Trending Sources

Sponsored Comments: Is the Web About to Get Uglier?

Spin Sucks

” The idea was to generate a little awareness and build relationships with journalists and bloggers by commenting on articles where the client had an expertise. Though the idea has evolved to look more like DIY media relations , it still is pretty viable…if you know how to comment well. We evolved as comments became the next big thing. Sponsored Comments?

Non-Facebook Users: Please Comment Here

Ari Herzog

Scroll below his post to add a comment — and be forced to comment through Facebook. Whether or not you choose to share that comment on your Facebook wall is up to you, but it’s either comment with Facebook or don’t comment at all. To the non-Facebook users who read my blog, is the commenting system so important to you?

Facebook Video and Facebook Live: The Future for Marketers

SocialTimes Facebook

Believe it or not, Facebook is the answer for marketers. Creating an effective Facebook strategy needs to be an essential focus, and with influencer marketing  now becoming a staple, huge opportunities exist for brands that invest at the intersection of these two complementary approaches. So what is Facebook video anyway? And what about Facebook Live?

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21 Fantastic Facebook Marketing Guides

Webbiquity SMM

marketers have a love-hate relationship with Facebook. On one hand, not only is it an easy-to-use, low-cost platform with more than a billion members, but 77% of B2C companies and 43% of B2B vendors have acquired customers from Facebook, and the world’s largest social network drives 20% of all internet page views. What are the best page apps for Facebook today?

How to Monitor Comments on your Instagram Ads (and why it’s crucial to do so!)

agora pulse

Like ads on Facebook, your Instagram Ads receive comments. It is by far the social network that provides the highest level of engagement compared to Facebook or Twitter. Engagement on Instagram means likes and comments, if a higher number of likes on your Instagram ads is not something you have to worry about, a higher number of Instagram ad comments can be a concern.

How to Love Facebook Live

SocialTimes Facebook

Brands have jumped on Facebook Live  with a sense of urgency, and for understandable reasons. Facebook is not only the world’s largest social network, it’s also a media monster. Here are some lessons to learn from how brands succeed with Facebook Live. To engage with Facebook Live, you’re going to need to have a tolerance for testing and learning.

12 Secret Facebook Features Every Marketer Should Use

Pamorama

Mastering hidden Facebook features will help you get ahead of your competition. Managing an active and successful Facebook page with a thriving community can be a daunting experience.  As your fanbase grows, so does their insatiable appetite for content. Coupled with their comments, messages, questions, issues, etc., From a Facebook Page: Click   and then select Save.

Is Using Facebook Comments Good for Publishers?

Adam Sherk

There were some interesting posts over the weekend from Steve Cheney and Robert Scoble on whether utilizing Facebook Comments kills or in fact increases user authenticity within on-site commenting. TechCrunch also shared that comments are down but quality is up since implementing the system and they’re going to stick with it for the time being. think it is. Social Medi

6 Simple Steps to Lower Your Cost Per Facebook Fan

SocialTimes Facebook

You probably know some people that endlessly brag about acquiring Facebook fans for pennies. We had a chat with Sarah Sal , a Facebook ads expert, and she gave us some key insights: A friend of Sal’s asked for help lowering her cost per fan from $2.70.  How to improve your marketing in only five minutes per day.”. “We help women business owners drive more sales.”.

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10 Additional Ideas to Generate Comments and Shares

Spin Sucks

Nearly two months ago, we talked about 10 content ideas that generate comments and shares. Apparently the seventh idea in that blog post (lists) worked because it had 190 comments and a gazillion shares on all of the networks. In the comments, there were a lot of really good additional ideas and I promised to do a second post (maybe the comments here will get us a third post!).

Facebook Just Told Us How to Do Facebook Marketing

Convince & Convert

First, the Reachpocalypse , where Facebook massively reduced organic reach of business pages. And now, the Promocalypse where Facebook has decreed that as of January, 2015 overly promotional posts from business pages will be treated like a North Korean political opponent. What Facebook Says You Shouldn’t Do in Your Facebook Marketing. Mark Zuckerberg.

Why You Should Stop Writing Blog Comments

Ari Herzog

Valeria Maltoni challenges you to comment less and converse more. You don’t get that from commenting alone. This is seen whenever someone adds a new comment and enables you to have a nested back-and-forth conversation with as many people who choose to hit reply. When Brandon Yanofsky replied to Extreme John , he extended John’s comment into a discussion.

Facebook Reactions – Three Months On

Mindjumpers

Three months on and Facebook’s Reactions haven’t quite replaced the trusted “Like” button, which still reigns supreme. Quintly recently analysed 130,000 Facebook posts and found that 76% of interactions were still “Likes”. Value for Marketers. There has also been some negative press on Reactions recently, privacy-wise, which seems to be a yearly routine for Facebook now.

Interpreting Facebook Page Insights: Reach vs. Engagement

yMarketingMatters

Facebook is one of the most widely used and most popular social platforms (with an estimated 1.15 Facebook has just rolled out the new Facebook Page Insights to everyone.  It is a great tool because it offers a ton of new metrics to analyze: Likes, reach, engaged users, visits and more. Facebook defines engagement as including all clicks, not only comments, likes and shares.

Video Ads, Facebook, and Marketing

Small Business Mavericks

By the time you read this, Macy’s massive Thanksgiving ad campaign will be in full swing on Facebook. Anybody who interacts with the ad by commenting, sharing, or liking it will be targeted with follow-up ads about their sales. Macy’s is just one of the many businesses that jumped on the Facebook video ad bandwagon when it rolled out last March. So if you aren’t looking at video ads as a marketing strategy, you may want to think about changing your mind. Where Is Facebook Going With This? Video Marketing facebook Facebook ads video ads

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Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2

Webbiquity SMM

As it approaches one billion users, Facebook has evolved from a site where friends and family share photos to an online marketing juggernaut rivaling Google. And while its primary marketing value is on the B2C side, more than a third of B2B marketers also rate it as their most active social network. What common mistakes should marketers avoid? Facebook Skeptics.

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Using Facebook Hashtags for Your #FacebookMarketing

yMarketingMatters

When Facebook introduced its Twitter-like hashtag (#) feature in June, marketers began to buzz about the potential boosting effects that this new Facebook trend can bring to brands and businesses. Hashtags are gaining momentum on Facebook. Since Facebook hashtags are still in their infancy, setting a trend and getting your name out now is important. Happy? !

Facebook Live v. Periscope: Which is Better for Marketing Your Business?

agora pulse

Want to know how to use live streaming platforms Facebook Live or Periscope to grow your business? In this article, you’ll discover the contrasts of the Facebook Live v. recently interviewed Lucy Hall and Sue B Zimmerman who use live streaming to market their business with a lot of success. The pros and cons of using Facebook Live v. Periscope. yourusername).

Feature Friday: Why Negative Blog Comments are Important and Wanted

Ari Herzog

However, social media is still somewhat of a new and unchartered territory to us traditional marketers. This is not a new concept in marketing, but it’s not a concept that’s always practiced. In their marketing classic Positioning: The Battle for Your Mind , Al Ries and Jack Trout highlighted the concept of “Cherchez le creneau&#. Sally Hogshead challenged us to provoke a reaction in her latest book Fascinate : The unfortunate reality is that most marketers set out to create messages that offend the fewest people. Features branding commentsYes, I am.

Where does content fit in Facebook’s new marketing model?

Dave Fleet

While marketers everywhere seem to be focused on Facebook Timelines for brands, the latest changes to Facebook’s advertising model represent just as significant a change for brands – if not even more so. marketer’s journey on Facebook: from engagement to advertising. Facebook has a saying that, “this journey is 1% finished.”

The Tragedy Of Comments

Twist Image

Nick Denton - the founder of Gawker - generated a heap-load of comments the other day when he announced at the South by Southwest conference that the way blog comments are published has failed to boost the quality of public discourse or to enhance the opportunity for collaboration between readers and writers. In the AdWeek news item, Nick Denton on the 'Tragedy of the Comments' , he says: "For every two comments that are interesting, there will be eight that will be off-topic or toxic." Is there an oddball comment that gets through? blog comment.

