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The Social Media ROI Debate

Webbiquity SMM

You wouldn’t buy a new machine tool or enterprise software application without an ROI analysis, so why should social media be any different? determining which topics generate the highest traffic and comment activity on a company blog, what time of day is most productive for tweeting, etc.). Is social media ROI measurable?

ROI 193
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Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. Some experts contend that because social media activity is rich in metrics , you can and should be measuring ROI constantly.

SM2 188
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Are Twitter Followers Better Than Facebook Fans?

Idaconcpts

US online marketers suggest that Twitter followers provide a better ROI than Facebook fans. While being mostly neutral to the performance of email campaigns, US online marketers ranked the ROI of opt-in email recipients higher than that of Facebook fans. Subscribe to the comments for this post? Share this on Technorati.

Twitter 158
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How Marketers are Using Social Media for Business: New Report

Webbiquity SMM

A year ago, the top questions most marketers had about social media related to tactics, with ROI second. This year, questions about ROI top the list. Exposure vs. ROI. Share this on Technorati. Subscribe to the comments for this post? Here are a few more of the key findings and my own observations. Tweet This!

Report 192
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Social Media for Sales

Webbiquity SMM

One of the challenges in measuring the ROI of social media marketing is that the use of social networking and social sharing tools isn’t confined to the marketing group. Subscribe to the comments for this post? Share this on Technorati. Share this on Bebo. Share this on del.icio.us. Share this on Facebook. Tweet This!

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Seven Ways to Use Social Media for Business

Webbiquity SMM

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

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Gleanster Market Research Report on Social Media Marketing

Bill Hartzer

– But the ROI on this effort is still squishy at best. “Squishy at best&# is what Gleanster is calling the social media marketing ROi, they’re saying that “Brands are still trying to determine the value of a Facebook fan…&#. Subscribe to the comments for this post? Share this on Technorati.

Research 113