Pam Moore

NOVEMBER 21, 2018

If the internet world were up to Mark Zuckerberg of Facebook, engagement would likely be the top metric. The more you click, the more you comment, the more you engage, the more content that gets seen. How and why you measure social media engagement is critical for success. Why do advertisers love engagement? Think about it.

Metrics 60

Metrics Engagement Social Media Training 60

Sherrilynne Starkie

FEBRUARY 23, 2013

This disconnect is a result of a lack of uniform metrics used to measure the success of influencer marketing campaigns. Brands tend to use reach metrics which often are no measure of influence. Instead they should be looking at pageviews, comments, replies and retweets if they wish to gain insight into engagement and influence.

Blogger 389

Blogger Brands Technorati comScore 389

Jason Yormark

JULY 22, 2009

While community is a hot buzz word these days, it’s still quite a ways before most businesses truly embrace the idea. Companies like Starbucks , Dell , even my previous employer Microsoft Advertising , all do community incredibly well and it has paid off for all of them many times over.

Communities 190

Communities Tools Strategy Message Boards 190

Oktopost

NOVEMBER 16, 2023

Deciding which key metrics to analyze can be challenging with endless social data available. You’ll want to choose metrics that align with your business goals for a complete 360º view of your customers and lead engagements on social. For example, you may discover increased comments for a particular campaign.

Analysis 69

Analysis Data Sentiment Metrics 69

Sprout Social

NOVEMBER 4, 2016

Building up a loyal community is an important aspect of any marketing strategy. On Instagram you have an unique opportunity to create a community that can extend beyond your brick-and-mortar store. The most important part of building an Instagram community is to talk with your community, not at your community.

Communities 97

Communities Instagram Analytics Exercises 97

Sprout Social

MAY 18, 2023

Whether you’re writing for a massive audience on an established platform or building a niche community on a vertical network , it’s important to refine your copywriting skills to reach your target audience. For example, take an article that resonates with your audience and break it down in several different social posts.

Social Media 124

Social Media Template Templates Skills 124

Hootsuite

APRIL 20, 2020

People join Nextdoor to connect with their neighbours and communities. Nosy neighbours may grab the headlines, but businesses are central to the Nextdoor community. But the strength of the Nextdoor social network relies on the power of proximity. Engage with the community. Choose a comment and select Write a reply.

How To 145

How To Metrics Reputation HootSuite 145

Twist Image

JANUARY 12, 2012

Last week, Mathew Ingram over at GigaOm published a Blog post titled, Yes, blog comments are still worth the effort. It seems like there's a movement for more and more Blogs to not bother having the comments enabled. Blog comments are becoming increasingly valuable. They can comment on the link that they shared on Facebook.

Comments 85

Comments Delicious Tumblr StumbleUpon 85

Sprout Social

DECEMBER 22, 2022

Simply put, engagement networks are shareable. These networks, like Facebook, Twitter and LinkedIn, are primed for community-building posts. Whether you’re encouraging users to share content with their personal audiences or creating space for dialogue in the comments, engagement networks are all about building conversations.

Strategy 105

Strategy Metrics Team Social Media 105

Convince & Convert

MARCH 4, 2010

Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. But, to ensure you aren’t disheartened in the meantime, select success metrics that are appropriate for your goals.

Metrics 132

Metrics Strategy How To Tourism 132

Sprout Social

JULY 19, 2022

That’s the question frustrating social media marketers today. According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. Using hashtags on different social networks. I designed the hashtag to thwart any one social network from becoming the dominant gatekeeper.

Hashtag 119

Hashtag How To Guidelines Telecommunications 119

SocMed Sean

APRIL 1, 2012

Hopefully, these 1o questions can help you in the process of finding someone who really understands your business and can help formulate and execute a plan to engage with your community online. 1) How long have you been engaged in social networking and/or social media channels? Are you selling product or services?

