The Realtime Report

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Become a Fearless Online Community Leader

The Realtime Report

Become a Fearless Online Community Leader. Online communities are powerhouses of collaboration that demand fearless leaders to succeed. Yet, with the demand for new communities and the never-ending desire to increase engagement, such best practices for moderation become overlooked. By Bruce Fikowski. Leadership.

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Luxury Marketing: Lexus Promotes High-End Model With Facebook Contest

The Realtime Report

Lexus is using social media to link the new “Unleash the LFA” campaign - promoting a high-end model through a Facebook contest – with the brand’s end-of-summer sale event. The contest – which opened August 1 and ends August 21 – is hosted on a Facebook application.

Facebook 163
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Tiktok’s Quest For Hyper Locality

The Realtime Report

Across the board, the social landscape is now being driven by niche communities and subcultures. However, a place where TikTok has perhaps slightly lacked in comparison to the likes of Instagram and Facebook is the ability to reach users on a hyperlocal level, or at least, not with ease.

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Facebook and Twitter: Out With the Old, In With the New

The Realtime Report

At the turn of the decade, Facebook and Twitter were the two giants in social media. Facebook’s Follies. Likewise, Facebook awkwardly handled SMBs during the initial introduction of business-specific pages. We think it’s important that everyone who invests in Facebook understands what this mission means to us.”.

Twitter 187
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6 Strategies for Increasing Fan Engagement on Facebook (Wildfire Research)

The Realtime Report

Brand advocates — people who share content that results in a new person engaging with a campaign – generate an average of 14 earned media impressions each, according to research released today by Wildfire, the social media marketing software company recently acquired by Google.

Research 194
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Social Media News Ticker: Facebook Tests ‘Save for Later’ Reading Feature, Twitter Beefs Up Security

The Realtime Report

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Foursquare and Buffer: Facebook. Social Media News Ticker age gate Buffer Facebook Facebook video autoplay Foursquare security TV Conversation Targeting Twitter' Foursquare.

News 156
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New Social Media App Uncovers What Gen Z Users Want

The Realtime Report

Playsee Boards is a neighborhood-centric feed that allows users to explore and start new conversations in the community, discover first-hand information about places and learn about local happenings. The new experience links people to people, people to small businesses and ultimately strengthens the community.”.