Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Sprout Social

FEBRUARY 13, 2019

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. But social—unlike most communication channels— offers an equally, if not more effective solution. The answers to these questions reach beyond brand and even marketing.

Authentication 102

Authentication Analysis Sentiment Tumblr 102

Convince & Convert

MAY 26, 2010

What you’re doing on Twitter isn’t a social media strategy, it’s a tools strategy. First, figure out how you’re going to be social, and then worry about how you’re going to do social. Create a social media steering group (cross-functional) for your company. Stelzner on Vimeo.

Social Media 134

Social Media Consultant Video Strategy 134

Social Media Strategies Summit

OCTOBER 21, 2022

And when it comes to marketing on social media for government agencies, one platform wins: LinkedIn. Use the following tactics to boost visibility: Engage with your community. Get into the habit of liking and commenting on posts from your followers and community members who don’t currently follow you.

Examples 150

Examples LinkedIn Social Media Overview 150

Sprout Social

MARCH 27, 2019

to “How to market on social media.”. A question and answer site might not seem like the most exciting addition to your social media marketing strategy. Social media marketing on Quora is powerful. This means you’ll need to spend a bit of time getting to understand the nuances of this platform’s community.

How To 101

How To Marketing Notification Case Study 101

Buffer Social

AUGUST 10, 2022

After first visiting in 2012, I instantly fell in love with the people and decided to move here full time to learn from and invest in the local community. Most of the boutiques we reached out to never responded, and those who did sent constructive feedback on the product instead of order forms.

Products 20

Products Construction Energy Buy 20

Waxing UnLyrical

MARCH 11, 2015

Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars. Peter Drucker.

Metrics 100

Metrics How To Discount Analytics 100

Buzz Marketing for Technology

OCTOBER 4, 2008

If you see social media as primarily a more simple and efficient way for the usual experts to be able to share their opinions and content, then youre missing the point of the revolution. One of the big questions Im frequently asked about using social media is whether or not the tools "work." But Do They Work?

Project 265

Project Web 2.0 Module Wiki 265

Hootsuite

MARCH 26, 2020

Social media in government is a game changer. After all, not many things have changed the way the public interacts with governments more than social media. On social, people can engage in direct dialogue with politicians, civic officials, and even entire government agencies. Crisis communication.

Social Media 143

Social Media HootSuite Education Social Media Management 143

Social Media Strategery

SEPTEMBER 3, 2015

What if a tool brand created a branded online community where customers were able to buy, sell and share their tools with a very targeted and engaged group of people? In another PwC survey of 1,322 global CEOs, half of the U.S. CEOs surveyed believe a significant competitor is emerging, or could emerge, from the technology sector.

Hotels 50

Hotels Library Survey Buy 50

ProBlogger

APRIL 15, 2021

You could create surveys to find out more about them. build our community. Social media can be a great way to communicate with your readers and bring in traffic. Are you being reactive, or are you being constructive? Don’t ignore email. drive sales of our products. Think about how you use your time.

Energy 45

Energy eBook RSS Newsletter 45

ProBlogger

APRIL 25, 2016

Last year we had over 750 attendees and speakers and many told us in our post-event survey that it was our best one yet. PBEVENT 2015 from ProBlogger Community on Vimeo. Each year it’s grown by 100-150 attendees and we’ve been able to grow what we offer at the event. Our Biggest Event Yet. 4 Tracks of Blogger Training.

Eventful 20

Eventful Training Vimeo Blogger 20

Diva Marketing Blog

SEPTEMBER 7, 2009

1 topic about social media marketing. However, with the onset of social media your favorite author may not be a staff writer but a reader. With a passion for all things social media, she recognizes the power and opportunity that the new media platform presents. Survey and Listen to your readers.

MySpace 56

MySpace Marketing Web 2.0 Forums 56

Convince & Convert

JANUARY 15, 2016

Customers today are turning towards social media instead to let companies know exactly what they thought of their experience. According to a recent study carried out by Conversocial , 43% of customers expect social channels to be integrated with other customer service channels. Get Customer Feedback on Social Media.

Social Media 60

Social Media How To Survey Patterns 60

Sprout Social

OCTOBER 26, 2021

As a generation of digital natives enter the workforce and Millennials transition into leadership positions, social media will continue to be an important source for employers sourcing new talent. Social media recruiting through employee advocacy and referrals could allow companies to tap into brand new spheres of talent.