Questions 280

Questions Social Media Pharmaceuticals Social Networking 280

Buffer Social

SEPTEMBER 20, 2023

So first and foremost—and on those days when there’s just tons going on, perhaps the most important to-do item of the day and the one we’d recommend for sure making time for—reply to your brand mentions, comments, and messages. You can also use Buffer’s engagement features to reply to Instagram comments.

Social Media 93

Social Media Notification Social Media Management Metrics 93

Sprout Social

JUNE 7, 2023

Social listening involves analyzing conversations on social media and review platforms related to your brand and industry, which you can use to make better decisions. Sprout’s social listening tool analyzes hashtags and keywords, and captures trends from conversations across social networks like Twitter, Instagram and Reddit.

Brands 111

Brands Sentiment How To Analysis 111

Sprout Social

SEPTEMBER 30, 2022

Along with David Sullivan , a Strategic Business Development Representative for Sprout Social, we reached out to our friends at Chili Piper to help us break down the art of social selling from the brand account. We’ll also explore 10 tips and tactics you can use to execute social selling like an expert. What is social selling?

Tips 131

Tips Authentication LinkedIn Groups 131

Sprout Social

OCTOBER 12, 2020

To ensure your awareness efforts are working, keep track of metrics like follower count, impressions, and organic brand mentions. When you create high quality, engaging content, the greater the chance your Tweets will be seen by the communities you’re after. Lastly, don’t forget to track engagement per post. Clickthroughs to your site?

Content 142

Content Metrics UGC Conversation 142

Sprout Social

MAY 26, 2022

We have some exciting news: As of today, Sprout Social is partnering with TikTok to launch a first-of-its-kind integration. Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks.

Examples 141

Examples Campaign Tips UGC 141

Sprout Social

JUNE 22, 2016

Social media data is the collected information from social networks that show how users share, view or engage with your content or profiles. These numbers, percentages and statistics provide better insights into your social media strategy. Some of the raw social media data can include: Shares. Impressions.

Data 100

Data Social Media How To ROI 100

Ignite Social Media

AUGUST 30, 2022

Social media marketing can be difficult to measure. There’s a number of social media metrics you can measure, but it’s important to choose one that aligns with your goals. It should be interesting and engaging, so people will want to like, comment, and share it. Network with Social Media Communities.

Class 148

Class Social Media Strategy Marketing 148

Webbiquity SMM

JUNE 21, 2016

Despite its detractors , Google+ remains one of the “big four” social networks and has its share of prominent fans in the business world. For most websites, Google+ doesn’t drive the volume of social traffic that Facebook, LinkedIn, and Twitter do. 1) CircleCount. Google Review Count: 70,400. 2) Circloscope.

Google 104

Google Tools Sample Samples 104

SocMed Sean

JANUARY 21, 2019

Three Ideas For Implementing Social Media Knowledge Management Inside Your Organization Build An Internal Social Network Create an internal knowledge base that employees can refer to that helps them learn about your products and serves while also sharing their experience and knowledge. –Sean Share The Post With A Pin!

ROI 269

ROI Social Media CSR Knowledge Base 269

Hootsuite

MAY 21, 2020

Social media monitoring helps you track key social metrics like brand awareness and social share of voice. Once you’re ready to start thinking about the bigger picture, check out our post on how to use social listening. 15 social media monitoring tools. Relevant hashtags. Mentions of your competitors.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Sprout Social

APRIL 4, 2023

Some incentives could include running social media contests, sending company swag, or shout-outs on the company website or social media. To maintain relationships with current or prospective advocates, respond to reviews, comments and posts quickly. Once those are set, you can better determine which metrics you need to track.

Brands 126

Brands ROI UGC Authentication 126

Keyhole.co

MAY 25, 2022

Social media analytics is the collection and analysis of data shared on social channels to measure the performance of your social media accounts — and improve your strategies. A typical social media analytics report looks like this: Source. As you know, social media is about people sharing their lives with others.

Analytics 52

Analytics Social Media ROI Metrics 52

Jason Yormark

AUGUST 13, 2009

For the past few months I’ve had the luxury of watching a new local business not only use social networking and community building to build buzz for their business, but integrate it so much so, that it is an integral part of their day to day routine. These aren’t your average, run of the mill, doughnuts. So how do they do it?

