5 Social Media & Digital Marketing “Must Haves” for 2016
FEBRUARY 28, 2016
With so many social media and digital marketing options now available, it can be overwhelming to know what you should be doing first. Consumers Are Social. Being on Social Media is a Must. Consumers Are Social. Being on Social Media is a Must. Usage among those 65 and older has more than tripled since 2010 when 11% used social media.
47 Superb Social Media Marketing Stats and Facts
JANUARY 19, 2016
Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 90% of young adults—ages 18 to 29—use social media (compared to just 35% of those over age 65).
22 Expert Guides and Reviews of 200+ Social Media Tools
SEPTEMBER 22, 2015
As social media marketing has become ubiquitous ( 88% of marketers say social media is important for their businesses), hundreds of new tools have developed just in the past few years: tools for social media management, monitoring, measurement, automation, identifying influencers, creating graphical content, and more. Image credit: Buddy Media.
Managing Negative Online Comments
OCTOBER 12, 2011
If you’re going to PRSA this weekend/next week, leave me a comment so I can say hi! So, in more general terms, what’s with the idea of running down various social media sites in arenas for the devotees of said site? Managing Negative Online Comments originally appeared on Spin Sucks on October 12, 2011. On us. And now…the question.
Eight Social Media Tactics Designed for Big Return
OCTOBER 20, 2015
Yesterday I had the opportunity to speak at a company’s strategic planning session. I was the last docket on the agenda and my job was to rally the troops around using social media for the business. Social Media Tactics Everyone Should Use. His title is “ More Blog Subscribers and Comments? Like and Comment On Updates. By Gini Dietrich. Add it!
Five Ways to Measure Social Media Efforts
MARCH 8, 2012
Lauderdale airport. I was fascinated at the three and a half hour line (which I thankfully didn’t have to go through) and commented on it to the guy standing behind me. He asked if that included social media. said it did and he relayed a story to me about how many cold calls he gets from social media experts wanting to start Facebook and Twitter accounts for his business.
Commenting Etiquette 101
OCTOBER 31, 2011
One of the things I’ve loved about blogging is getting to see the growth of comments on my blog over the years. I’m always incredibly thankful for those that actually take the time to leave their thoughts on my blog posts, and it makes it that much more inspiring for me to continue to write here. Don’t comment just to comment. Social Media-ize Your Blog. Bloggin
4 Social Media Management Strategies for Mobile Consumers
JUNE 22, 2016
How many social media management strategies REALLY incorporate mobile users? Marketing Land reported that nearly 80 percent of social media time is now spent on mobile devices. Therefore, when they check their social media accounts, it includes short time intervals. If not, your business will get lost among all the other social noise. Image Credit.
Association Social Media: ASAE
OCTOBER 8, 2014
——————— Let’s welcome Lauren Precker, Social Media Manager for ASAE to the SocialFish stage! 1 ) First things first – in what department in your organization does your role sit? ASAE is active on a variety of social media platforms both public and private. Who do you report to? Are they interlinked in specific ways?
The Single Most Important Social Media Marketing Metric
Convince & Convert
MAY 2, 2016
We know we need to measure results in order to actually get them, but all too often we’re measuring the wrong things—especially when it comes to social media metrics. It’s easy to fall into the trap of using “vanity metrics” to measure social media marketing. However, social media marketing can and does impact the bottom line, either directly or indirectly.
How To Engage On Sites Using Facebook’s New Commenting Plugin
MARCH 8, 2011
Facebook recently introduced a new version of its Facebook Comment Box Plugin , allowing website owners to integrate their commenting functionality with their Facebook presence. We’ve already looked at the pros and cons of the Facebook commenting plugin for businesses considering implementing the plugin on their sites. accounts for commenters. login.
StumbleUpon Traffic to Magazine and Content Sites Down 27%
JANUARY 23, 2013
The news of layoffs at StumbleUpon reminded me that in compiling some year-end social media referral data I’d noticed that a number of sites had experienced declines in StumbleUpon traffic. The examined sites can be roughly divided into five main categories: food, home, fashion & beauty, health, entertainment and news & tech. Social Media
21 Social Media Marketing Tips You Can’t Live Without
JULY 13, 2016
Are you in charge of getting your company’s social media marketing up and running? Using social media to grow your business, generate leads and build a brand may seem like a huge task, and in some ways it is. But there are steps you can follow to improve your chances of success, which will help you take advantage of everything social media has to offer.
