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7 ways to use social media for market research

Sprout Social

While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. To stay on top of the latest trends and maintain a more accurate pulse on your audience, you need to incorporate social media market research into your strategy.

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How to Use Content Pillars for Your Social Media Strategy

Later

Have you ever struggled to create a social media post? On the days when you’re feeling uninspired, having content pillars to reference can be a huge help! . Using content pillars for social media is a great way to stay organized, be consistent, and create high-quality content your audience will love. .

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3 Golden Business Rules for Social Media Engagement

Techipedia: Tamar Weinberg

With social media, an abundance of resources are at your fingertips. However, without a successful plan and any adequate preparation, your social media efforts will fail. Just do it while giving back to the community as well. Don’t make your social media efforts half-assed. Want to self promote?

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#SocialPR Spotlight: Laura Kaslow

Waxing UnLyrical

There are no tricks here, only treats as we get to know Laura Kaslow in this week’s Social PR Spotlight. I’ve saved all these great files in Evernote and have them at the ready for quick reference. What is one Social PR campaign you’re in love with? See through those who are giving you a sales pitch over social media.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

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Crowdsource: BP Oil Spill and social media

Laurel Papworth

And there are a lot of innovation crowdsourced communities online. Set up or connect with an innovation crowdsourcing community. Awesome episode with a delicious irony at the end. Crowdsource: BP Oil Spill and social media is a post from: Laurel Papworth- Social Network Strategy. You really should watch it.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. You might want to test this. • What about you?