Waxing UnLyrical

MAY 20, 2012

The biggest news in the history of social media took place Friday when Facebook had its IPO, becoming the biggest social name ever to join the public market. Its $108 Billion offering came in as the 3rd largest ever (behind Visa and Enel), so the day was significant not only for social media types but also for market watchers.

Buy 263

Buy Social Media Yahoo Facebook 263

Waxing UnLyrical

MARCH 4, 2011

I think Livefyre, the comment system that has been implemented on WUL for just under two months , is da bomb. I’m not one to get overly excited by blog comment systems, but this one has me blown away. This allows us to invite folks not already in the conversation, to the table. Short version. What makes Livefyre better.

System 170

System Comments WordPress Joomla 170

Waxing UnLyrical

JUNE 4, 2012

If you’re a clever cookie, you already have figured out the rest of the story at this point: Social media philosopher ponders how to push his message into the future. Social media philosopher realizes he does this all the time with business. See, you won’t actually be part of the conversation at this point.

Social Media 249

Social Media How To HootSuite Blogosphere 249

Waxing UnLyrical

APRIL 6, 2016

Here are 5 ways to take audience engagement on social media to the next level with influencer marketing: 1. Follow these people on social media, and get familiar with their work. Keep the conversation going. You could even chalk a slot into your social media calendar when you will share such content.

Influencer 100

Influencer Engagement Social Media Marketing 100

Waxing UnLyrical

JANUARY 4, 2011

In fact, heavy manufacturing is probably the only exception in sectors that have been compelled to adopt social as a medium to “be remarkable&# in human terms to their followers. Consequently, social media agencies have mushroomed , with their fair share of self-confessed SM consultants cashing in on the tide.

Social Media 195

Social Media Postrank Flickr Class 195

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. Completely. Here’s the interview.

Social Media 153

Social Media Postrank Energy Tourism 153

Waxing UnLyrical

JULY 17, 2013

If you’re a clever cookie, you already have figured out the rest of the story at this point: Social media philosopher ponders how to push his message into the future. Social media philosopher realizes he does this all the time with business. See, you won’t actually be part of the conversation at this point.

Social Media 195

Social Media How To HootSuite Blogosphere 195

Waxing UnLyrical

SEPTEMBER 7, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Want Social Media Evangelizers? Be Social September 7th, 2010 Tweet Today BNET published my second post, focusing on how companies can use social media to turn customers into evangelizers.

Social Media 146

Social Media Postrank Tourism Blogroll 146

Waxing UnLyrical

APRIL 4, 2019

According to Hubspot , “In a business climate where 92 percent of people trust earned media, such as recommendations from friends and family, above all other forms of advertising, these social media advocates are indispensable.”. If they have a post that you can comment on in an authentic way, do so. Customer Service.

Community building 197

Community building Communities Hubspot Guidelines 197

Waxing UnLyrical

MAY 13, 2019

However, most SMBs haven’t a clue how they can profit from this proximity which gets even better with social media via social listening. So keep reading, but first: What is Social Listening? Social media is huge and loud. That is what is referred to as social listening. Become Socially Active.

Small Business 216

Small Business Pharmaceuticals HootSuite Startup 216

Waxing UnLyrical

AUGUST 1, 2014

The other day, a friend of mine pinged me into a Facebook conversation about whether or not PR pros should use AVEs when measuring their work. So I expounded a bit – just a bit, mind you – and as the conversation proceeded, I had cause to scroll up and down the comments. The elbow grease? The “hits”?

Sample 252

Sample Samples Metrics Consultant 252

Waxing UnLyrical

NOVEMBER 30, 2018

Social Media Engagement. This includes several metrics specific to your measure the performance of your social media content marketing. Social media engagement can be measured by the number of likes, comments, shares, and mentions that your content generates. Conversion Rate.

Metrics 191

Metrics Content Marketing ROI 191

Waxing UnLyrical

DECEMBER 21, 2010

My friend (and client, but he’s a friend first) Shashi Bellamkonda is, I think, genetically-wired to try and talk about new things – no doubt why he’s Network Solutions’ “social media swami,&# and he mentioned it. It really is a conversation platform. So of course I checked it out.

Social Networking 270

Social Networking Class Comments Conversation 270

Waxing UnLyrical

NOVEMBER 15, 2010

Take this example: Let’s say you’ve created a tool that helps non-profits with social media, and you are sending out a news release as part of your launch. Your keywords might be “social media for non-profits.&# Please let me know in the comments. Sign out Leave your comment here.

News 274

News Google SEO Postrank 274

Waxing UnLyrical

NOVEMBER 3, 2010

So I’m quite delighted that he will be joining the #measurePR Twitter chat on November 9, to talk about social media ROI and possibly quite a bit else. Sign out Leave your comment here. And I hope we’ll see you. Click here to try reconnecting the live stream. | pts Settings. pts Settings. RSVP here: [link] #pr [.]

Postrank 255

Postrank ROI Tourism Blogroll 255

Waxing UnLyrical

SEPTEMBER 21, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR, the Don Bartholomew Edition Round II September 21st, 2010 Tweet I probably sound like a breathless teenager But last week’s #measurepr chat with Don Bartholomew was Awesome. pts Settings.

Postrank 150

Postrank ROI Class Tourism 150

Waxing UnLyrical

DECEMBER 6, 2010

You know the standard refrain: Social media is about talking with – not talking to – your audience. Ask yourself these questions: Are you commenting on other people’s blogs? Ask yourself these questions: Are you commenting on other people’s blogs? Have you commented on more than one posting on this site?

Class 211

Class Comments Eventful Conversation 211

Waxing UnLyrical

DECEMBER 28, 2010

If you are looking for ways to energize your public relations and social media efforts in the new year, you might want to re-read a fairy tale. Sign up post-haste! ), you’ll remember I profiled Dan Gordon and his use of social media. Sign out Leave your comment here. Sign out Leave your comment here.

Class 237

Class Creative Commons Postrank Flickr 237

Waxing UnLyrical

MAY 15, 2018

“Look, corporate communicators have done so much, with so little, for so long, they can practically do anything with nothing, so we know this has been a ‘thing’ for a while,” noted Sword and the Script Media, LLC Founder Frank Strong, the primary architect of the study. Will Work for Media Impressions. Send Help … Please.

Survey 185

Survey Industry Newsletter Press Release 185

Waxing UnLyrical

SEPTEMBER 13, 2013

Look for online communities of bloggers and contribute to their conversations to begin building contacts in your focus area. Utilize Social Media. Interact with them on Twitter, comment on one of their blog posts, or even just retweet one of their tweets to let them know you are paying attention.

Blogger 263

Blogger Strategy Technorati Community building 263

Waxing UnLyrical

JANUARY 24, 2011

I’d love to hear from you in the comments. Get Shareaholic test Filed under Erica Holt , Marketing , Public Relations , Resources , Social Media | Tags: adwords , digital , erica holt , google , mobile marketing , nonprofits | Comments (9) Site settings comment help? Sign out Leave your comment here.

Tools 247

Tools Adwords Marketing Class 247

Waxing UnLyrical

DECEMBER 14, 2010

Knowing social media. Whether we like it or not, social media is creeping into more and more of what we do. Being across the various social mediums not only helps with building relationships, but emphasizes being concise in your messaging. Sign out Leave your comment here. Sign out Leave your comment here.

Class 227

Class How To Applications Course 227

Waxing UnLyrical

NOVEMBER 19, 2010

While some individuals do good deeds in the name of Kpop artists, others spread defamatory comments about them. Don’t stay silent Whether comments lodged against you, your company or your client are true or false, perceptions matter to people. People don’t always paint a nice picture, though.

Creative Commons 193

Creative Commons Reputation Flickr Film 193

Waxing UnLyrical

DECEMBER 7, 2015

Reclaiming Social: Content Strategy for Social Media. Facebook Ad Conversion Tracking for Smart Marketers. Uber-Targeted Social Media Strategies. Please share in the comments below. I especially love this line: “Put UTM tracking on everything that moves.” ” Yea baby! ” 5.

Consultant 100

Consultant Banking Trends Review 100

Waxing UnLyrical

OCTOBER 6, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Let Your Freak Flag Fly October 6th, 2010 Tweet This is a guest post by Narciso Tovar This past week, I gave a presentation to the Dallas IREM group about the importance of giving social media a second look.

