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Who will blink first in Canadian community newspaper staredown?

Sherrilynne Starkie

But the backroom deal between competing newspaper publishing companies Postmedia and TorStar must surely up the ante. This is a bad deal, not only for the almost 300 news media professionals who are out of a job, but because reporting local news is important to our communities. Photo by Mike Ackerman on Unsplash. But there’s the rub.

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How to Create a Brand Community: A Step-by-Step Process

Social Media Strategies Summit

Build a strong brand and you will get yourself a strong community of loyal customers and brand advocates. Some might argue that a strong community is what makes a brand stronger and loyal customers are the best way to promote a brand. But what is a brand community and why do you need one? What is a Brand Community?

Process 161
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Seven Ways to Increase Your Brand Influence

Webbiquity SMM

According to recent statistics, 57% of companies in the U.S. This landscape is in constant flux, which presents companies with a huge challenge in increasing their influencing power. Use their work desktop PC to search for more information about a product on Google. Use their smartwatch to make a payment via Google Pay.

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Landing in the Google 3 Pack for SEO Campaigns

The Realtime Report

Landing in the Google 3 Pack. If you are looking for a way to increase your local web traffic in Dallas , then you have probably heard about the Google 3 Pack with respect to local SEO campaigns. At the same time, the Google 3 Pack is a competitive place. At the same time, the Google 3 Pack is a competitive place.

SEO 91
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Google+ Communities Yay or Wait and See?

Janet Fouts

I don’t know about you but I’ve gotten more than a dozen invitations to Google+ communities in the last couple of days. In case you’re not aware of what that means, Google+ launched a new feature, Google+ Communities on Dec 6. Thinking of making the move from Facebook Pages to Google communities?

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A digital media framework for smart marketing communications

Sherrilynne Starkie

Today Owned Media includes digital content, and the central hub is usually the company website. No matter the communications challenge–marketing, advocacy, community relations, employee engagement–the best solutions have pieces from all four quarters of the digital media landscape. We also recommended Google AdWords.

Marketing 367
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4 Research Methods to Find Unique Angles Outside The First Page of Google

Buffer Social

You won't be able to identify content gaps As a reader, I often find articles, particularly informational long-form ones offering generic and non-actionable information. Consider whose content will be more useful when looking for information on using Notion , a project management tool, to build a to-do list.