Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. Easy: be active on social media. Here’s exactly how to do it.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Sprout Social

AUGUST 22, 2023

Artificial intelligence (AI) technologies, especially natural language processing (NLP) and machine learning (ML) have transformed social media listening tools into comprehensive platforms for business intelligence. What is conversational analytics? What are the benefits of conversational analytics?

Analytics 84

Analytics Conversation Brands Sentiment 84

Webbiquity SMM

JANUARY 23, 2024

This post outlines 10 key steps in using social listening to satisfy and retain more customers. How to Use Social Listening to Retain More Customers Social media monitoring is no longer just an add-on element in social media marketing , but a must-have process to monitor the pulse of customer preferences.

Sentiment 142

Sentiment How To Analysis Trends 142

Oktopost

FEBRUARY 26, 2024

Are you measuring the right B2B social media metrics? Many B2B organizations find themselves using social media management platforms originally crafted for B2C brands. As a result, these platforms often lack the nuanced insights needed to thoroughly gauge your social media performance and its impact on revenue.

B2B 62

B2B Metrics Social Media Social Media Management 62

Sprout Social

AUGUST 17, 2022

Is it time to step up your social media monitoring ? With so many networks and interactions across social media, tracking your engagement data can be tricky. According to the Sprout Social Index™ , 60% of brands analyze their social data daily. 10 social media monitoring tools that should be on your radar.

Campaign 123

Campaign Social Media Tools Hubspot 123

Buzz Marketing for Technology

AUGUST 10, 2011

From the blog comments, it’s clear that the companies in this space are doing their best to obfuscate the truth. To some’s credit, they do state that sentiment alone is not enough information to derive any conclusions. With sentiment there is no such thing as accuracy, there is only agreement. Here is a good example.

Sentiment 223

Sentiment Analysis Analytics Tools 223

Keyhole.co

FEBRUARY 3, 2024

For example, a situation where SOV can be valuable is understanding ‌online conversations around controversial and/or sensitive topics like mental health. In the case of measuring the share of voice on social media, you can leverage social signals, social listening tools, and brand visibility analytics.

Social Media 59

Social Media How To Metrics Sentiment 59

Sprout Social

JANUARY 11, 2024

From social media mentions to searches, these metrics reveal the extent of your brand’s presence and influence. In particular, measuring brand awareness helps you: Evaluate your marketing efforts Are you seeing a higher conversion rate from targeted social media ads compared to last quarter?

Brands 107

Brands How To Sentiment Metrics 107

Keyhole.co

FEBRUARY 23, 2024

Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. As a social media manager, it’s easy to lose sleep over knowing what data is truly important. This blog post aims to help you understand how to measure social media success in 2024.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Sprout Social

AUGUST 9, 2023

But if you aren’t factoring in meaningful social media data, you will miss crucial insights. There is a massive amount of social media data available today, and businesses are eager to tap into it. Social is a 24/7 focus group where you can find unfiltered feedback about how your brand and products are perceived.

Social Media 78

Social Media Sentiment Metrics Data 78

Keyhole.co

FEBRUARY 29, 2024

Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. As a social media manager, it’s easy to lose sleep over knowing what data is truly important. This blog post aims to help you understand how to measure social media success in 2024.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Sprout Social

OCTOBER 11, 2022

Adjusting content or moderating online conversations can make or break a brand. Whether you’re in PR or a Social Media Manager, knowing how to navigate online interactions is important. Managing social media moderation is especially critical to plan ahead for as news becomes more continual and even more immediate.

Eventful 112

Eventful Social Media How To Sports 112

agora pulse

NOVEMBER 10, 2020

We’ve culled the best social media analytics tools to save you the time and pain of sifting through everything out there. How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? Social Media Analytics Defined. Here are our favorites.

