Techipedia: Tamar Weinberg

APRIL 8, 2010

Thanks to books like The New Community Rules , written by yours truly, Engage , Social Media 101 , and others, social media marketing is, for the time being, going to still be on people’s minds as they discover this bright and sunny marketing opportunity. The answer, quite simply, comes down to the real cost of labor.

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Social Media Marketing Policies Sysomos 268

Techipedia: Tamar Weinberg

JANUARY 5, 2010

The article has examples of how social media worked too. 40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community. It’s definitely a worthwhile read.

Marketing 265

Marketing SEO Journal Engineering 265

Almost Savvy

APRIL 12, 2009

For example, when bizop.ca Reply Vincent Wright says: August 27, 2010 at 3:29 pm Solid and well-reasoned advice, Irene. Too often the matter of our needing to access key-data when Linkedin may be down is overlooked but, it can be quite costly…Thanks, Irene! was hacked, I had uploaded my backup, and redirected bizop.ca

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LinkedIn Yahoo Tips Domain Name 279

Josh S Peters

NOVEMBER 5, 2009

Whether it was Toyota not communicating with the artists or Toyota not communicating with their agency to make sure it was done right doesn’t matter at this point. What matter is they didn’t communicate and it’s costing them. Bottom line there is no excuse for what happened.

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Flickr eBook Lijit Sites 100

Techipedia: Tamar Weinberg

JUNE 30, 2008

After using both Plurk and Twitter pretty heavily, I’ve come to the conclusion that Plurk is best at its features for community-building, whereas Twitter succeeds more with its interface that bolsters information-sharing. link] fore example uses cliques to collectively create a more selective audience to hold a dialogue with.

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Twitter Microblogging MySpace Comparison 199

Techipedia: Tamar Weinberg

JULY 8, 2008

These scenarios come to fruition in spontaneous communities, on social networks, and other self-service tools – all thanks to the availability of low cost technology and access to the world wide web. You can also not use the tools correctly or not behave appropriately within communities around the tools and market poorly.

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Social Media Marketing Consultant Communities 163

Convince & Convert

AUGUST 19, 2010

Sound off in the comments, and maybe we’ll put together another post with great examples. Allowing for and creating communities. clintonbon Love the example you put forth, great post! Engaging people in their passions all helps make the business more meaningful. Awesome post!!

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Social Media Strategy Tourism Social CRM 140

Techipedia: Tamar Weinberg

MARCH 24, 2010

For example, I write a lot about AOL, and after the recent layoffs, I wrote how the entire mobile advertising team took a voluntary buyout and quit the company. They know that I actually care about my community and that they’re not an audience. He currently serves as the community guy at Building 43. I am very accessible.

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Influencer How To Press Release Blogger 278

Convince & Convert

JUNE 17, 2010

I love the Twitter culture and community, and I spend quite a bit of time using Twitter. But at what cost? From what I've seen anywhere from 5-10% is a pretty decent (example: listed 500 times and have 10,000 followers) number to aim for. I look at it a little differently.

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Twitter Metrics Social CRM Consultant 125

Convince & Convert

APRIL 1, 2010

It’s a good mix of coach-speak, highlights, community service footage, and cheerleader features. In a world where company employees from Legos reward their most die hard fans by engaging with them in their online communities, what better vertical to do something similar than with professional sports? So, I peeked at YouTube.

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Social Media Content Analysis Sports 120

Techipedia: Tamar Weinberg

JANUARY 25, 2008

For example, just the other day I stumbled upon an Apple press release from 2003. That’s why there’s room for many different means of communication, still — but it’s hard to imagine any source being faster than Twitter, except perhaps the gossip grapevine back in the day of multi-party phone lines!

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Social Networking Digg StumbleUpon Social Bookmarking 101

Techipedia: Tamar Weinberg

FEBRUARY 10, 2010

your initial examples are problematic in my opinion: (A) If you or your client does not have an advertising budget, then how *are* they paying you to email people? Does the fact that their costs come in the form of materials and mine in the form of time make theirs any more ‘real’? You seem to gloss over this question.

