Laurel Papworth

SEPTEMBER 16, 2010

Ahoy Me Hearties: One of the tasks our online community managers undertake with clients (PR or Marketing agencies, or companies) is to build out a Social Media Conversation Diary – a list of tasks and engagement activities to keep online community members entertained and loyal. Movember and Social Media.

Communities 103

Communities Facebook Avatar Social Networking 103

Mindjumpers

FEBRUARY 17, 2011

It is both a way to express one’s personal interests and also widely used by companies as a way to tell personal and relevant stories related to the company and giving the brand a face. According to Technorati , people spend more and more time and resources on maintaining blogs. Tweet Blogging is here to stay.

Blogosphere 195

Blogosphere Technorati Microblogging Blogger 195

Mindjumpers

DECEMBER 28, 2010

Here’s a list of some of our most popular post from 2010: What You Can Learn From H&M’s Use Of Social Media : H&M is one of the businesses that has done some great work in using social media for marketing. Here is what you can learn from the company to achieve a more engaging and growing community.

Social Media 218

Social Media Fashion Technorati Campaign 218

Techipedia: Tamar Weinberg

JULY 15, 2009

The New Community Rules talks about the important role social media has begun playing in our lives. That’s why social media is important. It’s incredibly easy for someone to put up a web page and show how much they like or dislike a company. Fortunately, we have social media communities to inspire us.

Communities 170

Communities Marketing MySpace Yahoo 170

Mindjumpers

DECEMBER 14, 2010

Etsy is a community as well as a company, and their mission is to enable people to make a living making things and connect producers with buyers. Furthermore, the Etsy community spans the globe with buyers and sellers coming from more than 150 countries, and their sellers number in hundreds of thousands. What is Etsy?

Social Media 220

Social Media Applications Technorati Social Networking 220

Webbiquity SMM

MARCH 30, 2012

With more than 90% of companies now using social media to find employees and 82% having a Facebook page , there’s no question that business use of social media has become commonplace. Your prospective buyers are likely having conversations in places well beyond the big five social networking sites.

Vocus 184

Vocus Alltop Message Boards Klout 184

Myrland Marketing

APRIL 6, 2010

Home About Services Social Media Speaking-Training LMA Contact Subscribe Myrland Marketing Minutes Strategic Social Media: Making Social Media Make Sense THE BEST SOCIAL NETWORK FOR LAWYERS, OR ANYONE, IS… by Nancy Myrland on April 6, 2010 An interesting question was posed on a legal marketing forum of which I am a member.

Social Networking 90

Social Networking Tweetdeck Forums Questions 90

Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. I wish that could be enough said.

Communities 117

Communities Groups Groups Social Media 117

Socialized

NOVEMBER 26, 2009

Location-Based Applications Will Dissolve Into General Social Networks. Location-based applications like Foursquare and Brightkite will not be the darlings of social media as some predict, but will instead turn into features and dissolve into general social networks like Facebook and Twitter.

SocialText 250

SocialText Social Media Web 2.0 Astroturfing 250

Mindjumpers

OCTOBER 27, 2010

Toyota’s Sponsafier campaign has got 4 nominees because of it’s social media success; the campaign engaged thousands of people. It allowed the audience to design their own Toyota car and encourage them to share it to their social networks to get a chance to win nice prices. Companies Embrace Social Media.

Social Media 193

Social Media SMS Social CRM Technorati 193

Bill Hartzer

JANUARY 28, 2010

Social Connections has released MashedIn.com , an application that allows you to identify mutual connections across multiple social networks. Individuals have various groups of friends or connections on different social networks they use on a regular basis. Share this on Technorati. Share this on Mixx.

Applications 115

Applications Social Media Widget Technorati 115

Laurel Papworth

OCTOBER 20, 2010

I just love it when companies stop being politically correct, worrying about heart attacks and being sued, and just go totally EVIL on their customers. Ok I admit, I’m a bit down on social media campaigns. Well, Social Ads, mebbe? Then again a social media campaign can be a bit of lowkey fun, and not overly produced.

Campaign 98

Campaign Social Media Web 2.0 Technorati 98

Idaconcpts

FEBRUARY 24, 2011

1 – Social networking. It’s not unusual for a modern internet junkie to have thousands of friends on FaceBook, hundreds of followers on Twitter, and a heap of additional connections on MySpace, Flicker, and many of the other social networking sites. 2 – Cold calling. 3 – Deep searches.

