Waxing UnLyrical

AUGUST 24, 2015

How can you track your social media efforts to ensure that your strategy is up to par? This week’s roundup introduces you to some best practices for social media metrics. 5 Social Media Metrics You Can Stop Tracking Yesterday. From likes to leads: The new metrics for B2B social selling.

Metrics 100

Metrics Social Media B2B Consultant 100

Webbiquity SMM

MAY 9, 2023

Each objective requires a different approach and set of metrics to track progress. For instance, as 91% of marketers do business on social media, creating brand awareness is one of their primary concerns. Image credit: Twitter Here’s how Sprout Social is doing it. Or all of them? How do you know your tactics are working?

Social Media 267

Social Media Tips Marketing HootSuite 267

Sprout Social

JANUARY 31, 2024

The good news is that there are ways to increase your reach and move your video metrics in the right direction. This activity includes views, shares, “Likes,” comments and new subscribers. YouTube’s native analytics provide metrics to help channels understand how engaged your audience is. What is YouTube engagement?

YouTube 100

YouTube Engagement Metrics Analytics 100

The Realtime Report

JANUARY 18, 2013

The #RLTM Scoreboard: Social Networking Stats for the Week. Please email marissa@modernmediapartners.com if you have additional updates, or a social network that you feel should be on the list. 1,000 comments per second. Facebook: 1 billion active users. via Facebook. Twitter: over 500 million users. via Yahoo.

Social Networking 168

Social Networking Activities Instagram Tumblr 168

Pam Moore

NOVEMBER 21, 2018

If the internet world were up to Mark Zuckerberg of Facebook, engagement would likely be the top metric. The more you click, the more you comment, the more you engage, the more content that gets seen. How and why you measure social media engagement is critical for success. What are the metrics that drive your business?

Metrics 60

Metrics Engagement Social Media Training 60

Pam Moore

NOVEMBER 21, 2018

If the internet world were up to Mark Zuckerberg of Facebook, engagement would likely be the top metric. The more you click, the more you comment, the more you engage, the more content that gets seen. How and why you measure social media engagement is critical for success. What are the metrics that drive your business?

Metrics 60

Metrics Engagement Social Media Training 60

Sprout Social

MARCH 28, 2024

With over a billion members in 200+ countries and territories worldwide, LinkedIn is one of the most popular social networks for brands looking to reach a professional audience. Analyzing these metrics over time will allow you to pinpoint the exact keywords and phrases that resonate the most with your audience.

Hashtag 103

Hashtag Analytics LinkedIn Content 103

Ignite Social Media

JANUARY 8, 2024

How do you define Impressions in social media? While the various social networks have slightly different definitions, generally each time your content appears on someone’s screen, it’s counted as an impression. What does Reach mean in social media? How are Video Views defined in social media?

Social Media 124

Social Media CPA CPM CPC 124

Webbiquity SMM

OCTOBER 22, 2021

Utilize social media targeting. Every social network has unique demographics, but you’ll find an overlap of your target audience on each. Accurately measuring your social media ROI will help you determine if your marketing strategy is working. Understanding your demographics will help you tailor an impactful message.

Social Media 205

Social Media Tips Metrics B2B 205

Talkwalker SM

JULY 13, 2016

The mobile photo sharing app now has more than 500 million active monthly users and it has firmly secured itself a place among the world’s most popular social networks. With social listening , brands can find out how successful their strategies are at the click of a button. Hashtag mentions.

Metrics 60

Metrics Instagram Analytics Marketing 60

Social Media Strategies Summit

APRIL 24, 2024

Instagram isn’t just one of the world’s biggest social networks. In turn, you’ll need to identify the Instagram metrics that significantly impact your desired business outcomes. If they aren’t liking, commenting, and saving, your content simply isn’t engaging enough. Comments Received What Does It Tell You?

Metrics 130

Metrics Instagram Engagement Social Media 130

Oktopost

NOVEMBER 16, 2023

Deciding which key metrics to analyze can be challenging with endless social data available. You’ll want to choose metrics that align with your business goals for a complete 360º view of your customers and lead engagements on social. For example, you may discover increased comments for a particular campaign.