5 Painless Ways to Get Maximum Blog Comment Love

Shift Digital

Any serious blogger will tell you that the secret to a successful blog includes consistency , dedication , and inspiration.  My favorite blogs also feature one more magic ingredient: a loyal fellowship of readers that love to comment. Here are 5 painless ways to get maximum blog comment love: 1.) Be opinionated and controversial. Personally reply to as many comments as possible.

How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Business , Marketing , Social Media > How to Use Facebook for Business and Marketing How to Use Facebook for Business and Marketing by Tamar Weinberg on May 5, 2010 Share As much as Facebook may not be kind to businesses , it’s still a tremendously valuable business tool.

Social Media Marketing Tips and Tricks for Facebook, Twitter, Google+, and More

Pamorama

Want to get the most out of your social media marketing activities? It’s important to keep current on best practices to ensure that you’re doing all you can to keep your marketing campaigns and initiatives fresh. Here’s what they found: Facebook. Facebook users like photos. The world of social media is ever-changing. Twitter. Google+. Flickr. Pinterest.

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Did Facebook Screw Up?

Small Business Mavericks

Last week, I discussed Facebook’s new Page layout features , which I think are generally a good thing. Just read the comments on Facebook’s own page. One of the biggest bones of contention seems to be Facebook’s relevance algorithm. Some people don’t want the most “relevant&# comments to appear on their pages.

Understanding Facebook EdgeRank [Infographics]

Pamorama

The News Feed — in the center column of your home page — is a list of stories from the people and pages you follow on Facebook. According to comScore, 40% of time on Facebook is spent on the News Feed. Knowing how Facebook decides what shows up (and what doesn’t) in news feeds is key for digital marketers. Facebook Social Media Social Media Marketing

Facebook Real-Time Analytics

Mindjumpers

Tweet Facebook is constantly developing and updating their efforts in creating the social web. Lately Facebook introduced an updated version of their Comment Box that can be incorporated on blogs and websites. The idea is to make online activities outside Facebook a social thing, and a part of your Facebook profile. source: Facebook Developers ).

Blogging Most Certainly Is Not Dead

Spin Sucks

Comments By: madi | Restless Worker by madi | Restless Worker So much food for thought in this post – a whole smorgasbord. by Paula Kiger Related Stories Main Principles of Conversion Content Marketing. Communication Content brian clark chris brogan comments Copyblogger facebook instant articles linkedin pulse medium michael hyatt Social Media Examiner

How To Post Effectively on Facebook

Mindjumpers

Tweet Buddy Media has released a report that reveals when it is most effective for brands to update their Facebook pages thus gaining the most impact on their users. Effectiveness was measured according to comments and likes. Fans follow instructions well: If you want your fans to like or comment, don’t hesitate to ask them. Facebook Real-Time Ad Targeting.

A Holiday Guide for the Content Marketer

Spin Sucks

As a content marketer on top of your game, you’ve probably already come up with a killer strategy full of interesting seasonal content for the holidays. However as this talented marketer, you also know, in order to really do a great job in your content marketing this season, you’ll need to produce timely content along with this traditional holiday content. Facebook Search.

The Value Of Blog Comments

Twist Image

Last week, Mathew Ingram over at GigaOm published a Blog post titled, Yes, blog comments are still worth the effort. It seems like there's a movement for more and more Blogs to not bother having the comments enabled. The story goes back to the early days of Blogging (now, over a decade old) where the discourse tightens over the idea that anyone and everyone should be able to contribute to content, and that the true value of Blogging content - in the first place - is how the Blogger engages and responds in the comment section. They can share the link on Facebook.

8 ways to deal with negative comments in online communities

Laurel Papworth

How do you respond to a negative comment in an online community,  on Facebook? Shut the Page down, ban the commenter, suck up to them? PS:  Your marketing intern may not have that skill! Well, every company does it differently, but let’s look at corporate vs personal voice when dealing with negative comments. 1. Ignore the negative social media commenter.

