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Top Five: Social networks invest in quality news

Sherrilynne Starkie

This week’s must-know social media news for marketing and communications professionals includes headlines about Facebook’s attempt to clean up, support for journalism from Twitter and Google, the continuing importance of links in SEO and some new, clever features from LinkedIn. LinkedIn is a crucial platform for businesses.

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When I Couldn’t Find Marketing Outlets to Elevate My Brand, I Created My Own

Buffer Social

When I first started building Diversability with the vision of creating a community of people with disabilities (and the allies who support us) elevating disability pride, I kept encountering roadblocks when trying to get the word out. Now, in 2023, we have 80,000 followers across our social networks and 5,800 in our closed communities.

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How To Start A Blog For Your Small Business

Buffer Social

A blog can also be a low-cost way to elevate your small business’s reach and also build credibility with your followers, making it a win-win situation. Sharing this content will not only attract more customers, but it can also open a dialogue with your existing followers, creating a stronger online community.

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Is Brand Engagement Over on Facebook?

Janet Fouts

Journal post focused mostly on small businesses, and they will certainly be hardest hit by the push towards ads because of three factors: Lack of resources to create effective ads and optimize them for clicks so you ads convert to the goals you’ve set for your campaign. The news about Facebook lately has been pretty grim. The Wall St.

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Why Business Is About to Boom for Social Media Agencies

Convince & Convert

(Our 2014 report on the employment histories of guests on my Social Pros podcast found more than 50% of that unscientific sample had degrees in PR/journalism/English). Community managers with a background in writing find themselves having to learn advanced media buying optimization techniques. And this is going to cost HOW MUCH?”

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7 Brands Achieving Killer Results on Facebook

Social Media Strategies Summit

From the algorithm changes to the fake news stories that plagued the 2016 election and the ever-increasing cost of advertising , the environment on Facebook seems to get more challenging every day. They considered what would appeal to the childhood cancer community, and tapped into the emotional reality of those affected by cancer.

Brands 108
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Industry certification a must for social media career success

Sherrilynne Starkie

I tend to shortlist candidates who possess a degree from a ‘good’ university, including communications, journalism, or business graduates (although I’ve seen some degrees in English and linguistics, too). The more desirable candidates will also have a PR or marketing diploma, or a certificate from a community college.

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