Jeff Esposito

JULY 15, 2011

Why the Facebook feature frenzy will fail – I love this post from Geoff Livingston on the plethora of new features that rolled out from Facebook. The comments in this post are great and I give a big hat tip to the artist formerly known as PR Cog for posting it and being open and conversational in the comments.

Blogger 35

Blogger Review Features Social Media 35

Jeff Esposito

AUGUST 2, 2010

Share your thoughts in the comments below or with your own networks. 5 Comments - Leave a comment! blog comments powered by Disqus Stay connected Recent Posts Can influence be bought? It also addresses the question that many of us ponder from time to time: What the Fuck is Social Media Now? Thanks for visiting!

Social Media 32

Social Media Creative Commons Disqus Flickr 32

Jeff Esposito

NOVEMBER 22, 2010

The most recent one came on Friday when I posted a link on Facebook to a story about video pitching that the Ford team was doing and tagged Scott Monty in the post. Tags: Facebook social media Ford Scott Monty. What do you think of the response? Too strong, too weak or just right? What would you have done in the situation?

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Engagement Reputation Authentication Social Media 35

Jeff Esposito

SEPTEMBER 2, 2011

Does your org have a Facebook Page comment escalation flow-chart? – 6 Reasons NOT to Create a Facebook Fan Page – Well now here is a breath of fresh air. With everyone and their mother saying you need a Facebook page, Nichole Kelly offers reasons not to. I know we do at Vistaprint … do you?

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iPad Social Media Eventful Communities 39

Jeff Esposito

JULY 13, 2010

Share your thoughts in the comments below or with your own networks. 2 Comments - Leave a comment! link] Facebook changes, Tumblr, Federer, Bosh & #efctweetup #BODSW « Sports Geek [.] blog comments powered by Disqus Stay connected Recent Posts Can influence be bought? Enjoy this post? Unported License.

Sports 43

Sports Alltop Social Graph Creative Commons 43

Jeff Esposito

AUGUST 6, 2010

A Case Study In Launching A Facebook Page – There are a lot of “How To” articles on Facebook pages, but not many offer clear cut reasons why. R.I.P. 3 Ways Facebook is Killing Your Website – Hold back the looks and cross-eyed stares at the title for a minute. Share your thoughts in the comments below or with your own networks.

Creative Commons 26

Creative Commons Case Study Disqus Report 26

Jeff Esposito

AUGUST 23, 2010

Anyway…Tripp outlines the post-flip-out Twitter boo-boo the SM folks over at JetBlue made, directly addressing satirist and reporter Andy Borowitz of The Borowitz Report and some “snide” comments he made. JetBlue could have made a much worse comment back to Borowitz. Share your thoughts in the comments below or with your own networks.

Creative Commons 36

Creative Commons Case Study Disqus Class 36

Jeff Esposito

OCTOBER 28, 2011

This is mainly due to things like emotion, sarcasm and backhanded comments. Cliff notes version – they use a picture of a girl bending over looking for her Chapstick asking for a response on Facebook, blogger gets pissed posts comments, comments deleted, rinse repeat.

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Sentiment Case Study Analysis Buy 31

Jeff Esposito

JUNE 3, 2011

If enough comments below ask for the story I will schill it out. Facebook is the hotness that many are using as their community platform to build out oodles of fans (Twitter and LinkedIn are doing this to a lesser extent). Unborn child has Facebook profile – This is the start of a disturbing trend that I see coming.

Journal 39

Journal Community Platforms Social Media Data 39

Jeff Esposito

AUGUST 11, 2010

With Facebook, do a site search similar to the one previously mentioned and look at your existing fans. A simple post or poll on Facebook or a tweet can give you a vibe of participation. Share your thoughts in the comments below or with your own networks. 1 Comment - Leave a comment! What are your goals?

Social Media 35

Social Media iPad Class Creative Commons 35

Jeff Esposito

DECEMBER 9, 2010

Now before you get pictures of the Grand Wizard of Oz in your head, I will kill the illusion for you – Tweeting, Facebooking and reading blogs is not fun, its work that demands us to be on at all times. We can’t let emotions or typos get the best of us. In fact being on social networks is just a small part of our daily routines.

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Social Media Management Social Media Education Conversation 48

Jeff Esposito

NOVEMBER 12, 2010

I am not sure what to think of it as I am just starting to test out the beta and will reserve comment for a week or so. Why Facebook and Twitter Are Not Replacing Blogging – One problem that I have with research studies is that any given person can manipulate the numbers to make their case for their position.

Lithium 28

Lithium Blogosphere Technorati Survey 28

Jeff Esposito

JUNE 24, 2011

Town Wants To Ban Facebook Pictures Of Kids – As a new dad, I was kind of wary of displaying Baby Espo on social media sights. While the post stirred the pot, the heated debate in the comments is one not to miss. Well it is popular but is not the end all be all. Don’t believe me? Well then peep out this post and accompanying graphic.

Social Media 30

Social Media Comments Company Questions 30

Jeff Esposito

APRIL 17, 2012

LinkedIn, much like Facebook, was born during a time of blossoming internet transparency, when people began to come from behind the ambiguous screen names and revealed their real selves and in some cases their professional selves, online. Even LinkedIn’s first publicly recognized tagline was “Relationships Matter.”.

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LinkedIn Wikipedia Aggregator Groups 51

Jeff Esposito

JULY 30, 2010

Ford’s Explorer Reveal – Unlike the other links that are in this post, this links to a Facebook page. Ford, who is always pushing the social media envelope, revealed the Explorer on Facebook. The comments are. Share your thoughts in the comments below or with your own networks. 1 Comment - Leave a comment!

Creative Commons 24

Creative Commons Disqus Campaign Video 24

Jeff Esposito

JUNE 17, 2011

Does Google Use Facebook Shares to Influence Search Rankings? – For a while now folks have been debating the value of a like on Facebook. On top of giving her take, there was a rather intelligent and spirited conversation in the comments that touches all areas of this issue and I suggest anyone in the social space check it out.

Microblogging 37

Microblogging Education Communities Engineering 37

Jeff Esposito

MARCH 2, 2015

As I was reading through folks posts on Facebook and reading through some of the articles, I took the time to stop and toss my two cents out their on friend Amy Vernon ‘s Facebook post on the topic (verbatim below): I actually find this very interesting and relevant for them. Note: Hangouts will not be part of this shift).

Google 20

Google RSS Microsoft Privacy 20

Jeff Esposito

MARCH 2, 2015

As I was reading through folks posts on Facebook and reading through some of the articles, I took the time to stop and toss my two cents out their on friend Amy Vernon ‘s Facebook post on the topic (verbatim below): I actually find this very interesting and relevant for them. Note: Hangouts will not be part of this shift).

Google 20

Google RSS Microsoft Privacy 20

Jeff Esposito

APRIL 1, 2012

Whether you want to admit it or not, your company and its products are just not a matter of life and death, so responding to every waking Tweet, Facebook message or blog comment can wait until the morning or end of the weekend. Social media is a 24-hour buzz-cycle, but for 99.9

Education 45

Education Company Social Media Resources 45

Jeff Esposito

JULY 23, 2010

Dr. Pepper Facebook Blunder Is Latest in a String of Risky Promotions – Well there are times when pushing the envelope is a good thing. I just don’t know what the folks at Dr. Pepper were thinking using verbiage around 2 girls 1 cup on a Facebook app. Share your thoughts in the comments below or with your own networks.

Smart Phone 24

Smart Phone Alltop Sentiment Creative Commons 24

Jeff Esposito

SEPTEMBER 1, 2010

Facebook for example, has over 500 million users on the site. After the sale, offer customers ways to keep in touch with the company that they are comfortable with – email, blog, text, Twitter, Facebook, YouTube, etc. Share your thoughts in the comments below or with your own networks. 6 Comments - Leave a comment!

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CoTweet CoTweet Press Release Company 36

Jeff Esposito

NOVEMBER 23, 2010

Earlier this month, Facebook dropped a bomb on the geolocation space by introducing deals via their Places mobile application. This move was a power play for the largest social network and a potential boon for advertisers looking to tap into the 100 million users of the Facebook mobile application. Source – Gap Facebook Event.

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Applications Education Discount Mobile 30

Jeff Esposito

JANUARY 2, 2012

Reading 31 books helped me think more clearly and get to sleep that much easier as I wasn’t distracted looking at every blog post, Facebook status or Tweet while killing brain cells staring at the TV. I also welcome any suggestions for books that you think I should read this year as well in the comments below.

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Review Case Study ROI Course 43

Jeff Esposito

MAY 25, 2011

While the team hasn’t commented, even considering such a policy would be a mistake, much like the folks at UNC making coaches monitor the SM accounts of their players. Following the Tweet, the running back had both teammates and the Steelers organization trying to distance themselves from him.

