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Teen Interest in Entrepreneurship Spurred by Social Media Influencers

Bill Hartzer

A recent survey conducted by Junior Achievement USA in partnership with EY has shed light on the aspirations of today’s teenagers, with a staggering 76 percent expressing a likelihood to consider entrepreneurship as a career path. The survey also highlighted certain concerns among teens regarding entrepreneurship.

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7 ways to use social media for market research

Sprout Social

As marketers, it’s our job to know our target audience’s needs and preferences. It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight.

Research 144
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Five Ways to Make Your Next Marketing Campaign More Diverse

Pixlee

Gen Z is the most diverse generation yet, and it’s no surprise they expect to see themselves represented in marketing content. But, it’s not only the newest generation that cares about inclusive marketing. Create a Genuine Brand Community. Work With Diverse Influencers.

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How To Manage & Improve Online Brand Reputation in 2023 (Guide)

Keyhole.co

While positive comments can hugely boost your confidence, negative feedback provides a more constructive picture of your reputation. Create valuable and engaging content How do you make your brand identity memorable and valuable to the target market? But you must address them constructively.

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How to use Quora for marketing

Sprout Social

Should you be using Quora for marketing? More than 300 million monthly users are scouring Quora at any given time and now marketers have a variety of ways to reach them. However, just like any social marketing campaign, you’re going to need a strategy. Here’s your guide on how to use Quora for marketing. Conversions.

How To 101
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10 clever ways to improve your Glassdoor presence using Sprout Social

Sprout Social

Given that 86% of job seekers are likely to research Glassdoor company reviews and ratings before applying, it’s critical for businesses to engage with that community and actively put their best employer brand forward. The latter gets honest, constructive insights that they can use to further shape their employer branding strategy.

Review 96
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Drive authentic connection at scale with a sophisticated listening solution

Sprout Social

For marketers it naturally raises several more questions: What do they say when I’m not in the room? The answers to these questions reach beyond brand and even marketing. Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs.