Convince & Convert

APRIL 21, 2015

Smart companies are now using leased social communities (Facebook, Twitter, Instagram, et al) to drive participation in owned social communities. Owned, on-domain social communities offer more control, enhanced engagement and interaction capabilities, deeper customer insight opportunities, and reliable reach.

Social Media 60

Social Media MySpace Social Networking Communities 60

Buzz Marketing for Technology

JUNE 27, 2008

Personal IT Organization Enterprise Partner/Vendor. IT Organization. Managing Change: Centralizing Your IT Organization. Are you involved in setting the direction for your companys IT budget or strategy? How To Create A Know-It-All Company. Heres how some companies convinced individuals to share best practices.

Company 122

Company How To Case Study Mobile 122

Webbiquity SMM

NOVEMBER 2, 2010

As she notes in her introduction, Li’s book is organized around four main themes: Research: start by using search and social media monitoring tools to discover where your customers and prospects are congregating. This saves time, effort and money in the long run, but it’s a step too many companies skip over.

Review 152

Review Social Media Marketing Handbook 152

Harp Interactive

OCTOBER 9, 2009

Not every company needs a blog. YouTube worked for BlendTec, but it might not work for your company. Build community platforms around real communities of shared interest. Help companies participate in existing social networks, and build relationships on their turf. Consider the value of hiring a community manager.

Social Media 232

Social Media Press Release Marketing Widget 232

Buffer Social

MAY 12, 2016

The Facebook-owned company moved on from its old-fashioned camera icon and embraced a new, minimalist design across its suite of products: Instagram, Layout, Boomerang, and Hyperlapse. In a blog post the company explained: The simpler design puts more focus on your photos and videos without changing how you navigate the app.

Social Networking 75

Social Networking MySpace Study Instagram 75

Techipedia: Tamar Weinberg

NOVEMBER 11, 2010

On top of that, let’s add all of the other social networks out there including Linkedin, Foursquare, Myspace, Friendster, Tumblr, YouTube and the list goes on. to increase visibility in the online community. Imagine a time when email was not the primary form of communication within businesses! Who has time for this? Real Estate.

Industry 231

Industry Real Estate Social Media Travel 231

Idaconcpts

FEBRUARY 24, 2011

It’s not unusual for a modern internet junkie to have thousands of friends on FaceBook, hundreds of followers on Twitter, and a heap of additional connections on MySpace, Flicker, and many of the other social networking sites. Employers are in search of skills and talents that will complement the existing resources of the company.

Skills 148

Skills MySpace Technorati Social Networking 148

Ignite Social Media

APRIL 17, 2018

Gone are the days of social media networks simply being fun places to post pictures, emo song lyrics, and connect with friends (or make them upset by not putting them in your Top 8 on MySpace). If you give 100% of the proceeds of those products to an organization that is directly tied to the movement, you lessen your risk for backlash.

Engagement 87

Engagement Tips Brands MySpace 87

Techipedia: Tamar Weinberg

DECEMBER 31, 2009

Crowdsourcing has become more and more popular with private companies, non-profit organizations, and even government agencies. Organizations have used it for developing programs, marketing efforts, research, and education. GetSatisfaction provides a way for companies to do that. What do you think will be seen in 2010?

Crowdsourcing 192

Crowdsourcing scribd Ustream Social Media 192

Techipedia: Tamar Weinberg

AUGUST 25, 2010

Many companies partake in this “shiny toy syndrome&# and do it all without a plan or strategy in place. Just do it while giving back to the community as well. This may be nothing more than a refresher course in the Captain Obvious department but even the savviest of companies is still missing the boat. Engage in dialogue.

Social Media 272

Social Media Engagement Forums Policies 272

Social Media Strategery

MARCH 3, 2011

note: Neither my company or I have any financial interest in Inigral or the Schools App - I am writing this solely from the perspective of an SMCEDU Advisory Board member]. Can you give me an overview of the advantages that the Schools App provides over the self-organization that typically occurs? Below is our Q&A. That’s great.

Education 130

Education Class Groups Groups 130

Techipedia: Tamar Weinberg

OCTOBER 7, 2010

Many people stay to themselves, failing to participate in the community and to build rapport with others in the same field. By exemplifying self discipline, punctuality, and organization you will establish yourself as one to be both admired and hired. Tamar is also the author of The New Community Rules (July 2009).