Skills 148

Skills MySpace Technorati Social Networking 148

Laurel Papworth

DECEMBER 10, 2009

Hardly any surprises here – I’ve covered the popularity of Friendster in Asia in my Social Media podcasts , and the sophistication of the Malaysian social network industry in blog posts: Friendster, the social network which set things off more than half a decade ago has finally been sold after several attempts in the past years.

Buy 83

Buy Social Networking Technorati Communities 83

Laurel Papworth

OCTOBER 19, 2010

Social CRM mixes up business information with personal tweets, LinkedIn and Facebook status updates. You can investigate it here at Google Apps Rainmaker social CRM store. Rainmaker: Social CRM for Google Apps. Improve – Populate Google Contacts from your social world. Connect – Strengthen your social network.

Social CRM 75

Social CRM Google B2B Social Networking 75

Laurel Papworth

JUNE 1, 2010

It’s a mistake when companies use social media to gain email addresses to do spam email marketing campaigns. You entered your name and contact details on Facebook to become a social media reviewer – get the car for the summer, write reviews on it etc. Australia ROI: Investment and Revenue in Social Networks (5).

Social Media 98

Social Media iPad Web 2.0 Social Networking 98

Laurel Papworth

OCTOBER 30, 2009

What ensued online was comprehensively a brand trashing and demonstrated what happens if you don’t pay attention to social media – even just monitoring it – it can cost your company $180,000,000. I think UnTied the anti- United community is an interesting development (was around before this incident though).

Cost 99

Cost Airlines Apple Price 99

Mindjumpers

NOVEMBER 3, 2010

Involving people and their social networks for all possible marketing goals. They see communities, people like you and me, influencers, loyal customers and social network users as extensions of their sales and marketing force. Word-of-mouth marketing does not only involve products, brands and companies.

Social Media 216

Social Media Marketing Influencer Technorati 216

Laurel Papworth

MAY 17, 2010

But the crowd is smarter than the individual company so ReclaimPrivacy have tools for you. Also a diagram on private to public social networks. Social networks will take a lot of abuse from community hosts. Twitter: Reputation Management in Social Networks (18). Not my fault, blame Facebook.

Privacy 86

Privacy Diagrams Facebook Crowdsourcing 86

Webbiquity SMM

NOVEMBER 2, 2010

As she notes in her introduction, Li’s book is organized around four main themes: Research: start by using search and social media monitoring tools to discover where your customers and prospects are congregating. Don’t automatically assume they use the most popular social networks. Social Events (e.g.,

Review 152

Review Social Media Marketing Handbook 152

Laurel Papworth

APRIL 18, 2010

I am always a bit shocked when I see the prices big companies pay for bespoke sites – hundreds of thousands of dollars usually. But that’s big companies with big Agencies. What about little companies using sole trader web developers? Millions in some cases. I kid you not. Related posts.

Social Media 83

Social Media Web 2.0 Wiki Badge 83

Laurel Papworth

MARCH 17, 2010

I’ve been asked to speak in Melbourne on April 15th (evening) about the impact of social media, online communities, social networks and call centres. Many progressive companies are opening up new communication channels and using tools such as Twitter for engagement with their customer base.

CSR 65

CSR Eventful Social Media Forums 65

Bill Hartzer

FEBRUARY 9, 2010

Offerpal Media has launched “Offerpal Tasks,&# a new way you can earn virtual currency to use in online games and social networks. Offerpal Media delivers the highest Revenue Per User for online games and social networks. The company is headquartered in Fremont, California. Share this on Technorati.

Virtual World 103

Virtual World Survey Retail Technorati 103

Laurel Papworth

DECEMBER 18, 2009

I tried to join Marcom Professional community but – and there was no warning, it was after I filled in the form – they require an email address of someone I know on the site. Saying that, we wanted to create a more cohesive social network, one where all members have more in common than they do on generic networks.

Social Networking 64

Social Networking Technorati Affiliate marketing Communities 64

Laurel Papworth

DECEMBER 16, 2010

Freelancer has a very active community so I’m sure they are not concerned but if you are a company developing your customer community for the first time, 20 days will net you oh about 3 entries (just videoing and editing will take some ppl 3 weekends!) By the time they do, the competition is done and dusted.