Social Media 38

Social Media Policies Training Guidelines 38

Jeff Esposito

MARCH 2, 2012

How I became Amazon’s pitchman for a 55-gallon drum of personal lubricant on Facebook – I am not going to lie, but this story made me laugh my ass off. On one hand it shows the power of Facebook’s ad platform and sponsored stories and on the other, how sharing can make you the pitchman of personal lubricant.

Journal 39

Journal Google Eventful Social Media 39

Jeff Esposito

JULY 16, 2010

– Conversation Agent is quickly becoming my favorite blog to read and is quickly supplanting Boston.com and Facebook as the first site I check in the morning. Some smart responses in the comments as well. Share your thoughts in the comments below or with your own networks. 1 Comment - Leave a comment!

Creative Commons 24

Creative Commons Disqus News Comments 24

Jeff Esposito

AUGUST 16, 2011

Untappd allows me to share a brew that I am currently enjoying, as well as where I am enjoying it, with my friends on Untappd as well as link my check-ins to my other social media profiles such as Twitter and Facebook. While at their pages, I can comment on their share and ask questions on how it tasted and where they purchased it.

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Foursquare Smart Phone Social Networking Applications 43

Jeff Esposito

AUGUST 18, 2010

Sure it can be argued that broadcasting check-ins to existing networks like Facebook and Twitter adds to brand affinity, however as my friend Arik Hanson aptly put it in this post , people simply tune them out. I know I do, at least unless there is a cheeky comment making me want to check out the location, but I still use the applications.

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Alltop Foursquare Applications Retail 28

Jeff Esposito

JULY 8, 2013

In 2009, when I started using Twitter and Facebook for business reasons, I could understand why executives were afraid to join the social media conversation. They comment directly on other industry leaders’ articles, under their own identities. It was unchartered territory that even PR pros couldn’t grasp. It’s simple: They are real.

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Reputation Authentication Small Business Social Media 47

Jeff Esposito

APRIL 29, 2011

Social Isn’t About Advertising Or PR – This is a great response post from Gini Dietrich to an article titled PR Agencies are Ruining Facebook. The comments section is also filled with very smart commentary on the subject. Who Owns Social Media? –

Sentiment 37

Sentiment Energy Project Meeting 37

Jeff Esposito

JULY 9, 2010

Instead of being a holistic look at the levels of influence by connecting Twitter and Facebook accounts to the site, the site is a ploy to build links back to the Fast Company website that the people who get the most folks to click their link are deemed uber-influential. Be sure to read the comments for the piece as well.

Creative Commons 26

Creative Commons Disqus Influencer Social Media 26

Jeff Esposito

JANUARY 21, 2011

Charity worker fired over Facebook comments – my real beef with the video below is that the guy is saying all the right things. While I do not think that overall change or social revolution will occur over a social platform, this may be an instance where it can be used to leverage traditional media to build exposure.

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Policies Travel Social Media Consultant 32

Jeff Esposito

FEBRUARY 12, 2012

It is a location-based network that offers personal sharing and intimate networks, kind of like a hybrid of Facebook and foursquare mixed with a close circle. I’d love to hear in the comments below. Path – I am not going to lie, but Path is quickly becoming one of my favorite apps. To me it’s more curation than social ecosystem.

Applications 40

Applications Foursquare Curation Social Networking 40

Jeff Esposito

JANUARY 14, 2011

Really classy and to top it off, the company hasn’t commented on the situation. Will Facebook Reign Supreme In 2011? You see one of their sellers sells greeting cards for awkward situations including getting raped, having a child with Down Syndrome and getting AIDS.

Small Business 34

Small Business Team Social Media Social Networking 34

Jeff Esposito

MARCH 11, 2011

I am also still doing the crowdsourced social media tips for small businesses so feel free to grab me if you see me or leave comments here. The Facebook Empire Ends Here – I love this post from Geoff Livingston. Now while I am sure you are addicted to Facebook, do you really know what it’s new changes mean to you and your content?

Crowdsourcing 21

Crowdsourcing Brand Monitoring Small Business Social Media 21

Jeff Esposito

MARCH 4, 2011

Facebook, Twitter play role in college admissions – We’ve all heard about jobs firing folks because of things happening on the social Web, but would you believe that it is filtering into the admissions process? Check the comments for some great feedback. But how do we change this?

Sports 28

Sports Conference Influencer Social Media 28

Jeff Esposito

MARCH 28, 2011

Still, I have an extensive network of people I follow on Twitter who, through link-sharing, insightful comments, witty @ replies, and other useful information, I have come to regard as a resource for any decision about what to do, where to go, and how to get there.

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Foursquare Engineering Twitter Resources 46