Sponsored Comments: Is the Web About to Get Uglier?
FEBRUARY 3, 2015
” The idea was to generate a little awareness and build relationships with journalists and bloggers by commenting on articles where the client had an expertise. Though the idea has evolved to look more like DIY media relations , it still is pretty viable…if you know how to comment well. We evolved as comments became the next big thing. Sponsored Comments?
Non-Facebook Users: Please Comment Here
DECEMBER 19, 2012
Scroll below his post to add a comment — and be forced to comment through Facebook. Whether or not you choose to share that comment on your Facebook wall is up to you, but it’s either comment with Facebook or don’t comment at all. To the non-Facebook users who read my blog, is the commenting system so important to you?
Facebook Video and Facebook Live: The Future for Marketers
MAY 23, 2016
Believe it or not, Facebook is the answer for marketers. Creating an effective Facebook strategy needs to be an essential focus, and with influencer marketing now becoming a staple, huge opportunities exist for brands that invest at the intersection of these two complementary approaches. So what is Facebook video anyway? And what about Facebook Live?
21 Fantastic Facebook Marketing Guides
APRIL 8, 2014
marketers have a love-hate relationship with Facebook. On one hand, not only is it an easy-to-use, low-cost platform with more than a billion members, but 77% of B2C companies and 43% of B2B vendors have acquired customers from Facebook, and the world’s largest social network drives 20% of all internet page views. What are the best page apps for Facebook today?
10 Additional Ideas to Generate Comments and Shares
MARCH 21, 2012
Nearly two months ago, we talked about 10 content ideas that generate comments and shares. Apparently the seventh idea in that blog post (lists) worked because it had 190 comments and a gazillion shares on all of the networks. In the comments, there were a lot of really good additional ideas and I promised to do a second post (maybe the comments here will get us a third post!).
How to Love Facebook Live
JUNE 23, 2016
Brands have jumped on Facebook Live with a sense of urgency, and for understandable reasons. Facebook is not only the world’s largest social network, it’s also a media monster. Here are some lessons to learn from how brands succeed with Facebook Live. To engage with Facebook Live, you’re going to need to have a tolerance for testing and learning.
Facebook Just Told Us How to Do Facebook Marketing
Convince & Convert
DECEMBER 8, 2014
First, the Reachpocalypse , where Facebook massively reduced organic reach of business pages. And now, the Promocalypse where Facebook has decreed that as of January, 2015 overly promotional posts from business pages will be treated like a North Korean political opponent. What Facebook Says You Shouldn’t Do in Your Facebook Marketing. Mark Zuckerberg.
6 Simple Steps to Lower Your Cost Per Facebook Fan
MAY 25, 2016
You probably know some people that endlessly brag about acquiring Facebook fans for pennies. We had a chat with Sarah Sal , a Facebook ads expert, and she gave us some key insights: A friend of Sal’s asked for help lowering her cost per fan from $2.70. How to improve your marketing in only five minutes per day.”. “We help women business owners drive more sales.”.
Why You Should Stop Writing Blog Comments
JULY 12, 2011
Valeria Maltoni challenges you to comment less and converse more. You don’t get that from commenting alone. This is seen whenever someone adds a new comment and enables you to have a nested back-and-forth conversation with as many people who choose to hit reply. When Brandon Yanofsky replied to Extreme John , he extended John’s comment into a discussion.
Interpreting Facebook Page Insights: Reach vs. Engagement
OCTOBER 25, 2013
Facebook is one of the most widely used and most popular social platforms (with an estimated 1.15 Facebook has just rolled out the new Facebook Page Insights to everyone. It is a great tool because it offers a ton of new metrics to analyze: Likes, reach, engaged users, visits and more. Facebook defines engagement as including all clicks, not only comments, likes and shares.
Facebook Testing New Pages Layout?
JUNE 27, 2016
Facebook appears to be testing a new layout for pages. Reader and OneCommand digital marketing specialist Chris Ruberg shared the screenshot below with SocialTimes, in which the Facebook page for Nissan of Queens appears with an altered layout. Facebook had not responded to a request for comment at the time of this post. The profile picture is smaller.
How to Create and Post a 360-degree Photo on Facebook in the Next 60 Seconds
Ignite Social Media
JULY 20, 2016
We all have experienced the buzz and seen the pretty sweet 360 video posts that have been posted to Facebook. Although If you’d like to get a more realistic start in creating and posting 360-degree content – here’s a super-easy way to post fully-functional 360-degree images on your Facebook page in the next 60 seconds. Step 2: Now open your Facebook App on your phone.