Brands 236

Brands Handbook MySpace Construction 236

Convince & Convert

JULY 20, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. It’s the same company that did the net promoter scores that kind of come up with a social media score that’s kind of parallel to that.

Digg 113

Digg Communities MySpace YouTube 113

Kikolani

JULY 30, 2012

Naturally, companies both large and small see these as avenues for a new target audience that was previously unheard of. Take a look below to get a better idea of just where companies are with this process via this study from InSites Consulting and Marketing Profs : Most companies are still in the very early stages of taking this next step.

Campaign 155

Campaign Social Media Marketing Domain Name 155

Convince & Convert

SEPTEMBER 8, 2010

MySpace last week declared what amounts to a post-modern armistice, announcing that they will integrate status updates with Facebook (and Twitter). MySpace used to be Janet, and now it’s LaToya – at best. MySpace used to be Janet, and now it’s LaToya – at best. But back to MySpace.

MySpace 137

MySpace Facebook Social CRM Consultant 137

Convince & Convert

MAY 4, 2010

I’m delighted to have had the chance to interview technology consultant and author Phil Simon about how technology and social media adoption is changing companies. Check out Phil’s blog too ) Your new book The Next Wave of Technologies deals with how organizations can adopt and adapt to new processes and advances.

Social Media 116

Social Media Strategy Consultant ROI 116

Jeff Esposito

JANUARY 8, 2014

The change triggered a lot of negative blog posts in the social media and community management communities. However, after digesting the changes, talking to peers in agencies and other brands, and looking at my company’s page performance, I took a breath and smiled a bit, decided we’d be fine. Less can be More.

Meme 54

Meme Real Estate MySpace Organization 54

Buzz Marketing for Technology

JUNE 27, 2008

As discussed in the article below, self-organized and collaborative networks--especially fueled by the advent of wiki-software for instance--are changing the ways we work and communicate with some even predicting an impact on the nature and practice of democracy. became the companys official policy. a sort of business MySpace.

Wiki 171

Wiki Software Wikipedia Collaboration 171

Techipedia: Tamar Weinberg

MARCH 17, 2010

Every time I tell someone I’m a Community Manager , I get a varied response. &# That last one might be the most honest of the three, since asking a Community Manager whether they tweet for a living is like asking a construction worker if they cat-call for a living, or a doctor if he asks people to say “ah!&# for a living.

Communities 237

Communities Twitter Web 2.0 ROI 237

Techipedia: Tamar Weinberg

JULY 21, 2009

Only when the landscaping company mowed down the guy’s vegetable garden and did not rectify the situation seven weeks later did the guy decide to make a public spectacle of the situation. Sure, there are probably a few things you can point out that should work in the company’s favor. How many people really want that?

Social Media 153

Social Media Strategy Marketing Vimeo 153

The Marketing Blog

MAY 27, 2008

The wave of social media in India (which includes Facebook , Myspace , Twitter , LinkedIn , Ryze , Orkut , YouTube , Flickr and many more) has led to a huge interest in the personal and business implications of this here-to-stay form of interaction. layer and the nature of challenges being faced by organizations for its adoption.

Blogger 100

Blogger Social Media Web 2.0 Startup 100

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

Then and Now In the good old days, say from the 1850s onwards, marketing was mostly a one way “communication&# : companies advertized their wares via local media like newspapers, magazines, and traveling salespeople. Simply put, the new mass media helped organize, and influence, large numbers of consumers.

Social Media 105

Social Media Marketing Digg MySpace 105

Social Media Network Marketing

JULY 17, 2009

Basically, these sites build communities of users that share a common interest -- hobbies, high school, ex-girlfriends, you name it. Communication is a huge part of social networking sites and includes tools such as email, instant messaging, and real-time posts on an individual's profile. Social networking sites. Social news sites.

Delicious 50

Delicious Social Bookmarking Vimeo Instant Messaging 50

Convince & Convert

JULY 14, 2010

In my exuberance and passion for social media and the impact it can have on non-profit organizations I lost sight of what was important. Embracing social media should not mean organizational change, it should change the organization. Social media exists and organizations are in it whether they choose to be or not. Why ignore it?

Social Media 136

Social Media Strategy Metrics Organization 136

Convince & Convert

JUNE 22, 2010

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. Would a company launch a major television campaign if the CEO had never watched TV? If anything, social media is MORE important for B2B companies than it is for B2C companies. This makes no sense.

Social Media 132

Social Media B2B Company Consultant 132

Convince & Convert

SEPTEMBER 14, 2010

But marketers have always reached out to communities in many forms, and each new medium has taken its turn as Holy Grail for customer influence. Are you suggesting that any use of software or databases to help organize and scale your social outreach is invalid? Adding a Twitter field to your contact records is only a start.

Social Media 123

Social Media Social CRM Strategy Consultant 123

Techipedia: Tamar Weinberg

JUNE 3, 2010

Then, when you’re joining a community for the first time, you’ll need to study the users and slowly build relationships with them. Many companies that have not embraced social media marketing often do so because of the fear of an uncontrolled message. Your Facebook Fan page will have 0 fans.

Social Media 221

Social Media Marketing Digg Consultant 221

Techipedia: Tamar Weinberg

NOVEMBER 26, 2007

BTW – I’ve really been interacting with the Digg community more and more. It really is about being a part of the community. I guess I shouldn’t be surprised though, misery loves company right? She provides consulting in internet marketing and manages Community Support & Advertising at Mashable.

Meme 100

Meme Digg Web 2.0 StumbleUpon 100

Convince & Convert

SEPTEMBER 7, 2010

I wonder how Stratten feels about companies servicing customers differently , based on their online influence? DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] unmarketing Thanks a lot Jay. Ive founded 5 companies, and spent 15 years running digital marketing agencies. A tall order, to be certain.

Review 115

Review Social Media Social CRM Consultant 115

Convince & Convert

JULY 6, 2010

As the world continues to watch the devastation caused by the BP oil spill, it shines the light much brighter on the impact that major companies have on society while increasing consumer concerns about business practices. If a company is “doing good,” don’t be shy about talking about it. Don’t be Shy.

CSR 138

CSR Social Media Strategy Consultant 138

Convince & Convert

FEBRUARY 23, 2010

there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. Brand communities, contests, most social listening, and non-promotional tweeting fits into this category. Like Sonny divorcing Cher (or was it the other way around?)

Social Media 118

Social Media Strategy Social CRM Company 118

Buzz Marketing for Technology

JUNE 27, 2008

I look at what Tom actually wrote and I think he nicely captures some of the organizational obstacles that will have to be overcome for organizations to effectively use enterprise 2.0 Or will they overthrow the computational and communicational status quo with MySpace, MyBlog, and MyWiki?â?? RELATED POSTS. - No comments yet.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Social Media Strategery

DECEMBER 13, 2008

We’re already seeing it with Intellipedia , with change.gov , with the TSA’s blog – within virtually every government organization, social media is at least being discussed. I encourage all of my fellows in government to find ways to meet their mission needs through community building and social media technologies.

Gov 2.0 93

Gov 2.0 Web 2.0 Wiki Policies 93

Convince & Convert

SEPTEMBER 21, 2010

You have to create content, be part of many communities, and proceed incrementally. Your company needs to be part of that conversation. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. That’s not a “wave the magic wand&# scenario. It’s about humanization.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

APRIL 6, 2010

Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. Social Mention (or a paid social media listening package like Radian6 , if you have one) Go to www.socialmention.com and search for your company or product name (in quotes), and set the pull-down to “all.&#

Brands 145

Brands Content Social Media Consultant 145

Convince & Convert

AUGUST 24, 2010

Your votes count for 30% of the “scoring&# when organizers determine who gets to speak at the mighty SXSW Interactive festival in March in Austin, Texas. One other thing that I would toss out there…in our community of Social Media, marketing, etc., Please click the little thumbs up icon.

Social CRM 111

Social CRM Consultant MySpace Social Media 111

Convince & Convert

APRIL 1, 2010

It’s a good mix of coach-speak, highlights, community service footage, and cheerleader features. In a world where company employees from Legos reward their most die hard fans by engaging with them in their online communities, what better vertical to do something similar than with professional sports? Spot on everything.

Social Media 120

Social Media Content Analysis Sports 120