforts in attracting new followers and growing your online community. Audience insights can be a valuable tool in helping you build a strong and engaged community of followers on Instagram. Optimize your Instagram profile with Keyhole 8.

Metrics 52

Metrics Instagram Hashtag Sentiment 52

Hootsuite

AUGUST 25, 2021

“Social media managers, community managers, online marketing managers—these people understand where the customer relationship lives,” he told Tech in Asia. This sentiment has gone from being something whispered quietly in the back corners of marketing departments to center stage on Twitter. Twitter Lists.

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Social Media Management Social Media HootSuite Training 126

Pixlee

JANUARY 4, 2021

Their “Questival” cultivates outdoor exploration in the community through 24-hour scavenger hunts in various locations guided by the brand’s app. In the end, the virtual race saw the best engagement metrics Cotopaxi had seen, a boost in audience size, and skyrocketing sentiment from fans. However, expectations have changed.

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Marketing Sentiment Loyalty Meeting 53

Later

AUGUST 10, 2020

Whether you want to strengthen your community, build brand awareness, or even make e-commerce sales, there’s an Instagram feature to help you achieve your goals. Not only can brands build thriving communities on Instagram, they can now showcase their inventory in “ Shops ,” and process transactions directly within the app.

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Small Business Features Instagram Badge 103

Hootsuite

JANUARY 24, 2022

Brand sentiment. sentiment analysis). Social listening provides valuable social data about existing communities online. Here is some of the most important raw data you can collect through social media: Engagement: Clicks, comments, shares, etc. Impressions and video views. Follower count and growth over time. Profile visits.

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Data Social Media HootSuite Template 94

Sprout Social

OCTOBER 12, 2020

Impressions can help you understand your brand’s reach while organic mentions paint a better picture of audience sentiment and depth of brand recognition. When you create high quality, engaging content, the greater the chance your Tweets will be seen by the communities you’re after. Consistency.

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Content Metrics UGC Conversation 143

Likeable

SEPTEMBER 24, 2019

Community Management/Customer Service. Since many of these interactions are spurred by complaints, this is an enormous opportunity for brands to right wrongs, build consumer trust, and change sentiment. TWITTER: WHAT IS IT GOOD FOR? Across the social web, users typically expect a response from brands within 24 hours, on average.

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Twitter Airlines Aggregator Meme 80

Buffer Social

JULY 13, 2022

Noting the comments you get — positive, negative, or neutral — can help you understand followers’ sentiments about your brand and your content which, in turn, enables you to connect better with them. A reply won’t do any good, and can simply cause the person posting those comments to post even more.”

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Social Media Policies Team Comments 98

Sprout Social

OCTOBER 6, 2022

It’s called “social” media for a reason—get your name out there by engaging with the communities you want to reach. Using social listening can help you easily identify the overall sentiment of your incoming messages, and quickly find both positive and negative comments. Create a communication chain. Add captions.

Video 129

Video Social Media How To Trends 129

Sprout Social

JUNE 23, 2021

Create a sense of community through user-generated content. Sharing user-generated content in the form of reviews and customer photos represents a brilliant way to both engage your customers and build a much-needed sense of community among your buyers. Email sent, bug already fixed, thank you @feedly ! The list goes on and on.

Strategy 126

Strategy Policies Resources Loyalty 126

Likeable

MARCH 31, 2021

You can: Gather general sentiment around specific campaigns in real time. Our community management team reached out to her asking if she’d let Edible Arrangements reshare the photo. From hot takes to memes to posts about new products and sales, our feeds are packed to the point where it’s nearly impossible to ever catch up.

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Strategy Brands Influencer Analysis 106

yMarketingMatters

DECEMBER 6, 2015

The new Google+ puts Collections and Communities in focus, making Google+ simpler and more mobile friendly. This cute update makes hearts the common language of like in the global community. The study also examined consumer sentiment towards sponsored social media content. Sign up HERE to get my blogs directly to your inbox!

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Social Media Sentiment Study Advertising 100