Applications 112

Applications Cost Team LinkedIn 112

Later

JANUARY 30, 2019

The Ultimate Guide to Instagram Hashtags in 2019 will help you understand everything you need to know about using Instagram hashtags to get more followers, improve your posts’ engagement rates and build a community around your business. . Community Hashtags. We bet you are! But how do Instagram hashtags work?

Hashtag 111

Hashtag Instagram Travel Communities 111

Waxing UnLyrical

AUGUST 19, 2016

I think the data are fairly decent, since they say they fielded their survey via SSI. Also, I found it somewhat contradictory that while respondents said they consumed social media posts thoroughly, their skim rate for those wasn’t that far off from that of interactive content… nor that of news articles.

Content 100

Content Hubspot Survey Report 100

Convince & Convert

JULY 13, 2012

This is Episode 24 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Shawn and Eric’s Social Media Stat of the Week ( this week : are corporate crises isolated events or do they affect a brand for eternity?). Do you have a social media stat of the week?

Banking 113

Banking Mobile Team Social Media 113

Techipedia: Tamar Weinberg

NOVEMBER 2, 2011

Employing a new paradigm by utilizing real data, what can we learn about how blogging, coupled with an effectively constructed website, can affect your company? Fact: According to a recent survey by HubSpot , businesses that blog increase their site visits by as much as 55%. What, specifically, can we extrapolate? Like this post?

SEO 163

SEO Sites Google Hubspot 163

Techipedia: Tamar Weinberg

JANUARY 5, 2012

The newsletter, which was sent within the first week of the month, would include new research findings from surveys conducted by research groups such as the Pew Research Center, new discoveries from a marketing firm’s eye tracking study, or data that was recently culled across a multitude of SEO agency case study reports.

Marketing 264

Marketing SEO Case Study Small Business 264

Buffer Social

JULY 18, 2022

I started with a small personal blog discussing new social media trends and issues. Now we’ve grown into a medium-sized PR and social media agency. Network with creative people Networking is one of the most interesting lessons I learned in the first few years of running a PR and social media agency.

Social Media 87

Social Media Survey Apple Issues 87

Later

APRIL 10, 2019

In the world of social media and branded partnerships, how much does influencer marketing cost? For businesses looking to grow on social media, particularly Instagram, knowing how much budget to allocate to influencer partnerships can be difficult. Why Brands Are Investing in Influencer Marketing Costs and Projects.

Cost 84

Cost Influencer Instagram Travel 84

Sprout Social

AUGUST 8, 2022

Today, we’re talking about social media management. Social is an ever-evolving field where the only constant is change. This social media management course is broken down into six lesson plans that will give you a primer on each topic. Lesson 1: What is social media management? Let’s get started.

Social Media Management 85

Social Media Management Social Media Reputation Skills 85

Convince & Convert

JUNE 23, 2010

Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. But the communication lines do need to be in place so that when brilliance is spoken, you are listening. Yet, it seems to be a stagnant mode of gathering feedback.

Crowdsourcing 121

Crowdsourcing Social Media Strategy Construction 121

Convince & Convert

JUNE 14, 2012

This is Episode 20 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Katie and our Social Media Stat of the Week ( this week : 47% of B2B companies do not track brand mentions on social media). This episode features Katie Morse of Billboard.

Hashtag 115

Hashtag B2B Social Media Metrics 115

ProBlogger

APRIL 23, 2013

In fact, I ran a survey and found that many of my readers had recently purchased a camera and were on my site because they wanted to learn how to use it. The result was 350 comments (a fun community building exercise) and quite a few sales and commissions! As a result, it wasn’t really attracting readers who were in a ‘buying mood’.

Review 56

Review Buy Widget Discount 56

Convince & Convert

JULY 15, 2016

” So polls and surveys, contests, you have blank canvas, sort of create what you want. We had one of our customers, HCSS, which is a construction software company that sells to construction companies. So I’m super excited to be back in the marketing community. Aaron: Creating a community around your users.

Content 102

Content How To B2B Questions 102

Proactive Report

JANUARY 30, 2015

This social media strategy template might be helpful when planning your content. Every piece of content has to thoughtfully constructed and delivered. And just a quick side note: The media knows good visuals work. 59% od companies surveyed late last year say hiring of content marketing is imminent.

Skills 40

Skills Reputation Influencer Press Release 40

Convince & Convert

SEPTEMBER 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Twitter for Business Even Worth the Trouble?

Social CRM 145

Social CRM Twitter B2B CoTweet 145