Examples 249

Examples Social Media Social Networking Community building 249

Sprout Social

MAY 15, 2020

Our Sprout Social Index: Above and Beyond found that only 56% of marketers are using social data to understand their audience, despite the fact that many of their key goals can be informed by social data. As marketers work to increase their familiarity with social data, they often encounter some common roadblocks.

Industry 121

Industry Real Estate Social Media Sports 121

Sprout Social

NOVEMBER 9, 2021

That said, competition on YouTube is fierce and building a community of dedicated viewers doesn’t happen by accident. Despite popular belief, your YouTube subscribers represent more than just a vanity metric. Regularly engage with your YouTube community. Trying to figure out how to get more subscribers on YouTube?

YouTube 137

YouTube Tips Tools How To 137

Sprout Social

JANUARY 2, 2019

Click the button below to download our editable worksheets for your social strategy (just open in Apple Preview or Adobe to edit!). 2019 goal setting and metrics to match. Here at Sprout, we’re all about metrics. We believe that brands succeed when they take a goal-driven approach to social that’s rooted in data.

Campaign 111

Campaign Social Media Metrics Trends 111

Oktopost

OCTOBER 10, 2022

Leverage Social Listening. Foster Community on Social Media. While visibility can be measured in many different ways, it’s most commonly tracked with these metrics: Viewability: The percentage of ads that were actually seen by the intended recipient. Do people talk about you on social media? Focus on Video Content.

Brands 75

Brands B2B SEO Influencer 75

Sprout Social

APRIL 21, 2020

Not every social post is going to generate the same excitement as Wellington and his other penguin pals, but keep a close eye on your data. Track any changes in your audience demographics, reach and impressions and analyze how that change impacts other results like comments, shares, link clicks and other engagement metrics.

How To 124

How To Social Media Management Metrics Team 124

Waxing UnLyrical

AUGUST 7, 2015

That no matter how good it is, how it is disseminated and received in social channels has a lot to do with whether or not your story will get play. Changing interactions, changing metrics. Back in the day – and I’m talking not that long ago – the number of comments you got on your blog were a big deal.

Content 100

Content Metrics Lurker System 100

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Take it to the comments.

Strategy 129

Strategy Brands Hubspot Survey 129

Oktopost

OCTOBER 24, 2022

This is a great way for each of your employees to share what they appreciate about their colleague, not only fostering a powerful work culture built on lifting up your employees, but you’ll amplify that healthy work culture across your social networks. ? How to measure engagement on an employee spotlight. make it count!

Social Media 109

Social Media How To B2B LinkedIn 109

Rebekah Radice

JANUARY 7, 2019

It can be a scary proposition to analyze your social media performance, but without an audit, there’s zero room for improvement. Which metrics truly matter? I’ve broken down 8 steps to help you measure each aspect of your social media performance. Go to each social channel and review how it’s performing.

Social Media 145

Social Media How To Metrics URL 145

Pam Moore

SEPTEMBER 20, 2020

Social networks such as LinkedIn are simply a medium for you to build meaningful relationships through conversation and content that inspires, connects and converts to business. However, LinkedIn is not a social network that you can just throw up your digital content spaghetti and hope it sticks and magically brings you leads.

LinkedIn 78

LinkedIn Engagement Strategy Authentication 78

Hootsuite

SEPTEMBER 14, 2023

All of this information can then be used to inform campaigns, create more effective content, and increase the ROI of your social media efforts. 4 main components of social media intelligence Social media intelligence is composed of four main components: monitoring, collecting, analyzing, and taking action. Hootsuite does it all.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Pam Moore

OCTOBER 25, 2020

Unfortunately, many venture out to the digital world trying to build their personal brand but quickly get caught in the sea of social media vanity metrics and a desire for instant fame that stunts their success before they get started. It's where and how you comment on LinkedIn, Instagram, Twitter, Facebook, or Reddit.

Influencer 78

Influencer Brands Strategy Training 78