Blogger 177

Blogger Press Release Advertising Review 177

Techipedia: Tamar Weinberg

JULY 29, 2010

Somehow, individuals forget along the way that costs accrue when considering the venue, food, exhibit hall, and the staff required on hand to run the event smoothly. Free is beautiful, and costs are part of life.&# At the end of the day, contrary to seemingly popular belief, the hosts aren’t the only ones pocketing the money.

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Products Consultant Price Social Media 267

Convince & Convert

SEPTEMBER 21, 2010

As Charlene Li said recently, social media trades media cost for labor cost. You have to create content, be part of many communities, and proceed incrementally. However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Techipedia: Tamar Weinberg

FEBRUARY 16, 2010

With Twitter being so incredibly large and vast, there are different types of mini-communities. Reply Tamar Weinberg February 16, 2010 at 1:01 pm Yup, you’re the perfect example for this, Michael. Let me use a good example that’s relevant to me: Facebook. Call them cliques if you will. Many don’t overlap.

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Twitter Sports Microblogging HootSuite 205

Techipedia: Tamar Weinberg

MARCH 10, 2010

Even though there is a cost for entry for some of the best resources, the solutions were highly worthwhile, I explained. Users submit timely news articles to Sphinn, and the community votes up the best stories to appear on the front page. High costs don’t always translate to better quality.

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Marketing How To SEO Training 240

Techipedia: Tamar Weinberg

DECEMBER 15, 2009

I think you can struggle in either SEO or social media if you haven’t built up clients and are beginning from only a few assorted examples of work you’ve done for yourself. What if, through your client work, you were tasked with work requiring you to work on a completely different niche — for example, fashion?

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SEO Social Media Marketing Digg 178

Techipedia: Tamar Weinberg

APRIL 28, 2010

With the initiative for Facebook to be open and to empower businesses to host pages that celebrate their business, offering deals and giving the community the ability to converse directly with the business or entity these pages represent, you forgot about accountability. And now there are Community Pages! Who the heck needs it?

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Facebook Issues MySpace Privacy 277

Techipedia: Tamar Weinberg

DECEMBER 10, 2008

Tagging individuals in unflattering pictures that may end up costing your friends their jobs. Considering the above example, I pose a question on Facebook etiquette: Is it appropriate to let these requests sit in pending mode or to reject the friends outright?? FriendFeed is a service but it’s also a community.

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Handbook Social Media Web 2.0 StumbleUpon 279

Convince & Convert

JULY 6, 2010

Showcase the strides that the company has made for the cause, whether this means funds donated, awareness raised, consumers reached, beneficiaries helped, communities improved, etc. A good example of a company’s CSR successes is Target® with its long-standing commitment to schools and education.

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CSR Social Media Strategy Consultant 137

Convince & Convert

MARCH 25, 2010

That’s why there’s a built-in calculator where you can input your costs (hard costs + labor costs) for each social media outpost, and the system automatically calculates your ROI. The math isn’t that tough – you could do it yourself – but the ease-of-use and data presentation of Swix is exceptional.

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Social Media Strategy Statistics Metrics 117

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

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Social Media Strategy Social CRM Company 117

Convince & Convert

JULY 28, 2010

Taxi Mike is Here to Help During my recent vacation in Canada, I stumbled upon a fantastic example of marketing via helpfulness, from Taxi Mike in Banff, Alberta. Total cost of this incredibly helpful marketing effort is very low, and Mike even offsets that by including ads from sponsors! Mike you are a helpful marketing genius.

Social Media 148

Social Media Strategy Consultant B2B 148

Convince & Convert

AUGUST 11, 2010

We looked at criteria like size (under 100,000 people), college town, good schools, access to health care, cost of living, etc. What a great example to set for your children. I was struck by what a great example & experience you're providing for your children. Will there be bumps along the way? Definitely.