Analysis 69

Analysis Data Sentiment Metrics 69

Buffer Social

JUNE 26, 2017

This post was originally published in 2016 and has been updated with the latest tips and tricks to grow your following on every social media network. It also includes the latest podcast episode from The Science of Social Media! . You’ve got a social media strategy in place and a plan in mind. Page Plugin.

Social Networking 112

Social Networking Widget How To URL 112

Oktopost

MARCH 26, 2024

While we could write all day about the benefits of social selling , our bread and butter is helping you prove social selling success. We previously covered the types of data and metrics you can measure to increase ROI on your social selling initiatives.

Influencer 62

Influencer Report B2B ROI 62

SocMed Sean

MARCH 3, 2022

Pinterest began as a social network that allowed users to visually share and discover new interests and inspirations by posting images or videos to their boards or the boards of others. You can gather metrics and observe trends to understand how viewers are engaging, then personalize the content to improve the response to your brand.

Strategy 195

Strategy Marketing Automotive Campaign 195

Sprout Social

JUNE 27, 2023

According to The Sprout Social Index™ 2022, 34% of customers believe it’s important for brands to speak out to remain culturally relevant. Track comments using keywords or hashtags and analyze them in real-time or historically. Average rating: Measure and compare your average rating across networks or for a specific network.

Review 128

Review Brands How To Analysis 128

Ignite Social Media

JUNE 3, 2021

It’s no secret that TikTok has become a powerhouse social media network, but for brands and marketers using the app for their businesses it’s important to understand what TikTok analytics are accessible, and more importantly, what each metric means. Total Number of Comments: How many comments a post has received.

Analytics 154

Analytics Brands CPA Overview 154

Sherrilynne Starkie

FEBRUARY 23, 2013

This disconnect is a result of a lack of uniform metrics used to measure the success of influencer marketing campaigns. Brands tend to use reach metrics which often are no measure of influence. Instead they should be looking at pageviews, comments, replies and retweets if they wish to gain insight into engagement and influence.

Blogger 389

Blogger Brands Technorati comScore 389

SocMed Sean

FEBRUARY 24, 2022

Is Facebook dying as a social network? Regardless of its current dominance, some still fear that Facebook may be dying as a social network. And with the difficulty to provide sufficient regulation and oversight to social media, many people have become frustrated with Facebook.

Facebook 130

Facebook Strategy Marketing Travel 130

Sprout Social

MAY 18, 2023

Whether you’re writing for a massive audience on an established platform or building a niche community on a vertical network , it’s important to refine your copywriting skills to reach your target audience. For example, take an article that resonates with your audience and break it down in several different social posts.

Social Media 127

Social Media Template Templates Skills 127

SocMed Sean

MARCH 1, 2022

Since its introduction in 2006, YouTube has become one of the largest social networks and continues to grow. Is YouTube Facing Challenges As A Social Network? While YouTube still commands the lion’s share of video-based social media popularity and user base, it is seeing rising competition. Is YouTube dying?

YouTube 204

YouTube Strategy Automotive Marketing 204

Buffer Social

NOVEMBER 24, 2020

Together with our Facebook, Instagram, and Twitter integrations, this makes Buffer’s analytics an all-in-one solution for these four popular social networks for businesses. Want to see what’s new and why 3,000 customers use our analytics to boost their social media strategy? Or simply, did all the metrics increase?

Analytics 98

Analytics LinkedIn Data Metrics 98

Saying It Social

AUGUST 27, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Track the Online Metrics that Matter and Sales Isn’t One of Them Unless you have all the clients you could possibly want right now you’ve probably heard you should be online marketing.

Metrics 120

Metrics StumbleUpon Digg Reddit 120

Proactive Report

OCTOBER 21, 2013

One of the areas of concern to small businesses is how to measure their social media activity. Here are few suggested metrics: Activity on each social platform: Most small businesses have limited time and resources. Social media is the perfect way to engage and lead the person through the sales funnel.

Small Business 65

Small Business Metrics Social Media Hubspot 65

Twist Image

JANUARY 12, 2012

Last week, Mathew Ingram over at GigaOm published a Blog post titled, Yes, blog comments are still worth the effort. It seems like there's a movement for more and more Blogs to not bother having the comments enabled. Blog comments are becoming increasingly valuable. They can comment on the link that they shared on Facebook.