Are You Measuring Your Social Media Efforts?
SEPTEMBER 20, 2014
Businesses that have jumped on the social media train will do well to make sure that they monitor their social media efforts. Before you start monitoring your social media platform, you’ve first got to know what you should be paying the most attention to. Always be honest with yourself when it comes to determining the cost of social media monitoring.
104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)
DECEMBER 2, 2014
What are the top barriers to adopting social business practices? Find the answers to these questions and many others in more than 100 social and online marketing stats from 20+ different sources. Social Fresh ). 7. Social Fresh ). 8. Social Fresh ). 9. 89% of 18-29 year-olds are active on social media, as are 43% of adults 65 and older. Forbes ). 6.
7 Popular Types of Social Media Fans [Infographic]
JUNE 9, 2013
If you’re using social media to market your company, you know that social media fans are not all alike. Many different types of people follow you on social networks. While every person is different, social media fans and customers can be broken down into roughly 7 categories. These social media followers think You Rock! Awesome!
Eight Tools for Social Media Listening
OCTOBER 4, 2011
There are five steps in social media we always recommend to new clients who are just beginning to branch out online. Social media is no different. To be a master at social media communication you must have a strong foundation of listening. The media landscape has changed and print journalists are no longer the only ones with influence.
Best Tips for Successful Social Media and Digital Marketing in 2014
JANUARY 10, 2014
Social media and digital marketing are going to grow even stronger in 2014. With my first hand experience working with so many businesses, I am giving you my most important social media and digital marketing tips that will help you increase your online footprint, exposure and bottom line in 2014 for your business. In short: social media is human interaction.
Outsourcing Social Media – Is It Worth It?
MAY 25, 2012
appreciate Matt taking the time to share an interesting experience he had with outsourcing social media management! If you’re thinking about turning over the keys to your social channels to a 3rd party agency, read Matt’s post and think carefully about who you choose. Want to make a comment about a hot topic that is trending right now? Cheers! –Sean.
How Social Media Can Be Magic For Your Blog
FEBRUARY 22, 2016
Social media can be the magic that helps people find your blog articles. A few years ago, blogging and social media were separate. Social media was short-form, personal, and spontaneous. Some people predicted that social media would replace blogging because of declining attention spans. Entice people to follow you on social media.
How to Use Social Media to Build Brand Trust
Convince & Convert
JULY 15, 2016
Social media is more than just a platform to promote your products, services, and content. So, how do you use social media to build brand trust? Steve Rayson, director of BuzzSumo, describes the social media trust formula as: Breaking Down the Trust Formula. Being helpful means commenting and answering questions. What goes into building this trust? Steve
The Ugly Side of Social Media Sharing
APRIL 30, 2013
Guest post by Jenelle Conner. I am a social media advocate. But I hate the ugly side of social media sharing; especially when kids are involved. After two days of searching, we believe the process went something like this: 1) Susan’s Facebook friend saw the image on Susan’s Facebook page and commented, “Can I share this?? It’s where I work.
A Strategic Guide to Social Media for Nonprofits
AUGUST 24, 2015
Reposted from Sprout Social with permission. By Alicia Johnston. . GET THEIR COOL STRATEGIC GUIDE TO SOCIAL MEDIA FOR NONPROFITS here. ———– Nonprofit organizations have become increasingly social over the past decade, whether they are cultivating a dedicated Facebook following or blazing a trail on new networks such as Snapchat. What to Share.
It Is All About Commitment - Social Media
Social Media Network Marketing
FEBRUARY 14, 2016
For small business owners the Social Media landscape could be slightly overwhelming and daunting. With other tasks at hand you may require a special person dedicated to your Social Media requirements. Social Media is all about consistency and being constant. In order to help you in working towards your brand exposure on Social Media am sharing a couple of pointers for you to start working towards: People do business with people. Social Media is not and should not be a constraining factor to any business. Have a blog.
Can Publicly-Traded Social Media Companies Survive?
JULY 29, 2012
Social media companies, like Facebook, who choose to trade on the exchanges are going to have to walk a fine line between serving their members and their shareholders. Heck, Bono was a huge pre-IPO investor in Facebook but still isn’t an active participant in the social space. As a social network, LinkedIn focuses on the business of business. One simple word.