Video Ads, Facebook, and Marketing
Small Business Mavericks
NOVEMBER 28, 2014
By the time you read this, Macy’s massive Thanksgiving ad campaign will be in full swing on Facebook. Anybody who interacts with the ad by commenting, sharing, or liking it will be targeted with follow-up ads about their sales. Macy’s is just one of the many businesses that jumped on the Facebook video ad bandwagon when it rolled out last March. So if you aren’t looking at video ads as a marketing strategy, you may want to think about changing your mind. Where Is Facebook Going With This? Video Marketing facebook Facebook ads video ads
Facebook Reactions – Three Months On
MAY 18, 2016
Three months on and Facebook’s Reactions haven’t quite replaced the trusted “Like” button, which still reigns supreme. Quintly recently analysed 130,000 Facebook posts and found that 76% of interactions were still “Likes”. Value for Marketers. There has also been some negative press on Reactions recently, privacy-wise, which seems to be a yearly routine for Facebook now.
Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2
MARCH 6, 2012
As it approaches one billion users, Facebook has evolved from a site where friends and family share photos to an online marketing juggernaut rivaling Google. And while its primary marketing value is on the B2C side, more than a third of B2B marketers also rate it as their most active social network. What common mistakes should marketers avoid? Facebook Skeptics.
Using Facebook Hashtags for Your #FacebookMarketing
AUGUST 9, 2013
When Facebook introduced its Twitter-like hashtag (#) feature in June, marketers began to buzz about the potential boosting effects that this new Facebook trend can bring to brands and businesses. Hashtags are gaining momentum on Facebook. Since Facebook hashtags are still in their infancy, setting a trend and getting your name out now is important. Happy? !
Facebook Updates News Feed Algorithm
Ignite Social Media
JULY 1, 2016
Once again, Facebook is changing the way its News Feed is structured and many people have questions as to what it actually means this time. As this new feature on Facebook rolled out, so did a document titled “News Feed Values” by the company, which is meant to supply clarity around exactly that question. Simple, right? Both yes and no. Don’t freak out just yet though, people.
Feature Friday: Why Negative Blog Comments are Important and Wanted
JANUARY 27, 2011
However, social media is still somewhat of a new and unchartered territory to us traditional marketers. This is not a new concept in marketing, but it’s not a concept that’s always practiced. In their marketing classic Positioning: The Battle for Your Mind , Al Ries and Jack Trout highlighted the concept of “Cherchez le creneau. Sally Hogshead challenged us to provoke a reaction in her latest book Fascinate : The unfortunate reality is that most marketers set out to create messages that offend the fewest people. Features branding commentsYes, I am.
The Tragedy Of Comments
MARCH 14, 2012
Nick Denton - the founder of Gawker - generated a heap-load of comments the other day when he announced at the South by Southwest conference that the way blog comments are published has failed to boost the quality of public discourse or to enhance the opportunity for collaboration between readers and writers. In the AdWeek news item, Nick Denton on the 'Tragedy of the Comments' , he says: "For every two comments that are interesting, there will be eight that will be off-topic or toxic." Is there an oddball comment that gets through? blog comment.
5 Painless Ways to Get Maximum Blog Comment Love
MAY 9, 2012
Any serious blogger will tell you that the secret to a successful blog includes consistency , dedication , and inspiration. My favorite blogs also feature one more magic ingredient: a loyal fellowship of readers that love to comment. Here are 5 painless ways to get maximum blog comment love: 1.) Be opinionated and controversial. Personally reply to as many comments as possible.
Where does content fit in Facebook’s new marketing model?
MARCH 5, 2012
While marketers everywhere seem to be focused on Facebook Timelines for brands, the latest changes to Facebook’s advertising model represent just as significant a change for brands – if not even more so. marketer’s journey on Facebook: from engagement to advertising. Facebook has a saying that, “this journey is 1% finished.”
How to Use Facebook for Business and Marketing
Techipedia: Tamar Weinberg
MAY 5, 2010
Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Business , Marketing , Social Media > How to Use Facebook for Business and Marketing How to Use Facebook for Business and Marketing by Tamar Weinberg on May 5, 2010 Share As much as Facebook may not be kind to businesses , it’s still a tremendously valuable business tool.
Social Media Marketing Tips and Tricks for Facebook, Twitter, Google+, and More
JUNE 21, 2014
Want to get the most out of your social media marketing activities? It’s important to keep current on best practices to ensure that you’re doing all you can to keep your marketing campaigns and initiatives fresh. Here’s what they found: Facebook. Facebook users like photos. The world of social media is ever-changing. Twitter. Google+. Flickr. Pinterest.
Did Facebook Screw Up?
Small Business Mavericks
FEBRUARY 22, 2011
Last week, I discussed Facebook’s new Page layout features , which I think are generally a good thing. Just read the comments on Facebook’s own page. One of the biggest bones of contention seems to be Facebook’s relevance algorithm. Some people don’t want the most “relevant comments to appear on their pages.