Class 182

Class Postrank Comments Tourism 182

Waxing UnLyrical

AUGUST 27, 2010

Fortunately, Don Bartholomew of Fleishman-Hillard - whom you may know as @donbart on Twitter – will rectify that this coming Tuesday, when he joins us to chat about social media “ROI.&# But that doesn’t mean the social business effort was not successful, or did not create significant value for the brand or organization.

ROI 169

ROI Postrank Tourism Blogroll 169

Waxing UnLyrical

NOVEMBER 22, 2010

They’re overwhelmed by the overabundance of tools and the disorderly experimentation of staff (and members), and they are tired of the lack of organizational support and the unwieldy processes for monitoring and managing social media. There are a ton of books being published on community and how social media plays into that.

Communities 205

Communities Postrank Organization Tourism 205

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat.

Postrank 151

Postrank Campaign Tourism Social Media 151

Waxing UnLyrical

NOVEMBER 14, 2010

David makes some very good points (whether I agree with all the comments is a different matter and might be a post for another day…) 2. Though he mostly blogs about woodworking, he actually works in social media. Sign out Leave your comment here. Comment as pts moderator Davina K. Dave lays out how.

Blogroll 214

Blogroll Class Postrank Comments 214

Waxing UnLyrical

OCTOBER 19, 2010

I look forward to hearing from you in the comments. Get Shareaholic test Filed under Erica Holt , Guest Posts , Marketing | Tags: google instant , nonprofits , search engines , SEO | Comments (9) Site settings comment help? Sign out Leave your comment here. Sign out Leave your comment here. pts Settings.

Google 254

Google Class Creative Commons Yahoo 254

Waxing UnLyrical

JANUARY 14, 2011

Get Shareaholic test Filed under Blogging for Grasshoppers , Public Relations , Social Media | Tags: addons , blogging , enhancing your blog , plugins , wordpress | Comments (13) Site settings comment help? Sign out Leave your comment here. Mark as read Approve comment Exellent resources! pts Settings.

WordPress 234

WordPress Class Flickr Postrank 234

Waxing UnLyrical

DECEMBER 13, 2010

Get Shareaholic test Filed under Events | Tags: christmas spirit , flashmob , scrooge | Comments (11) Site settings comment help? Sign out Leave your comment here. Sign out Leave your comment here. Mark as read Approve comment I will be UStreaming the caroling as we stop at each station. pts Settings.

Flash Mob 222

Flash Mob Ustream Class Film 222

Waxing UnLyrical

DECEMBER 24, 2010

Get Shareaholic test Filed under Public Relations , Social Media | Tags: christmas , evangelizers , jesus as a crowdsourcer | Comments (3) Site settings comment help? Sign out Leave your comment here. Mark as read Approve comment Congratulations for a great post, very creative! pts Settings. pts Settings.

Crowdsourcing 216

Crowdsourcing Creative Commons Postrank Class 216

Waxing UnLyrical

FEBRUARY 7, 2011

Get Shareaholic test Filed under Personal | Tags: a case of the mondays , ode | Comments (3) Site settings comment help? Get notified of updates in this conversation "> Follow conversation Stop receiving notifications "> Following conversation people listening Followers Livefyre is in Offline Mode - you can still post comments.

Postrank 161

Postrank Class Tourism Blogroll 161

Waxing UnLyrical

OCTOBER 24, 2010

Get Shareaholic test Filed under Marketing , Philanthropy , Public Relations , Resources , Weekly Roundup | Tags: cause marketing , effect marketing , fundraising , pink ribbon | Comment (1) Site settings comment help? Sign out Leave your comment here. Sign out Leave your comment here. pts Settings. Wanna Subscribe?

Cause marketing 198

Cause marketing Postrank Tourism Flickr 198

Waxing UnLyrical

DECEMBER 5, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Unsung Heroes December 5th, 2010 Tweet I think the whole Digital Death thing has been playing on my mind more than I realized. Social media as the new support group? I love dogs!

Class 202

Class WordPress Postrank Comments 202

Waxing UnLyrical

OCTOBER 23, 2010

PR, social media, and news articles I’ve found interesting, for example. So if you’re trying to figure out social media, and are about where I was a year ago, listen up. Sign out Leave your comment here. Comment as Show More Trackbacks Tweets that mention So What Will You Have For Lunch?

Creative Commons 162

Creative Commons Postrank Tourism Flickr 162