Comments 85

Comments Delicious Tumblr StumbleUpon 85

Unmetric

JUNE 5, 2019

Users will be able to access competitive intelligence and benchmarks on five brands across three social networks – Facebook, Twitter and Instagram. Premium users will also get a feed of all competitor content within the Hootsuite platform so that they can do all of their social media management in one place.

HootSuite 122

HootSuite Press Release Social Media Management Metrics 122

Oktopost

JANUARY 30, 2023

With Oktopost, our customers can see all of their TikTok data in one place just like the other social networks, making it easy to understand how the audience engages with their TikTok content. Another key benefit of our TikTok integration is the ability to unify campaign management in order to improve productivity and report quality.

B2B 62

B2B Strategy Social Networking Collaboration 62

Oktopost

MARCH 11, 2020

While every social network tries to encourage the adoption of native video formats, YouTube is still the biggest video-sharing platform in the world. In addition, any comments on your YouTube videos will appear in the Social Inbox – you can reply and engage directly from Oktopost.

YouTube 113

YouTube Video Strategy Knowledge Base 113

Webbiquity SMM

DECEMBER 20, 2011

Similarly, in social media marketing, there are numerous intermediate “process” measures that don’t fit into an ROI equation, but which are vital in optimizing social media efforts in order to minimize “I” and maximize “R.” Nine Blog Metrics. Social media/network-referred traffic. Six Twitter Metrics.

Social Media 194

Social Media Metrics ROI Klout 194

Convince & Convert

MARCH 4, 2010

Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers.

Metrics 130

Metrics Strategy How To Tourism 130

Sprout Social

JANUARY 27, 2021

Looking at engagement metrics such as watch time and views, you have a simplified snapshot of your overall performance. Although these metrics aren’t the end-all, be-all of your YouTube Analytics, they’re vital for fine-tuning your video strategy. Think of it as YouTube’s version of the Google Analytics homepage. The Watch Time Report.

Analytics 142

Analytics YouTube Video Embedding 142

Sprout Social

DECEMBER 22, 2022

These networks, like Facebook, Twitter and LinkedIn, are primed for community-building posts. Whether you’re encouraging users to share content with their personal audiences or creating space for dialogue in the comments, engagement networks are all about building conversations. Loss: Scaling sustainably.

Strategy 108

Strategy Metrics Team Social Media 108

Social Media Strategies Summit

FEBRUARY 1, 2024

Step #2: Gather Top-Level Social Media Data You’ve identified your competitors — now it’s time to find out what they’re doing on social media. Start by gathering the following top-level information and social media metrics : Which social networks are they on? How large is their following?

Analysis 184

Analysis Social Media How To Hashtag 184

Visually SM

JULY 20, 2020

What is social media interaction? Interactive content on social media are those that, in some way, invite the reader to participate with opinions, ideas, comments, or any other contribution that comes from the other side of the screen. This type of content is easily applied to any social network, strategy, or brand profile.

Social Media 130

Social Media Engagement How To Social Networking 130

Sprout Social

MARCH 11, 2020

As noted in our guide to social media trends , marketers rely on a variety of engagement metrics to figure out which posts are their top-performers. Whether you’re totally new to analytics or just need a quick refresher, here are some key metrics to help you determine your most successful social media posts.

Social Media 125

Social Media How To Metrics Analytics 125

Keyhole.co

MARCH 7, 2022

So you’ve begun your social media marketing journey. You post daily on social media. Sometimes people like, share, and comment on your posts. Of course, counting the number of likes and comments will give you a vague idea of your social media progress. Enter social media reporting. Share of Voice.

Report 52

Report Social Media Metrics How To 52

Sprout Social

SEPTEMBER 13, 2022

Tracks your performance and your competitors across multiple social media accounts so you can see how you measure up. Analyze data and metrics from all your social accounts and your posts’ impact on traffic to your website. Templates for every social network. It allows up to 50 projects on free accounts.

Tools 123

Tools Strategy Video Library 123