Facebook Real-Time Analytics
MARCH 18, 2011
Tweet Facebook is constantly developing and updating their efforts in creating the social web. Lately Facebook introduced an updated version of their Comment Box that can be incorporated on blogs and websites. The idea is to make online activities outside Facebook a social thing, and a part of your Facebook profile. source: Facebook Developers ).
Understanding Facebook EdgeRank [Infographics]
MAY 5, 2013
The News Feed — in the center column of your home page — is a list of stories from the people and pages you follow on Facebook. According to comScore, 40% of time on Facebook is spent on the News Feed. Knowing how Facebook decides what shows up (and what doesn’t) in news feeds is key for digital marketers. Facebook Social Media Social Media Marketing
The Value Of Blog Comments
JANUARY 12, 2012
Last week, Mathew Ingram over at GigaOm published a Blog post titled, Yes, blog comments are still worth the effort. It seems like there's a movement for more and more Blogs to not bother having the comments enabled. The story goes back to the early days of Blogging (now, over a decade old) where the discourse tightens over the idea that anyone and everyone should be able to contribute to content, and that the true value of Blogging content - in the first place - is how the Blogger engages and responds in the comment section. They can share the link on Facebook.
Facebook Releases Free Training Resources for Marketers
APRIL 21, 2015
Late last year, I started hearing rumblings that Facebook was working on a series of free training resources for marketers. Well, Facebook has now started rolling out these materials, and I can tell you that they vary in quality. The training Facebook is rolling out remains slanted towards beginners. Introduction to Facebook. Facebook Pages. Blueprint.
How To Post Effectively on Facebook
APRIL 19, 2011
Tweet Buddy Media has released a report that reveals when it is most effective for brands to update their Facebook pages thus gaining the most impact on their users. Effectiveness was measured according to comments and likes. Fans follow instructions well: If you want your fans to like or comment, don’t hesitate to ask them. Facebook Real-Time Ad Targeting.
8 ways to deal with negative comments in online communities
APRIL 26, 2011
How do you respond to a negative comment in an online community, on Facebook? Shut the Page down, ban the commenter, suck up to them? PS: Your marketing intern may not have that skill! Well, every company does it differently, but let’s look at corporate vs personal voice when dealing with negative comments. 1. Ignore the negative social media commenter.
A Holiday Guide for the Content Marketer
NOVEMBER 9, 2015
As a content marketer on top of your game, you’ve probably already come up with a killer strategy full of interesting seasonal content for the holidays. However as this talented marketer, you also know, in order to really do a great job in your content marketing this season, you’ll need to produce timely content along with this traditional holiday content. Facebook Search.
Improve Your Marketing With Hashtags
AUGUST 21, 2015
Yet even as most people have come to know what they are, many people still don’t understand how to use hashtags to improve marketing for their business. What began on Twitter has now spread to Facebook, Google+, Instagram, Google search, and almost everywhere in between. You can use hashtags on personal and business pages, in groups and even in comment sections. RiteTag.
Facebook Live v. Periscope: Which is Better for Marketing Your Business?
MAY 23, 2016
Want to know how to use live streaming platforms Facebook Live or Periscope to grow your business? In this article, you’ll discover the contrasts of the Facebook Live v. recently interviewed Lucy Hall and Sue B Zimmerman who use live streaming to market their business with a lot of success. The pros and cons of using Facebook Live v. Periscope. yourusername).
7 Ways to Raise Facebook Engagement [Infographic]
JANUARY 31, 2015
Facebook organic reach for business pages is plummeting. As I noted in a recent post , brands that use Facebook for marketing have seen a sharp drop in organic reach. This is no longer the case – Facebook has moved the goal posts once again and is contributing to this phenomenon. Facebook is not your friend. Follow her on Twitter at @pamdyer. Social Media
104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)
DECEMBER 2, 2014
Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. In response, marketers are producing an increasing amount and variety of content to support all stages of the decision process. What do marketers rate as the single most valuable SEO tactic? Marketing Land ).
Content Marketing Most Certainly is Not Dead
JANUARY 28, 2016
Content marketing is dead! Content marketing doesn't work! The post Content Marketing Most Certainly is Not Dead appeared first on Spin Sucks. Comments Ah, so many things to say on this topic… The first. by Danny Brown Related Stories To Have a Content Marketing Strategy or Not…That is the Question Checking Out VR Content The Future of Content Marketing is Now.
Facebook Advertising Tricks for B2B Marketers
Buzz Marketing for Technology
DECEMBER 15, 2010
One of the great things about the Facebook is that it provides you access to a large audience of over 550 Million people worldwide at a very low cost so why not take advantage of it. After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. Share this on Facebook.