7 Ways to Raise Facebook Engagement [Infographic]

Pamorama

Facebook organic reach for business pages is plummeting. As I noted in a recent post , brands that use Facebook for marketing have seen a sharp drop in organic reach. This is no longer the case – Facebook has moved the goal posts once again and is contributing to this phenomenon. Facebook is not your friend. Follow her on Twitter at @pamdyer. Social Media

Facebook Exchange Shutting Down

SocialTimes Facebook

Farewell, Facebook Exchange: The social network’s real-time ad-bidding platform is being phased out in favor of Facebook Audience Network  and other products. Facebook Exchange, or FBX, launched in September 2012 , but the social network has been steering clients and ad technology partners to other products, including Facebook Audience Network, and vice president of monetization product marketing Matthew Idema  told Marty Swant of SocialTimes parent Adweek  that the goal is to wrap up those migrations by Nov. 1.

Content Marketing Most Certainly is Not Dead

Spin Sucks

Content marketing is dead! Content marketing doesn't work! The post Content Marketing Most Certainly is Not Dead appeared first on Spin Sucks. Comments Ah, so many things to say on this topic… The first. by Danny Brown Related Stories To Have a Content Marketing Strategy or Not…That is the Question Checking Out VR Content The Future of Content Marketing is Now.

Improve Your Marketing With Hashtags

yMarketingMatters

Yet even as most people have come to know what they are, many people still don’t understand how to use hashtags to improve marketing for their business. What began on Twitter has now spread to Facebook, Google+, Instagram, Google search, and almost everywhere in between. You can use hashtags on personal and business pages, in groups and even in comment sections. RiteTag.

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity SMM

Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. In response, marketers are producing an increasing amount and variety of content to support all stages of the decision process. What do marketers rate as the single most valuable SEO tactic? Marketing Land ).

Facebook Advertising Tricks for B2B Marketers

Buzz Marketing for Technology

One of the great things about the Facebook is that it provides you access to a large audience of over 550 Million people worldwide at a very low cost so why not take advantage of it. After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. Share this on Facebook.

4 Ways Facebook Instant Articles Will Change Blogging Forever

agora pulse

Facebook Instant Articles is Facebook’s latest way for you to engage your audience with material you post on your blog. According to Facebook, the over 1,000 publishers who are using Facebook Instant articles are seeing 20% more clicks and 30% more shares. What exactly are Facebook Instant Articles? Interaction was often limited to comments, if that.

910 Blog Comments You Wrote Here

Ari Herzog

Old content is especially helpful when one sees lots of comments, tweets, and other social sharing metrics reflecting the value of whatever is written. 90 is the number of comments about blog lurking , illustrating why you choose not to comment. 75 is the number of comments about the value of writing negatively , which according to Jeannie Chan, speaks volumes about what you think. 140 is the number of comments about my Foursquare account deletion , proof that you want to know where and what I eat. Why Do You Subscribe to Blog Comments? Media comments

How To Use Facebook Audience Insights For Better Targeting

agora pulse

Are you struggling with Facebook ads targeting? Discovering what your perfect customers are interested in is one of the most crucial parts of Facebook advertising. Why Facebook Audience Insights Matters. The greatest thing about Facebook advertising is the ability to reach super specific audiences. For me, Audience Insights is the most important tool on Facebook.

Are You Sure You Want to Leave Facebook?

Spin Sucks

Everyone has heard of Facebook, no doubt about it. In fact, if someone says he’s not on Facebook, he might get a few weird looks such as, “Dude, what planet are you living on?”. Did you know 71 percent of online adults use Facebook? If there is one constant thing about Facebook, it would be the algorithm changes. Bottom line, they plan for you to stay on Facebook.

8 Marketing Trends to Implement in Your 2012 Marketing Plan

yMarketingMatters

What a year was 2011 for social media and marketing! Things moved at the speed of light, right?  I watched and experienced first-hand the marketing and social media landscape change, consolidate, focus, develop and evolve all at the same time. But social media is a powerful marketing medium that MUST be used in your marketing tactics today.  Source: Mobile Marketer).

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