Analytics 179

Analytics Social Media Tools Price 179

Sprout Social

DECEMBER 5, 2022

Ah social media. As social media platforms have changed over the years (RIP, Vine), so too have the pros and cons of social media. Not so long ago, brands and executives were still wondering whether they should be on social media at all. Why social media is good. It’s corn. ??

Social Media 139

Social Media Crowdsourcing Privacy Comparison 139

Sprout Social

FEBRUARY 19, 2024

AI marketing tools automate repetitive tasks with speed and efficiency and enable you to analyze vast amounts of data, such as customer or employee feedback and social conversations, at speed and scale, to surface necessary insights that can be instrumental in improving a business.

Strategy 102

Strategy Sentiment Patterns Marketing 102

Firebelly

MAY 27, 2010

Digitalia | Indianapolis Social Media Marketing « YouTube Tuesday: Im A Social Media Guru! Main | Jakes Take: Comcast Cares & You Can Too » May 27, 2010 BP Facebook Sentiment I spent some time evaluating sentiment towards BP on Facebook based on the number of 'pro' and 'con' pages.

Sentiment 161

Sentiment Facebook Paid Search SMS 161

Sprout Social

OCTOBER 6, 2022

If you’re a social media marketer, chances are you’ve been asked, “but how do we go viral?” Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. In fact, it’s the dream of many social media managers. What makes a social media viral video?

Video 126

Video Social Media How To Trends 126

Sprout Social

FEBRUARY 6, 2023

With so many competing social media ecosystems, it can be overwhelming to keep track of all the features. But we’ll discuss the common social media features brands benefit from the most and a few untapped features to consider. We’ll also explain the criteria brands can follow to decide which social media app to invest in.

Features 98

Features Social Media Curation Geotagging 98

Sprout Social

AUGUST 16, 2023

It was a scene out of futuristic fiction—a decades-old bank collapsing mere hours after a social media post went viral. SVB wasn’t the only bank to experience a social media-induced run this year, with First Republic Bank following suit and collapsing two months later.

Social Media 73

Social Media Banking Brands Sentiment 73

Hootsuite

MAY 21, 2020

Social media monitoring tools let you keep track of every conversation, account, keyword, and hashtag that’s relevant to your business. But before we do, let’s look at exactly what social media monitoring is and why it’s critical to any successful social marketing strategy.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Sprout Social

JANUARY 3, 2023

More than ever, companies need to bleed every ounce of impact out of their social media. Social isn’t just about awareness anymore. To stretch social media’s impact in your organization, set up a continuous feedback loop to collect and analyze data from your customers and stakeholders.

Collaboration 120

Collaboration Social Media Team Sentiment 120

Sprout Social

JANUARY 19, 2022

We’ll help you lay the groundwork for a smooth product launch using the power of social media to inform every step. What is social listening? Social listening is using social media to find honest, relevant conversations people are having about your business, products and competition. Time your launch.

Products 134

Products Social Media FAQ Sentiment 134

agora pulse

JANUARY 6, 2021

Bonus Material: Free Social Content Calendar. How can a social media manager do it all? Here’s a look at the daily routine of a social media manager. Use my daily schedule for social media managers to create your own custom checklist and optimize your workflow. So many responsibilities!

Social Media Management 172

Social Media Management Social Media Curation UGC 172

Sprout Social

DECEMBER 7, 2021

Over the past year, social has increased its influence on trends , industries and even markets. As its impacts continue to grow, social media managers have taken their roles in new and innovative directions. So who better to predict the future of social media marketing than the people behind the profiles?

Social Media 145

Social Media Marketing Social Media Management Trends 145

Keyhole.co

APRIL 2, 2024

Consistently marketing on social media can help your brand generate wide exposure and high-value leads. Mastering social listening metrics and KPIs is about interpreting data and applying the lessons you’ve learned from it to continuously refine your social media marketing approach.