Social Media 97

Social Media Diagrams Web 2.0 Social Networking 97

Laurel Papworth

MAY 23, 2010

I remember – can’t find it now – blogging about a geek gadget company that ended up with MORE love after mucking up orders in a big way. Social media makes people more patient and understanding. Own your mistakes – Zappos is a post from: Laurel Papworth- Social Network Strategy. Related posts.

Price 86

Price Technorati Social Networking Discount 86

Laurel Papworth

APRIL 21, 2010

Savvy marketers continue to invest substantial sums in building a presence on social networks like Facebook and Twitter. They then assumed companies would pay at least $5 per CPM ( cost per 1000 impression s). Monetizing Facebook: Dollar Value of Facebook Fan is a post from: Laurel Papworth- Social Network Strategy.

CPM 77

CPM Facebook ROI Web 2.0 77

Laurel Papworth

JUNE 16, 2010

His company is ZevenSeas which wins points for having a cool name, I reckon. Before today, and probably still in many companies, the response to Badges for incentives would be met with a sneer and a “who gives a flying fig about stamps of approval?&#. This is a absolutely hideous yet interesting problem for me in communities.

Badge 108

Badge Sharepoint Social Media Foursquare 108

Laurel Papworth

APRIL 13, 2010

Whenever I present or give classes on monetizing social networks and online communities people usually have two questions. SMS other social networks are built on SMS revenues such as SMSFun. Trial Affiliates members get additional benefits if they trial another companies product. 20 million?

Twitter 99

Twitter API Badge SMS 99

Bill Hartzer

MAY 26, 2010

With ReviewAnalyst, you can track, analyze and react to what people are saying about your hotel on the major travel and social media sites. This social media monitoring tool is not only for hotels, you can track and monitor your brand, your company, and you reviews about your company and your company’s products.

Cymfony 152

Cymfony Social Media Tools SM2 152

Techipedia: Tamar Weinberg

AUGUST 14, 2009

Are you a company or do you know a company that has immersed itself in the social media waters and succeeded? As small companies with limited budgets, nonprofits may feel that they are unable to dive into the wide world of social media. The big catch: Epic Change is not a large company at all.

Social Media 172

Social Media Case Study MySpace Yahoo 172

Laurel Papworth

AUGUST 20, 2010

As the online community provider Ning moves from freemium to pay-for services (and eventual death, by Christmas, I reckon) they are sending out warning, reminder notices on email. None of those emails tell you how to remove or delete your Ning network: TODAY IS THE LAST DAY. Today is the final day for free Ning Networks.

Web 2.0 69

Web 2.0 How To Social Networking WordPress 69

Laurel Papworth

OCTOBER 21, 2009

I’m a huge fan of advertising campaigns in social spaces that are fun, narrative, a game, and not in your face. This one meets all that criteria and more: Fun, educational, something that bonds people into a temporary community, with – as far as I can see – little in your face advertising from Volkswagen.

Automotive 83

Automotive Technorati Widget Project 83

Laurel Papworth

JANUARY 17, 2010

It’s usually said in a tone that implies that social media is so gosh- darn “social&# and “friendly&# that everyone gives everything away for free. Currency itself has no inherent value except what we, the community/nation, put on it. Experiential Economy: Social Media Business Podcast (23).

Social Media 78

Social Media comScore API Technorati 78

The Marketing Blog

SEPTEMBER 28, 2009

The idea is not to create a feeling of competition but a strong group which can collectively spread social media usage in India. technorati , back-links etc.) and the Indians in Social Media are still very less. Moreover, we don’t have a quality ranking system yet which goes beyond the numbers (i.e.

Social Media 131

Social Media Web 2.0 Alltop Wiki 131

Laurel Papworth

MARCH 22, 2010

about a year ago ,to create an online community of people annoyed with Optus. I’d had shocking service from Optus (the guy told me “yeah I know how to fix it but I’m not going to tell you&# ) and was in the mood to shine some social media spotlight on to poor customer service in Australia. I registered OptusPoo.com.au

Domain Name 85

Domain Name Policies Web 2.0 Social Networking 85

Buzz Marketing for Technology

JULY 2, 2008

Company Profile. Communities of practice. Social networks. And if you are interested in how to use mystery story format to write scientific papers (or any persuasive communication) then check out this post. View the Technorati Link Cosmos for this entry. Consulting Services. Keynote Speaking. Whitepapers.

Technorati 100

Technorati URL Digg Collaboration 100