Social Media Strategies Summit

SEPTEMBER 14, 2023

Read on for insights from: Rachel Karten , Social Media Consultant Mitchell Clements , Social Media Creative Manager at ESPN Bari Rosenstein , Social Media Manager for Auntie Anne’s and Jamba Darby Hogan , Head of Social Media & Community at Wonderbelly Why Is the Act of Brainstorming So Important in Social Media?

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Keyhole.co

MAY 9, 2024

Did posts using that hashtag appear in people’s feeds a significant number of times? Sentiment analysis is also available to tell you whether the overall tone around your chosen hashtags is positive, negative, or neutral – in essence, how your brand is currently perceived. Watch the conversations around hashtags you use.

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Hootsuite

JULY 6, 2022

Businesses, their partners and qualified public Instagram accounts can slap them directly onto: feed posts, Instagram Stories, IGTV videos, Reels, Guides, and. But only on their feed photos, as video and Stories aren’t yet supported. Within those billions of users, Instagram fosters niche communities. Live broadcasts.

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Instagram HootSuite UGC Influencer 117

Sprout Social

DECEMBER 7, 2021

Courtney Gagné , Inclusion and Diversity Program Manager and former Senior Social Media Specialist at Progress, echoed this sentiment. More businesses will hire for social support and community management roles. When it comes to researching your target audience, your own social feed will be your greatest asset.

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Sprout Social

OCTOBER 25, 2022

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Your community knows what their friends and family like. Combine positive brand sentiment with high brand recognition and you get fans. According to 72% of our LinkedIn community , the answer is yes.

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Sprout Social

JULY 19, 2022

According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. Given the sophistication of today’s social media algorithms, it might be difficult to remember the chaotic social feeds of the early 2000s. Industry or community-specific (example: #BookTok). fyp #minions #banana. ?

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Buffer Social

MAY 25, 2023

Let the work you already do, feed your content Across the different titles, formats, and styles of content that Josh works with, he’s found balance by thinking of each thing as part of a Venn diagram. Each part of Josh’s experiences and expertise feed into his content. However, more platforms mean more challenges.

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Pixlee

MAY 21, 2020

Public Social Feeds Matter Now More than Ever. Hootsuite reports that more than half (52%) of all online brand discovery is occurring in public social feeds. With content shortages and difficult-to-navigate customer-sentiment, brands are shifting away from heavily branded content in their ads. And for good reason, too.

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Sprout Social

AUGUST 22, 2023

Sophisticated social listening tools, powered by ML and AI technologies like sentiment analysis and NLP, scan millions of data points in customer chatter to understand consumers’ needs, wants and brand experience. Plus, set alerts for spikes in brand mentions and use the insights to guide your online review management strategy.

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Dave Fleet

NOVEMBER 9, 2016

This was clearly illustrated by the WSJ’s Blue Feed, Red Feed visualization that showed what a Liberal supporter might see on Facebook, versus what a Conservative supporter might see. Sentiment and conversation trends matter. If you haven’t already, you should check it out. Pay attention. Analytics Drives News.

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Sprout Social

DECEMBER 5, 2022

Booktok , for example, has become a flourishing online community. And connecting with your audience goes further than making sales—it builds community, which can save you advertising bucks in the future. Cook County's CDC #COVID Community Level: Medium. Connect with people (and potential customers) all over the world. “In

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Hootsuite

NOVEMBER 28, 2022

Users create posts in topic-based communities — called subreddits — and interact in comment threads. Reddit is all about fostering community by encouraging users (a.k.a. Subreddits serve as mini-communities within the site — like Facebook Groups, but public — and foster user interaction around common interests. What is Reddit?

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Social Media Strategies Summit

JANUARY 3, 2019

With 400,000+ members around the world, the coworking brand has a global community of users built into their business model. WeWork uses their Instagram to engage that user base online, emphasize the strength of the community, and raise awareness for the creativity that stems from their members. 5 Glossier. glossier / 1.6 7 Beardbrand.

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Keyhole.co

FEBRUARY 3, 2024

Sentiment analysis If you have the metrics down, the next task is to look at the sentiment around your brand. All these things make an impact and eventually help you analyze the vibe you give off to your customers, which will help you rework your communication approach accordingly. We know the saying, “All PR is good PR.”

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Keyhole.co

MARCH 2, 2023

Smarter Community Engagement The ultimate goal in social media marketing is to establish and leverage a strong community of people who are aware of your brand, and interested in what it has to say. From there, it’s a matter of sharing and promoting a link to those pages on your social feed of choice.

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Oktopost

JUNE 19, 2020

The social executive community isn’t a complete wasteland; outside of the Fortune 500 bubble, 80% of CEO s around the world, are adopting a social presence. A dry social feed that only consists of outbound links reads like a robot, not a human being. Of those active on social media, 70% use only LinkedIn. Following up.

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Sprout Social

OCTOBER 11, 2022

With fast-paced social feeds cycling from one event to the next, the internet can feel like the Wild West. In this guide, we will define social media moderation and how to leverage it to communicate during global movements. Social and world events impact your presence and community. Form a proactive plan-of-action.

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Keyhole.co

MARCH 26, 2024

And lots of user-generated content exists out there, constantly feeding into LEGO’s online popularity. LEGOeducation on Instagram is filled with community-driven content aimed at making learning a more fun and fruitful process. LEGO knows how to keep its strong foothold in the realms of construction toys and public sentiment.

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Likeable

JANUARY 21, 2020

The brand wanted to drive positive social sentiment and increase awareness of what it does for its communities, customers, and employees by telling the stories of real people—both customers and associates—who had been impacted in a major way by the work Stop & Shop does in its local areas.

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Oktopost

APRIL 21, 2022

Monitoring social media sentiment and staying in active communication with your audience can make a big difference in your social media engagement. This is just one straightforward example of how social listening can feed directly into your content strategy. What is Social Media Sentiment Analysis and How to Conduct One.

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Sprout Social

FEBRUARY 2, 2023

figopet We know its hard to resist thise puppy dog eyes, but here are 10 foods you should always avoid feeding your dogs ? What’s more important than going viral is finding and building a genuine community on social media. Cheyanne explains, “Stay on top of trends within your community. The initial returns were minimal.

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Hootsuite

FEBRUARY 1, 2022

So, however small your niche, there’s likely a community on Twitch ready to be marketed to. A big part of Twitch is the ability for the streamer and viewers to communicate through Twitch Chat. Analyze whether your potential streamer is active in the chat and has a community feel to their channel. Credit: Twitch. The result?

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Social Media Strategies Summit

FEBRUARY 27, 2020

2 Growth of private communities and tight-knit tribes. Consider building communities that attract your ‘ marketing tribe ’ through Facebook Groups or add your most engaged followers to your Instagram Close Friends List. Source: Facebook Groups. According to data from Pew Research , messaging apps dominated social networks in 2019.

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Socialmedia.biz

FEBRUARY 11, 2019

On social media platforms, your feed is curated with news stories, images, or videos that filter through friends, people you may know, or brands you follow. Sentiment Analysis. Most of this information aligns with your interests and offers a personal context.

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Later

AUGUST 10, 2020

Whether you want to strengthen your community, build brand awareness, or even make e-commerce sales, there’s an Instagram feature to help you achieve your goals. Not only can brands build thriving communities on Instagram, they can now showcase their inventory in “ Shops ,” and process transactions directly within the app.

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Sprout Social

SEPTEMBER 14, 2023

Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. PajamaOutfit #PajamaStyle #PajamaFashion ♬ original sound – aerie Makeup brand Glossier also turned to UGC to build their “Dew it Yourself” series based on content their community was already organically posting about.

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Keyhole.co

NOVEMBER 6, 2022

It will also give you key analysis into relevant topics, sentiment analysis, demographic breakdown, and surface the top influencers in the conversation. Also, you can monitor brand sentiment in real-time, and find out who your audience (demographic) is and what topics they are interested in. Price: Custom. Me ntionlytics. Reputation.

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Keyhole.co

FEBRUARY 3, 2023

Instagram Feed Metrics Scroll further down to the Content you’ve shared section to access your feed-related metrics. It lets you track metrics for feed posts, videos, reels, and stories. Well, we are just getting started. Based on the type of content you post, here are some metrics you should be prioritizing: 1.

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Sprout Social

JUNE 23, 2021

Create a sense of community through user-generated content. Sharing user-generated content in the form of reviews and customer photos represents a brilliant way to both engage your customers and build a much-needed sense of community among your buyers. Email sent, bug already fixed, thank you @feedly ! The list goes on and on.

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Hootsuite

AUGUST 25, 2021

“Social media managers, community managers, online marketing managers—these people understand where the customer relationship lives,” he told Tech in Asia. This sentiment has gone from being something whispered quietly in the back corners of marketing departments to center stage on Twitter. Twitter Lists.

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Sprout Social

OCTOBER 12, 2020

This is true for any kind of marketing, and especially true when trying to ensure your brand stands out in your audience’s social feed. Impressions can help you understand your brand’s reach while organic mentions paint a better picture of audience sentiment and depth of brand recognition. Consistency.

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Content Metrics UGC Conversation 142

Pixlee

JANUARY 4, 2021

Their “Questival” cultivates outdoor exploration in the community through 24-hour scavenger hunts in various locations guided by the brand’s app. In the end, the virtual race saw the best engagement metrics Cotopaxi had seen, a boost in audience size, and skyrocketing sentiment from fans. However, expectations have changed.

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Likeable

SEPTEMBER 24, 2019

Community Management/Customer Service. Since many of these interactions are spurred by complaints, this is an enormous opportunity for brands to right wrongs, build consumer trust, and change sentiment. TWITTER: WHAT IS IT GOOD FOR? Across the social web, users typically expect a response from brands within 24 hours, on average.

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Sprout Social

OCTOBER 6, 2022

Plus 60% of consumers think short-form video is the most engaging type of in-feed content. Look for songs, trending hashtags , sounds and visuals that are on the up-and-up in your Reels feed, Twitter trending topics or TikTok For You page. Create a communication chain. Add captions. Join the conversation.

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Keyhole.co

JUNE 27, 2023

Users can plan and schedule their posts ahead of time with the scheduling feature, which makes for a consistent and well-curated feed. If you want to attract your target audience, a planned Instagram feed is just as crucial as a scheduled one.

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Hootsuite

JANUARY 24, 2022

Brand sentiment. sentiment analysis). Social listening provides valuable social data about existing communities online. For instance, I regularly see ads in my Instagram feed for vegan food delivery services in Vancouver. Impressions and video views. Follower count and growth over time. Profile visits.

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Buffer Social

JULY 13, 2022

Noting the comments you get — positive, negative, or neutral — can help you understand followers’ sentiments about your brand and your content which, in turn, enables you to connect better with them. A reply won’t do any good, and can simply cause the person posting those comments to post even more.”

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