Metrics 52

Metrics Sentiment Analysis Influencer 52

Sprout Social

FEBRUARY 15, 2024

In general, audience engagement, and social media engagement in particular, isn’t easy to come by. Social media users’ feeds are flooded with content competing for their attention. But when you hit the right chord, you can expect increased brand health, higher-quality leads and an active social following.

Engagement 103

Engagement Tips Loyalty Metrics 103

Social Media Strategies Summit

SEPTEMBER 22, 2023

And when one in three consumers prefers to contact brands via spoocial platforms, it’s clear that social media should play a key role in your customer care strategy. Image source To help you determine what that looks like, we’ve created a 10-step process to deliver five-star customer service on social media.

Strategy 130

Strategy FAQ Guidelines Policies 130

Webbiquity SMM

NOVEMBER 8, 2022

This psychological phenomenon has further expanded thanks to the growth of social media. Consumer comments have (often far) more weight than paid ads. With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy.

comScore 299

comScore Marketing Case Study Review 299

Sprout Social

OCTOBER 19, 2023

This feedback can identify customer sentiment (positive or negative), trends and more. Planning ensures that you don’t miss crucial conversations among your target audience. These are the candid conversations that are eye-opening but often fly under the radar. or G2), it goes far beyond that.

Reputation 94

Reputation Sentiment Analysis Notification 94

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. So have business intelligence tools that enable marketers to personalize marketing efforts based on customer sentiment.

Process 107

Process Sentiment Analysis Applications 107

Keyhole.co

JANUARY 24, 2024

So, let’s do a deep dive into Wendy’s social media strategy and how the brand stays trending and connected with consumers. Analysis of Wendy’s social media accounts Wendy’s has a strong online following across most social media platforms, thanks to its sassy, all-hands-on-deck approach. million Facebook: 8.4

Engagement 52

Engagement Social Media Strategy Meme 52

Hootsuite

MARCH 28, 2022

You may go to TikTok for the dance routines or trending pranks , but be honest: you stay for the comments. As one Medium article put it, “ The comments are now the best part of TikTok.”. All of which is to say: making fun TikTok videos should be just one part of your brand’s social marketing strategy. You’re not alone.

Buy 92

Buy Comments Privacy Video 92

Keyhole.co

SEPTEMBER 12, 2023

Social media dominates our daily lives for varying reasons like entertainment, news, or shopping. That’s why you need a stack of reliable, scalable, and intuitive social media management tools. In today’s article, we bring you the best social media management tools to up your marketing game.

Social Media Management 52

Social Media Management Social Media Tools Collaboration 52

Ignite Social Media

APRIL 15, 2024

Full disclosure : Big Lots is an Ignite Social Media client and we work together on the influencer program. They closely track traditional KPIs like impressions, engagement rates, and sentiment, but they also take a comparative approach to gauge the performance against their other marketing channels. Watch the video below.

Influencer 101

Influencer Retail Marketing Discount 101

Sprout Social

MAY 9, 2023

AI technologies like natural language processing (NLP), machine learning (ML), sentiment analysis and others guide decision-making, so you stay ahead of competitors and are prepared for the challenges of a dynamic marketplace. AI-driven marketing is set to drive 45% of the total global economy by 2030. Here is a closer look.

Sentiment 131

Sentiment Marketing Analysis Loyalty 131

Keyhole.co

MAY 3, 2023

So what better way than to invite them in on a conversation? Sentiment Analysis Beyond pure quantity, it’s important to know how people feel about a topic. Keyhole is a real-time conversation tracker that provides keyword + hashtag analytics and social media analytics across platforms such as Facebook, Twitter and Instagram.

Hashtag 52

Hashtag Social Media Sentiment How To 52

Sprout Social

OCTOBER 19, 2023

Here are the most prominent AI use cases in marketing for social media managers as they prepare for the coming year. Analyzing social media data Social media data is a treasure trove of brand and customer insights that AI tools effortlessly dig into to surface critical information.

Strategy 126

Strategy Sentiment Marketing Analysis 126