Non-Profit Social Media: Raise Awareness and Demand
MAY 26, 2015
Social media is widely adopted and used by all types of people, brands, and businesses around the globe. Pew Research reports 79 percent of adults use a single social media platform, while 52 percent use two or more platforms regularly. Non-Profit Social Media. One of the best things about using non-profit social media is it allows you to extend your reach.
Lawyers: Do These Questions About Social Media Sound Familiar?
FEBRUARY 3, 2016
I write a lot about Social Media and Social Networking because I find that lawyers have many questions. Which sites should I use? How do I sign up for the individual sites? Are my clients even using these sites? What if people make negative comments? Why Should I Use Social MediaWho do I follow? How do I find the time?
The Dos and Don’ts of a Social Media Automation Strategy
DECEMBER 9, 2015
staggering 74 percent of Internet-using adults are active on at least one social networking website. And with more than 3 billion users online , that amounts to almost 2 billion social network users. The sheer amount of traffic that social media sites see every day makes it an insurmountable task to manage multiple social profiles manually. Happy Friday!
50 Shortcuts to Create Visual Content for Social Media
MARCH 4, 2016
In this post I share 50 shortcuts to Visual Content Creation for Social Media including tools, strategies and apps that work to save you HOURS of time every month. . Let’s take a look at the tips and tools: 50 ShortCuts for You to Create Visual Content for Social Media Marketing. Here are 50 Shortcuts to Create Visual Content for Social Media. Ready? Let’s
Social Media Marketing Tips and Tricks for Facebook, Twitter, Google+, and More
JUNE 21, 2014
Want to get the most out of your social media marketing activities? The world of social media is ever-changing. Implement Twitter cards so that any tweets of your content include applicable visual media. Cross-post between Google+ Hangouts and your normal YouTube videos — the video and any comments automatically show up in the Google+ news stream.
Social Media Updates: July
AUGUST 9, 2015
July has been a bumper month in social media! All the major social media platforms came out with at least one update. New features include campaign search, better search and dynamic visual reporting, detailed breakdown on social actions related to your Sponsored Updates, audience insights, the ability to post rich media, and an account overview page.
Millennials On Mobile, Social Media [Report]
The Realtime Report
DECEMBER 6, 2012
adults to feel that social media sites are very important for finding information about news and current events, according to a new report from Scarborough Research. A few highlights from the report: 60% of respondents had visited a friend’s page or profile during the previous 30 days. 52% had commented on a friend’s post over that same time period. 41% posted a picture.
9 Actionable Ways To Prove & Track Your Social Media
Techipedia: Tamar Weinberg
DECEMBER 5, 2012
For the last few years, social media has taken the marketing world by storm, if you aren’t engaging with your visitors then you’re probably putting yourself at a massive disadvantage against your competitors who do. However I’ve spotted a disturbing trend amongst many marketers who utilize social media; they don’t know how to track it properly!
Facebook’s New Comment System: All You Wanted to Know
The Marketing Blog
MARCH 6, 2011
The latest comes in the form of Facebook’s newly launched comments plug-in, a powerful system that is bound to re-define how users comment on Blogs and other social media sites. Let’s look at this all new plug-in and what makes it vastly different from already available commenting systems like Disqus, Intense Debate etc. Administration Options for Comments.
10 Tips to Shave Hours Off Your Social Media Marketing
Convince & Convert
JULY 27, 2015
According to recent research by LinkedIn , 94% of all SMBs in the United States leverage social media for marketing themselves to their audiences. 60% of SMBs that embraced social media claimed that social media marketing got them new customers. With that kind of success, it follows that social media marketing involves some painstaking hours of work.
8 Tools to Curate Content for Social Media
NOVEMBER 24, 2015
Of course, in this case, we’re not talking about curating content to use on personal profile pages—we’re talking about content curation for the purpose of marketing on social media. Paper.li: This content curation tool will help you find, customize, and publish content on the web or social media in a zap. Cool Social Tools ImplementationCheck ‘em out! The trap.it
50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)
SEPTEMBER 12, 2011
Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Still, questions remain: how do I use social media most effectively across the enterprise? Which social media monitoring tools should I use? What social media developments and trends should I be watching? Can social media ROI really be measured?