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Social Media Strategy Travel Team 115

Techipedia: Tamar Weinberg

FEBRUARY 6, 2008

If we sell out we might make money but the cost is way to high. Reply petnos May 10, 2008 at 3:32 pm This is a good example for people will face the situation you were in. I didn’t realize I could contact the FDA, for example — all I used was Google, only to lead me to that page on the 1+ year old class action lawsuit.

Reputation 125

Reputation Chemicals Issues Consultant 125

Convince & Convert

MAY 11, 2010

Consider the cost comparison of communicating the kind of messages, and the useful information that we can freely distribute now through the internet tools available versus the older media sources and their cost structures? Maybe you guys have other examples where that is not so. an audience. No selling, just showing.

FAQ 137

FAQ Content Consultant Social Media 137

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Why Social Media Belongs in Your Internet Marketing Campaign (Bruce Clay): The Lisa goes through three successful examples of good social media applications and illustrates why they grabbed her attention. For example, Rule #1 is “Thou Shalt Be Honest.&# What are Social Media Marketing and Social Media Optimization?

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Convince & Convert

SEPTEMBER 21, 2010

I looked at Meltwater Buzz a couple of months back and thought it offered a better platform than Radian6 (which is a good option in itself and often used as the industry example). Certainly on the cost side, with the multiple licenses, it came out far better, and the UI seemed a lot more intuitive as well.

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

AUGUST 18, 2010

Angela Connor Author, “18 Rules of Community Engagement&# [link] jaybaer I agree Angela. The contrast in social media is stark: to build a community, we shouldn't ask who we can reach with what message, but rather, who are our fans right now and how do they talk about us. Does that make sense?

Questions 160

Questions Social Media Consultant Education 160

Convince & Convert

JULY 22, 2010

Building Long Term Relationships While it’s true that the web has made building individual relationships cheaper and easier than it used to be, this doesn’t mean that businesses can necessarily expect to build deep connections with their entire customer base; in many cases, this is neither feasible nor cost effective.

Social Media 128

Social Media Strategy Influencer Case Study 128

Convince & Convert

MARCH 3, 2010

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. We are a good example of a media outsider coming in with some fresh thought and making a splash.

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Social Media Strategy CoTweet CoTweet 121

Convince & Convert

SEPTEMBER 8, 2010

By way of example, here’s a search for “Snapple&# on MySpace and Facebook. Nearly all the once mighty, now defunct social network or community sites unfurled and died after being purchased. It’s a familiar tale. The goals shift. The founders leave. The tools of social media always change.

MySpace 136

MySpace Facebook Social CRM Consultant 136

Convince & Convert

AUGUST 31, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Conversation a Myth?

Conversation 116

Conversation Social Media Social CRM Consultant 116

Convince & Convert

MARCH 9, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Taking Social Media Shortcuts?

Social Media 133

Social Media Strategy YouTube LinkedIn 133

Techipedia: Tamar Weinberg

DECEMBER 15, 2008

As an individual, perhaps a company or an entrepreneur who is looking to spread the word about a new product launch, you have the potential to keep marketing costs down by reaching out to bloggers and having them talk about your product. As a blogger, you have the potential to reach a tremendous audience. This is such a thoughtful idea.

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Blogger Yahoo Buy Twitter 103

Convince & Convert

SEPTEMBER 1, 2010

It happens with a lot of communications tactics for more reasons than we can count, but aren’t there enough examples of what’s working to help us define a program and it’s goals. Seems like the same arguement being used against social media. Failure may happen. We must be persistent. Thanks Jay.

Social Media 120

Social Media Consultant Social CRM eBook 120

Convince & Convert

JUNE 15, 2010

Total cost? Wasn't sure if there was a reason for that or if this was simply for example purposes. Just an example. I uploaded a list of approximately 2,000 subscribers to my email newsletter (you’re a subscriber, right?) and was able to track down more than 1,000 on Twitter, and 500 on Facebook.

Social Media 153

Social Media ScoutLabs Company Consultant 153